Category: House & Home
House & Home market research reports by Euromonitor International
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Tissue and Hygiene in Mexico
Tissue and hygiene saw growth in Mexico in 2024, with increases for both the retail and AFH channels, following the inertia the Mexican economy showed since 2023. In macroeconomic terms the country experienced a year of growth, driven by the arrival of foreign investments, the consolidation of the m ... Read More
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Appliances and Electronics Specialists in Denmark
The number of appliances and electronics specialists in Denmark continues to decline, reflecting the ongoing challenges facing the market. Economic uncertainty has made Danish consumers more cautious with their spending, with people increasingly focusing on essential purchases. Increase energy price ... Read More
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Wipes in Mexico
Wipes experienced significant retail current value growth in Mexico in recent years, and although a slowdown in the rate of increase was observed in 2024 compared with the previous three years, it remained dynamic. The strong growth trend has been influenced by changing consumer cleaning habits post ... Read More
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Retail Tissue in Switzerland
Retail value sales of retail tissue rose in 2024. Toilet paper remained the largest category, with value sales increasing. The category continues to be an essential household staple, with demand supported by growing consumer preference for premium features such as added softness, strength, and highe ... Read More
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Retail Tissue in North Macedonia
Despite negative demographic trends, improved living standards and the convenience trend were major factors in driving current value growth across retail tissue in North Macedonia in 2024. Inflation exerted downward pressure on household incomes and upward pressure on prices, compelling local consum ... Read More
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Home Products Specialists in Ukraine
Home products specialists saw current value growth in Ukraine in 2024 despite the challenges of wartime. Large retailers such as Epicentr, which remained the clear leader in overall home products specialists, were actively expanding their presence by opening new store formats, including Epicentr Exp ... Read More
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Home Products Specialists in Denmark
Home products specialists continued to post a small decline in 2024 due to multiple factors. Low consumer confidence led to reduced discretionary spending, while the market also faced a natural slowdown following strong pandemic-driven growth when consumers heavily invested in their homes. As a resu ... Read More
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Wipes in Switzerland
Retail value sales of wipes increased in 2024, with growth supported by demand for convenient and skincare-aligned solutions. Facial cleansing wipes remained the largest and most dynamic category, with value sales rising notably. Swiss consumers increasingly value time-saving products that support h ... Read More
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Wipes in South Korea
Retail current value sales of wipes saw only negligible growth in South Korea in 2024. However, performances differed widely across categories. Baby wipes remained the dominant category within wipes in 2024, but as South Korea’s birth rate has been on a declining trend, this category experienced a c ... Read More
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Tissue and Hygiene in Tunisia
Despite Tunisia’s ongoing economic crisis and a decline in consumer purchasing power, retail tissue and hygiene performed well in both value and volume terms in 2024. More consumers are increasingly aware of the benefits of tissue and hygiene products, viewing them as essential items. In addition, t ... Read More
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Tissue and Hygiene in North Macedonia
Tissue and hygiene continued to perform stably in North Macedonia in 2024, with most categories achieving solid RSP value growth rates, which were further boosted by rising prices and the lingering effects of inflation, now stabilising. Most major tissue and hygiene categories have matured. Given th ... Read More
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Tissue and Hygiene in South Korea
Both retail and AFH tissue and hygiene maintained stable current value growth in South Korea in 2024, with this driven not only by volume growth for many categories, but also by inflation and rising input costs. However, performances differed, across categories, especially as South Korea is rapidly ... Read More
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Wipes in Tunisia
The demand for wipes continued to rise in Tunisia in 2024, driven by growing awareness of these products due to the strong advertising efforts from major companies and the wider distribution of wipes through modern retail stores. The ongoing improvement in living standards in Tunisia, particularly i ... Read More
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Appliances and Electronics Specialists in Ukraine
Appliances and electronics specialists saw slight current value growth in Ukraine in 2024. The channel demonstrated active development during the year despite macroeconomic challenges. Key players, such as Comfy, expanded their presence by opening new stores in different regions, including frontline ... Read More
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Away-From-Home Tissue and Hygiene in Tunisia
Tunisian consumers continue to eat outside of the home more frequently, driven by factors such as traffic, longer distances between work and home, and a need to save time due to increasingly busy lifestyles. In addition, the increasing participation of women in the workforce and fewer households wit ... Read More
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Wipes in North Macedonia
In North Macedonia, wipes are recognised as providing a wide variety of convenient and practical uses, including surface care in personal and office environments. The widespread availability of wipes across distribution channels contributed to consistent demand for these products in 2024. Recent pri ... Read More
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Retail Tissue in South Korea
Retail tissue experienced robust current value growth in South Korea in 2024, outpacing inflation. All categories recorded increases in sales, although paper towels saw the strongest rise. Nevertheless, it was the already mature toilet paper category which remined the largest in 2024, and also conti ... Read More
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Retail Tissue in Tunisia
Retail tissue recorded further growth in 2024, driven by social changes and consumer habits, especially in urban areas. Growing consumer confidence due to higher disposable incomes, population growth and urbanisation also stimulated sales, as did the rising popularity of competitively-priced private ... Read More
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Away-From-Home Tissue and Hygiene in South Korea
Away-from-home (AFH) tissue maintained growth in both volume and current value terms in South Korea in 2024, although value growth was much higher. This was mainly driven by price increases in the tissue industry generally, due to rising pulp costs globally. In addition, the strong increase in the n ... Read More
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Away-From-Home Tissue and Hygiene in Switzerland
Value sales of away-from-home tissue increased in 2024. Away-from-home paper tableware remained the largest category, with sales rising steadily. Away-from-home toilet paper was the most dynamic category, with substantial growth on the previous year. Sustained demand from Switzerland’s tourism and h ... Read More
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Away-From-Home Tissue and Hygiene in Mexico
Overall away-from-home (AFH) tissue in Mexico saw negligible volume growth in 2024, whilst current value growth was slightly higher. Population growth was one factor which contributed to growth in this year. In addition, the travel industry in Mexico continued to exhibit growth in 2024, signalling a ... Read More
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Away-From-Home Tissue and Hygiene in North Macedonia
Post-pandemic growth in tourism, hospitality and business in North Macedonia enabled robust current value sales growth for AFH tissue and hygiene in 2024. Public sector investments were also substantial, although they are subject to considerable administrative requirements and scrutiny, along with t ... Read More
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Retail Tissue in Mexico
Retail tissue experienced sustained growth in current value terms in Mexico in 2024, although volume growth was more moderate. Paper towels was the best-performing category, registering value growth two percentage points above the average for retail tissue. In contrast, napkins showed a weaker perfo ... Read More
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Tissue and Hygiene in Switzerland
Sales of tissue and hygiene in Switzerland rose in 2024 in value terms. Growth was driven primarily by strong performances in menstrual care and light adult incontinence, where Swiss consumers increasingly opted for high-quality, organic, and eco-friendly products. Heightened awareness of health and ... Read More
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Retail Tissue in Slovenia
While slower than in 2022 and 2023, inflation continued to impact prices of retail tissue in Slovenia in 2024. This underpinned the increased focus on less expensive brands and private label, reducing loyalty as most price-sensitive consumers pursued value for money. Thus, more consumers chased pric ... Read More
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