Category: Household Products
Household Products market research reports by Euromonitor International
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Dishwashing in Saudi Arabia
Dishwashing in Saudi Arabia Hand dishwashing continued to dominate sales of dishwashing in Saudi Arabia at the end of the review period. The diversity of hand dishwashing products available in the local market in terms of prices, fragrances, and the assortment of brands on offer is substantial and c ... Read More
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Polishes in Bulgaria
Polishes in Bulgaria Polishes in Bulgaria continued to lose retail volume sales in 2023. As rising prices impacted consumers' budgets, many adjusted their spending, focusing on essentials. Many consumers do not consider polishes essential, with consumers removing the item in line with shrinking hous ... Read More
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Polishes in Saudi Arabia
Polishes in Saudi Arabia Demand for polish continued to rise in 2023, following the retail volume declines of 2020 due to pandemic-induced home seclusion. The latter resulted in waning interest in polishing one’s footwear, for instance, with the latter experiencing the strongest decline in 2020. Eur ... Read More
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Surface Care in Denmark
Surface Care in Denmark While showing signs of moderating, inflation remained an issue for the Danish economy at the end of the review period. From a review period perspective, inflation remained high in 2023, albeit below the 2022 peak rate. Inflation continued to have an impact on the category thr ... Read More
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Polishes in France
Polishes in France Sales of polishes continued to decline in retail volume terms in 2023, following a long-term downward trend. Essentially, polishes are seen as products which can be easily replaced in home care, which falls in line with the rising popularity of multi-functional cleaning products. ... Read More
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Bleach in the United Kingdom
Bleach in the United Kingdom Bleach continued to register declining retail volume sales in 2023, with overall demand falling in comparison to previous years, as UK consumers are favouring multipurpose cleaners with disinfectant properties. Due to the cost-of-living crisis, alongside consumers’ aware ... Read More
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Air Care in Bulgaria
Air Care in Bulgaria Most air care subcategories performed positively in retail volume and value terms in 2023 due to consumers' growing desire for a cosy atmosphere and a pleasant home ambience. However, the increase of the landscape related to home air care - such as air candles, gels, and liquids ... Read More
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Polishes in Colombia
Polishes in Colombia Despite the strong price increases witnessed in 2023, shoe polishes performed exceptionally well in retail volume terms, with a full recovery above pre-pandemic levels. This trend has been driven by the full return to face-to-face classes in schools and the return to offices, ei ... Read More
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Toilet Care in China
Toilet Care in China While the COVID-19 pandemic has ceased to be prominent, as the Chinese government announced it would remove most pandemic-related restriction in late 2022, consumer awareness around keeping their homes safe and hygienic remains significant, leading to an overall increase in sale ... Read More
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Home Care in Colombia
Home Care in Colombia In 2023, home care products registered notable price hikes, with most rising above inflation which continued to increase year on year. Consumers have felt a decrease in purchasing power since 2022, but this trend became more acute in 2023 with consumers prioritising only the mo ... Read More
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Home Care in the Czech Republic
Home Care in the Czech Republic Retail value sales in home care recorded strong growth in 2023; the result of rising inflation and significant price increases in the Czech Republic. As such, while retail value sales were positive, retail volume was challenged as consumers' disposable budgets decline ... Read More
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Home Care in Brazil
Home Care in Brazil In 2023, home care in Brazil recorded high single-digit retail value growth, while decreasing inflation rates impacted the performances of all categories and several home care players. Despite previous challenges posed by supply chain disruptions that significantly impacted produ ... Read More
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Home Care in Indonesia
Home Care in Indonesia Home care saw something of a revival in Indonesia in 2023, with both value and volume sales stronger than witnessed in the last two years. Large gains are seen in dishwashing, home insecticides, and toilet care, while surface care fares well, along with air care, and laundry c ... Read More
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Dishwashing in the United Kingdom
Dishwashing in the United Kingdom Dishwashing in the UK recorded strong single-digit value growth in current terms in 2023, owing to the continued dynamic performance of automatic dishwashing tablets. The latter’s growth is mainly because using a dishwasher is deemed more convenient, as it requires ... Read More
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Home Care in Japan
Home Care in Japan 2020 and 2021 were closed years for Japan, with home seclusion as the basis of everyday life due to the COVID-19 pandemic. From 2022 the situation began to change, as the level of risk reduced, and people went out to socialise more, workers went back to offices, and students retur ... Read More
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Home Care in Singapore
Home Care in Singapore The home care industry in Singapore is undergoing significant shifts in consumer preferences and behaviour, driven by a combination of health consciousness, environmental awareness, and changing lifestyles. While the increase in dengue cases attributed to construction activiti ... Read More
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Air Care in Saudi Arabia
Air Care in Saudi Arabia Despite greater time spent at home at the height of the pandemic, demand for air care notably declined in 2020, as many local consumers, faced with mounting financial pressures, reduced their spending on perceived non-essential home care. In addition, many of them redirected ... Read More
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Polishes in China
Polishes in China Despite the anticipated recovery in commercial activities in 2023, following the easing of COVID-19-related restrictions in China, sales of polishes experienced another year of only moderate value growth, while volume sales declined. This was mainly driven by the poor performances ... Read More
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Bleach in Italy
Bleach in Italy Volume sales of bleach continued to decline in 2023, although demand remained above pre-pandemic levels. Increasingly viewed as an old-fashioned product, bleach enjoyed a major resurgence in 2020, due to its well-recognised sanitising properties, with consumers spending more time cle ... Read More
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Bleach in Mexico
Bleach in Mexico Bleach maintained retail volume and current value growth in 2023. It remains a very popular product in Mexico due to its low price, which makes it affordable for low-income consumers. At the same time, bleach is also valued for its sanitising properties, with many consumers using th ... Read More
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Air Care in the United Kingdom
Air Care in the United Kingdom Air care was one of the top performers in home care in 2023, recording the third highest retail value growth after surface care and home insecticides. In terms of volume, the only formats experiencing volume declines were gel air fresheners and car air fresheners. Reta ... Read More
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Toilet Care in Algeria
Toilet Care in Algeria In Algeria, toilet care products are perceived as a less essential home care product. In the face of economic uncertainty and limited purchasing power, consumers have shifted away from using toilet care. Sales performance has also been hampered by the maturity of this category ... Read More
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Surface Care in the United Arab Emirates
Surface Care in the United Arab Emirates Amidst changing consumer preferences for home care in the United Arab Emirates, including surface care, there is a clear shift driven by the quest for better value for money. As households contend with rising living expenses, a noticeable trend is emerging th ... Read More
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Surface Care in China
Surface Care in China COVID-19 strengthened Chinese public hygiene awareness and drove surface care sales, with double-digit growth in retail sales value in 2022. In 2023, with the end of COVID-19 restrictions in China, surface care product growth slowed to a mid-single-digit rate. Consumers did not ... Read More
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Bleach in Belgium
Bleach in Belgium Bleach witnessed a remarkable turnaround in fortunes in 2020 with it seen as an affordable and effective home care solution. This dynamism was short lived however with sales tumbling in 2021 and 2022 as restrictions were eased and then lifted, and Belgium saw a return to normality. ... Read More
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