Category: House & Home
Romania House & Home
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Antimicrobial Furniture Market in Romania
... growth patterns, and forecasts spanning the years 2021 to 2029. Gain insights into a comprehensive understanding of the industry landscape. Please note: the online download version of this report is for a global site license. Read More
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Home & Garden Product Retail in Romania
... also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The home & garden product retail market is segmented into gardening and outdoor living ... Read More
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Romania Homewares
... categories such as food storage, dinnerware, and beverageware, reflects a growing preference for glass over plastic. This preference is being driven by factors such as perceived quality, aesthetic appeal, environmental concerns, and considerations for health ... Read More
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Romania Home and Garden
... such as elevated inflation, fluctuating GDP growth, and rising living costs, all of which significantly impacted consumer behaviour. Economic uncertainty led many consumers to become more cautious with their spending, prioritising essential purchases over discretionary ... Read More
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Romania Gardening
... array of products, both in terms of brands and prices. According to players such as Madex International and Agrocosm, categories like seeds and watering experienced strong performances as consumers spent more time in their gardens ... Read More
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Romania Home Improvement
... to popular chained retailers such as Leroy Merlin optimising their supply chains and re-negotiating better deals with their suppliers. Demand for home improvement products was also maintained by the growing offer of Buy Now, Pay ... Read More
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Romania Home Furnishings
... or to postpone their purchases altogether. To attract shoppers, some retailers tried introducing promotions as well as Buy Now, Pay Later options. For instance, Mobexpert offered its Mobexpert Credit Card to shoppers which allowed them ... Read More
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Away-From-Home Tissue and Hygiene in Romania
... previous year, benefiting sales of away-from-home tissue and hygiene products. According to data from the National Institute of Statistics, the year witnessed a 4% increase in the number of tourism establishments and tourists, contributing to ... Read More
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Retail Tissue in Romania
... premiumisation. This led to further polarisation in pack sizes, with both large and small packaging seeing increased adoption. Consumers became more cautious in their purchasing decisions, seeking out special offers and discounts and displaying less ... Read More
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Tissue and Hygiene in Romania
... their pricing strategies, passing on a portion of the cost increases to consumers. The growth in unit prices also mirrored a heightened demand for premium products, as Romanians increasingly sought tissue and hygiene solutions that ... Read More
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Wipes in Romania
... and energy prices have impacted both consumers and manufacturers, compelling producers to adjust their pricing strategies to maintain profitability. In this environment, private label has experienced significant growth, capitalising on their ability to off... Euromonitor ... Read More
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Home Products Specialists in Romania
... began during home seclusion and the outbreak of COVID-19. Having forged an interest, in 2023, Romanians have continued to invest in their homes, although at a lower rate than during the pandemic. This is due ... Read More
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Dishwashing in Romania
... establishments. However, hand dishwashing saw only a slight increase in retail volume sales, as the category is mature, while more households owned an automatic dishwasher. Dishwashers have been promoted as effective and energy-efficient appliances, and ... Read More
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Toilet Care in Romania
... categories continuing to see reduced or negligible retail volume sales at the end of the review period. In light of the lifting of COVID-19 measures, the back-to work trend meant less time spent at home ... Read More
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Surface Care in Romania
... In addition, consumers went out more and cooked at home less as they resumed pre-pandemic lifestyles with the easing and lifting of lockdown and home seclusion measures. Consequently, after strong retail volume growth in 2020 ... Read More
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Laundry Care in Romania
... saw increases. The decline in the largest categories, fabric softeners and powder detergents, hurt the overall performance. Moreover, the overall performance can be read as a stabilisation of demand following strong growth in the wake ... Read More
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Home Insecticides in Romania
... spray/aerosol format, posted retail volume sales growth at the end of the review period. While the performance of the dominant spray/aerosol format dampened the overall performance, other types gained traction and momentum. Importantly, the bed-bugs ... Read More
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Air Care in Romania
... are placing a higher importance on having a pleasant environment at home. Consequently, air care registered another year of growth in both retail current value and volume terms in 2023. Ubiquity and high product diversity ... Read More
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Bleach in Romania
... in the category. Thus, bleach resumed its pre-pandemic downward trajectory in retail volume sales with a strong decline in 2022, followed by a further strong, if slower, drop witnessed in 2023. On average, this product ... Read More
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Polishes in Romania
... cannibalisation continued to occur, as consumers preferred certain surface care products, such as multi-purpose cleaners, standard floor cleaners, etc. Romanian retailers have been featuring a rising diversity of surface care products, which they have been ... Read More
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Home Care in Romania
... raw materials and utilities put pressure on manufacturers, leading them to transfer part of the higher operating costs onto consumers. Thus, price promotions and discounts as well as special offers remained key ways to attract ... Read More
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Writing Instruments in Romania
... Euromonitor International's Writing Instrumentsin Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the ... Read More
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Home Laundry Appliances in Romania
... uncertainty, inflationary pressures, and high energy prices. As such, volume sales remain in a slump due to many consumers postponing their big-ticket purchases, while others trad down to cheaper models if a new home laundry ... Read More
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Personal Care Appliances in Romania
... social lives, thus paying more attention to their appearance and grooming habits. We are also seeing the rising popularity of water parks, spas, and beach areas, supporting sales of body shavers for example – in ... Read More
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Microwaves in Romania
... is unhealthy due to the loss of nutrients. On the other hand, the more positive growth seen in previous years reflected the influence the pandemic had on consumer lifestyles, meaning more cooking at home and ... Read More
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