Category: House & Home
Portugal House & Home
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Bleach in Portugal
... chemicals harmful to human health and the environment. Euromonitor International's Bleach in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Dishwashing in Portugal
... rising prices and premiumisation through promotional activity, despite the increasing presence of private labels. Euromonitor International's Dishwashing in Portugal market report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Home Care in Portugal
... in home care. Nevertheless, private labels continued to see growth as local consumers remained price sensitive. Euromonitor International's Home Care in Portugal market report offers a comprehensive guide to the size and shape of the ... Read More
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Home Insecticides in Portugal
... travel, has facilitated the spread of new species of mosquitoes. The Aedes albopictus mosquito, which is capable of transmitting Dengue, Zika, and Chikungunya diseases, has been identified in Portuguese cities, benefiting sales of in... Euromonitor ... Read More
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Toilet Care in Portugal
... response to this, manufacturers continuously launch new fragrances and engage in strong promotional and discounting activity in order to compete effectively with private labels. This enabled toilet care to enjoy moderate current value growth in ... Read More
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Polishes in Portugal
... negatively impacted purchases of home care products considered non-essential. A lack of innovation and product diversification further hindered the category's performance. These factors lead to both volume and current value decline. Euromonitor International's Polishes in ... Read More
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Surface Care in Portugal
... volume discounts such as 2 or 3 items in a bundle pack in subcategories like standard floor cleaners and oven cleaners. Cif and Cillit Bang also offered cross-category discounts of the same brand in one ... Read More
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Laundry Care in Portugal
... a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies ... Read More
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Air Care in Portugal
... supported by manufacturers investing in novel fragrances and rising pet ownership. Euromonitor International's Air Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Refrigeration Appliances in Portugal
... avoiding major investments unless they were completely necessary. In the current climate, mid-priced brands have been impacted with Bosh particularly affected. BSHP Electrodomésticos Lda has seen a drop in volume share as consumers switched to ... Read More
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Microwaves in Portugal
... cycle in subsequent years. Current value growth remained solid due to premiumisation, with an increasingly fragmented landscape bringing more competitively priced premium brands into the Portuguese market. Euromonitor International's Microwaves in Portugal report offers a ... Read More
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Food Preparation Appliances in Portugal
... by rising prices and the high cost of living of Portugal, especially since this is not an essential kitchen appliance. Many locals purchased food processors, blenders and mixers during the COVID-19 pandemic when consumers had ... Read More
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Small Cooking Appliances in Portugal
... than the previous year. Volume decline was particularly visible in categories such as breadmakers and pod coffee machines, which have that have lost popularity. Brand investment in new designs, colours and more sophisticated models is ... Read More
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Vacuum Cleaners in Portugal
... vacuum cleaners have continued to gain acceptance in Portuguese households as consumers look for convenient appliances to maintain the cleanliness of the house on a daily basis. Total volume sales of vacuum cleaners were muted ... Read More
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Air Treatment Products in Portugal
... The recovery in housing construction benefitted the high-end segment with positive impact on category sales. Investment in innovation, design and efficiency is also supporting category performance, together with a wider offer in terms of models ... Read More
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Personal Care Appliances in Portugal
... but demand has dropped as consumers move back to barber shops. In 2024, consumers place a stronger focus on professional services for hair care and beard services. Nonetheless, products that respond to convenience and present ... Read More
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Home Laundry Appliances in Portugal
... retail volume sales, especially following the surge in sales that occurred during the pandemic. Constraints on household budgets have limited the investment on replacements of old models unless it is essential. Manufacturers continue to invest ... Read More
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Consumer Appliances in Portugal
... appliances. Small appliances performed better then major appliances in both retail volume and current value terms. Lower investment, shorter replacement cycles and the growing popularity of vacuum cleaners, air conditioners, and air fryers contributed to ... Read More
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Dishwashers in Portugal
... in new housing constructions and lower disposable income which has pushed sales of dishwashers into decline. Despite inflation falling, average prices continue to increase in dishwashers due to the premiumisation trend. As household penetration of ... Read More
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Large Cooking Appliances in Portugal
... pandemic, but sales began to contract from 2021 as the trend lost traction. Additionally, economic constraints have led many households to postpone buying major appliance replacements unless it is essential. Euromonitor International's Large Cooking Appliances ... Read More
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Retail Tissue in Portugal
... of items they deemed unessential. This led to a decline in areas such as paper towels and paper tableware, with paper towels recording the strongest volume decline, with consumers reducing the use and replacing the ... Read More
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Wipes in Portugal
... well. The economic constraints and abandonment of cleaning routines compared to COVID-19 years led to a decline in the use of personal disinfection wipes, which negatively impacted categories such as general-purpose wipes. As a consequence, ... Read More
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Away-From-Home Tissue and Hygiene in Portugal
... (AFH) tissue sales rose in 2023, boosted by the continuous recovery of tourism. Euromonitor International's Away-from-Home Tissue and Hygiene in Portugal report offers a comprehensive guide to the size and shape of the market at ... Read More
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Tissue and Hygiene in Portugal
... strongly impacted consumer purchasing behaviour, challenging retail volume growth. Despite the decline in inflation in 2022, prices remained high, and consumers readjusted their purchases in line with reduced disposable incomes. Euromonitor International's Tissue and Hygiene ... Read More
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Appliances and Electronics Specialists in Portugal
... was driven by rising price points due to ongoing inflation. Therefore, while value was positive, due to consumers' limited budgets, impulse purchases were reduced, and retail volume growth was low. Despite this, a trend for ... Read More
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