Category: House & Home
Portugal House & Home
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Retail Tissue in Portugal
... of items they deemed unessential. This led to a decline in areas such as paper towels and paper tableware, with paper towels recording the strongest volume decline, with consumers reducing the use and replacing the ... Read More
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Wipes in Portugal
... well. The economic constraints and abandonment of cleaning routines compared to COVID-19 years led to a decline in the use of personal disinfection wipes, which negatively impacted categories such as general-purpose wipes. As a consequence, ... Read More
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Away-From-Home Tissue and Hygiene in Portugal
... (AFH) tissue sales rose in 2023, boosted by the continuous recovery of tourism. Euromonitor International's Away-from-Home Tissue and Hygiene in Portugal report offers a comprehensive guide to the size and shape of the market at ... Read More
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Tissue and Hygiene in Portugal
... strongly impacted consumer purchasing behaviour, challenging retail volume growth. Despite the decline in inflation in 2022, prices remained high, and consumers readjusted their purchases in line with reduced disposable incomes. Euromonitor International's Tissue and Hygiene ... Read More
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Appliances and Electronics Specialists in Portugal
... was driven by rising price points due to ongoing inflation. Therefore, while value was positive, due to consumers' limited budgets, impulse purchases were reduced, and retail volume growth was low. Despite this, a trend for ... Read More
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Home Products Specialists in Portugal
... DIY and decoration options, while pet shops, superstores, home improvement, and gardening stores continued their growing trend. Euromonitor International's Home Products Specialists in Portugal report offers insight into key trends and developments driving the industry. ... Read More
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Bleach in Portugal
... to human health and the environment - thereby falling foul of the prominent trends towards health and wellness and eco-consciousness. Moreover, the category saw demand further undermined by the waning consumer interest in products with ... Read More
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Laundry Care in Portugal
... decline in visible promotional activity, which was less frequent and saw less marked discounts than previously. However, consumers trading down to private label products and lower-priced brands in a challenging economic environment prevented a stronger ... Read More
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Surface Care in Portugal
... uncertain economic environment. The private label segment was a notable beneficiary of this trend. The challenging economic scenario also weakened volume sales, as many consumers rationalised their spending and cut back on items that were ... Read More
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Polishes in Portugal
... main challenge facing polishes is its niche status, with the category mostly appealing to older consumers. On the other hand, younger adult consumers tend to opt for multi-purpose products which can also be used for ... Read More
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Home Care in Portugal
... were already imposed by major players in the second half of 2022. The private label segment reinforced its position in 2023, following an already strong performance in the previous year. Private label continued to benefit ... Read More
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Air Care in Portugal
... the review period, favouring the development of the air care category. Manufacturer activity remained dynamic with constant new launches and innovation offering a wide variety of scents, adapted to each season, and also expansion in ... Read More
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Dishwashing in Portugal
... from home to eat in the office and avoiding restaurants due to the difficult economic context. Hand dishwashing managed to outperform automatic dishwashing in both volume and value terms in 2023. Euromonitor International's Dishwashing in ... Read More
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Toilet Care in Portugal
... during the year. On the other hand, consumers seemed willing to pay higher prices for products that they believed provided more of a guarantee of efficacy. Nonetheless, most categories saw volume sales fall. While this ... Read More
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Home Insecticides in Portugal
... performance. Despite the long and hot summer seen in the country in 2023, which may have been assumed to offer strong growth opportunities for the category, home insecticides' performance was hampered by very dry, hot ... Read More
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Large Cooking Appliances in Portugal
... economic constraints due to rising interest rates and high inflation, which has curbed demand for large cooking appliances. Nonetheless, compared to other types of major consumer appliances, such as home laundry or refrigeration appliances, the ... Read More
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Small Cooking Appliances in Portugal
... and inflation pushed up the cost of living. Promotional activity increased, notably during the summer months, as retailers and manufacturers tried to stimulate sales. Leading brands executed campaigns for major and small appliances, whereby a ... Read More
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Vacuum Cleaners in Portugal
... entered this segment and existing players are reinforcing their position by launching new models. This has resulted in a wider offering of robots and more affordable prices in what is traditionally an expensive segment. Current ... Read More
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Food Preparation Appliances in Portugal
... and the high cost of living of Portugal, especially since this is not an essential kitchen appliance. Nonetheless, despite the return to out of home activities and socialisation, families are eating at home more in ... Read More
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Personal Care Appliances in Portugal
... remain under financial strain in 2023, despite inflation falling slightly, with higher interest rates putting pressure on household budgets. On the other hand, price increases and premiumisation is underpinning current value growth. Consumers are willing ... Read More
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Microwaves in Portugal
... sales declined in 2022 and this trend continues in 2023. Weaker volume sales are visible in both built-in and freestanding product categories. Built-in microwaves have weathered the downturn better than freestanding models aided by refurbishments ... Read More
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Dishwashers in Portugal
... catalyst in recent years as has the rising cost of living, which has curbed eating out and increased at home consumption. Although the trend towards home food deliveries remains strong, there is a stronger emphasis ... Read More
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Refrigeration Appliances in Portugal
... alongside the premiumisation trend, with larger-sized fridge freezers and technologically advanced options appearing in the country. Built-in fridges continue to witness negative sales, due to the weaker housing market and fewer home refurbishments, as well ... Read More
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Consumer Appliances in Portugal
... additional demand, but because of the steady influx in foreigners moving to the country, notably in major urban areas such as Lisbon, Porto and Braga. Rising interest rates have impacted household budgets by pushing up ... Read More
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Home Laundry Appliances in Portugal
... The high levels of investments made in home laundry appliances during the pandemic are also resulting in weaker demand in 2023, as the need to make replacements has subsided. Though the economy was hit hard ... Read More
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