Category: Air Freshener
Air Freshener market research reports by Euromonitor International
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Air Care in Uruguay
Retail current value sales of air care rebounded in 2024, but they continued to decline in constant value terms, albeit at a slower rate than in previous years. Earlier in the review period, air care demand in Uruguay was negatively impacted by cross-border shopping in Argentina, but this trend weak ... Read More
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Home Care in Uruguay
There was a sharp acceleration in retail current value sales of home care in 2024, with a decrease in small and medium-scale smuggling from neighbouring Argentina a key driver. Cross-border smuggling waned as the gap between the official and informal exchange rates in Argentina narrowed, which reduc ... Read More
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Home Care in Taiwan
Home care in Taiwan witnessed retail current value growth in 2024, although this was at a slightly slower rate than seen in 2023. Growth was driven by the continued focus on antibacterial products, as well as other features, such as deodorisation, which were integrated into and added value to new pr ... Read More
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Air Care in Taiwan
Air care maintained solid retail volume and current value growth in Taiwan in 2024. An increasing number of consumers in the country have shifted focus to their own physical and psychological health. Even with shrinking purchasing power, more consumers have been willing to purchase products with cle ... Read More
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Air Care in North Macedonia
Following two years of decline, air care in North Macedonia saw retail volume sales tip back into positive territory in 2024. Because these types of products are much less likely to be considered necessities than other home care items, the category was a key beneficiary of increased confidence and p ... Read More
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Air Care in Finland
Traditional air care in Finland is experiencing a decline as consumers increasingly turn to air purifiers and other solutions that are seen as more effective and long-lasting. Air purifiers, which offer both odour removal and air quality improvement, are becoming a trendy choice in homes, particular ... Read More
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Air Care in Uzbekistan
In 2024, air care in Uzbekistan saw sales volumes growing at a moderate pace. However, the category has seen a significant rise in prices, with double-digit increases attributed to import tariffs and related cost pressures. Despite this growth, the market remains limited in scope, with a consumer ba ... Read More
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Home Care in Finland
In 2024, home care in Finland experienced solid current value growth, albeit at a slower pace compared to the previous year. While price increases helped to fuel value growth, price hikes have moderated as inflation begins to subside. Consumers felt some financial relief providing a boost to confide ... Read More
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Home Care in the Philippines
Home care in the Philippines maintained growth in both retail volume and current value terms in 2024, although rates of increase were lower after a year of exceptional growth in 2023. However, all categories maintained growth, with no significant differences in growth rates. The industry witnessed a ... Read More
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Home Care in Uzbekistan
The home care market in Uzbekistan in 2024 exhibited a mix of resilience and adaptation in response to ongoing economic challenges. Although logistics and sourcing issues were largely resolved by the end of 2023, the introduction of updated customs tariffs for all imported goods shook the market. Th ... Read More
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Air Care in Guatemala
In 2024, the air care category in Guatemala recorded positive growth in both volume and value terms. However, the rate of value growth was curbed by the only modest price increases observed throughout the year. Price stabilisation played a key role in this trend, as it made air care products more ac ... Read More
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Air Care in Ecuador
Air care was the best performing home care product in Ecuador in 2024, registering both healthy current value and volume growth. This was in spite of ongoing economic challenges. The desire for a more pleasant living space during challenging times fuelled demand for air care, as it is seen as an aff ... Read More
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Home Care in Ecuador
The picture was bleak for home care in Ecuador in 2024, with marginal current value growth and a slight fall in volume sales. Ecuador encountered a series of challenges in 2024. Notably, in early 2024, a significant security crisis prompted the newly appointed government of Daniel Noboa to impose ni ... Read More
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Home Care in Georgia
In 2024, the home care market in Georgia was shaped by steady economic growth and a relatively stable exchange rate, both of which helped to stimulate volume sales. While the presence of immigrants from Russia, Ukraine and Belarus had previously influenced market dynamics, their impact has diminishe ... Read More
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Home Care in Japan
In 2024, Japan continued to witness increases in unit prices, which drove retail current value growth in home care, despite a continued slight decline in retail volumes. The volume decline was influenced by several factors, including the falling population, the growing amount of time spent outside t ... Read More
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Air Care in Japan
Air care in Japan experienced a surge in value sales in the first year of the pandemic in 2020, followed by declines as the situation eased. However, a return to minimal growth was seen in retail current value terms in 2024 as sales normalised, although volume sales remained fairly static. Liquid ai ... Read More
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Air Care in Kazakhstan
In 2024, the air care category in Kazakhstan continued to face stagnation, with no signs of full recovery. Such lack of growth is primarily due to ongoing product supply disruptions, which have affected the availability of products across the market. Additionally, consumer demand remains subdued as ... Read More
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Air Care in Georgia
In 2024, both volume and value sales of air care products in Georgia posted solid positive growth, driven by increased consumer awareness, strategic marketing efforts and the expansion of modern retail outlets into regional areas beyond the capital. The development of these retail channels has playe ... Read More
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Air Care in the Philippines
In 2024, air care in the Philippines saw low retail volume and current value growth rates, with increases across all categories. However, as air care products are generally regarded as non-essential by Filipinos, value sales remain relatively low compared with many other home care categories in the ... Read More
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Air Care in Slovenia
The air care market in Slovenia experienced solid growth in current value terms in 2024. This was partly due to rising prices, in response to recent inflationary pressures. This pricing strategy has helped the category navigate stagnating consumer demand caused by more cautious spending and the prio ... Read More
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Home Care in Serbia
Home care in Serbia faced ongoing volume sales decline in 2024, despite falling inflation. Most home care categories struggled against weak consumer demand although some began to show signs of recovery, such as air care. Price sensitivity encouraged households to purchase home care products on promo ... Read More
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Air Care in Lithuania
The air care market in Lithuania remained stagnant in retail volume terms in 2024, despite easing price inflation. Euromonitor International's Air Care in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Air Care in Serbia
Air care posted robust growth in 2024, with all categories registering increases in retail volume growth. Sales were stimulated by the launch of novelties with leading players expanding premium lines containing natural ingredients. When marketing these products, the messaging is focused on the conne ... Read More
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Home Care in Lithuania
The market for home care in Lithuania remains saturated, with few areas offering opportunities for significant volume growth. Nevertheless, the market experienced positive expansion in current value terms, driven by a decline in inflation and rising wages, which served to enhance household spending. ... Read More
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Air Care in Singapore
In a cross-category trend, sustainability and natural ingredients drove developments in air care in Singapore in 2024. Consumers are increasingly prioritising eco-friendly products that use natural ingredients and are free from harmful chemicals, which aligns with a growing awareness of environmenta ... Read More
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