Category: House & Home
Romania House & Home
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Microwaves in Romania
... consumers seek the best price/quality ratio and will often delay their purchasing decision and wait until their favourite product goes on sale. With prices rising, buy now, pay later credit solutions have become more common ... Read More
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Dishwashers in Romania
... dishes by hand, although the perception of dishwashers is evolving. Romanians are attracted by these appliances and are becoming more informed about the benefits of dishwashers. Consumers are gravitating towards products with low energy and ... Read More
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Food Preparation Appliances in Romania
... and on optimising their supply chain so that they can offer more attractive prices. Promotions and discounts have become the norm in food preparation appliances and carry significant weight for the purchasing decision. Black Friday ... Read More
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Air Treatment Products in Romania
... for air treatment products, especially in urban areas where the amount of green space is considerably lower than WHO or EU recommendations. Air treatment appliances remain a highly seasonal category, with most of the sales ... Read More
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Home Laundry Appliances in Romania
... several years of high inflation rates and soaring costs of living, Romanians remain cautious with expenditure. Nevertheless, the higher minimum wage and improved pensions in 2024 made a positive impact on demand for home laundry ... Read More
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Personal Care Appliances in Romania
... personal looks. Over the review period, there have been big shifts in the male population’s approach to body grooming, with men becoming more inclined to invest time and money for body grooming. Consequently, personal care ... Read More
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Vacuum Cleaners in Romania
... the options thoroughly and to gravitate around products with multiple benefits and innovations. Technological evolution is becoming an increasingly important factor, and more consumers are becoming aware of smart connected appliances. In addition, discounting and ... Read More
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Refrigeration Appliances in Romania
... and consumer purchasing power in decline, Romanians have become more reluctant to spend on big ticket items, including refrigeration appliances. In addition, consumers have become more price sensitive and more inclined to purchase private label. ... Read More
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Large Cooking Appliances in Romania
... cooking appliances registered a timid increase, compared to more vigorous growth in current value terms. This reflects the impact of both stubborn inflation and premiumisation. With a growing number of credit solutions, Romanians preferred to ... Read More
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Small Cooking Appliances in Romania
... cook in a healthy fashion are now more popular, and this is reflected in the positive evolution of small cooking appliances in 2024, in both volume and value terms. Air fryers grew at the fastest ... Read More
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Consumer Appliances in Romania
... of Romanians to make large investments in times of economic uncertainty. Small appliances registered an increase in volume terms, helped by product diversification, numerous discounts, rising consumer education and more sophisticated demands. The burgeoning coffee... ... Read More
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Antimicrobial Furniture Market in Romania
... growth patterns, and forecasts spanning the years 2021 to 2029. Gain insights into a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a global site license. Read More
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Home & Garden Product Retail in Romania
... also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The home & garden product retail market is segmented into gardening and outdoor living ... Read More
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Home Care Packaging in Romania
... durability and chemical resistance. Brands such as Perfect Clean or Gospodina use HDPE bottles for packaging their extensive range of household cleaning products. For a wide range of products, including liquid detergents, disinfectants or surface ... Read More
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Romania Homewares
... categories such as food storage, dinnerware, and beverageware, reflects a growing preference for glass over plastic. This preference is being driven by factors such as perceived quality, aesthetic appeal, environmental concerns, and considerations for health ... Read More
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Romania Home and Garden
... such as elevated inflation, fluctuating GDP growth, and rising living costs, all of which significantly impacted consumer behaviour. Economic uncertainty led many consumers to become more cautious with their spending, prioritising essential purchases over discretionary ... Read More
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Romania Gardening
... array of products, both in terms of brands and prices. According to players such as Madex International and Agrocosm, categories like seeds and watering experienced strong performances as consumers spent more time in their gardens ... Read More
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Romania Home Improvement
... to popular chained retailers such as Leroy Merlin optimising their supply chains and re-negotiating better deals with their suppliers. Demand for home improvement products was also maintained by the growing offer of Buy Now, Pay ... Read More
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Romania Home Furnishings
... or to postpone their purchases altogether. To attract shoppers, some retailers tried introducing promotions as well as Buy Now, Pay Later options. For instance, Mobexpert offered its Mobexpert Credit Card to shoppers which allowed them ... Read More
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Away-From-Home Tissue and Hygiene in Romania
... previous year, benefiting sales of away-from-home tissue and hygiene products. According to data from the National Institute of Statistics, the year witnessed a 4% increase in the number of tourism establishments and tourists, contributing to ... Read More
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Retail Tissue in Romania
... premiumisation. This led to further polarisation in pack sizes, with both large and small packaging seeing increased adoption. Consumers became more cautious in their purchasing decisions, seeking out special offers and discounts and displaying less ... Read More
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Tissue and Hygiene in Romania
... their pricing strategies, passing on a portion of the cost increases to consumers. The growth in unit prices also mirrored a heightened demand for premium products, as Romanians increasingly sought tissue and hygiene solutions that ... Read More
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Wipes in Romania
... and energy prices have impacted both consumers and manufacturers, compelling producers to adjust their pricing strategies to maintain profitability. In this environment, private label has experienced significant growth, capitalising on their ability to off... Euromonitor ... Read More
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Home Products Specialists in Romania
... began during home seclusion and the outbreak of COVID-19. Having forged an interest, in 2023, Romanians have continued to invest in their homes, although at a lower rate than during the pandemic. This is due ... Read More
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Dishwashing in Romania
... establishments. However, hand dishwashing saw only a slight increase in retail volume sales, as the category is mature, while more households owned an automatic dishwasher. Dishwashers have been promoted as effective and energy-efficient appliances, and ... Read More
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