Category: Household Products
Household Products market research reports by Euromonitor International
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Home Care in Austria
Home Care in Austria In 2023, home care recorded current value growth, primarily driven by price increases attributable to inflation and, in a few instances, premiumisation and innovation. The escalating time constraints of local consumers have fuelled the demand for quick, convenient home care solu ... Read More
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Dishwashing in Austria
Dishwashing in Austria In 2023, dishwashing saw moderate current growth, mostly driven by hand dishwashing products. Post-pandemic, there has been a decline in volume sales as local consumers spend more time dining out, reduce the number of meals prepared and eaten at home and attempt to minimise th ... Read More
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Polishes in Austria
Polishes in Austria In 2023, polishes saw continued volume decline, having received a boost during the pandemic when local consumers spent more time at home. Due to busy schedules, local consumers have less time available for deep cleaning and polishing their households and are gravitating towards q ... Read More
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Surface Care in Austria
Surface Care in Austria Surface care saw a healthy increase in current value sales in 2023, driven by rising average unit prices, while overall volume sales saw a decline. Despite local consumers maintaining higher standards for hygiene and cleanliness post-pandemic, with frequent cleaning and highe ... Read More
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Laundry Care in Austria
Laundry Care in Austria In 2023, laundry care saw healthy current value growth, primarily driven by the introduction of innovative products, particularly within the categories of laundry detergents and liquid fabric softeners. These products enabled local consumers to wash their laundry at lower tem ... Read More
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Toilet Care in Austria
Toilet Care in Austria In 2023, toilet care saw some modest current value growth thanks to inflationary pressures increasing average unit prices. Despite the impact of inflation on unit prices, the focus on toilet care remains significant among Austrian consumers. The slowest volume decline was obse ... Read More
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Bleach in Austria
Bleach in Austria Post-COVID-19, sales of bleach have been declining in Austria due to growing consumer concerns about its strong chemical composition. During the pandemic, local consumers sought strong cleaners to reduce the risk of infection. Although many consumers consider bleach to be aggressiv ... Read More
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Bleach in the US
Bleach in the US Like many other home care categories, bleach in the US witnessed a trend of escalating prices in 2023 among both national brands and private label, with double-digit unit price growth helping to offset declines in retail volume sales. Despite these price increases, the volume declin ... Read More
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Air Care in the US
Air Care in the US Air care in the US suffered a current value drop of 5% in 2023, marking the second consecutive year of decline. This downturn represents a corrective phase following the robust growth observed by the category during the pandemic. Throughout 2023, air care witnessed a notable overa ... Read More
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Laundry Care in the US
Laundry Care in the US In 2023, despite prevailing economic constraints and uncertainty within the country, laundry care in the US recorded noteworthy current value growth. However, the initial surge in growth driven by pandemic-induced demand subsided, marking a shift towards normalisation and grow ... Read More
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Home Care in the US
Home Care in the US In 2023, home care in the US witnessed further current value growth, primarily driven by widespread price hikes across various categories. However, this uptick in prices occurred against a challenging backdrop for local consumers who had already experienced price increases the pr ... Read More
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Toilet Care in the US
Toilet Care in the US In 2023, toilet care in the US witnessed a surge in value sales, propelled by sustained price increases. However, this upswing in value was counterbalanced by a decline in volume, primarily attributed to economic uncertainty and shifting consumer behaviour. Notably, local consu ... Read More
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Surface Care in the US
Surface Care in the US Impregnated wet wipes in the US witnessed price-driven value growth in 2023, while consumers reduced frequency of disinfecting and sanitising. According to the results of Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2023, 20.5% of consumers clean and do ... Read More
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Dishwashing in the US
Dishwashing in the US In 2023, retail volume sales of dishwashing in the US continued to decline, despite hybrid working arrangements contributing to elevated dishwasher usage compared to pre-pandemic levels. Weakened dishwasher sales were also evident, attributed in part to a sluggish housing marke ... Read More
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Polishes in the US
Polishes in the US The ongoing decline in demand for furniture polish in the US is being driven by consumer behaviour trends that indicate a preference for purchasing lower-quality furniture, thereby reducing the need for related care products. This shift reflects an expectation among consumers for ... Read More
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Air Treatment Products in India
Air Treatment Products in India In 2022, retail volume sales of air treatment products in India, especially cooling products such as air conditioners and air coolers, recorded double-digit growth, due to factors such as pent-up demand, harsh summer conditions and greater consumer willingness to spen ... Read More
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Sustainable Home
Sustainable Home The home cushions consumers from a mindset of resource abundance to one of short-term crisis, ultimately leading to long-term compromise. The sustainable home will be centred on the adoption of new technologies, with properties integrating reuse, recovery and recycling solutions acr ... Read More
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Beauty and Personal Care Packaging in Argentina
Beauty and Personal Care Packaging in Argentina The increasing demand for oral care packaging in Argentina can be attributed to factors such as rising levels of oral health awareness and the popularity of cosmetic dentistry, which has resulted in greater demand for oral care products. To stand out i ... Read More
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Home Care Packaging in the Netherlands
Home Care Packaging in the Netherlands With lockdowns, foodservice closures and home working/schooling being seen when the COVID-19 pandemic hit the Netherlands in 2020, this significantly boosted cooking and eating at home, resulting in a major spike in demand for dishwashing products and this cate ... Read More
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Home Care Packaging in the Philippines
Home Care Packaging in the Philippines Flexible plastic continued to account for the vast majority of the packaging unit volumes used in the home care industry in the Philippines in 2022. Flexible plastic also saw strong growth in 2022 as the country experienced a rise in inflation in this year. As ... Read More
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Home Care Packaging in the United Arab Emirates
Home Care Packaging in the United Arab Emirates Rising urbanisation and the increased stability of the United Arab Emirates’ economy helped drive higher levels of purchasing power among local consumers in 2022. In addition, the possession rate for washing machines continued to rise in 2022. These fa ... Read More
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Home Care Packaging in Singapore
Home Care Packaging in Singapore Even though the impact of the pandemic was gradually waning in Singapore, many offices chose to continue operating in a hybrid or remote work mode. This therefore saw many consumers continuing to spend more time at home than had been the case prior to the pandemic, g ... Read More
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Home Care Packaging in Spain
Home Care Packaging in Spain Liquid detergent tablets within detergents in laundry care – the largest home care category in Spain – were continuing to record positive growth in 2022, which benefited the packaging unit volume sales of its main pack type – other rigid containers. Liquid detergent tabl ... Read More
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Home Care Packaging in France
Home Care Packaging in France HDPE bottles remains the main pack type in French home care, dominating packaging unit volumes in categories like bleach or home care disinfectants. The heightened health and hygiene awareness due to the pandemic saw home care disinfectants record a major sales spike in ... Read More
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Home Care Packaging in China
Home Care Packaging in China Detergent tablets within detergents in laundry care – the largest home care category in China – recorded double-digit percentage growth in 2022, which benefited the packaging unit volume sales of its dominant pack type – other rigid containers. Detergent tablets are beco ... Read More
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