Category: Dishwashing Products
Dishwashing Products market research reports by Euromonitor International
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Home Care in the US
Home care in the US maintained low retail current value growth in 2024, with retail volume sales also returning to positive territory. While this growth appears modest, it masks the significant transformations occurring beneath the surface, driven by shifting consumer behaviours, increased premiumis ... Read More
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Dishwashing in the US
Dishwashing in the US maintained retail current value growth in 2024. This performance underscores its overall strength, and every category posted positive results by both measures, except for automatic dishwashing powders. Once the dominant category within automatic dishwashing, automatic dishwashi ... Read More
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Dishwashing in Cameroon
Retail current value sales of dishwashing continued to expand at a robust pace in 2024, with hand dishwashing predominant. Although Cameroonians value efficacy and convenience in bar soap, affordability is their main priority. The average price of bar soap rose at an annual rate of 7% in 2024, with ... Read More
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Home Care in Cameroon
With average unit prices rising by around 5% in 2024–due in part to a reduction in imports of palm oil and disruption to stearin supplies–price sensitivity remains elevated in home care. Consumers are increasingly opting for smaller, more affordable pack sizes for home care products, such as 25g pou ... Read More
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Dishwashing in Tunisia
Volume sales growth of hand dishwashing was steady in 2024, supported by the entrance of several new local brands, namely Savon De Carthage, Jmal and Dex. Local players have made rapid gains in hand dishwashing over the review period, notably Lilas Vaisselle from Société d'Articles Hygiéniques Sarl ... Read More
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Home Care in Tunisia
Home care volume sales in Tunisia slowed down in 2024 amid inflationary pressures and price increases across most categories. There was a notable decrease in Tunisian purchasing power as consumers grappled with the high cost of living. Niche categories were still able to perform well by attracting u ... Read More
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Home Care in Nigeria
In 2024, the performance of the home care sector in Nigeria was significantly affected by sharp increases in unit prices, ranging from 50% to 100% across most categories. This price surge was primarily driven by the depreciation of the local currency and a strong rise in energy costs, which in turn ... Read More
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Dishwashing in Kenya
Hand dishwashing products remain dominant in Kenya due to their affordability and ease of access, plus the fact only 3% of households had dishwashers as of 2024. The growth of hand dishwashing in 2024 reflects the increased stability of the Kenyan economy, the rise in disposable incomes and the coun ... Read More
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Dishwashing in Nigeria
In 2024, dishwashing in Nigeria posted a double-digit retail value uplift, while retail volume declined by 1%. Euromonitor International's Dishwashing in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales da ... Read More
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Home Care in Morocco
Home care in Morocco continued to be significantly impacted by economic indicators and trends at the end of the review period. While GDP rose in 2023 and 2024, the geopolitical context in Europe linked to the war in Ukraine continued to fuel rises in energy and raw materials prices at the internatio ... Read More
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Dishwashing in Morocco
Dishwashing in Morocco continued to see healthy retail volume and current value growth in 2024. It is an active home care category due to an expanding consumer base, including low-income consumers shying away from multi-purpose paste detergents, which are widely used for both laundry and dishwashing ... Read More
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Dishwashing in Pakistan
Hand dishwashing exhibited resilience in 2024, with prices for bars, detergents and liquids remaining largely unchanged compared to the previous year. Unlike other home care categories, inflationary pressures and the ongoing Israel-Hamas war had only a minimal impact on dishwashing. Consumers are in ... Read More
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Dishwashing in Hong Kong, China
Despite a marginal decline in retail volume sales of dishwashing in Hong Kong, overall demand remained above pre-pandemic levels in 2024. A large proportion of Hong Kong’s population remains highly sensitive about hygiene issues in the home. Thus, products that claim to kill bacteria and viruses con ... Read More
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Dishwashing in Uruguay
Having exhibited strong growth during the early part of the review period, largely due to increased awareness of hygiene among local consumers due to COVID-19, retail current value sales of dishwashing fell in 2023, but 2024 saw the reversal of most of these losses. Euromonitor International's Dishw ... Read More
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Dishwashing in Taiwan
Dishwashing saw retail current value growth in Taiwan in 2024, although retail volume sales saw a slight decline. Hand dishwashing continued to overwhelmingly dominate in 2024. However, owing to the gradual increase in acceptance of dishwashers, automatic dishwashing recorded faster growth than hand ... Read More
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Home Care in Uruguay
There was a sharp acceleration in retail current value sales of home care in 2024, with a decrease in small and medium-scale smuggling from neighbouring Argentina a key driver. Cross-border smuggling waned as the gap between the official and informal exchange rates in Argentina narrowed, which reduc ... Read More
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Dishwashing in North Macedonia
Dishwashing in North Macedonia saw retail volume sales grow in 2024 following three consecutive years of decline. This recovery was driven by improvements in purchasing power as the recent inflationary surge subsided, with consumers becoming less inclined to try to save money by consciously reducing ... Read More
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Home Care in Taiwan
Home care in Taiwan witnessed retail current value growth in 2024, although this was at a slightly slower rate than seen in 2023. Growth was driven by the continued focus on antibacterial products, as well as other features, such as deodorisation, which were integrated into and added value to new pr ... Read More
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Dishwashing in Guatemala
Dishwashing in Guatemala witnessed the continued, albeit gradual, transition from cream and paste formats to liquid hand dishwashing products in 2024. Although local households increasingly seek the convenience of liquid detergents, which are effective at removing grease, last longer and are gentler ... Read More
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Dishwashing in Finland
Finnish consumers are becoming more mindful of the environmental impact of their household cleaning products, leading to a growing preference for dishwashing solutions that are both effective and eco-friendly. Many are moving away from conventional dishwashing liquids that contain harsh chemicals an ... Read More
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Dishwashing in the Philippines
In 2024, dishwashing witnessed continued growth in both retail volume and current value terms in the Philippines, with increases for both hand dishwashing and automatic dishwashing. However, hand dishwashing saw the highest growth rates in 2024, and accounted for the vast majority of value sales, at ... Read More
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Dishwashing in Uzbekistan
In 2024, dishwashing in Uzbekistan felt the impact of import tariffs. Implemented on 1 January, these tariffs have significantly challenged the competitiveness of foreign brands, forcing many - particularly Turkish companies - to either scale back their operations or withdraw entirely from the marke ... Read More
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Dishwashing in Ecuador
Dishwashing in Ecuador registered healthy current value growth in 2024, though volume growth was more muted. With severe drought drastically reducing hydroelectric production, there were frequent power outages. This, on top of serious security issues, led consumers to spend more time at home, and as ... Read More
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Dishwashing in Georgia
In 2024, the dishwashing category in Georgia recorded stable growth in both volume and value sales. This steady performance reflects a dual trend in consumer behaviour. On one hand, a segment of the population remains loyal to established brands, valuing their perceived quality and consistency. On t ... Read More
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Home Care in Finland
In 2024, home care in Finland experienced solid current value growth, albeit at a slower pace compared to the previous year. While price increases helped to fuel value growth, price hikes have moderated as inflation begins to subside. Consumers felt some financial relief providing a boost to confide ... Read More
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