Category: Household Products
Household Products market research reports by Euromonitor International
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Laundry Care in Colombia
Laundry Care in Colombia Retail prices of laundry care products continued to experience significant increases in 2023, with double-digit growth rates well above the rate of inflation. The impact of rising prices varied according to category. While volume sales of powdered detergents and spot and sta ... Read More
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Toilet Care in the Philippines
Toilet Care in the Philippines Toilet care saw solid growth in 2023 in both retail volume and current value terms. Most consumers are aware of the importance of maintaining a clean and hygienic toilet to prevent the spread of germs, but also to limit unpleasant smells. Growth was seen across most ca ... Read More
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Bleach in Austria
Bleach in Austria Post-COVID-19, sales of bleach have been declining in Austria due to growing consumer concerns about its strong chemical composition. During the pandemic, local consumers sought strong cleaners to reduce the risk of infection. Although many consumers consider bleach to be aggressiv ... Read More
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Bleach in the US
Bleach in the US Like many other home care categories, bleach in the US witnessed a trend of escalating prices in 2023 among both national brands and private label, with double-digit unit price growth helping to offset declines in retail volume sales. Despite these price increases, the volume declin ... Read More
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Air Care in the US
Air Care in the US Air care in the US suffered a current value drop of 5% in 2023, marking the second consecutive year of decline. This downturn represents a corrective phase following the robust growth observed by the category during the pandemic. Throughout 2023, air care witnessed a notable overa ... Read More
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Laundry Care in the US
Laundry Care in the US In 2023, despite prevailing economic constraints and uncertainty within the country, laundry care in the US recorded noteworthy current value growth. However, the initial surge in growth driven by pandemic-induced demand subsided, marking a shift towards normalisation and grow ... Read More
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Home Care in Chile
Home Care in Chile In contrast to earlier in the review period, when the Chilean economy was an oasis within Latin America and witnessed a constant rise in GDP, minimal inflation rates, and robust employment levels, 2022 and 2023 were characterised by economic uncertainty. In 2023, the GDP registere ... Read More
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Home Care in the US
Home Care in the US In 2023, home care in the US witnessed further current value growth, primarily driven by widespread price hikes across various categories. However, this uptick in prices occurred against a challenging backdrop for local consumers who had already experienced price increases the pr ... Read More
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Toilet Care in the US
Toilet Care in the US In 2023, toilet care in the US witnessed a surge in value sales, propelled by sustained price increases. However, this upswing in value was counterbalanced by a decline in volume, primarily attributed to economic uncertainty and shifting consumer behaviour. Notably, local consu ... Read More
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Surface Care in the US
Surface Care in the US Impregnated wet wipes in the US witnessed price-driven value growth in 2023, while consumers reduced frequency of disinfecting and sanitising. According to the results of Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2023, 20.5% of consumers clean and do ... Read More
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Dishwashing in the US
Dishwashing in the US In 2023, retail volume sales of dishwashing in the US continued to decline, despite hybrid working arrangements contributing to elevated dishwasher usage compared to pre-pandemic levels. Weakened dishwasher sales were also evident, attributed in part to a sluggish housing marke ... Read More
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Polishes in the US
Polishes in the US The ongoing decline in demand for furniture polish in the US is being driven by consumer behaviour trends that indicate a preference for purchasing lower-quality furniture, thereby reducing the need for related care products. This shift reflects an expectation among consumers for ... Read More
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Dishwashing in Chile
Dishwashing in Chile 2022 marked a reversal of the positive trend witnessed in the preceding two years, characterised by an increase in demand for dishwashing. Unfortunately, this negative trend persisted into 2023. In 2022, the decline in retail volume sales could be explained by the end of pandemi ... Read More
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Polishes in Chile
Polishes in Chile In 2023, polishes continued to experience declining retail volume terms, with Chilean consumers losing interest in these kinds of products. Unlike many other categories in home care, polishes is no longer considered essential, and the lack of innovation from players negatively impa ... Read More
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Toilet Care in Chile
Toilet Care in Chile For the second consecutive year, retail volume sales of toilet care registered a contraction in 2023, taking them below pre-pandemic levels. In 2022, volume sales started to decline in response to the ending of restrictions and the resumption of life outside of the home, includi ... Read More
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Surface Care in Chile
Surface Care in Chile In 2023, retail volume sales of surface care experienced a significant decline for the third consecutive year, to remain below pre-pandemic levels. The drop in demand can be explained by the waning impact of the pandemic, with Chileans cleaning less frequently compared to when ... Read More
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Bleach in Chile
Bleach in Chile Retail volume sales of bleach declined for a third consecutive year in 2023 following peak sales achieved in 2020. During the pandemic, local consumers sought efficient cleaning solutions for different areas in and around their homes as a measure to mitigate the virus's transmission. ... Read More
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Air Care in Chile
Air Care in Chile In 2023, air care experienced one of the highest increases in unit prices within home care. In 2022, due to the surplus stock resulting from the high demand during the pandemic, players had refrained from raising prices to sustain demand. However, because of the rise in raw materia ... Read More
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Laundry Care in Chile
Laundry Care in Chile Despite the fact that laundry care is relatively inelastic compared to other home care products, retail volume sales experienced a decline in 2023, driven by a fall in consumers’ purchasing power. In an attempt to save money, many local consumers started using a smaller amount ... Read More
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Air Treatment Products in India
Air Treatment Products in India In 2022, retail volume sales of air treatment products in India, especially cooling products such as air conditioners and air coolers, recorded double-digit growth, due to factors such as pent-up demand, harsh summer conditions and greater consumer willingness to spen ... Read More
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Air Treatment Products in Taiwan
Air Treatment Products in TaiwanFollowing the lifting of COVID-19 restrictions in 2022, consumers spent more money on travel and experiences, shifting budgets away from consumer appliances. In addition, the weaker performance of the local real estate market saw air treatment products slow down. Furt ... Read More
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Air Treatment Products in Portugal
Air Treatment Products in Portugal Several hot waves and intense periods of rain in the winter months benefited category growth in 2023, with air conditioner and cooling fans seeing a positive performance. By contrast, air purifiers have maintained a negative performance in volume terms, following t ... Read More
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Air Treatment Products in Vietnam
Air Treatment Products in Vietnam The super-hot summer seasons are driving growth and penetration for air conditioners in Vietnam, further supported by the wide range of products which are available at affordable prices, as well as those on buy now pay later (BNPL) payment schedules with zero intere ... Read More
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Air Treatment Products in Poland
Air Treatment Products in Poland With Poland witnessing rising average temperatures, air conditioning devices are becoming more popular. Recent years have seen temperatures reach very high levels, with at least one heat wave sweeping for the country every summer, causing discomfort and, in some case ... Read More
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Air Treatment Products in Romania
Air Treatment Products in Romania Air treatment products is the winner in 2023, showing the strongest retail volume growth across the consumer appliances categories. This growth is being stimulated by a rising number of heatwaves in the country and increasingly crowded (and hot) cities. As such, air ... Read More
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