Category: Household Products
Household Products market research reports by Euromonitor International
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Toilet Care in Bulgaria
Toilet Care in Bulgaria Toilet care in Bulgaria saw positive development in 2023, with double-digit retail value growth and a retail volume rise in areas such as rim block and toilet liquids/foams. In addition, all product areas recorded positive retail value growth, driven by premium options and ri ... Read More
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Polishes in Brazil
Polishes in Brazil In 2023, polishes recorded low retail value growth, along with negative retail volume sales, whereas in the previous two years, inflation had supported a stronger value performance. This directly relates to the negative performance of floor polish and furniture polish, which hold ... Read More
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Dishwashing in China
Dishwashing in China In 2023, retail value sales of dishwashing products in China, which encompass both automatic dishwashing powders and hand dishwashing liquids, saw moderate growth. There was, however, a slight drop in value sales of hand dishwashing, which was mainly driven by a decline in the a ... Read More
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Dishwashing in Malaysia
Dishwashing in Malaysia The full lifting of COVID-19 restrictions was seen in 2022, which led to the reopening of the economy and international borders. Many consumers returned to socialising, the office and school, as they were no longer confined to the home. They were able to move freely and spend ... Read More
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Dishwashing in Thailand
Dishwashing in Thailand Dishwashing maintained slow and stable retail volume and current value growth in 2023. While retail volume growth in hand dishwashing was negligible, automatic dishwashing saw a stronger increase from a much lower base. Automatic dishwashing saw a remarkable surge in sales ov ... Read More
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Air Care in South Korea
Air Care in South Korea In 2023, air care witnessed moderate single-digit growth in current value terms, due to the shifting perspective of air care as a component of self-care, particularly among the younger generations. This signifies a departure from viewing air care solely for its traditional pu ... Read More
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Air Care in Malaysia
Air Care in Malaysia Air care maintained retail volume and current value growth in 2023, with increases seen across all categories. However, car air fresheners saw the strongest increase in this year. Car is the main mode of transportation for locals, and the majority of households own a car. Car ai ... Read More
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Dishwashing in Belgium
Dishwashing in Belgium Dishwashing in Belgium is a fairly mature category and not especially susceptible to trends, sustaining stability in terms of volume sales. A previous decline turned to positive growth in 2023, which was somewhat curbed thanks to rising energy costs leading people to run their ... Read More
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Surface Care in Austria
Surface Care in Austria Surface care saw a healthy increase in current value sales in 2023, driven by rising average unit prices, while overall volume sales saw a decline. Despite local consumers maintaining higher standards for hygiene and cleanliness post-pandemic, with frequent cleaning and highe ... Read More
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Dishwashing in Japan
Dishwashing in Japan Dishwashing saw strong growth in current value terms in 2023. However, in volume terms sales were almost flat between 2022 and 2023. What pushed up value sales was increases in unit prices. Japan had seen nearly three decades of virtual economic stasis. Since 1994, it was only i ... Read More
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Laundry Care in South Korea
Laundry Care in South Korea Laundry care witnessed a stronger performance in retail volume and current value growth in 2023. Many products experienced price increases due to inflation, whilst the heightened levels of hygiene post-pandemic further accelerated the release of premium products. Various ... Read More
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Bleach in Colombia
Bleach in Colombia Bleach is a very mature category in Colombia, reaching more than 95% of households. Disinfection has become less relevant in 2023, as the threat of COVID-19 subsided. However, retail volume sales of bleach are still above pre-pandemic levels as the cleanliness habit persists among ... Read More
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Surface Care in France
Surface Care in France 2023 was a tough year for sales of surface care with volume sales declining while value growth was due to price increases rather than an increase in demand. With consumers’ disposable income being squeezed they were forced to rationalise their spending which meant many people ... Read More
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Bleach in Brazil
Bleach in Brazil In 2023, bleach recorded high single-digit retail value growth, along with stable demand. Despite the positive performance, it is clear that there was some level of deceleration compared to the previous year, due to lower inflationary pressures. The improving economic framework enco ... Read More
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Bleach in the Philippines
Bleach in the Philippines Bleach saw exceptional growth in both retail volume and current value terms in 2023, with double-digit increases partly due to inflation, as some consumers switched to the cheapest cleaning product available. While rural low-income households continue to rely on bleach due ... Read More
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Bleach in China
Bleach in China Bleach saw low single-digit growth in retail value in 2023, though the growth rate continued fell compared with the previous two years. Bleach saw relatively strong growth during the period 2020-2022 compared to previous years, mainly due to consumers’ increased hygiene awareness. Bl ... Read More
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Dishwashing in Brazil
Dishwashing in Brazil In Brazil, dishwashing recorded high single-digit retail value growth, strongly influenced by a recurrent inflationary effect on current unit prices in 2023. However, in comparison to the previous year, the Brazilian economy showed signs of decreasing inflationary pressure, res ... Read More
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Bleach in Malaysia
Bleach in Malaysia During the pandemic and lockdown period in 2020, the Health Ministry advised consumers to use bleach as an alternative to sanitise surfaces when surface care products such as home care disinfectants were running out of stock in both urban and rural areas. However, demand eased rap ... Read More
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Dishwashing in Algeria
Dishwashing in Algeria Dishwashing has witnessed a slightly slower pace of volume and value growth in 2023, as compared with the previous year. The ongoing economic downturn and soaring inflation, which continues to be impacted by the war in Ukraine, has made Algerians more price conscious. Househol ... Read More
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Toilet Care in Malaysia
Toilet Care in Malaysia Toilet care maintained solid retail volume and current value growth in 2023, although from a relatively low base. Many consumers, especially those with young children, remain in the habit of periodically cleaning the toilet. Even post-pandemic, hygiene awareness remains stron ... Read More
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Laundry Care in Austria
Laundry Care in Austria In 2023, laundry care saw healthy current value growth, primarily driven by the introduction of innovative products, particularly within the categories of laundry detergents and liquid fabric softeners. These products enabled local consumers to wash their laundry at lower tem ... Read More
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Air Care in China
Air Care in China In 2023, retail sales of air care products continued to grow in both volume and value. The annual sales growth rate in 2023 rebounded compared to the pandemic years from 2020 to 2022, although achieving the near double-digit annual sales growth rates similar to pre-pandemic levels ... Read More
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Air Care in Mexico
Air Care in Mexico Air care recorded retail volume growth in 2023, albeit at a slower pace than for several years. The largest category, spray/aerosol air fresheners, saw a healthy performance, due to the affordability and ease of use of these products. This popular format continued to attract new e ... Read More
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Air Care in France
Air Care in France Sales of air care continued to decline in retail volume terms in 2023. Air care is not generally considered an essential product and therefore as France's economy came under growing pressure in 2022 and 2023 demand continued to drop with consumers focusing their spending on other ... Read More
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Dishwashing in Italy
Dishwashing in Italy Dishwashing in Italy saw strong growth doing the pandemic, but in 2023 sales continued to normalise as consumers continued to return to pre-pandemic routines, spending more time dining in foodservice channels and with friends and family, and less time cooking at home. The war in ... Read More
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