Category: House & Home
Greece House & Home
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Dishwashers in Greece
... largely due to consumers leading busy lifestyles seeking convenience. Dishwashers retain a higher appeal amongst families and larger households, while gaining traction in smaller households. Importantly, advances in dishwasher technology have led to more energy-efficient ... Read More
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Refrigeration Appliances in Greece
... the form of vouchers for consumers to replace older refrigeration appliances with new, more energy-efficient models. The households that received the vouchers replaced their refrigeration appliances in 2023. In 2024 sales derived from new purchases ... Read More
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Microwaves in Greece
... in a single unit proved to be the best performers in growth terms. A new trend in premium models is the integration of added functions, such as air frying and steam cooking. The shift to ... Read More
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Vacuum Cleaners in Greece
... popular type, the key growth driver was models with disposable bags. Average retail current unit prices continued to rise significantly across vacuum cleaners as consumers traded-up to more premium models with enhanced features, such as ... Read More
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Food Preparation Appliances in Greece
... spending. Moreover, most types of food preparation appliances witnessed retail volume growth in the wake of the Coronavirus (COVID-19) pandemic, when consumers spent more time cooking at home. This reduced the need to purchase new ... Read More
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Home Laundry Appliances in Greece
... not focus as much on home laundry appliances. To balance out the focus on refrigeration appliances in the previous year, there was a very strong focus among retailers on home laundry appliances in 2024, as ... Read More
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Small Cooking Appliances in Greece
... the most dynamic category, posting further double-digit retail volume and current value growth in 2024. When first introduced, air fryers appealed mostly to single-person households. However, a growing appeal amongst families is driving a demand ... Read More
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Consumer Appliances in Greece
... growth in 2024. The trends in the housing market favoured major appliances, with increases in both construction and refurbishments in 2023 and 2024. The higher investment in the housing market drove growth for more premium ... Read More
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Large Cooking Appliances in Greece
... replacement purchases. Consumer awareness of the format has been growing, driving a wave of replacement purchases with more consumers shifting from vitroceramic to induction hobs. The bulk of retail volume sales of new purchases also ... Read More
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Air Treatment Products in Greece
... subsidies to consumers who replaced their old split air conditioners and upgraded to more energy-efficient models. This contributed to spikes in retail volume growth in the main category, split air conditioners, in 2022 and 2023. ... Read More
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Personal Care Appliances in Greece
... outperform personal care appliances as a whole in retail volume growth terms at the end of the review period. Hair styling appliances performed well, driven by the momentum of hair styling brushes. Given their higher ... Read More
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Tissue and Hygiene in Greece
... in the tissue and hygiene market. While inflationary pressures started to ease in 2023, the retail price of tissue and hygiene saw consecutive price hikes driven by increased production and operating costs. With price increases ... Read More
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Retail Tissue in Greece
... in 2023; the consequence of rising costs of raw material, energy prices, and increasing logistic costs that resulted in high production costs. In 2022, manufacturers had tried to absorb part of the increase, which had ... Read More
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Away-From-Home Tissue and Hygiene in Greece
... result of price hikes in operating costs due to a rising in prices for energy, food, and salaries. Operators became more conservative in spending on tissue supplies to save costs. Given the price increases in ... Read More
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Wipes in Greece
... rising cost of living, with consumers prioritising essential goods. Traditionally, baby wipes in Greece are not solely used by parents but are considered a versatile product, almost becoming a household commodity, used for cleaning various ... Read More
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Home Products Specialists in Greece
... Naterial store, a showroom that offers the retailer’s exclusive garden and balcony items, in Greece. The opening followed pilot stores in Mallorca and Barcelona, and the opening of stores in Portugal, Georgia, Uruguay and Leroy ... Read More
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Appliances and Electronics Specialists in Greece
... + home and specialise in white appliances. Consequently, now Public is not only specialised in technology products as it used to be, but is also dynamically entering the competitive landscape of white appliances. More generally, ... Read More
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Home Insecticides in Greece
... much as possible, especially in light of the price-sensitive consumer environment, an increase in unit prices has been inevitable. This means value sales are being supported by these higher prices, while volume sales remain in ... Read More
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Air Care in Greece
... show positive volume and value growth, albeit with value growth much higher, being supported by price hikes. Overall, air care remains rather niche in this context, with the target audience being the higher-income consumer segment. ... Read More
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Bleach in Greece
... its negative environmental image and the fact there are little to no developments within the category. Bleach also offers very low margins for manufacturers, making it an unappealing area for added-value product developments. Euromonitor International's ... Read More
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Polishes in Greece
... the category not having a great deal of choice for consumers seeking to trade down, i.e., a low presence of private label. Euromonitor International's Polishes in Greece market report offers a comprehensive guide to the ... Read More
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Surface Care in Greece
... value-added products which come with higher price tags. For example, as seen in starter kits/trigger device, which is a small and niche subcategory in which there is low availability of private label and economy options, ... Read More
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Home Care in Greece
... derive from the rise in energy prices, transport, raw materials, and packaging costs, which was first triggered by the era of the pandemic and associated supply chain disruptions, then further compounded by the event of ... Read More
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Dishwashing in Greece
... is because many dishwashing products are considered essential for consumers, and players have thus been engaging in numerous promotional and discount campaigns in order to maintain sales. This kind of promotional activity is essential, as ... Read More
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Toilet Care in Greece
... of rim blocks with essential oils, with unique fragrances such as Dahlia and Dragonfruit, Hibiscus and Wild Berries, and White Rose and Tea. Notably, in rim blocks Klinex has been growing its share year-on-year and ... Read More
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