Category: House & Home
Portugal House & Home
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Refrigeration Appliances in Portugal
... avoiding major investments unless they were completely necessary. In the current climate, mid-priced brands have been impacted with Bosh particularly affected. BSHP Electrodomésticos Lda has seen a drop in volume share as consumers switched to ... Read More
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Microwaves in Portugal
... cycle in subsequent years. Current value growth remained solid due to premiumisation, with an increasingly fragmented landscape bringing more competitively priced premium brands into the Portuguese market. Euromonitor International's Microwaves in Portugal report offers a ... Read More
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Food Preparation Appliances in Portugal
... by rising prices and the high cost of living of Portugal, especially since this is not an essential kitchen appliance. Many locals purchased food processors, blenders and mixers during the COVID-19 pandemic when consumers had ... Read More
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Small Cooking Appliances in Portugal
... than the previous year. Volume decline was particularly visible in categories such as breadmakers and pod coffee machines, which have that have lost popularity. Brand investment in new designs, colours and more sophisticated models is ... Read More
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Vacuum Cleaners in Portugal
... vacuum cleaners have continued to gain acceptance in Portuguese households as consumers look for convenient appliances to maintain the cleanliness of the house on a daily basis. Total volume sales of vacuum cleaners were muted ... Read More
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Air Treatment Products in Portugal
... The recovery in housing construction benefitted the high-end segment with positive impact on category sales. Investment in innovation, design and efficiency is also supporting category performance, together with a wider offer in terms of models ... Read More
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Personal Care Appliances in Portugal
... but demand has dropped as consumers move back to barber shops. In 2024, consumers place a stronger focus on professional services for hair care and beard services. Nonetheless, products that respond to convenience and present ... Read More
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Home Laundry Appliances in Portugal
... retail volume sales, especially following the surge in sales that occurred during the pandemic. Constraints on household budgets have limited the investment on replacements of old models unless it is essential. Manufacturers continue to invest ... Read More
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Consumer Appliances in Portugal
... appliances. Small appliances performed better then major appliances in both retail volume and current value terms. Lower investment, shorter replacement cycles and the growing popularity of vacuum cleaners, air conditioners, and air fryers contributed to ... Read More
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Dishwashers in Portugal
... in new housing constructions and lower disposable income which has pushed sales of dishwashers into decline. Despite inflation falling, average prices continue to increase in dishwashers due to the premiumisation trend. As household penetration of ... Read More
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Large Cooking Appliances in Portugal
... pandemic, but sales began to contract from 2021 as the trend lost traction. Additionally, economic constraints have led many households to postpone buying major appliance replacements unless it is essential. Euromonitor International's Large Cooking Appliances ... Read More
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Retail Tissue in Portugal
... of items they deemed unessential. This led to a decline in areas such as paper towels and paper tableware, with paper towels recording the strongest volume decline, with consumers reducing the use and replacing the ... Read More
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Wipes in Portugal
... well. The economic constraints and abandonment of cleaning routines compared to COVID-19 years led to a decline in the use of personal disinfection wipes, which negatively impacted categories such as general-purpose wipes. As a consequence, ... Read More
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Away-From-Home Tissue and Hygiene in Portugal
... (AFH) tissue sales rose in 2023, boosted by the continuous recovery of tourism. Euromonitor International's Away-from-Home Tissue and Hygiene in Portugal report offers a comprehensive guide to the size and shape of the market at ... Read More
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Tissue and Hygiene in Portugal
... strongly impacted consumer purchasing behaviour, challenging retail volume growth. Despite the decline in inflation in 2022, prices remained high, and consumers readjusted their purchases in line with reduced disposable incomes. Euromonitor International's Tissue and Hygiene ... Read More
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Appliances and Electronics Specialists in Portugal
... was driven by rising price points due to ongoing inflation. Therefore, while value was positive, due to consumers' limited budgets, impulse purchases were reduced, and retail volume growth was low. Despite this, a trend for ... Read More
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Home Products Specialists in Portugal
... DIY and decoration options, while pet shops, superstores, home improvement, and gardening stores continued their growing trend. Euromonitor International's Home Products Specialists in Portugal report offers insight into key trends and developments driving the industry. ... Read More
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Bleach in Portugal
... to human health and the environment - thereby falling foul of the prominent trends towards health and wellness and eco-consciousness. Moreover, the category saw demand further undermined by the waning consumer interest in products with ... Read More
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Laundry Care in Portugal
... decline in visible promotional activity, which was less frequent and saw less marked discounts than previously. However, consumers trading down to private label products and lower-priced brands in a challenging economic environment prevented a stronger ... Read More
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Surface Care in Portugal
... uncertain economic environment. The private label segment was a notable beneficiary of this trend. The challenging economic scenario also weakened volume sales, as many consumers rationalised their spending and cut back on items that were ... Read More
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Polishes in Portugal
... main challenge facing polishes is its niche status, with the category mostly appealing to older consumers. On the other hand, younger adult consumers tend to opt for multi-purpose products which can also be used for ... Read More
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Home Care in Portugal
... were already imposed by major players in the second half of 2022. The private label segment reinforced its position in 2023, following an already strong performance in the previous year. Private label continued to benefit ... Read More
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Air Care in Portugal
... the review period, favouring the development of the air care category. Manufacturer activity remained dynamic with constant new launches and innovation offering a wide variety of scents, adapted to each season, and also expansion in ... Read More
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Dishwashing in Portugal
... from home to eat in the office and avoiding restaurants due to the difficult economic context. Hand dishwashing managed to outperform automatic dishwashing in both volume and value terms in 2023. Euromonitor International's Dishwashing in ... Read More
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Toilet Care in Portugal
... during the year. On the other hand, consumers seemed willing to pay higher prices for products that they believed provided more of a guarantee of efficacy. Nonetheless, most categories saw volume sales fall. While this ... Read More
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