Category: Air Freshener
Air Freshener market research reports by Euromonitor International
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Air Treatment Products in Chile
Air Treatment Products in Chile Retail volume sales of air treatment products are expected to increase in Chile in 2024. After experiencing a notable contraction during the previous two years, caused by the late arrival of warm weather, the air treatment products category is set to return to growth ... Read More
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Air Treatment Products in Malaysia
Air Treatment Products in Malaysia There has been a growing focus on the environment and energy saving solutions in Malaysia with the government offering incentives for consumers who choose to buy more energy efficient appliances, including when it comes to air treatment products. As such, players h ... Read More
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Air Treatment Products in China
Air Treatment Products in China In 2024, the property market in China has faced significant challenges, witnessing double-digit declines in both property development and residential investments. This downturn is expected to hamper sales of domestic air treatment products, especially air conditioners ... Read More
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Air Treatment Products in Brazil
Air Treatment Products in Brazil After experiencing its best retail volume performance in the review period in 2023, air treatment products is expected to continue to grow in Brazil in 2024, driven by the strong heatwaves that have been hitting the country. Air conditioners is set to experience a st ... Read More
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Home Care Packaging in Singapore
Home Care Packaging in Singapore Although HDPE bottles remain the leading pack type in the category, folding cartons continued to gain share in toilet care in 2023. This growth, which was being seen throughout the review period, is being driven by a combination of consumer preferences and industry s ... Read More
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Competitor Strategies in Home Care
Competitor Strategies in Home Care The home care competitive landscape has remained consistent over the years. However, in recent times, industry leaders have been facing headwinds in terms of rising input costs and waning volume growth. This report explores the competitive state of play in the home ... Read More
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Home Products: Voice of the Industry
Home Products: Voice of the Industry This report analyses the results of Euromonitor International’s Voice of the Industry: Home Products survey capturing data and insights on company performance, main industry trends and innovations in the home care, pet care and home and garden industries. This pr ... Read More
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Home Care in Germany
Home Care in Germany Home care products in Germany are widely available, with many considered everyday household essentials, thereby offering a traditionally stable market environment. However, 2023 continued to be defined by the effects of inflation and the cost-of-living crisis, which has been com ... Read More
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Air Care in Germany
Air Care in Germany In 2023, there was reduced use of air care in Germany due to greater mobility post-pandemic, especially when compared to previous years when consumers spent greater time indoors. The category was mainly driven by replacements rather than new purchases, resulting in limited growth ... Read More
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Home Care in Australia
Home Care in Australia In the broader home care industry, growth in unit prices remained relatively high in Australia in 2023. Amidst economic uncertainties, consumers proactively adjusted their spending habits, often by paring down the number of products in their shopping baskets. This trend contri ... Read More
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Air Care in Australia
Air Care in Australia In Australia, air care experienced only minimal growth in retail volume terms in 2023, influenced by several factors. One key factor is the rise of alternative products such as luxury candles and other alternative scented items that cater to consumers’ preferences, such as laun ... Read More
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Air Care in India
Air Care in India Air care experienced positive retail volume and current value growth in India in 2023, driven by factors such as greater consumer awareness, increasing urbanisation, and improved distribution channels. The growing trend towards self-care and wellness also supported growth for the c ... Read More
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Air Care in Hong Kong, China
Air Care in Hong Kong, China Air care saw sales increase in both retail volume and current value terms in Hong Kong in 2023. Greater time spent at home during the pandemic drove demand for air care products to create a pleasant home environment, and by 2023 this habit had become entrenched amongst m ... Read More
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Home Care in South Africa
Home Care in South Africa Overall demand for home care in South Africa remained stable in 2023, despite some variations in performance across the categories. While there may be a difference between high-income and low-income individuals in South Africa, the impact of elevated inflation changed overa ... Read More
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Air Care in South Africa
Air Care in South Africa Demand for air care in South Africa continued to rise in 2023, albeit with marginally slower volume sales growth compared to the previous year, as the country experienced a surge in inflation. This contributed to higher company revenues and profits as value sales growth outp ... Read More
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Air Care in Morocco
Air Care in Morocco Air care in Morocco witnessed a positive growth in current value terms in 2023, continuing the trend of the previous year. Spray/aerosol air fresheners continued to be the most widely used product type, as well as posting the strongest overall performance. Growth was supported by ... Read More
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Air Care in Kenya
Air Care in Kenya Air care in Kenya enjoyed further strong retail volume and current value growth in 2023, supported by fragrance innovations and a growing middle-class consumer base amid rising urbanisation. Considerable growth in the category was stimulated as manufacturers continued to launch inn ... Read More
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Air Care in Cameroon
Air Care in Cameroon Sales in air care in Cameroon in 2023 continued to be driven by the popularity of spray/aerosol air fresheners. These products offer easy accessibility, offer affordable pricing, and a high level of consumer familiarity. The utilisation of spray/aerosol air fresheners has been a ... Read More
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Home Care in Cameroon
Home Care in Cameroon Home care was experiencing a stabilisation effect in Cameroon in 2023, following a substantial escalation in unit prices in 2022, primarily attributed to inflationary pressures and supply chain challenges, notably affecting categories such as bar detergents and shoe polish. How ... Read More
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Air Care in Argentina
Air Care in Argentina Aerosol disinfectants are included in the spray/aerosol air fresheners category. These aerosols witnessed an unprecedented boom in sales in 2020 and part of 2021 due to hygiene concerns generated by the COVID-19 crisis. However, in the last two years of the review period, sales ... Read More
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Home Care in Argentina
Home Care in Argentina The business environment of the home care industry in Argentina was characterised by uncertainty in 2023. During the year, significant macroeconomic and political factors shaped people’s consumption choices. Euromonitor International's Home Care in Argentina market report offe ... Read More
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Home Care in Uzbekistan
Home Care in Uzbekistan Despite facing formidable challenges such as heightened price inflation and logistical hurdles due to external factors like the Russian invasion of Ukraine, home care in Uzbekistan maintains stability. This stability is underpinned by positive demographic trends, including an ... Read More
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Home Care in Serbia
Home Care in Serbia While retail value growth was double-digit in 2023, this was the result of rising inflation and heightened price points. As a result, while retail value growth was positive, retail volume growth struggled, recording a decline in most home care categories. Responding to the rising ... Read More
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Home Care in Slovakia
Home Care in Slovakia Inflationary pressures and strong price increases have affected consumer purchasing behaviour overall, and we are seeing this reflected in home care sales in Slovakia. Whist value sales are supported by the price increases, volume sales are in a negative slump – albeit with ong ... Read More
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Air Care in Serbia
Air Care in Serbia Rising price points led to double-digit value growth in 2023, while growing prices encouraged some consumers to purchase less and shift to private label goods. In addition, branded players focused on deals and discounts to retain sales. Despite these challenges, all areas apart fr ... Read More
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