Category: Household Products
Household Products market research reports by Euromonitor International
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Toilet Care in Mexico
Toilet Care in Mexico Continuing the trend seen for several years, toilet care continued to record a positive performance in both retail volume and current value terms in 2023, in line with heightened hygiene awareness as a result of the pandemic. Many consumers have significantly increased their cl ... Read More
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Polishes in Algeria
Polishes in Algeria Polishes felt the impact of difficult economic conditions in 2023, with volume sales slowing marginally year on year. The ongoing pressure on household budgets has weakened sales of polishes as consumers prioritise expenditure on essential goods. The most popular polish is furnit ... Read More
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Air Care in Denmark
Air Care in Denmark Air care did not escape the spike in retail current unit prices in 2022 and 2023 due to high inflationary pressure. As in other home care categories, this brought higher inputs costs (energy, materials, labour, shipping, etc) and resulted in manufacturers and retailers increasing ... Read More
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Toilet Care in Italy
Toilet Care in Italy Consistent with trends across home care generally, volume sales of toilet care products declined in 2023. As inflation continued to rise, placing household incomes under intense pressure, consumers started to trade down to cheaper products. This applied to toilet care, where con ... Read More
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Bleach in Algeria
Bleach in Algeria Bleach is a very popular home care product in Algeria. Despite its potent odour and potentially hazardous qualities, consumers prefer to use bleach because of its great reputation for eliminating all microorganisms. In Algeria, bleach is a particularly well-known disinfectant that ... Read More
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Surface Care in the Philippines
Surface Care in the Philippines The pandemic raised public awareness regarding the significance of hygiene and sanitisation. Since the onset of the pandemic, many of the leading brands in surface care have increased their presence on social media in order to reach their intended target audience and ... Read More
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Bleach in Denmark
Bleach in Denmark Bleach witnessed a spike in retail volume sales in 2020 in light of the outbreak of the COVID-19 pandemic as households prioritised cleanliness and hygiene in the face of the virus threat. However, demand has normalised and returned to pre-pandemic declines and levels, as household ... Read More
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Home Care in Mexico
Home Care in Mexico In 2023, the home care industry in Mexico returned to retail volume growth, which was the trend seen pre-pandemic, although it was not able to return to the 2019 level of sales. Meanwhile, current value growth remained dynamic due to continued high inflation, although the increas ... Read More
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Home Care in China
Home Care in China In China, retail value sales home care are estimated to have grown at a modest rate in 2023, after a recovery in 2022. Due to the resurgence of COVID-19 in early 2022, many cities and regions in China implemented strict control policies, forcing consumers to spend more time at hom ... Read More
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Air Care in Indonesia
Air Care in Indonesia Air care is seeing fair growth, which is attributed to the ongoing growth of urbanisation in Indonesia. Electric air fresheners is seeing the strongest sales, achieving double-digit value growth in 2023. This underscores a shifting preference among Indonesian consumers, who are ... Read More
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Surface Care in Brazil
Surface Care in Brazil In 2023, surface care experienced single-digit retail value and volume growth rates. In comparison to the previous year, retail volume growth was marginally higher, supported by the consistent demand for multi-purpose cleaners, bathroom cleaners, home care disinfectants and sc ... Read More
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Polishes in Italy
Polishes in Italy As consumers look for new and innovative ways to save money, they try to save as much as they can by cutting expenses on anything that is not considered a strict necessity. Polishes oftentimes fall into this basket, considering that priority is usually given to cleaning rather than ... Read More
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Toilet Care in Belgium
Toilet Care in Belgium The outbreak of COVID-19 and the measures taken to contain it had a positive impact on sales of toilet care in 2020. With consumers working and studying from home they were using the toilet more frequently and thus this boosted demand for toilet care. Demand for toilet care de ... Read More
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Dishwashing in Denmark
Dishwashing in Denmark Inflation continued to translate into higher retail price points in 2023. Higher manufacturer and retailer input costs, for example, increased operating costs like material sourcing, rental levels and salary costs, leading to higher price points. Higher prices stretched househ ... Read More
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Surface Care in the Czech Republic
Surface Care in the Czech Republic In 2023, kitchen cleaners were the clear leader in retail volume growth within surface care. The increased use of these products resulted from ongoing innovation and product development focused on higher effectiveness and natural composition. For example, the Czech ... Read More
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Laundry Care in France
Laundry Care in France Sales of laundry care declined in retail volume terms as economic pressures and price rises pushed consumers to make savings. However, the essential character of laundry detergents means it is hard for consumers to significantly reduce their use of these products, although whe ... Read More
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Home Care in Honduras
Home Care in Honduras In 2023, the prices of home care continued to rise, though to a lesser extent than in 2022. Some households turned to lower priced brands and savings formats. Multifunctional cleaning products, such as bleach and powder detergent, remained popular, as did refilling formats such ... Read More
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Home Care in France
Home Care in France Home care in France witnessed a notable decline in retail volume terms in 2023, with value growth largely sustained by elevated inflation within the country. This category, which traditionally follows a stable and consistent trajectory, experienced a surge in demand during the pa ... Read More
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Toilet Care in Austria
Toilet Care in Austria In 2023, toilet care saw some modest current value growth thanks to inflationary pressures increasing average unit prices. Despite the impact of inflation on unit prices, the focus on toilet care remains significant among Austrian consumers. The slowest volume decline was obse ... Read More
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Polishes in Indonesia
Polishes in Indonesia Polishes is seeing rather sluggish and static growth, with little activity of note. That said, metal polish continues to grow from its relatively low base, registering a modest uptick in sales. It is noted that, in the post-pandemic landscape, as people spend more time enjoying ... Read More
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Laundry Care in the United Kingdom
Laundry Care in the United Kingdom Laundry care experienced growth in both retail volume and current value terms in the UK in 2023. Greater demand was driven by greater mobility, as consumers have returned to their normal lives. Alongside consumers needing to wash their clothes more often due to thi ... Read More
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Dishwashing in the Philippines
Dishwashing in the Philippines Dishwashing saw exceptional growth in the Philippines in 2023, with growth for both hand dishwashing and automatic dishwashing. However, while automatic dishwashers are slowly gaining ground in urban and high-income households in the Philippines, hand dishwashing remai ... Read More
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Dishwashing in Colombia
Dishwashing in Colombia In 2023, hand dishwashing saw limited growth in volume terms, although this was an improvement on the declines seen in the year prior. Hand dishwashing decreased in 2022 as Colombians started spending more time out of the home after the COVID-19 pandemic years, when the perce ... Read More
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Laundry Care in Bulgaria
Laundry Care in Bulgaria While retail value sales were positive in 2023, these results were heavily driven by increased unit prices. As such, retail volume sales struggled, negatively impacted by rising inflation and reduced consumer spending power. This led to a retail volume decline in areas such ... Read More
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Toilet Care in the United Arab Emirates
Toilet Care in the United Arab Emirates Toilet liquids/foam is the leading format of toilet care in the United Arab Emirates, primarily due to its user-friendly nature and versatility. With strong competition in this category, players are prioritising promotional offers and price reductions to maint ... Read More
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