Category: Household Products
Household Products market research reports by Euromonitor International
-
Toilet Care in Tunisia
Toilet Care in Tunisia Modern grocery retailers, such as supermarkets and hypermarkets, play a pivotal role in the category in Tunisia as the primary sellers of imported toilet care brands. These retailers offer notable international brands like Harpic (Reckitt Benckiser South Africa (Pty) Ltd), WC ... Read More
-
Laundry Care in Nigeria
Laundry Care in Nigeria High inflation fuelled retail value growth in 2023, leading to double-digit value results for laundry care. Despite the price increases, sub- categories such as hand wash detergent and bar soap registered retail volume growth due to their essential nature. The country's popul ... Read More
-
Polishes in Tunisia
Polishes in Tunisia All significant categories (floor polish remained negligible) posted positive retail volume and value growth at the end of the review period. Indeed, they all posted their fastest increases of the review period in 2023. Metal polish continued to register the highest growth in ret ... Read More
-
Air Care in Pakistan
Air Care in Pakistan The demand for air fresheners continued to rise in 2023. All significant categories saw strong retail volume growth rates, although candle, gel and liquid air fresheners remained negligible. Spray/aerosol and ""other"" air fresheners dominated demand, although both car and elect ... Read More
-
Home Care in Paraguay
Home Care in Paraguay In 2023 the main influence on home care sales was the full resumption of society in the wake of the pandemic and less time spent at home. In general, categories related to disinfection and surface care posted the steepest declines as the pandemic receded and vaccines were rolle ... Read More
-
Home Care in Nigeria
Home Care in Nigeria Home care experienced substantial, double-digit retail value growth in 2023, driven by rising inflation and increased price points. However, the government's removal of the fuel subsidy hit consumers hard, along with rising prices, and the sharp devaluation of the currency and i ... Read More
-
Polishes in Pakistan
Polishes in Pakistan The strong rise in demand for polishes continued in 2023, primarily propelled by the growing middle-class consumer base in the country. The rising consumer base of middle-class households can be attributed to improving disposable incomes and purchasing power, which motivate them ... Read More
-
Laundry Care in Pakistan
Laundry Care in Pakistan Laundry detergents in Pakistan continued to growing healthily in 2023, reflecting the importance of these products across socioeconomic classes. Despite economic challenges like high inflation and increased manufacturing costs leading to price hikes, the demand for laundry d ... Read More
-
Bleach in Pakistan
Bleach in Pakistan Bleach in Pakistan continued to register strong retail volume growth and, supported by high inflationary pressure on prices, double-digit retail current value growth in 2023. Despite the increasing use of detergents for stain removal, bleach remained a popular choice for many cons ... Read More
-
Home Care in Tunisia
Home Care in Tunisia Home care in 2023 presented a challenging landscape, marked by a level of retail volume stagnation in several categories. This performance was due to several factors, but especially inflation and financial and economic crises and a concomitant decline in Tunisian purchasing powe ... Read More
-
Surface Care in Nigeria
Surface Care in Nigeria Rising price points in 2023 will lead to double-digit retail value growth for surface care, driven by home care disinfectants, oven cleaners, and multi-purpose cleaners. Despite rising prices, surface care only registered a slight drop in retail volume sales, with home care d ... Read More
-
Air Care in Tunisia
Air Care in Tunisia Home-made candle air fresheners has emerged as a key category trend in Tunisia. This trend gained momentum in the review period, with a further increase in interest witnessed in 2023. The offer is characterised by the crafting of air care products, specifically candles, for the d ... Read More
-
Dishwashing in Tunisia
Dishwashing in Tunisia Automatic dishwashing witnessed the highest growth in both retail volume and value terms in 2023. While the household possession rate of dishwashers remained very low, it continued to grow steadily at the end of the review period. Indeed, growth derived from a very low base se ... Read More
-
Toilet Care in Pakistan
Toilet Care in Pakistan In 2023, the focus on preventative hygiene continued to significantly boost the demand for toilet care in Pakistan. With consumers remaining concerned about viral infections, there was a notable increase in the call for products that could ensure cleanliness and hygiene in ho ... Read More
-
Dishwashing in Nigeria
Dishwashing in Nigeria Due to its essential nature, hand dishwashing continued to grow in retail volume during 2023 despite increased prices, high inflation, and declining purchasing power. Due to the high cost of transportation after the removal of fuel subsidies, most consumers tried to reduce the ... Read More
-
Home Care in Pakistan
Home Care in Pakistan While laundry care and bleach were larger categories, many types of specialised home care continued to emerge strongly from a relatively low base. All the main categories registered strong retail volume growth in 2023, despite economic challenges like high inflation and a risin ... Read More
-
Surface Care in Tunisia
Surface Care in Tunisia There has been a noticeable rise in the offer and presence of international surface care brands in modern retail channels in Tunisia, such as supermarkets, hypermarkets, discounters and, in some cases, retail e-commerce. The owners of international surface care brands like Sa ... Read More
-
Air Care in Nigeria
Air Care in Nigeria Most areas in air care recorded a retail volume sales decline in 2023 due to high inflation and the increase in unit prices that triggered the double-digit retail value growth in current terms. The affordability of gel air fresheners and spray/aerosol air fresheners continued to ... Read More
-
Surface Care in Pakistan
Surface Care in Pakistan In 2023, surface care witnessed strong retail volume growth, as well as very fast retail current value sales growth, albeit the latter was supported by the impact of high inflationary pressure on prices. Retail volume demand was driven by a continued focus on cleanliness and ... Read More
-
Toilet Care in Nigeria
Toilet Care in Nigeria Toilet care performed well in 2023, as consumers focused on essential home care products that responded to their hygiene and sanitation needs in order to prevent diseases. Despite the high inflation, toilet care recorded a slight growth in retail volume terms, as consumers con ... Read More
-
Laundry Care in Tunisia
Laundry Care in Tunisia Laundry care in Tunisia remained undeveloped in 2023, with a limited choice of products. Laundry detergents continued to account for the vast bulk of sales in both retail volume and current value terms. While there was a demand for liquid fabric softeners, most other products ... Read More
-
Polishes in Nigeria
Polishes in Nigeria Polishes recorded a decline in retail volume terms, while high inflation rates triggered double-digit retail sales value growth in 2023. Many do not consider polish an essential product, with consumers focused on perceived essentials amid poor purchasing power. Furthermore, consu ... Read More
-
Dishwashing in Pakistan
Dishwashing in Pakistan Hand dishwashing in Pakistan continued to register healthy retail volume growth and a double-digit increase in retail current value sales in 2023. This expansion can be attributed to the increasing population and number of households and the cultural preference for hand dishw ... Read More
-
Bleach in Nigeria
Bleach in Nigeria Bleach performs well in retail volume growth regardless of the high inflation that impacted consumers' purchasing power. The product is considered essential in-home care, with consumers applying bleach to their white clothes or clothes with stubborn stains, as well as using the pro ... Read More
-
Air Care in Austria
Air Care in Austria In 2023, a decline in the amount of time spent at home post-pandemic led to a concomitant reduction in the use of air care products, thereby constraining volume growth in this area. Economic uncertainties and inflation also prompted local consumers to focus their spending on esse ... Read More
Research Assistance
