Category: Household Products
Household Products market research reports by Euromonitor International
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Wipes in India
Wipes in India Personal wipes, the only relevant format in the category, continued to record impressive double-digit retail volume and current value growth in 2022, with baby wipes contributing the most to sales. Baby wipes are becoming popular in India where they used in conjunction with nappies/di ... Read More
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Approach to Environmental Sustainability in Home Care
Approach to Environmental Sustainability in Home Care This briefing discusses the home care industry’s approach to environmental sustainability at a time of economic turmoil. Consumer demand for sustainable product solutions is growing. However, price remains a barrier to wider adoption. The industr ... Read More
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Home Care in Croatia
Home Care in Croatia In 2022, though current value sales of home care increased in Croatia, constant value and volumes sales fell. Several factors led to this muted performance. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation and dampening volu ... Read More
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Air Treatment Products in the US
Air Treatment Products in the US In 2022, air treatment products is set to see moderately positive retail volume growth; however, the growth rate is expected to see a slowdown, following strong growth in the previous year. Air purifiers and dehumidifiers are expected to see continued growth in 2022, ... Read More
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Voice of the Industry: Home Care
Voice of the Industry: Home Care In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home care industry, drawing on the Voice of the Industry: Home Care Survey, conducted in August 2022. Euromonito ... Read More
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Home Care: Half-Year Update H1 2022
Home Care: Half-Year Update H1 2022 Euromonitor International updated the Home Care Forecast Model in August 2022, applying the latest macroeconomic consensus to review 2022-2026 category projections. This report reviews top line changes to this outlook, indicating the main challenges faced by the h ... Read More
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Domestic Hygiene Beyond the Pandemic in Developing/Emerging Markets
Domestic Hygiene Beyond the Pandemic in Developing/Emerging Markets With health at the center of attention since the pandemic, interest in products that clean and disinfect has grown. Domestic hygiene has become an important subtheme in Home Care, especially in developing/emerging markets. Historica ... Read More
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Surface Care in Latin America
Surface Care in Latin America Surface care sales spiked in Latin America in 2020, when Coronavirus (COVID-19) first hit the region, with home care disinfectants and all-purpose cleaning wipes in particularly strong demand, as consumers implemented stricter cleaning regimes and heightened hygiene sta ... Read More
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Digital Transformation in Global Manufacturing
Digital Transformation in Global Manufacturing The outbreak of COVID-19 has accelerated investments into digital tools as companies are looking for ways to make supply chains more resilient. Manufacturing companies are expected to benefit from new business models and revenue streams created in the n ... Read More
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Voice of the Industry: Home Care 2021
Voice of the Industry: Home Care 2021 In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home care industry, drawing on the Voice of the Industry: Home Care Survey, conducted in August 2021. Eurom ... Read More
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The Future Home
The Future Home Our relationship with the home has been fundamentally changed by the pandemic. Our home has become a “hygienic sanctuary” where an increasing number of activities happen. With space a constraint, versatility of the living space has become a focus for future home designs. At the same ... Read More
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Home Care Beyond the Pandemic
Home Care Beyond the Pandemic As the pandemic moves to endemic, tax increases and economic disruption arrive, home care is challenged with how it preserves resurgence forged during the pandemic. The industry is faced with two key challenges: Avoiding commoditisation in a changed economic and threat ... Read More
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Consumer Systems and Home Automation - A Disruptive End to Silo Thinking
Consumer Systems and Home Automation - A Disruptive End to Silo Thinking In a world that now seems more about disruption than stability, it is always better to be the disruptor than the disrupted - and that means pushing horizons outwards. Strategy needs to be built as part of a wider consumer syste ... Read More
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Air Care in Belarus
Air Care in Belarus Air care was negatively impacted by COVID-19. While current values sales benefited, volumes sales were well down and were impacted by double-digit percentage price rises. Due to the financial repercussions of the pandemic, many consumers were economising and limited their spendin ... Read More
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Bleach in Belarus
Bleach in Belarus Bleach benefitted significantly from the COVID-19 pandemic in 2020, as the need to disinfect all surface areas with a stringent disinfectant grew suddenly. With consumers increasingly price sensitive and concerned about COVID-19, many consumers bought bleach, as it is an economical ... Read More
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Laundry Care in Belarus
Laundry Care in Belarus In 2020, laundry care responded well to the COVID-19 pandemic. The main reason for this was due to the greater awareness of hygiene. Likewise, some stockpiling seen in March 2020 also benefited the performance overall. In 2021, laundry care will continue to perform well in cu ... Read More
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Polishes in Belarus
Polishes in Belarus A slight increase in value sales and volume sales as consumers spend more time at home due to COVID-19 and consequently have more time to polish. In particular, furniture polish performed well, as consumers tried to keep surfaces clean to stop the spread of COVID-19. Shoe polish, ... Read More
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Home Care in Belarus
Home Care in Belarus Home care performed well to the COVID-19 pandemic in 2020 due to consumers spending more time at home. Likewise, due to the raised hygiene concerns many products areas performed well such as dishwashing and bleach. Unexpectedly, home insecticides also performed very well. The re ... Read More
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Toilet Care in Belarus
Toilet Care in Belarus Toilet care registered higher value growth in 2020 as the COVID-19 pandemic made consumers more hygiene aware. In terms of products, toilet liquids/foams was the strongest performer, as they are cheaper than other products and also consumers had more time to clean, as were spe ... Read More
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Surface Care in Belarus
Surface Care in Belarus Surface care responded well to the COVID-19 pandemic in 2020, with current value sales growing notably. The main reason for this was due to the sudden awareness of hygiene. Consumers wanted to ensure their homes were properly clean and disinfected, as to reduce the chances of ... Read More
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Dishwashing in Belarus
Dishwashing in Belarus COVID-19 hugely benefitted dishwashing in 2020. With people spending much more time at home in order to avoid exposure to COVID-19, much more dishes were washed. Likewise, automatic dishwashing volume sales were boosted by the growing penetration of dishwashing machines in Bel ... Read More
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Surface Care in Western Europe
Surface Care in Western Europe Surface care sales declined in Western Europe in 2021, but remained well above pre-pandemic levels after the marked growth spike seen in 2020. Unlike 2020, there was no stockpiling of products in 2021, and consumers were also relaxing somewhat the intensified cleaning ... Read More
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Dishwashing in Russia
Dishwashing in Russia Because of the pandemic and the restrictions imposed to prevent the spread of the virus, people were staying at home more and having to cook and eat at home more. As a result, they were having to wash dishes more frequently, thus increasing the need to purchase dishwashing prod ... Read More
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Toilet Care in Russia
Toilet Care in Russia Toilet care saw an improvement in its performance in volume terms in 2020 and 2021, going from recording declining sales to stagnation, with consumers spending more time at home, and therefore using their bathrooms/toilets more often, and also wanting to ensure a pleasant scent ... Read More
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Bleach in Russia
Bleach in Russia Bleach, a product in decline, at least in volume terms, for much of the review period was suddenly very much back in demand among Russian consumers in 2020, as sales strongly benefited from the outbreak of the COVID-19 pandemic in the country. Perceived as an effective means of ster ... Read More
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