Category: House & Home
Europe House & Home
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Polishes in Poland
... growth, with the purpose of furniture polish going beyond aesthetics to help maintain the longevity and quality of furniture. Polish consumers appreciate that regular use of furniture polish can extend the lifespan of furniture, keeping ... Read More
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Air Care in Finland
... also linked to a growing trend towards sustainability. Consumers adopting sustainable lifestyle habits are less attracted to air care products due to their chemical ingredients that can trigger allergies and harm the environment. Euromonitor International's ... Read More
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Home Care in Latvia
... volume growth benefited from an increased amount of people working from home, with remote and hybrid working leading to more use of home kitchens and bathrooms. As a result, there was an upsurge in demand ... Read More
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Bleach in Lithuania
... and constantly innovating. Bleach is championed by some consumers because of its low price and high effectiveness, as it helps to leave surfaces crystal clear and free from bacteria. Overall, it is not a popular ... Read More
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Surface Care in Bosnia and Herzegovina
... growth of home care disinfectants is lifting sales across the entire surface care category, especially as it is one of the largest product categories. All surface care categories except scouring agents, drain openers and descalers ... Read More
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Bleach in Bosnia and Herzegovina
... due to health concerns. Indeed, there is a myriad of other products available that are just as effective but not as toxic. Euromonitor International's Bleach in Bosnia and Herzegovina market report offers a comprehensive guide ... Read More
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Laundry Care in Lithuania
... were still conscious when shopping for laundry care and concentrated on buying basic products they need the most. Buoyed by price inflation, current value sales of laundry care witnessed moderate growth in 2023. Euromonitor International's ... Read More
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Polishes in Portugal
... main challenge facing polishes is its niche status, with the category mostly appealing to older consumers. On the other hand, younger adult consumers tend to opt for multi-purpose products which can also be used for ... Read More
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Bleach in Croatia
... officially declared over in Croatia on 11 May 2023 and this dampened volume sales of bleach despite a strong unit price decline as consumers have become relaxed about COVID-19 and there was not the same ... Read More
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Home Care in Sweden
... year. Euromonitor International's Home Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), ... Read More
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Home Care in Poland
... posed a significant challenge, with cost increases seen across raw materials, packaging, transportation, logistic and operational costs. This led to Euromonitor International's Home Care in Poland market report offers a comprehensive guide to the size ... Read More
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Home Care in Portugal
... were already imposed by major players in the second half of 2022. The private label segment reinforced its position in 2023, following an already strong performance in the previous year. Private label continued to benefit ... Read More
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Home Care in Hungary
... with many focusing on essential, necessary spending. Consumers actively looked for the best deals and discounts, buying larger quantities for cheaper prices or migrating to lower-cost brands or private labels. This led to a retail ... Read More
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Dishwashing in Norway
... review period, this was due partially to cannibalisation by the company’s own Klar brand, which is produced without synthetic fragrances and is targeted at consumers with sensitive skin. The brand is viewed as a sustainable ... Read More
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Bleach in Sweden
... price points. With inflation persisting at an elevated rate throughout 2023, households are exhibiting heightened price sensitivity. This results in a shift towards discounters and variety stores, along with a notable growth in the value ... Read More
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Home Insecticides in Norway
... of Norwegian consumers are rejecting the use of chemicals in their homes and, as such, view home insecticides as harmful to their personal health and wellbeing. Consequently, there has been a noticeable shift towards chemical-free, ... Read More
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Laundry Care in Romania
... saw increases. The decline in the largest categories, fabric softeners and powder detergents, hurt the overall performance. Moreover, the overall performance can be read as a stabilisation of demand following strong growth in the wake ... Read More
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Surface Care in Greece
... value-added products which come with higher price tags. For example, as seen in starter kits/trigger device, which is a small and niche subcategory in which there is low availability of private label and economy options, ... Read More
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Polishes in the Netherlands
... some impact, as office workers spend time at home requiring fewer formal shoes. Players are thus focusing their efforts on providing different product lines to cater to the diverse needs of consumers, as well as ... Read More
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Toilet Care in the Netherlands
... offers, with discounts applied when purchasing three or four items – or example, Jumbo offered Witte Reus rim liquid in bundles of three for EUR5, whereas one single product costs EUR3.85. Such activity had a ... Read More
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Home Insecticides in Romania
... spray/aerosol format, posted retail volume sales growth at the end of the review period. While the performance of the dominant spray/aerosol format dampened the overall performance, other types gained traction and momentum. Importantly, the bed-bugs ... Read More
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Bleach in Hungary
... hygiene. Bleach was recommended during this time as a robust, effective, and cheap cleaning solution, which consumers used for general cleaning (floors, surfaces), as well as toilet cleaning. However, retail volume sales declined in 2021, ... Read More
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Toilet Care in Latvia
... in more frequent toilet usage and a heightened need for ongoing cleanliness. Toilet care tablets and powders, which facilitate automatic cleaning with each flush, proved to be a practical solution for maintaining a consistently clean ... Read More
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Dishwashing in the Netherlands
... was the result of several factors: Private label has a smaller market share in automatic dishwashing than it does elsewhere, offering more room for growth; compared to hand dishwashing, the price difference per wash for ... Read More
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Home Care in Greece
... derive from the rise in energy prices, transport, raw materials, and packaging costs, which was first triggered by the era of the pandemic and associated supply chain disruptions, then further compounded by the event of ... Read More
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