Category: House & Home
House & Home market research reports by Euromonitor International
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Wipes in Belgium
Retail value sales of wipes in Belgium saw an increase in 2024, although most categories recorded a decline in retail volume. General-purpose wipes, cosmetic wipes, facial cleansing wipes, and intimate wipes all experienced volume declines, primarily due to economic pressures that led consumers to d ... Read More
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Away-From-Home Tissue and Hygiene in Belgium
Value sales of away-from-home (AFH) tissue in Belgium experienced growth in 2024, primarily driven by inflation. However, volume growth remained constrained due to several challenges. The recovery of the HORECA sector (hotels, restaurants, and cafes) following COVID-19 continued to be slow, while bu ... Read More
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Home Products Specialists in Australia
Home products specialists in Australia recorded a weak performance in 2024, driven by the value sales decline of home improvement and gardening stores, which dominates the channel. On the other hand, homewares and home furnishing stores recorded flat growth during the year, as many consumers delayed ... Read More
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Retail Tissue in Belgium
Value sales of retail tissue slightly declined in 2024, while retail volume sales recorded a modest uplift, primarily driven by growth in toilet paper. This growth reflects a shift in consumer behaviour, as price reductions in the category, coupled with frequent promotions, encouraged households to ... Read More
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Appliances and Electronics Specialists in Australia
Despite an overall positive performance in 2024, value sales growth of appliances and electronics specialists in Australia continued to slow during the year as many local consumers delayed big-ticket purchases as a result of the ongoing cost-of-living crisis. Declining residential construction in Au ... Read More
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Tissue and Hygiene in Belgium
In 2024, sales of tissue and hygiene in Belgium recorded marginal retail value growth, while retail volume declined in categories including menstrual care and nappies/diapers/pants. The market underwent significant changes, primarily influenced by a combination of economic pressures, demographic shi ... Read More
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Home Products Specialists in Singapore
Home products in Singapore was supported in part by rising pet ownership in 2024, which has been on an upward trajectory throughout the review period. Growth in pet ownership supported by an expanding ‘pawrents’ movement wherein consumers see their pets as not just animals, but equal members of the ... Read More
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Home Products Specialists in Indonesia
Home products specialists saw value sales stagnate in current terms in Indonesia in 2024, Home improvement and gardening stores experienced further growth, at a slightly higher rate than in the previous year. Indeed, each of the top four players in the category experienced positive value sales growt ... Read More
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Home Products Specialists in Saudi Arabia
Consumer demand for home products is being driven by urbanisation, the steady rise in average disposable income, and more diversified offerings in homeware and furniture stores. The Saudi government continues to invest in residential homes to reach the targeted 70% home ownership by 2030. As more pe ... Read More
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Tissue and Hygiene in Spain
In 2024, tissue and hygiene in Spain saw positive growth in current value terms, reflecting a strong recovery driven in large part by retail tissue. After three consecutive years of declining volumes, retail tissue rebounded to positive volume growth as unit prices stabilised following a reduction i ... Read More
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Appliances and Electronics Specialists in Saudi Arabia
Appliances and electronics specialists in Saudi Arabia experienced steady growth in current value terms in 2024, buoyed by rising purchasing power, population growth and urbanisation. The channel is also benefiting from the growing number of tech-savvy consumers and the trend towards smart appliance ... Read More
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Appliances and Electronics Specialists in Singapore
Appliances and electronics specialists in Singapore saw slowed value sales fall in 2024. During the pandemic, consumers in Singapore spent considerable amounts on various appliances and electronics as they adapted to stay-at-home lifestyles. With remote working arrangements and an emphasis on home-b ... Read More
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Appliances and Electronics Specialists in Indonesia
Appliances and electronics specialists registered current value growth in Indonesia in 2024, albeit at a slightly slower rate than in the previous year. Sales of electronic products, especially smartphone products, are still amongst the biggest contributors to value sales in this category. Players i ... Read More
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Away-From-Home Tissue and Hygiene in Spain
Historic high levels of tourism substantially influenced away-from-home tissue and hygiene in Spain in 2024, supporting widespread robust growth. The tourism boom has increased the consumption of AFH paper towels and toilet paper, as hotels, restaurants, airports and other public facilities adjust t ... Read More
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Wipes in Spain
In 2024, value sales of wipes in Spain registered solid growth, as local consumers continued to be increasingly driven by hygiene and skincare concerns. Consumers are more conscious than ever of their personal care routines - a trend that has had a significant impact on the performance of personal w ... Read More
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Retail Tissue in Spain
Retail tissue in Spain demonstrated a marked recovery in 2024, recording strong growth underpinned by several key factors. A combination of rising population levels, record-breaking tourism and an increased focus on environmental sustainability has spurred demand for essential household products, in ... Read More
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Writing Instruments in Germany
Although writing instruments in Germany recorded a positive performance in 2024, the country’s economic landscape continued to evolve, presenting new challenges for businesses, thereby ensuring that overall demand remained below pre-pandemic levels. Consumer confidence remained moderate throughout t ... Read More
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Retail Tissue in Taiwan
Retail tissue maintained positive value sales in Taiwan in 2024, with volume also inching into a marginally positive performance. That said, sales were at lower levels than seen in 2023. Paper towels was the best performing category, benefitting from multiple uses, while toilet paper is the largest ... Read More
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Wipes in Taiwan
Wipes saw relatively healthy value growth in Taiwan in 2024, with personal wipes seeing the strongest performance. Meanwhile, personal wipes is also the largest category in terms of value. General purpose wipes was also a strong performer in 2024, both in terms of growth and category size. Euromonit ... Read More
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Retail Tissue in Ukraine
Retail tissue saw positive growth in current value terms in 2024, although this was largely fuelled by price rises rather than an increase in demand. Volume sales of retail tissue continued to decline in 2024 with demand having been hard hit since Russia's invasion of Ukraine in 2024, with large num ... Read More
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Wipes in Ukraine
Overall sales of wipes declined in current value terms in 2024, although performances varied across the different categories. For instance, the popularity and applications of personal wipes have increased since Russia's invasion of Ukraine, with these products now commonly used as the primary person ... Read More
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Appliances and Electronics Specialists in Hong Kong, China
Value sales of appliances and electronics specialists in Hong Kong recorded a second consecutive year of decline in 2024, as consumers, having already made significant investments in these items during the pandemic and home seclusion, continued to prioritise their budgets in an unstable economy rath ... Read More
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Away-From-Home Tissue and Hygiene in Taiwan
Away-from-home (AFH) tissue and hygiene saw healthy value sales in 2024, with away-from-home hygiene seeing the strongest growth, supported by AFH adult incontinence. Meanwhile, the largest category within away-from-home tissue was AFH toilet paper, which follows the same trend as seen in retail tis ... Read More
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Away-From-Home Tissue and Hygiene in Ukraine
Value sales of away-from-home tissue increased in current value terms in 2024. This growth was largely driven by price increases, with local producers being less focused on away-from-home tissue, while the cost of importing products continued to rise. Away-from-home volume sales remained well below ... Read More
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Tissue and Hygiene in Ukraine
2024 was a challenging year for Ukraine with retail volume sales of most products being heavily affected by Russia’s ongoing war in the country. Sales in some categories, like retail adult incontinence, have been boosted by the war, but many others, like nappies/diapers/pants, have seen a steep drop ... Read More
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