Category: House & Home
Europe House & Home
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Polishes in Slovakia
... substitute – especially with the growing interest in more exciting and modern home care categories (e.g., furniture polish wipes in surface care). Meanwhile, polishes are increasingly being seen as discretionary products which are becoming old-fashioned. ... Read More
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Home Insecticides in Serbia
... the consumer base and reduced purchase frequency. High inflation stimulated economising, with consumers paying greater attention to prices. As such, this led to approximately 30% of home insecticide products being purchased at discount prices during ... Read More
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Laundry Care in Slovakia
... lower volumes of product per use, in addition to doing fewer but larger loads of washing (to save on energy and water usage, as well as product volumes). In this context, consumers are seeking products ... Read More
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Surface Care in Spain
... COVID-19. Nonetheless, consumers remained more conscious of the need to give their homes a thorough clean than they were prior to the pandemic, and as such, continued to favour surface care products with antibacterial claims. ... Read More
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Toilet Care in Ukraine
... essential for maintaining toilet hygiene, and Ukrainian consumers prioritise their use even during challenging times and long periods of economic uncertainty. The perception of rim blocks and rim liquids as necessities thus contributes to a ... Read More
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Polishes in Serbia
... consumers to forgo the purchases of non-essential products, with many reaching for cheaper options, such as multi-purpose surface care and standard floor cleaners, instead of polish. Furthermore, the return to pre-pandemic lifestyles among the population ... Read More
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Bleach in Slovenia
... awareness and sustainability concerns. Despite the overall growth in value sales, the volume decline underscores a shift towards more sustainable consumption patterns. Euromonitor International's Bleach in Slovenia market report offers a comprehensive guide to the ... Read More
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Bleach in Spain
... living, which forced many consumers to rationalise their expenditure. As such, bleach was one of the few categories to report growth in both constant value and volume terms. Euromonitor International's Bleach in Spain market report ... Read More
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Bleach in Ukraine
... incorporating disinfectant components with safer formulations than that of bleach. A growing emphasis on health and environmental considerations among consumers is steering them away from conventional bleach and towards alternatives that offer both efficacy and ... Read More
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Toilet Care in Slovakia
... under half of all brand shares in toilet care, followed by Domestos (Unilever Slovensko spol sro) in second place, being the only other brand with a double-digit share, we also note the presence of private ... Read More
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Air Care in Slovenia
... habits, leading to a decline in volume sales. Although consumers still appreciate the wellness benefits and pleasant fragrances of air care products, they are now making purchases more judiciously. The decline in volume sales can ... Read More
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Home Care in Ukraine
... the war and military action. This mass migration has led to a decrease in the population, resulting in reduced home care purchases. In addition, lower incomes among the remaining population, coupled with the suspension of ... Read More
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Laundry Care in Ukraine
... low, it was the fastest in the category, with most segments in decline. Amid challenging economic conditions, Ukrainian consumers gravitated towards more affordable alternatives, with private label options gradually gaining popularity in liquid tablet detergents. ... Read More
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Toilet Care in Slovenia
... in the aftermath of the pandemic, has intensified, driving demand for toilet care products. Euromonitor International's Toilet Care in Slovenia market report offers a comprehensive guide to the size and shape of the market at ... Read More
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Home Insecticides in Spain
... change, which brought about an increase in the presence of mosquitos and other insects. A growing awareness of the impact of insect bites on health, such as allergic reactions, skin infections, or the spread of ... Read More
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Polishes in Spain
... furniture and footwear, with many consumers moving away from wood, leather and other materials that require polishing. Furthermore, with Spaniards leading increasingly busy lives, many are showing a preference for multipurpose home care products, which ... Read More
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Laundry Care in Poland
... detergent tablets and dryer sheets, although price played a crucial role in consumer decision-making. While concentrated detergents may have a higher upfront cost compared to standard detergents, they often provide consumers with a higher number ... Read More
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Dishwashing in Sweden
... on tough grease compared to its closest competitor. Another instance is the automatic dishwashing tablets private label W5 Platinum Power All in One, emphasising its powerful cleaning effect, removal of persistent stains, and efficiency in ... Read More
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Bleach in Portugal
... to human health and the environment - thereby falling foul of the prominent trends towards health and wellness and eco-consciousness. Moreover, the category saw demand further undermined by the waning consumer interest in products with ... Read More
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Air Care in Switzerland
... with ones that could enhance the home environment and their mood. Even in the post-pandemic period, Swiss consumers continued to turn to air care products to improve the indoor environment. At the same time, while ... Read More
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Air Care in Sweden
... spray/aerosol air freshener highlighting sustainability and natural positioning. It boasts being free from phthalates, propellants, and dyes, infused with natural essential oils, and presented in a partially recyclable pack made from 100% recycled plastic, with ... Read More
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Dishwashing in Finland
... from all-inclusive automatic dishwashing products to more basic, cost-effective options. Additionally, a shift from tablets to liquids and powders allows consumers greater control over the volume of product used. Euromonitor International's Dishwashing in Finland market ... Read More
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Toilet Care in Estonia
... and also registered the highest growth. Toilet/liquid foams are one of the most affordable products within toilet care, and with inflation still being high, consumers were price sensitive and prioritised value for money. Euromonitor International's ... Read More
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Air Care in Estonia
... volume growth. The strong performance was boosted by an increasing range on offer. The scents also tend to be more premium than other offerings. In addition, the attractive packaging of liquid air fresheners ensures they ... Read More
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Surface Care in Sweden
... bundling in their product offerings. A notable example is the 2023 launch of Ajax Bathroom, featuring a new formulation claiming ""3x Easy Cleaning"" – encompassing no need to rinse, instant descaling action, and suitability for ... Read More
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