Category: Household Products
Household Products market research reports by Euromonitor International
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Bleach in Spain
Bleach in Spain showed continued growth in both retail volume and current value terms in 2024. During the early months of the COVID-19 pandemic in 2020, bleach experienced a dramatic surge in demand, with volume and value growth reaching double-digit levels. This spike was driven by a heightened foc ... Read More
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Laundry Care in Spain
Laundry care in Spain continued to evolve in 2024, with liquid detergents continuing to rise in both retail volume and current value terms. Despite slight declines in unit prices, this trend is largely attributed to the increasing competitiveness of private labels. Private label players have introdu ... Read More
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Surface Care in Saudi Arabia
Surface care in Saudi Arabia saw surface cleaning wipes - particularly all purpose varieties – gain traction in 2024. The overall category of surface care, which currently features a limited range of international brands such as Clorox and Dettol, is seeing a growing presence of local players. These ... Read More
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Toilet Care in Saudi Arabia
Saudi Arabia’s toilet care posted positive growth in both volume and current value terms in 2024. In-cistern devices, while initially perceived as costlier than other toilet cleaning formats, offer notable long-term benefits for consumers. Once installed, these devices minimise the need for frequent ... Read More
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Laundry Care in the United Kingdom
Laundry care continued to perform well in the United Kingdom in 2024. Overall, there was top level growth in retail volume terms, continuing the historic trend in this category. In addition, the volume growth recorded in 2024 was higher than that in 2023, as this category has fully normalised in the ... Read More
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Dishwashing in the Czech Republic
Czech Republic’s dishwashing market automatic dishwashing saw automatic dishwashing undergo a significant shift towards higher-priced products in 2024, reflecting a broader trend of premiumisation within this segment. At the same time, the hand wash dishwashing segment remains dominated by products ... Read More
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Toilet Care in the Netherlands
Bleach poses a growing threat to the toilet care category in the Netherlands, as more consumers opt for its affordability and effectiveness over specialised products. Many households are using bleach as a cheaper alternative to toilet liquids and rim blocks, leading to a decline in demand for these ... Read More
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Surface Care in the Netherlands
Consumers in the Netherlands are increasingly opting for specialised surface care products, such as bathroom cleaners, kitchen cleaners, scourers, and floor cleaners, as they look for more effective solutions for specific tasks. This trend is driven by a desire to use less product while achieving be ... Read More
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Dishwashing in Greece
A new law came into effect in spring 2024 in Greece forcing manufacturers of products that are considered household essentials to drop their prices. Hand dishwashing was included in the list of products and therefore companies had to implement price drops. This led to significant price drops from al ... Read More
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Dishwashing in Egypt
Hand dishwashing detergents continue to gain volume share in Egypt driven by the rising number of households, population growth and the general affordability of these products. The average price of hand dishwashing detergents increased by only 13.5%, which was below the rate of inflation in 2024. Th ... Read More
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Toilet Care in Algeria
Value sales continued to be low for toilet care in Algeria in 2024 in comparison with competing products such as surface care and bleach. With products in this segment being mainly imported, they are considered expensive and there are more affordable offerings in bleach and surface care. As such, th ... Read More
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Home Care in Romania
Home care saw retail value sales rise in Romania in 2024, while volume sales stagnated. The price cap on food products generated a waterbed effect that was reflected in soaring unit price increases for laundry care and dishwashing in 2023. However, inflation was less of a factor in 2024, despite the ... Read More
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Bleach in Peru
Bleach experienced a decline in retail volume sales in 2024, largely due to a reduction in disinfection habits. This shift is reflected in the less frequent purchase of bleach products, as well as a decrease in household penetration compared to 2023. In terms of pricing, there has been a downward sh ... Read More
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Air Care in Peru
In 2024, air care experienced significant volume growth in Peru, outpacing the average for the home care market as a whole. This was driven by the increased penetration of these products among middle- and high-income segments of the population. Effective promotions, combined with innovations in high ... Read More
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Air Care in New Zealand
Air care in New Zealand received the usual seasonal upturn in demand from the cold winter months, informed by the reduced ability of consumers to air out their homes. In 2024, there was a shift in consumer preferences brought on by cost-of-living pressures. While inflation levels have stabilised, in ... Read More
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Air Care in Hungary
The air care market in Hungary experienced a mixed performance in 2024. While the tough economic climate forced many consumers to prioritise essential products, certain formats, such as candle air fresheners and liquid air fresheners, continued to see positive retail volume growth. Many consumers va ... Read More
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Toilet Care in Bolivia
Value sales remained relatively low for toilet care in Bolivia in 2024. However, it registered healthy volume growth. That being said, volume growth was lower than recent years as higher prices in particular for imported brands dampened demand. A severe shortage of US dollars, owing to falling forei ... Read More
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Air Care in Ireland
Air care continued to outperform the wider home category in 2024, and the rate of growth in retail current value sales of air care accelerated during the year. This growth was mainly driven by price increases, as retail volume sales of air care rose only marginally. However, this represented an impr ... Read More
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Dishwashing in China
In 2024, dishwashing in China maintained solid, steady retail volume and current value growth rates. Volume and value sales of hand dishwashing products maintained low increases, with value growth falling below volume due to falling unit prices. The decline in unit prices was primarily due to the in ... Read More
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Polishes in Indonesia
Polishes was somewhat static in Indonesia in 2024, with minimal activity across most subcategories. One reason for this is the limited demand for furniture and metal polishes, as consumers are increasingly less focused on maintaining these items - particularly as disposable, lower-maintenance furnit ... Read More
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Laundry Care in Indonesia
Demand for laundry care products continued to grow in volume terms in Indonesia in 2024, largely driven by the increasing importance placed on health and hygiene. Laundry care is a well-established and mature product category in the country, with daily usage spanning all income groups. Indonesian co ... Read More
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Air Care in Brazil
The residual effect of the pandemic made consumers value their household space, which continued to push air care to see growth in both retail volume and current value terms in Brazil in 2024. Moreover, as many companies permanently adopted a hybrid working model, consumers continued to spend more ti ... Read More
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Toilet Care in Australia
In 2024, toilet care in Australia saw toilet liquids and foams record steady growth due to their familiarity, competitive pricing and proven effectiveness. Toilet cleaning remains a task that many consumers seek to simplify, creating sustained demand for solutions that are convenient, effective and ... Read More
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Bleach in Australia
Australia’s bleach category continued to see declines and in both volume and value terms in 2024, in a pattern that began during the aftermath of the pandemic. This decline is primarily attributed to changing consumer lifestyles and heightened awareness around health and environmental concerns. Many ... Read More
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Dishwashing in Argentina
In 2024, retail value sales of dishwashing in Argentina increased by 198%, however, retail volume declined by 15%. The retail volume of hand dishwashing sales experienced a significant decline. The primary driver of this drop was the economic crisis, which sharply reduced consumers' disposable incom ... Read More
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