Category: House & Home
Europe House & Home
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Dishwashing in Poland
... becoming more time-conscious, seeking convenience in their daily lives, supporting demand for automated solutions, such as dishwashers. Euromonitor International's Dishwashing in Poland market report offers a comprehensive guide to the size and shape of the ... Read More
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Home Insecticides in Switzerland
... generally when the insect population proliferates. As such, annual sales are often concentrated during only a few months of the year. Furthermore, the category is deeply reliant on weather conditions during these key months and ... Read More
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Bleach in Romania
... in the category. Thus, bleach resumed its pre-pandemic downward trajectory in retail volume sales with a strong decline in 2022, followed by a further strong, if slower, drop witnessed in 2023. On average, this product ... Read More
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Air Care in Ireland
... price points saw consumers reducing their purchases of unessential items. The deepest declines were noted in gel air fresheners and car air fresheners, with many consumers deeming car air fresheners unessential during a cost-conscious time. ... Read More
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Toilet Care in Croatia
... in line with a more general trend of seeking products that reduce the time and effort spent on household chores. Rim liquids consequently recorded the strongest volume growth in 2023, with the category further benefiting ... Read More
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Laundry Care in Hungary
... power. As such, consumers focused on necessary purchases and were less interested in premium laundry care and fine fabric detergents used for intensive care and delicate and gentle fabrics. This led to a significant volume ... Read More
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Home Insecticides in Hungary
... the weak summer season. In addition, consumers were often not interested in coils and ignored the problem of flying insects, which led to the volume sales decline. With high inflation and lower purchasing power, many ... Read More
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Surface Care in Switzerland
... social and economic activity in the wake of the pandemic, many Swiss people continued to work from home at least part of the time, which supported continued high levels of use of surface care products. ... Read More
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Bleach in Finland
... less harmful home care products. Bleach is now primarily sought for severe stain removal and surface disinfection. Euromonitor International's Bleach in Finland market report offers a comprehensive guide to the size and shape of the ... Read More
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Toilet Care in Lithuania
... pandemic, daily hygiene standards have risen with more Lithuanians keen to use toilet care products to maintain cleanliness. Euromonitor International's Toilet Care in Lithuania market report offers a comprehensive guide to the size and shape ... Read More
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Bleach in the Netherlands
... to be an effective cleaning product, and many Dutch consumers still appreciate its powerful disinfectant properties. As such, private label grew faster than brands in bleach in 2023, thanks to consumers who started to buy ... Read More
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Home Insecticides in Lithuania
... is the size of the insect population. In 2023, the weather in Lithuania was far more suitable for insect breeding, triggering a surge in demand for home insecticides. Retail volume and current value sales surpassed ... Read More
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Home Insecticides in Estonia
... the previous year, volume growth was marginal. The standout performer was insecticide baits, which registered double-digit percentage volume growth. Insecticide baits offer a targeted and discreet solution for pest control and are becoming a preferred ... Read More
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Dishwashing in Hungary
... more effective products have supported sales growth. Over a fifth of all households now own a dishwasher in Hungary, following a steady rise in household penetration over the review period. They are usually owned by ... Read More
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Toilet Care in Switzerland
... products that minimise the amount of time and effort required to complete household tasks. At the same time, consumer hygiene consciousness is high, supported by the experiences of the COVID-19 crisis and the longer-term, more ... Read More
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Toilet Care in Ireland
... to inflation, retail volume suffered from rising price points, and volume sales fell following the spike during COVID-19. Euromonitor International's Toilet Care in Ireland market report offers a comprehensive guide to the size and shape ... Read More
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Dishwashing in Latvia
... precise detergent measurements. Furthermore, each tablet contains at least three key components (salt, powder, rinse aid), guaranteeing efficient dishwashing and gentle dishwasher maintenance by softening the water. The landscape is also expanding, driven by introducing ... Read More
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Home Insecticides in Poland
... spray/aerosol insecticides. Weather conditions drive growth, with heavy rain and hot temperatures leading to a rise in insect populations, which, in turn, has a positive impact on sales of home insecticides. For example, during the ... Read More
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Dishwashing in Switzerland
... on dishwashing tasks appealing to busy consumers. Swiss consumers continued to prioritise the effectiveness of dishwashing detergents, as well as products that are formulated for other purposes than just washing, such as those that prevent ... Read More
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Air Care in the Netherlands
... for more natural solutions instead. As a consequence, air care products such as candle air fresheners and eco-friendly variants are appreciated. In addition, with consumers wary of the use of chemicals, some manufacturers have started ... Read More
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Home Insecticides in the Netherlands
... a slight slowdown in the decline in volume sales) for home insecticides. Consumers were mostly buying mosquito repellents, often in the form of electric insecticides used only at nighttime to keep mosquitos away while people ... Read More
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Laundry Care in Ireland
... Irish consumers were returning to pre-pandemic routines, reducing the frequency of their cleaning. Moreover, rising prices decreased demand for non-essential products, including starch/ironing aids, with consumers using fabric softeners and 2-in-one products, such as Bold ... Read More
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Polishes in Switzerland
... clothing and interior design. It has also suffered from consumers' increasingly hectic lifestyles and reluctance to commit time and effort to tasks that are seen as unnecessary. Polishes also faces increasing competition from multi-purpose cleaners ... Read More
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Air Care in Bosnia and Herzegovina
... choosing to economise and cut down on unnecessary purchases, which includes most air care products. Rising unit prices have been drive up by inflation, resulting in solid current value growth in 2023. Spray/aerosol fresheners remain ... Read More
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Surface Care in Lithuania
... other cleaners. Current value growth decelerated in 2023 as price rises decreased in line with inflation. Nevertheless, retail volume sales remained stagnant in this mature category. Consumers are not engaging in the same level of ... Read More
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