Category: House & Home
Europe House & Home
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Home Care in Croatia
... care were particularly affected by price hikes. In addition, rising budget constraints and uncertainty caused by the war in Ukraine and the energy crisis impacted consumer purchasing habits, and spending on non-food and non-essential products ... Read More
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Home Insecticides in Latvia
... pest infestations. Many electric insecticide devices are engineered with safety features, including automatic shut-off mechanisms, enhancing their safety profile. This makes them a more secure option, particularly in households with children and pets, when compared ... Read More
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Bleach in Switzerland
... possibly damaging to many surfaces in the home. Bleach exists in two different formats - either liquid or tabs. The product can either be sold with its natural aroma or with an added scent. Many ... Read More
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Polishes in North Macedonia
... polishes for the most part. Further, the continued and deepest decline of shoe polishes within the overall category meant that polishes was unable to see positive growth. Consumer habits have been evolving, shifting towards a ... Read More
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Bleach in Estonia
... are increasingly concerned about the chemical content of bleach and are opting for safer products in terms of the environment and also health. Euromonitor International's Bleach in Estonia market report offers a comprehensive guide to ... Read More
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Laundry Care in North Macedonia
... were largely stagnant in 2023, with diminished purchasing power prompting local consumers to cut down on less essential purchases and economise when it came to buying laundry care products. Product areas such as bar detergents, ... Read More
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Home Care in Norway
... their household budgets reduced their spending on home care. Private label lines, discounters and variety stores all benefited from such price sensitivity, at the expense of high-end brands and distribution channels such as supermarkets, hypermarkets ... Read More
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Home Care in North Macedonia
... sales growth, however, most home care categories saw stagnation or decline in 2023, with local consumers suffering squeezed household budgets and being forced to reprioritise their purchases. Euromonitor International's Home Care in North Macedonia market ... Read More
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Surface Care in Latvia
... lifespan of household appliances and reducing maintenance costs. Secondly, the desire to prolong the life and efficiency of technology and appliances has driven the popularity of descalers. Consumers have recognised descalers as a cost-effective preventive ... Read More
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Surface Care in Poland
... surface care solutions in 2023. Consumers sought affordable yet effective cleaning products that offer good quality at a reasonable price. Consequently, discounters increased ground, seen by consumers as prominent retailers to access budget-friendly options in ... Read More
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Polishes in Croatia
... on spending on essential items. At the same time, consumers’ priorities have shifted even further towards hygiene. This shift was reinforced by the fact that socialising, both in public and at home, came to an ... Read More
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Bleach in Norway
... Nevertheless, remains a tried and tested cleaning product, particularly among older consumers. Euromonitor International's Bleach in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Toilet Care in Greece
... of rim blocks with essential oils, with unique fragrances such as Dahlia and Dragonfruit, Hibiscus and Wild Berries, and White Rose and Tea. Notably, in rim blocks Klinex has been growing its share year-on-year and ... Read More
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Laundry Care in Greece
... Gamble Hellas SA and Unilever Hellas SA are the top two names, in very close competition. Consumers tend to be fairly loyal to their favourite brands in laundry care (bucking the overall home care trend), ... Read More
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Laundry Care in Estonia
... was liquid detergent that registered the highest volume growth. Consumers perceive liquid detergents as having benefits over powder, such as less foaming, less water usage and gentler on delicate fabrics. There was also several launches ... Read More
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Toilet Care in Sweden
... results in a shift towards discounters and variety stores, along with an increase in the value share held by private label toilet care products. Euromonitor International's Toilet Care in Sweden market report offers a comprehensive ... Read More
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Home Insecticides in Portugal
... performance. Despite the long and hot summer seen in the country in 2023, which may have been assumed to offer strong growth opportunities for the category, home insecticides' performance was hampered by very dry, hot ... Read More
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Laundry Care in Latvia
... value, thanks to its efficient formula and ease of consumption. Moreover, the growing portfolio of specific products contributed to the landscape's success. For instance, in 2023, Perwoll launched liquid tablet detergents tailored for delicate washing ... Read More
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Dishwashing in Estonia
... for powder instead of higher-priced tablets. As such automatic dishwashing powders registered the highest volume growth. Euromonitor International's Dishwashing in Estonia market report offers a comprehensive guide to the size and shape of the market ... Read More
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Surface Care in Italy
... had a very strong positive impact on retail sales in both volume and current value terms, as consumers looked for products to clean and sanitise all surfaces within their homes. With Italians feeling less anxious ... Read More
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Bleach in France
... 2023 this was at a slower pace than expected, as rising living costs have led to renewed consumer interest in using bleach – despite rising concerns over its impact on health and the environment. Faced ... Read More
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Air Care in Austria
... area. Economic uncertainties and inflation also prompted local consumers to focus their spending on essential items, which further reduced the demand for air care. Traditional air fresheners and candles faced heightened competition from brands that ... Read More
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Air Care in Italy
... This was accompanied by a decline in promotional activity, which made relatively expensive air care refills less affordable for many. Euromonitor International's Air Care in Italy market report offers a comprehensive guide to the size ... Read More
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Surface Care in Belgium
... careful about the amount of product they used when cleaning their homes, reducing volumes and sometimes even frequency. Home care disinfectants continue to see the deepest declines in sales, along with window/glass cleaners, and while ... Read More
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Dishwashing in France
... prices on offer, meaning that volume sales tended to be concentrated on promotion weeks. Despite these promotions proving fairly effective volume sales were slightly down on the previous year. This was mainly because people looked ... Read More
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