Category: House & Home
Europe House & Home
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Surface Care in Finland
... products experienced a notable decline, indicating a shift in consumer attention away from pandemic-related concerns. Scent-free products also faced suboptimal performance, while traditional surface care sprays maintained stable sales. Euromonitor International's Surface Care in Finland ... Read More
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Dishwashing in Croatia
... growth registered in the year. In addition, consumers are washing up less frequently as they have returned to their normal activities and are eating our more. Hand dishwashing recorded the strongest decline as consumers have ... Read More
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Toilet Care in Finland
... due to their lower cost and the ability to measure usage more accurately. This shift has resulted in a steeper decline in volume sales for ITBs compared to toilet liquids/foams. Euromonitor International's Toilet Care in ... Read More
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Polishes in Norway
... floor polish, and automatic dishwashing tablets produce spot-free, shiny cutlery. This widening availability of products that offered the same functionality as task-specific polishes has led many local consumers to question the need for the latter, ... Read More
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Air Care in Latvia
... formats and appealing to consumers desiring extended freshness. Furthermore, the packaging of gel fresheners is crafted to be attractive, appealing to consumers and influencing purchasing decisions. Euromonitor International's Air Care in Latvia market report offers ... Read More
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Toilet Care in Norway
... down to cheaper products, including private labels. Euromonitor International's Toilet Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Dishwashing in Ireland
... sustainably, waiting for a full load before using the machine. As such, even in times of economic uncertainty and rising price points, the landscape remained comparably stable, with automatic dishwashing driving retail value sales on ... Read More
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Toilet Care in Poland
... heightened awareness of hygiene, emphasising toilet care products that provide enhanced germ protection. Euromonitor International's Toilet Care in Poland market report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Home Insecticides in Ireland
... conducive to the spread of insects, consequently aiding sales of home insecticides. Consequently, while other home care products saw retail volume sales challenged in 2023, sales in home insecticides remained positive, with strong volume growth ... Read More
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Polishes in Bosnia and Herzegovina
... as less important. In a difficult economic climate with rampant inflation, households have come under pressure. Rising unit prices have largely helped polishes to achieve the strong current value growth seen in 2023. Euromonitor International's ... Read More
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Home Care in Lithuania
... such as rising interest rates, which is squeezing household budgets. In this context, many consumers remain very cautious with household spending and continue to seek out promotional deals. Major retailers, such as Maxima, remain committed ... Read More
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Laundry Care in Bosnia and Herzegovina
... of laundry care. Outdated products, such as bar detergents and hand wash detergents continue to face decline in retail volume terms. The underlying decrease in the population is also a key issue for laundry care ... Read More
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Home Insecticides in Croatia
... the summer months, which is contributing to the rising demand for home insecticides. August 2023 was extremely hot and the warm weather continued until October, which was favourable for mosquitoes. Euromonitor International's Home Insecticides in ... Read More
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Laundry Care in Sweden
... value and seeking cost-effective solutions. The higher retail price points observed in 2023 have led to a reshaping of household purchase patterns. Households are becoming more price-sensitive, actively seeking opportunities to purchase laundry care during ... Read More
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Dishwashing in North Macedonia
... one of the better-performing product areas, also recording double-digit current value growth. Automatic dishwashing benefits from substantial activity in terms of innovation, with interesting new product launches regularly seen within automatic dishwashing tablets - the ... Read More
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Toilet Care in North Macedonia
... also posted robust double-digit current value growth. Innovation and premiumisation were the key drivers of overall category growth throughout the review period, while sales through the e-commerce distribution channel continued to rise rapidly and contributed ... Read More
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Air Care in Romania
... are placing a higher importance on having a pleasant environment at home. Consequently, air care registered another year of growth in both retail current value and volume terms in 2023. Ubiquity and high product diversity ... Read More
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Home Care in Switzerland
... high rates of inflation on consumers' purchasing power, as well as higher raw material and logistical costs pushing up unit prices. Furthermore, the rising value of the Swiss Franc led to more cross-border shopping, which ... Read More
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Bleach in Ireland
... mainly viewed as outdated and toxic. However, older consumers still frequently use bleach as a cleaning agent and as a routine additive to other solutions (like many liquid drain cleaners). Numerous publications on the damaging ... Read More
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Polishes in Latvia
... Latvia's population growth. However, despite these results, overall consumption of shoe polish is on a downward trajectory. This decline results from the ongoing shift towards more casual dress codes in workplaces and daily life, reducing ... Read More
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Bleach in North Macedonia
... However, the category managed to post solid current value growth in 2023 thanks to high inflation triggering product price hikes. Euromonitor International's Bleach in North Macedonia market report offers a comprehensive guide to the size ... Read More
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Surface Care in Norway
... price points. Euromonitor International's Surface Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date ... Read More
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Polishes in Finland
... popularity of non-wood materials for furniture further reduces the demand for furniture polishes. Consumers are opting for alternative home care products, such as surface care, contributing to the decrease in polish sales. Euromonitor International's Polishes ... Read More
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Dishwashing in Greece
... is because many dishwashing products are considered essential for consumers, and players have thus been engaging in numerous promotional and discount campaigns in order to maintain sales. This kind of promotional activity is essential, as ... Read More
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Air Care in Hungary
... and reduced consumer spending power. As such, consumers focused on necessary purchases and were less interested in air care that was deemed unessential. However, candle air fresheners continued to record positive retail volume growth, boosting ... Read More
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