Category: Household Products
Household Products market research reports by Euromonitor International
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Home Care in Bulgaria
Home Care in Bulgaria Retail value growth was positive for home care in Bulgaria in 2023, supported by rising price points and ongoing inflation. As such, while retail value sales rose, retail volume was challenged, with declining disposable budgets impacting consumers purchasing decisions. This led ... Read More
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Home Care in Saudi Arabia
Home Care in Saudi Arabia Following a period of normalisation over 2021-2022, when retail volume sales of home care in Saudi Arabia declined compared to the surge witnessed in 2020 as a result of pandemic-induced home seclusion, demand for many products increased in 2023. This performance was suppor ... Read More
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Bleach in South Korea
Bleach in South Korea In 2023, bleach experienced another year of moderate volume and current value growth, driven by factors such as inflation and heightened awareness of hygiene and cleanliness in the post-pandemic era. Demand for disinfectant bleach remains steady in South Korea, where bleach is ... Read More
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Dishwashing in South Korea
Dishwashing in South Korea Dishwashing witnessed notable current value growth in 2023, propelled by a surge in demand for automatic dishwashing products and a modest increase in current value sales of hand dishwashing. Urbanisation in South Korea is expanding the number of single-person and dual-inc ... Read More
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Polishes in Mexico
Polishes in Mexico Polishes recorded another year of modest retail volume growth in 2023, with sales returning to the pre-pandemic level, with more significant current value growth. Volume growth was driven largely by shoe polish, supported by the revival of pre-pandemic lifestyles, including social ... Read More
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Laundry Care in Italy
Laundry Care in Italy Demand for laundry care products continued to fall in Italy in 2023, as consumers maintained the less rigorous washing and sanitation regimes practised pre-pandemic. Reduced anxiety over catching the virus, along with rising electricity costs and falling purchasing power led to ... Read More
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Air Care in Brazil
Air Care in Brazil Air care continued to record a positive performance in 2023, driven mainly by electric air fresheners and spray/aerosol air fresheners, along with car air fresheners and other air care. In fact, other air care was the most dynamic performer, while gel air fresheners continued to w ... Read More
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Laundry Care in Mexico
Laundry Care in Mexico In 2023, laundry care saw a return to growth in volume terms, and higher growth in current value terms. Sales were boosted by the return of pre-pandemic lifestyles. This led to an increase in the frequency of washing clothes, as consumers paid more attention to their appearanc ... Read More
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Toilet Care in Brazil
Toilet Care in Brazil Demand for toilet care continued to rise in 2023, while a marginal easing of inflationary pressures resulted in lower retail value growth compared to the previous year. This continued to be an ongoing topic, nonetheless, as Brazil experienced a consistent trend of lower interes ... Read More
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Toilet Care in Japan
Toilet Care in Japan A typical performance amongst home care categories in Japan in 2023 was that volume sales fell, whilst average unit prices increased, driving up value sales as a result. However, toilet care was a little different. The category saw significant declines in both volume and current ... Read More
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Polishes in the United Arab Emirates
Polishes in the United Arab Emirates In 2023, furniture polish in the United Arab Emirates remained the strongest performer in overall polishes, both in terms of retail and volume growth. Its performance was significantly influenced by the surging demand for premium and luxurious furniture. Simultan ... Read More
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Bleach in Indonesia
Bleach in Indonesia Bleach remains on a negative trend, following its uptick during the era of the pandemic when consumers were seeking to strongly disinfect their homes. One of the main factors contributing to this stagnation is the noticeable absence of new product developments within bleach, as m ... Read More
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Air Care in Colombia
Air Care in Colombia As less essential home care products, air care suffered a contraction in volume sales in 2023, with consumers being heavily impacted by rising price points and inflation, causing them to rethink their budgets. The trend towards hybrid working, which has become more permanent in ... Read More
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Surface Care in Malaysia
Surface Care in Malaysia Home care disinfectants saw a retail volume decline in 2022, after the pandemic high. However, the habit of using such products remains, especially amongst many younger consumers, and those with children, and growth resumed in 2023. Consumers periodically spray and clean sur ... Read More
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Laundry Care in Indonesia
Laundry Care in Indonesia Laundry care witnessed relatively modest growth in 2023, attributed to the aftereffects of the COVID-19 pandemic, which led to a rise in the cost of raw materials. However, sales are picking up compared to recent years and the leading players in the Indonesian laundry care ... Read More
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Air Care in Algeria
Air Care in Algeria Air care continues to witness steady value growth in 2023. Like most categories in home care, air care has been affected by surging inflation rates and the ongoing war in Ukraine. Economic uncertainty, linked to high inflation and the devaluation of the Algerian dinar, has led to ... Read More
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Air Care in Belgium
Air Care in Belgium Volume sales for air care in Belgian continued to fall in 2023, with the category’s products widely regarded as non-essential and thus not included on the shopping list for the many households grappling with tighter spending budgets. Inflationary pressures, the rise in the cost o ... Read More
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Bleach in the Czech Republic
Bleach in the Czech Republic Retail value sales recorded a double-digit increase in 2023, linked to rising inflation and high price points. However, the price increases caused consumers to adjust their budgets, having less disposable income to spend on products. As such, while retail value was posit ... Read More
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Polishes in the Philippines
Polishes in the Philippines Demand for polishes tends to remain limited to wealthier urban households, many of whom employ maids to clean their homes, and are willing to invest in polishes to keep their homes clean and well-maintained. Continuing the trend from the previous year, polishes saw slow r ... Read More
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Laundry Care in the Philippines
Laundry Care in the Philippines Laundry care remained by far the largest home care category in value terms in 2023, accounting for more than a 63% share of overall sales. It also saw dynamic growth in both retail volume and current value terms in 2023, with growth across all categories. The niche of ... Read More
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Polishes in Singapore
Polishes in Singapore Value sales of shoe polish experienced a marginal increase in 2023, attributed in part to the occurrence of more military exercises in Singapore. This uptick can be linked to the specific needs and preferences within the military community, as well as broader implications for i ... Read More
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Surface Care in Indonesia
Surface Care in Indonesia Surface care is maintaining decent value and volume growth, which is set to continue on a positive trajectory over the forecast period. Overall, sales in surface care are propelled by urbanisation and rising disposable incomes within this urban, professional, consumer segme ... Read More
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Polishes in Belgium
Polishes in Belgium Sales of polishes had been on a downward trajectory for over a decade when the COVID-19 crisis hit Belgium with many consumers no longer investing in polishes. The category experienced an unexpected turnaround in fortunes in 2020 due to people spending more time at home. However, ... Read More
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Home Care in the Philippines
Home Care in the Philippines In 2023, home care in the Philippines underwent significant changes. The implementation of FDA Administrative Order No. 2019-019 led to a decrease in new brands entering the market due to stricter regulations, impacting the competition. However, the industry saw increase ... Read More
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Home Care in Algeria
Home Care in Algeria Home care is witnessing a positive performance in 2023, although some growth momentum has been lost in volume and value terms. Algeria’s growing population and the rising levels of hygiene awareness in society is stimulating demand for home care products. Nevertheless, all categ ... Read More
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