Category: Small Appliances
Europe Small Appliances
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Food Preparation Appliances in Hungary
... cost of living has led to heightened budget consciousness and the rationalising of spending to focus on essentials. In this context, products from the food preparation appliances category have not usually been seen as necessary ... Read More
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Microwaves in Hungary
... end of the review period than other major appliances. The significantly lower prices of microwaves compared with other major appliances are the main reason for the category’s relatively resilient performance. In addition, consumers have returned ... Read More
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Personal Care Appliances in Hungary
... is expected to register a gain in volume during the year. Increasing promotional activity, rising consumer awareness, and innovative products that make life easier for consumers have fuelled the growth of these appliances. Euromonitor International's ... Read More
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Microwaves in Poland
... towards higher-value microwaves and price increases within the category. Overall, microwave penetration remains relatively low in Polish households, standing at 37% in 2024. Growing acceptance and understanding of the safety of microwave technology is driving ... Read More
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Personal Care Appliances in Poland
... are delaying replacements and opting for multifunctional devices. The moderate current value growth reflects a shift towards premium, feature-rich appliances, even as volume sales come under pressure. The steady growth in oral care appliances, including ... Read More
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Microwaves in Portugal
... cycle in subsequent years. Current value growth remained solid due to premiumisation, with an increasingly fragmented landscape bringing more competitively priced premium brands into the Portuguese market. Euromonitor International's Microwaves in Portugal report offers a ... Read More
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Food Preparation Appliances in Portugal
... by rising prices and the high cost of living of Portugal, especially since this is not an essential kitchen appliance. Many locals purchased food processors, blenders and mixers during the COVID-19 pandemic when consumers had ... Read More
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Small Cooking Appliances in Portugal
... than the previous year. Volume decline was particularly visible in categories such as breadmakers and pod coffee machines, which have that have lost popularity. Brand investment in new designs, colours and more sophisticated models is ... Read More
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Vacuum Cleaners in Portugal
... vacuum cleaners have continued to gain acceptance in Portuguese households as consumers look for convenient appliances to maintain the cleanliness of the house on a daily basis. Total volume sales of vacuum cleaners were muted ... Read More
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Personal Care Appliances in Portugal
... but demand has dropped as consumers move back to barber shops. In 2024, consumers place a stronger focus on professional services for hair care and beard services. Nonetheless, products that respond to convenience and present ... Read More
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Microwaves in Romania
... consumers seek the best price/quality ratio and will often delay their purchasing decision and wait until their favourite product goes on sale. With prices rising, buy now, pay later credit solutions have become more common ... Read More
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Food Preparation Appliances in Romania
... and on optimising their supply chain so that they can offer more attractive prices. Promotions and discounts have become the norm in food preparation appliances and carry significant weight for the purchasing decision. Black Friday ... Read More
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Personal Care Appliances in the Netherlands
... their hair and beauty demand has since stabilised. These products once again face competition from professional beauty and hair salons offering a range of services, with this having a negative impact on demand for hair ... Read More
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Microwaves in the Netherlands
... the spike in sales seen during the pandemic. It was also due to the economic pressures facing many Dutch households. Inflation stabilised in 2024 and incomes rose for the first time since 2024, but this ... Read More
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Microwaves in Greece
... in a single unit proved to be the best performers in growth terms. A new trend in premium models is the integration of added functions, such as air frying and steam cooking. The shift to ... Read More
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Vacuum Cleaners in Greece
... popular type, the key growth driver was models with disposable bags. Average retail current unit prices continued to rise significantly across vacuum cleaners as consumers traded-up to more premium models with enhanced features, such as ... Read More
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Vacuum Cleaners in Norway
... desire for vacuum cleaners to provide the optimal time/effectiveness trade off. Accordingly, consumers are gravitating towards vacuum cleaners with a pronounced convenience profile that are perceived as minimising the time and effort associated with household ... Read More
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Food Preparation Appliances in Norway
... weakening demand at the end of the review period, as the appliances purchased during the COVID-19 crisis are still well within their useful lifespans. In addition, the food preparation appliances category is suffering from the ... Read More
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Personal Care Appliances in Romania
... personal looks. Over the review period, there have been big shifts in the male population’s approach to body grooming, with men becoming more inclined to invest time and money for body grooming. Consequently, personal care ... Read More
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Vacuum Cleaners in Romania
... the options thoroughly and to gravitate around products with multiple benefits and innovations. Technological evolution is becoming an increasingly important factor, and more consumers are becoming aware of smart connected appliances. In addition, discounting and ... Read More
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Consumer Appliances in Greece
... growth in 2024. The trends in the housing market favoured major appliances, with increases in both construction and refurbishments in 2023 and 2024. The higher investment in the housing market drove growth for more premium ... Read More
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Consumer Appliances in the Netherlands
... households in 2024, but this increase in disposable income did not translate into higher spending across all categories of consumer appliances. The stagnating housing market led to lower-than-expected construction and a slowdown in sales of ... Read More
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Consumer Appliances in Hungary
... of the year. This has had a negative impact on demand for high-priced major appliances, in particular, as consumers have postponed replacement purchases. Essential products that are always needed in households, such as fridges, ovens ... Read More
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Food Preparation Appliances in Greece
... spending. Moreover, most types of food preparation appliances witnessed retail volume growth in the wake of the Coronavirus (COVID-19) pandemic, when consumers spent more time cooking at home. This reduced the need to purchase new ... Read More
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Home Laundry Appliances in Greece
... not focus as much on home laundry appliances. To balance out the focus on refrigeration appliances in the previous year, there was a very strong focus among retailers on home laundry appliances in 2024, as ... Read More
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