Category: Household Products
Household Products market research reports by Euromonitor International
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Dishwashing in the Czech Republic
Dishwashing in the Czech Republic Retail value sales recorded double-digit growth in 2023, aligned with rising inflation and higher price points. However, due to increased prices, retail volume sales struggled, leading automatic dishwashing tablets to be the only area to record volume growth in 2023 ... Read More
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Surface Care in Saudi Arabia
Surface Care in Saudi Arabia Despite a decline in value sales due to falling unit price driven by price promotions, demand for surface care remains elevated in relation to pre-pandemic levels, and continued to rise in 2023. Products in surface care claiming to kill 99.99% bacteria or germs and provi ... Read More
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Home Care in Austria
Home Care in Austria In 2023, home care recorded current value growth, primarily driven by price increases attributable to inflation and, in a few instances, premiumisation and innovation. The escalating time constraints of local consumers have fuelled the demand for quick, convenient home care solu ... Read More
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Home Care in Malaysia
Home Care in Malaysia Food price inflation remained elevated in 2023, as the country is a net food importer, and huge increases in the prices of imported white rice came into effect in September 2023. Although it is still unknown how overall consumer spending will be affected in the long term, local ... Read More
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Home Care in Belgium
Home Care in Belgium Home care in Belgium remained under pressure in 2023, with high inflation leading to price hikes and consumers prioritising their spending in order to save money. As a result, many consumers bought and used home care products with much less frequency than usual during the year. ... Read More
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Air Care in the Czech Republic
Air Care in the Czech Republic Candle and electric air fresheners became increasingly popular among Czech consumers in 2023, as many looked for cheap but highly convenient products. This helped air care to record positive retail volume growth during a time of rising price points. However, retail vol ... Read More
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Dishwashing in Indonesia
Dishwashing in Indonesia Dishwashing saw double-digit growth in both value and volume terms in 2023, with the category playing a significant role in driving sales in home care products in Indonesia overall. Moreso, the category is expected to maintain a robust trend over the forecast period. A notab ... Read More
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Polishes in the Czech Republic
Polishes in the Czech Republic While polishes recorded strong retail growth in 2023, retail volume sales struggled, declining in all areas, bar metal polish, which saw stagnate growth. The economic impact of the rising cost of living has undermined consumer confidence and purchasing power. As a resu ... Read More
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Toilet Care in the Czech Republic
Toilet Care in the Czech Republic Toilet care saw an uplift in sales during the COVID-19 pandemic. At the height of the crisis, sales were boosted by people being at home more often, with a higher emphasis on hygiene and increasing cleaning activities in many Czech households. With the threat of COV ... Read More
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Toilet Care in the United Kingdom
Toilet Care in the United Kingdom Demand for toilet care products continued to decline significantly in 2023. The reasons for this decline are twofold: consumers are spending less time at home and thus have less time to focus on cleaning their houses, and secondly, multipurpose products are gaining ... Read More
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Home Care in South Korea
Home Care in South Korea In 2023, home care in South Korea saw robust current value growth, propelled by heightened consumer awareness of hygiene levels since the COVID-19 pandemic. Consumers are also showing a growing preference for sophisticated and specialised home care solutions, with many prior ... Read More
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Toilet Care in France
Toilet Care in France Toilet care was one of the few categories to see growth in retail volume terms in 2023. Rim blocks saw a return to growth in 2023 with sales benefiting from the convenience of these products as consumers returned to busy lifestyles away from the home. In current value terms, ri ... Read More
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Toilet Care in South Korea
Toilet Care in South Korea Since the COVID-19 pandemic, there has been a heightened awareness of hygiene among South Koreans, with a stronger dedication to household cleanliness and a more conscientious approach to toilet hygiene. This elevated interest has prompted the release of numerous products ... Read More
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Laundry Care in China
Laundry Care in China In 2023, retail value sales of laundry care in China saw moderate growth. Overall demand for new purchases has slowed down in the post-pandemic era, because stockpiling consumers need to consume laundry care products that they stocked up during the pandemic. Powder detergents c ... Read More
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Polishes in South Korea
Polishes in South Korea Shoe polish is the largest category in polishes and faced a weaker performance in 2023 following the strong rebound in sales during 2022. Demand for shoe polish rebounded strongly in 2022, as professionals returning to offices opted for formal attire and prices were pushed up ... Read More
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Laundry Care in Belgium
Laundry Care in Belgium Following on from 2022’s rapid decline, laundry care in Belgium saw an even deeper descent in terms of volume sales in 2023, despite players’ increased investment in offering promotions to bump volume sales, including buy-one-get-one-free, and buy-one-get-two-free. These offe ... Read More
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Dishwashing in Austria
Dishwashing in Austria In 2023, dishwashing saw moderate current growth, mostly driven by hand dishwashing products. Post-pandemic, there has been a decline in volume sales as local consumers spend more time dining out, reduce the number of meals prepared and eaten at home and attempt to minimise th ... Read More
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Laundry Care in Singapore
Laundry Care in Singapore As inflation continued to impact Singapore's economy in 2023, resulting in rising prices of many goods and services, local consumers started to carefully consider their purchasing decisions. Laundry care sales, encompassing popular products such as detergents, fabric soften ... Read More
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Polishes in Japan
Polishes in Japan Floor polish is not a standard product for many younger households. It may have been used by older generations, but the custom of polishing the floor with wax products has not been passed down to the younger generations. First, it is very time-consuming and tiring to use on a regul ... Read More
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Polishes in Thailand
Polishes in Thailand Polishes exhibited a dual narrative of retail volume growth across most categories (except floor polish, which dragged down the overall growth rate), and intricate pricing adjustments. The growth rate for polish for columns in particular remained robust, propelled by the penchan ... Read More
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Polishes in the United Kingdom
Polishes in the United Kingdom Demand for polishes in the UK continued to decline in 2023, in line with the category’s general pre-pandemic trend. The ongoing decline continues to be exacerbated by greater mobility outside of the home, as consumers spend more time in the office or socialising than c ... Read More
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Bleach in Thailand
Bleach in Thailand The unit price of bleach experienced a marginal increase in current terms in 2023, following a notable price hike in the preceding year. This shift in pricing dynamics reflects the intricate balance that bleach is navigating in response to evolving consumer behaviours and preferen ... Read More
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Laundry Care in Malaysia
Laundry Care in Malaysia Laundry care maintained retail volume and current value growth in 2023. Although other types of laundry detergents saw stronger increases in this year, powder detergents continued to account for the highest sales. Powder is a popular format of laundry detergents amongst rura ... Read More
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Home Care in Thailand
Home Care in Thailand Home care saw growth in both retail volume and current value terms in 2023, although performances varied across categories. Surface care maintained solid volume growth as consumers looked for effective, convenient products due to the prevailing household hygiene trend, and incr ... Read More
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Home Care in Denmark
Home Care in Denmark Retail current value sales of home care rose in 2023, underpinned by the effects of an inflationary climate on retail selling prices. Higher prices enabled players to drive current value growth amid the general downward trajectory of home care retail volume sales. With all categ ... Read More
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