Category: Household Products
Household Products market research reports by Euromonitor International
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Dishwashing in the United Arab Emirates
Dishwashing in the United Arab Emirates Dishwashing in the United Arab Emirates has been experiencing intense competition among players and retailers. They are striving to distinguish themselves by offering discounts, promoting dual packs and multipacks, and exploring eco-friendly options. These pro ... Read More
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Surface Care in Thailand
Surface Care in Thailand The year 2023 witnessed a remarkable and positive surge in current value sales in surface care (excluding wipes – which did not have notable sales), surpassing the growth observed in 2022. This robust expansion can be attributed to two significant factors that have shaped co ... Read More
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Bleach in Singapore
Bleach in Singapore Despite stable demand in 2023, concerns regarding the use of bleach have become increasingly pronounced in Singapore, reflecting a growing awareness of its potential effects on both human health and the environment. As individuals become more attuned to the consequences of certai ... Read More
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Air Care in Thailand
Air Care in Thailand Overall retail volume sales of air care products displayed a modest uptick in 2023. However, this growth narrative unfolded against the backdrop of notable shifts in unit prices. The incremental growth observed in overall volume sales of air care products during 2023 demonstrate ... Read More
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Laundry Care in Japan
Laundry Care in Japan Laundry care saw growth in retail current value terms in 2023. However, retail volume sales fell by an even larger amount than the drop seen in 2022. What pushed up value sales was price increases. Japan saw three decades with little growth in the economy . From 1994, it was on ... Read More
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Home Care in the United Arab Emirates
Home Care in the United Arab Emirates In 2023, home care in the United Arab Emirates experienced notable growth in both retail value and volume terms. This growth was primarily attributable to increasing retail prices and heightened consumer demand for essential home care products, as well as latent ... Read More
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Home Care in the United Kingdom
Home Care in the United Kingdom While demand for home care continued to decline marginally in 2023, overall retail volume sales remained above pre-pandemic levels, as certain habits have persisted in the UK. The explanation for this decline is two-fold: greater mobility has seen consumers spend more ... Read More
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Home Care in Italy
Home Care in Italy Value growth in home care in Italy in 2023 was primarily supported by high inflation, bringing up unit prices as volume sales slowed or declined. Though pandemic-related fears of virus infection through surface contact have waned, Italian consumers nonetheless remained mindful of ... Read More
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Polishes in Denmark
Polishes in Denmark Consistent with observations across home care, polishes in Denmark witnessed strong increases in retail current unit prices towards the end of the review period, including 2023. Still relatively high inflation amid higher input costs (energy, materials, labour, shipping, etc), re ... Read More
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Surface Care in Bulgaria
Surface Care in Bulgaria Surface care in Bulgaria continued to decline in retail volume in 2023, much of which is the consequence of the category's unusual growth during the COVID-19 pandemic. As a result, sales are declining in comparison as usage returns to pre-pandemic levels. Additionally, the u ... Read More
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Surface Care in Singapore
Surface Care in Singapore As life outside of the home resumes post-pandemic in Singapore, a discernible trend is emerging, with reduced emphasis on cleaning within households. This shift in cleaning practices is having a significant impact on volume sales of surface care, reflecting a changed dynami ... Read More
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Polishes in Austria
Polishes in Austria In 2023, polishes saw continued volume decline, having received a boost during the pandemic when local consumers spent more time at home. Due to busy schedules, local consumers have less time available for deep cleaning and polishing their households and are gravitating towards q ... Read More
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Surface Care in Japan
Surface Care in Japan Most categories within surface care saw declines in both retail volume and current value terms in 2023. The explanation for the drop in volume terms is simple – people began to spend more time outside the home. In May 2023, the Japanese government reclassified COVID-19 from the ... Read More
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Toilet Care in Denmark
Toilet Care in Denmark Higher input costs continued to have a pronounced impact on retail price points, with strong increases noted during 2023. As inflation remained high, albeit lower than the 2022 peak, there was heightened consumer price-sensitivity. This underpinned a shift to discounters and t ... Read More
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Bleach in Japan
Bleach in Japan In 2020 bleach saw an unexpected increase in both volume and current value sales, as COVID-19 hit the country. Some consumers were very concerned about the pandemic, and became especially hygiene-conscious, therefore using bleach to clean their homes. It is true that the disinfection ... Read More
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Surface Care in South Korea
Surface Care in South Korea Surface care recorded double-digit current value growth in 2023, driven by two main factors. One significant contributor is the heightened emphasis on hygiene standards in the post-pandemic era. As individuals and businesses prioritise cleanliness and sanitation, demand f ... Read More
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Dishwashing in Singapore
Dishwashing in Singapore The expansion of dishwashing faces constraints in Singapore, primarily attributed to the advent of the ""new normal"" lifestyle, characterised by the increased prevalence of food ordering through platforms such as Grab. This shift in consumer behaviour has resulted in a redu ... Read More
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Dishwashing in Bulgaria
Dishwashing in Bulgaria Many areas in dishwashing developed positively in 2023, with value growth driven by rising inflation and increased price points. Retail volume growth was positive in automatic dishwashing liquid and tablets, driven by the growing need for convenience and the increasing number ... Read More
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Air Care in the United Arab Emirates
Air Care in the United Arab Emirates The current surge in inflation has significantly increased local consumers' price sensitivity, influencing their buying preferences when choosing air care. This adjustment is reflected in altered shopping behaviours, as consumers now prioritise essential air care ... Read More
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Laundry Care in the United Arab Emirates
Laundry Care in the United Arab Emirates Laundry care in the United Arab Emirates continued to experience substantial growth in 2023, primarily attributed to rising consumer awareness of the wide variety of products available. Key category players, such as Binzagr Lever Ltd (Unilever Arabia) Group, ... Read More
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Laundry Care in Denmark
Laundry Care in Denmark Retail current value sales of laundry care continued to increase in 2023, supported by inflationary pressure, as retail volume sales continued to drop. Overall, increases in the cost of raw materials, shipping costs, labour wages and energy have led to substantial price incre ... Read More
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Toilet Care in Colombia
Toilet Care in Colombia Toilet care products are seeing a mix of trends according to the different categories. Faced with the sharp rise in costs, companies have been forced to increase retail prices in 2023 and this has curbed demand. Declining volume sales has been seen in rim blocks and toilet li ... Read More
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Air Care in the Philippines
Air Care in the Philippines Air care saw dynamic retail volume and current value growth in 2023. The discernible surge in sales can be attributed to rising consumer awareness of the health benefits of air care products in the post-COVID-19 era. The COVID-19 pandemic has had a transformative impact o ... Read More
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Bleach in Bulgaria
Bleach in Bulgaria Bleach in Bulgaria recorded a significant decline in retail volume in 2023. Much of this was due to the uplift in growth seen during COVID-19, with consumers looking for strong, powerful, effective cleaners that were also affordable. Despite the category's retail volume decline, t ... Read More
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Laundry Care in Thailand
Laundry Care in Thailand Laundry care saw a negligible retail volume decline in 2023, although growth continued in current value terms due to slight price rises and premiumisation. Liquid detergents saw healthy double-digit current value and volume growth in 2023, whilst powder detergents continued ... Read More
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