Category: Major Appliances
Europe Major Appliances
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Large Cooking Appliances in Norway
... longer interest rates. This environment is weakening consumer sentiment and negatively impacting households’ ability and willingness to spend on big-ticket items, such as large cooking appliances. More broadly, the weakness in the economic climate has ... Read More
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Microwaves in the Netherlands
... the spike in sales seen during the pandemic. It was also due to the economic pressures facing many Dutch households. Inflation stabilised in 2024 and incomes rose for the first time since 2024, but this ... Read More
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Dishwashers in Greece
... largely due to consumers leading busy lifestyles seeking convenience. Dishwashers retain a higher appeal amongst families and larger households, while gaining traction in smaller households. Importantly, advances in dishwasher technology have led to more energy-efficient ... Read More
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Refrigeration Appliances in Greece
... the form of vouchers for consumers to replace older refrigeration appliances with new, more energy-efficient models. The households that received the vouchers replaced their refrigeration appliances in 2023. In 2024 sales derived from new purchases ... Read More
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Microwaves in Greece
... in a single unit proved to be the best performers in growth terms. A new trend in premium models is the integration of added functions, such as air frying and steam cooking. The shift to ... Read More
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Vacuum Cleaners in Greece
... popular type, the key growth driver was models with disposable bags. Average retail current unit prices continued to rise significantly across vacuum cleaners as consumers traded-up to more premium models with enhanced features, such as ... Read More
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Large Cooking Appliances in Hungary
... took a hit during a period of high inflation. Therefore, all products within the large cooking appliances category have seen falling volume sales despite the situation with inflation significantly easing during the second half of ... Read More
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Home Laundry Appliances in Poland
... sales are primarily driven by replacement cycles rather than new purchases, reflecting the maturity of this category. Consumers typically look for replacements that offer upgrades in terms of energy efficiency, water conservation, and advanced features ... Read More
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Refrigeration Appliances in Portugal
... avoiding major investments unless they were completely necessary. In the current climate, mid-priced brands have been impacted with Bosh particularly affected. BSHP Electrodomésticos Lda has seen a drop in volume share as consumers switched to ... Read More
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Dishwashers in Romania
... dishes by hand, although the perception of dishwashers is evolving. Romanians are attracted by these appliances and are becoming more informed about the benefits of dishwashers. Consumers are gravitating towards products with low energy and ... Read More
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Home Laundry Appliances in Greece
... not focus as much on home laundry appliances. To balance out the focus on refrigeration appliances in the previous year, there was a very strong focus among retailers on home laundry appliances in 2024, as ... Read More
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Dishwashers in Poland
... viewing dishwashers as non-essential luxury items, especially in the context of high living costs and tighter household budgets. Nonetheless, household penetration of dishwashers is rising at a pace and should reach over 55% in 2024. ... Read More
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Home Laundry Appliances in Portugal
... retail volume sales, especially following the surge in sales that occurred during the pandemic. Constraints on household budgets have limited the investment on replacements of old models unless it is essential. Manufacturers continue to invest ... Read More
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Home Laundry Appliances in Romania
... several years of high inflation rates and soaring costs of living, Romanians remain cautious with expenditure. Nevertheless, the higher minimum wage and improved pensions in 2024 made a positive impact on demand for home laundry ... Read More
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Consumer Appliances in Greece
... growth in 2024. The trends in the housing market favoured major appliances, with increases in both construction and refurbishments in 2023 and 2024. The higher investment in the housing market drove growth for more premium ... Read More
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Consumer Appliances in the Netherlands
... households in 2024, but this increase in disposable income did not translate into higher spending across all categories of consumer appliances. The stagnating housing market led to lower-than-expected construction and a slowdown in sales of ... Read More
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Consumer Appliances in Hungary
... of the year. This has had a negative impact on demand for high-priced major appliances, in particular, as consumers have postponed replacement purchases. Essential products that are always needed in households, such as fridges, ovens ... Read More
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Large Cooking Appliances in the Netherlands
... in the housing market, where both new constructions and existing home sales fell short of expectations, with the cost of borrowing increasing due to higher interest rates. Consumers also delayed major home improvements and renovations ... Read More
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Dishwashers in Hungary
... owning a dishwasher is perceived not only as convenient for consumers, but also as offering water savings, which is important during times of high inflation. Euromonitor International's Dishwashers in Hungary report offers a comprehensive guide ... Read More
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Consumer Appliances in Portugal
... appliances. Small appliances performed better then major appliances in both retail volume and current value terms. Lower investment, shorter replacement cycles and the growing popularity of vacuum cleaners, air conditioners, and air fryers contributed to ... Read More
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Vacuum Cleaners in Norway
... desire for vacuum cleaners to provide the optimal time/effectiveness trade off. Accordingly, consumers are gravitating towards vacuum cleaners with a pronounced convenience profile that are perceived as minimising the time and effort associated with household ... Read More
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Refrigeration Appliances in the Netherlands
... this decline is the correlation between sales of built-in refrigeration appliances and the housing market. As built-in refrigeration appliances are typically installed in new or renovated homes, their sales often align with the number of ... Read More
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Refrigeration Appliances in Norway
... appliances given the length of replacement cycles and the strong volume sales seen at the height of the COVID-19 pandemic, when people spent more time at home and focused on home cooking and stocking up ... Read More
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Dishwashers in the Netherlands
... remained cautious with their spending and many people delayed replacing their existing dishwashers. Additionally, the increased cost of borrowing also meant that many people postponed home renovations, with this also having a negative impact on ... Read More
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Home Laundry Appliances in the Netherlands
... factors. The exceptionally wet weather seen during the early months of the year heightened the demand for efficient drying solutions, which benefited sales of automatic dryers and automatic washer dryers. Consumers have gravitated towards these ... Read More
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