Category: Laundry Care & Detergents
Laundry Care & Detergents market research reports by Euromonitor International
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Home Care in Oman
Home care saw healthy growth in retail volume terms in 2024 with these products being widely available and affordable for the majority of consumers. In 2024, sales continued to be boosted by ongoing urbanisation, rising consumer hygiene awareness, the increasing number of households in the country, ... Read More
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Home Care in Uruguay
There was a sharp acceleration in retail current value sales of home care in 2024, with a decrease in small and medium-scale smuggling from neighbouring Argentina a key driver. Cross-border smuggling waned as the gap between the official and informal exchange rates in Argentina narrowed, which reduc ... Read More
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Home Care in North Macedonia
Home care in North Macedonia saw retail volume sales rebound into positive territory in 2024 following two consecutive years of decline. The turnaround was driven by improvements in confidence and purchasing power among consumers as the recent inflationary surge fuelled by the global recovery from C ... Read More
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Home Care in Taiwan
Home care in Taiwan witnessed retail current value growth in 2024, although this was at a slightly slower rate than seen in 2023. Growth was driven by the continued focus on antibacterial products, as well as other features, such as deodorisation, which were integrated into and added value to new pr ... Read More
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Laundry Care in North Macedonia
Laundry care in North Macedonia experienced a moderate slowdown in current value growth in 2024 as the recent spike in inflation fuelled by the global recovery from the pandemic and Russia’s invasion of Ukraine steadily receded. Nonetheless, with unit prices remaining on an upward trajectory, the ca ... Read More
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Laundry Care in Taiwan
Overall laundry care in Taiwan showed growth in retail current value terms in 2024, and a slight decline in retail volume terms. Value growth was mainly due to the increasing focus on liquid tablet detergents, due to the increase in spending on products incorporating antibacterial, anti-dust mite, a ... Read More
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Laundry Care in Uruguay
There was a significant acceleration in the rate of growth in retail current value sales of laundry care in Uruguay during 2024. In line with the trend observed in the last decade, liquid detergents continued to significantly outperform powder detergents in terms of retail current value sales during ... Read More
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Home Care in Myanmar
Home care in Myanmar experienced slower retail volume and value sales growth in 2024. This deceleration is primarily attributed to the continuing internal conflict and macroeconomic instability, which have led to further retail price increases across all home care categories. These challenging circu ... Read More
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Laundry Care in Finland
In Finland, there is growing awareness of skin sensitivities among the local population, which has stimulated demand for gentler laundry products. Consumers are seeking detergents that are free from harsh chemicals, allergens, and fragrances to prevent skin irritation. An example of this is the laun ... Read More
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Laundry Care in Guatemala
In 2024, Guatemala’s laundry care category saw pricing trends directly impacted by general inflation rates, which were the lowest since 2020. The stabilisation of raw material costs played a pivotal role in curbing price increases throughout the year. This trend was particularly evident in segments ... Read More
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Laundry Care in Ecuador
Value and volume sales were largely unchanged for laundry care in Ecuador in 2024. A series of challenges adversely affected economic activity and dampened growth in laundry care. This included a security crisis and a severe electricity crisis due to drought that hampered hydroelectricity production ... Read More
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Home Care in Laos
Home care in Laos in 2024 experienced robust growth driven by heightened hygiene awareness, rapid urbanisation, expansion of modern housing, and increased retail penetration. However, persistent high inflation and currency depreciation posed challenges, impacting consumer spending and prompting a sh ... Read More
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Home Care in Lebanon
Home care saw volume sales decline in Lebanon in 2024. Demand remained under pressure from a contracting population due to a high rate of emigration, and the reluctance of cash-strapped consumers to spend on products that were seen as non-essential. Within the context of the socioeconomic crisis, th ... Read More
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Home Care in Finland
In 2024, home care in Finland experienced solid current value growth, albeit at a slower pace compared to the previous year. While price increases helped to fuel value growth, price hikes have moderated as inflation begins to subside. Consumers felt some financial relief providing a boost to confide ... Read More
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Home Care in the Philippines
Home care in the Philippines maintained growth in both retail volume and current value terms in 2024, although rates of increase were lower after a year of exceptional growth in 2023. However, all categories maintained growth, with no significant differences in growth rates. The industry witnessed a ... Read More
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Home Care in Uzbekistan
The home care market in Uzbekistan in 2024 exhibited a mix of resilience and adaptation in response to ongoing economic challenges. Although logistics and sourcing issues were largely resolved by the end of 2023, the introduction of updated customs tariffs for all imported goods shook the market. Th ... Read More
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Laundry Care in Georgia
Laundry care in Georgia saw the range of laundry detergents promoting sustainability expanding further in 2024 – for example, with products like Savex liquid laundry detergent designed for cold washes, Domol laundry softener packaged in recyclable materials, and Frosch offered in recycled packaging. ... Read More
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Laundry Care in the Philippines
Laundry care remained by far the largest home care category in the Philippines in value terms in 2024, accounting for 64% of overall sales. Laundry care also maintained retail volume and current value growth in 2024, although rates of increase were slower than in the previous year. Within laundry de ... Read More
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Laundry Care in Uzbekistan
Laundry care in Uzbekistan saw substantial shifts in 2024, primarily driven by regulatory changes and escalating prices. Unit prices showed double -digit growth, with imported brands seeing increases of 25-35% due to heightened customs tariffs and elevated logistics costs. Euromonitor International' ... Read More
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Home Care in Qatar
Public investment, new infrastructure projects and growth in tourism all helped fuel economic growth in Qatar in 2024, with this boosting sales of home care. Sales also benefited from population growth, urbanisation and an increased focus on home hygiene. Qatar continues to support local manufacture ... Read More
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Home Care in Tanzania
Home care in Tanzania saw demand rise in 2024, fuelled by robust trends: an expanding middle class, urbanisation, population growth and greater awareness of products and their uses and benefits for hygiene and cleanliness. Nonetheless, inflationary pressures and price rises saw many consumers choose ... Read More
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Home Care in Kazakhstan
Kazakhstan’s home care market was impacted by economic instability in 2024, prompting local consumers to adjust their spending habits. Many are prioritising products that offer the best balance between price and quality, while others are opting for cheaper brands to manage household budgets more eff ... Read More
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Home Care in Ecuador
The picture was bleak for home care in Ecuador in 2024, with marginal current value growth and a slight fall in volume sales. Ecuador encountered a series of challenges in 2024. Notably, in early 2024, a significant security crisis prompted the newly appointed government of Daniel Noboa to impose ni ... Read More
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Home Care in Georgia
In 2024, the home care market in Georgia was shaped by steady economic growth and a relatively stable exchange rate, both of which helped to stimulate volume sales. While the presence of immigrants from Russia, Ukraine and Belarus had previously influenced market dynamics, their impact has diminishe ... Read More
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Home Care in Japan
In 2024, Japan continued to witness increases in unit prices, which drove retail current value growth in home care, despite a continued slight decline in retail volumes. The volume decline was influenced by several factors, including the falling population, the growing amount of time spent outside t ... Read More
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