Category: Household Products
Household Products market research reports by Euromonitor International
-
Surface Care in Egypt
Surface Care in Egypt Surface care witnessed an increase in prices by an average of 26% in 2023, but maintained positive sales in volume and value terms with respective growth rates of 2% and 28%. The higher prices were driven by currency devaluation, a high inflation rate, and rising raw material c ... Read More
-
Polishes in Malaysia
Polishes in Malaysia Overall polishes maintained growth in retail volume and current value terms in 2023, with increases seen across all categories. However, lifestyle and fashion trends continued to militate against the development of polishes. For instance, younger home owners tend to prefer simpl ... Read More
-
Toilet Care in Thailand
Toilet Care in Thailand Toilet care presented an intriguing narrative in 2023, with the retail volume and current value growth rates experiencing an upward trajectory from the previous year. This growth, however, was juxtaposed against the nuanced dynamics of a niche category. The rise in the growth ... Read More
-
Surface Care in Italy
Surface Care in Italy Surface care suffered a third consecutive year of declining volume sales in 2023, in contrast to the surge in demand seen in 2020. The advent of the COVID-19 virus in Italy had a very strong positive impact on retail sales in both volume and current value terms, as consumers lo ... Read More
-
Bleach in France
Bleach in France Sales of bleach declined in retail volume terms in 2023 with value growth largely due to price rises rather than an increase in demand. Nonetheless, while volume sales continued to decline in 2023 this was at a slower pace than expected, as rising living costs have led to renewed co ... Read More
-
Toilet Care in Saudi Arabia
Toilet Care in Saudi Arabia Among the many formats of toilet care products, toilet liquids/foam remained the most in demand in Saudia Arabia at the end of the review period, due to its perceived convenience in easy-glide application. Local consumers appreciate toilet care products such as these, bec ... Read More
-
Surface Care in Algeria
Surface Care in Algeria In 2023, surface care registered a weaker performance in volume terms, as consumers grapple with the high costs of living. The local economy struggled to recover from inflationary pressures and the ongoing Russian-Ukrainian conflict. Many sophisticated surface care products, ... Read More
-
Toilet Care in Indonesia
Toilet Care in Indonesia Toilet care is a category enjoying strong and stable growth, supported by the ongoing urbanisation trends in Indonesia. As urban migration continues, more consumers are finding themselves in upgraded living conditions, residing in modern houses and apartments. This transitio ... Read More
-
Surface Care in Mexico
Surface Care in Mexico Surface care maintained solid but slowing retail volume and current value growth in 2023, with increases seen across most categories. Demand was especially driven by specialised products for the kitchen and bathroom, with kitchen and bathroom cleaners seeing above-average grow ... Read More
-
Air Care in Austria
Air Care in Austria In 2023, a decline in the amount of time spent at home post-pandemic led to a concomitant reduction in the use of air care products, thereby constraining volume growth in this area. Economic uncertainties and inflation also prompted local consumers to focus their spending on esse ... Read More
-
Bleach in Saudi Arabia
Bleach in Saudi Arabia Unlike many home care categories in 2023, the average unit price of bleach continued to rise in Saudi Arabia, resulting in more dynamic current value growth compared to retail volume. Nevertheless, demand continued to rise in 2023, as bleach offers a much lower average unit pr ... Read More
-
Air Care in Italy
Air Care in Italy Throughout 2022 and 2023, sales of air care products were negatively impacted by tough economic conditions, which saw cash-strapped consumers seek to rationalise their expenditure by switching away from non-essential products. This was accompanied by a decline in promotional activi ... Read More
-
Surface Care in Belgium
Surface Care in Belgium Following a steep fall in 2022, volume sales in surface care remained under pressure in 2023. Inflation and the drop in disposable income for Belgian households meant that many consumers were careful about the amount of product they used when cleaning their homes, reducing vo ... Read More
-
Dishwashing in France
Dishwashing in France With households seeing a drop in their disposable income in 2023 promotions became the number one driver of sales of dishwashing products. Many people stocked up on supplies when there were attractive prices on offer, meaning that volume sales tended to be concentrated on promo ... Read More
-
Laundry Care in Algeria
Laundry Care in Algeria Ongoing economic hardship and surging inflation rates continue to impact purchasing decisions, with many Algerian consumers refraining from purchasing anything other than basic laundry care products in an attempt to reign in household spending. Consumers are ultimately lookin ... Read More
-
Surface Care in Colombia
Surface Care in Colombia The COVID-19 pandemic triggered a sharp increase in demand for surface care products, particularly in multipurpose cleaners and home disinfectants. In the following years, retail volumes have receded although total surface care sales remain well above pre-pandemic levels in ... Read More
-
Surface Care in the United Kingdom
Surface Care in the United Kingdom The pandemic increased consumers’ hygiene awareness, leading to a surge in sales of surface care in 2020, when COVID-19 first emerged. Demand for surface care has continued to be strong since, with 2023 seeing higher sales than pre-pandemic levels, owing to this in ... Read More
-
Dishwashing in Mexico
Dishwashing in Mexico Dishwashing maintained retail volume and current value growth in 2023, with rises seen for both hand dishwashing, and all categories within automatic dishwashing. While pandemic-related restrictions on movement had been lifted, the continued popularity of remote working, or at ... Read More
-
Laundry Care in the Czech Republic
Laundry Care in the Czech Republic Retail value sales recorded double-digit growth in 2023, driven by rising price points in line with inflation. However, while value sales were strong, retail volume sales struggled, leading to an overall volume decline in laundry care. Declines were noted in fine f ... Read More
-
Air Care in Japan
Air Care in Japan Air care had been seeing steady growth in value sales in the pre-pandemic years, and in 2020, when the pandemic hit Japan, there was further significant growth. As interest in indoor air quality improved along with much more time spent at home and increased awareness of hygiene, mo ... Read More
-
Laundry Care in Saudi Arabia
Laundry Care in Saudi Arabia Despite a further drop in value sales in 2023, in line with a weakening average unit price, laundry care remained the largest category in home care in Saudi Arabia. Within laundry care, laundry detergents remained the dominant category with powder detergents remaining mo ... Read More
-
Toilet Care in Singapore
Toilet Care in Singapore The resumption of post-pandemic activities in Singapore has contributed to a flat performance by toilet care in retail volume terms. As individuals and communities transition towards a semblance of normalcy, there is a perceptible shift in consumer behaviour impacting the de ... Read More
-
Air Care in Singapore
Air Care in Singapore The use of natural ingredients in air care is gaining substantial appeal among consumers in Singapore. This growing trend reflects a shift towards more sustainable and environmentally-friendly choices, aligning with the increasing awareness and preferences for products that pri ... Read More
-
Bleach in the United Arab Emirates
Bleach in the United Arab Emirates A noticeable shift in consumer demand is impacting bleach, with a transition from pandemic-driven preventive use to cleaning and whitening purposes. This shift has resulted in a slowdown in the category's retail volume growth compared to the surge in 2020. Despite ... Read More
-
Laundry Care in Brazil
Laundry Care in Brazil In 2023, laundry care recorded high single-digit current value growth, strongly influenced by consistent sales results by standard liquid detergents, concentrated liquid detergents, liquid fabric softeners and fine fabric detergents. In terms of volume, liquid detergents exper ... Read More
Research Assistance
