Category: Household Products
Household Products market research reports by Euromonitor International
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Surface Care in Ecuador
Surface Care in Ecuador Surface care saw dynamic growth during the COVID-19 pandemic as consumers elevated cleaning routines in their homes, and used products to disinfect them on a regular basis. With the pandemic largely under control and virus concerns reduced, consumers, demand for surface care ... Read More
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Home Care in Norway
Home Care in Norway Home care in Norway was significantly influenced by elevated retail pricing in 2023, which drove current value growth. Retail volume sales, however, saw a decline as local consumers facing constraints on their household budgets reduced their spending on home care. Private label l ... Read More
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Home Care in North Macedonia
Home Care in North Macedonia Overall home care recorded robust current value growth in North Macedonia in 2023, mainly as result of the impact of inflation and substantial unit price rises. In terms of volume sales growth, however, most home care categories saw stagnation or decline in 2023, with lo ... Read More
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Surface Care in Latvia
Surface Care in Latvia In 2023, descalers experienced positive retail volume growth, attributed to two reasons. Firstly, the decline in water quality has raised concerns among consumers. These products effectively prevent limescale accumulation, extending the lifespan of household appliances and red ... Read More
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Polishes in Ecuador
Polishes in Ecuador Shoe polish, the largest category within polishes, recorded strong double-digit value and volume growth in 2023, with sales driven by the reopening of schools. 2023 was the first year of a full return to in-person classes after pandemic-related disruptions and students once again ... Read More
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Surface Care in Dominican Republic
Surface Care in Dominican Republic In the post-pandemic era, the need to disinfect surfaces at home has subsided considerably, in line with lower fears over the spread of COVID-19. Retail volume sales of home care disinfectants contracted in 2022, followed by moderate growth in 2023, although overal ... Read More
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Surface Care in Poland
Surface Care in Poland Retail value growth was double-digit in 2023, with retail value driven by rising price points. With the high inflation rate impacting consumer purchasing power, there was a growing trend towards value-driven surface care solutions in 2023. Consumers sought affordable yet effec ... Read More
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Polishes in Croatia
Polishes in Croatia The economic impact of measures introduced to limit the spread of COVID-19, along with soaring inflation in 2023, have undermined consumer confidence and purchasing power. As a result, many consumers remain focused on spending on essential items. At the same time, consumers’ prio ... Read More
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Bleach in Norway
Bleach in Norway Despite receiving a boost during the pandemic thanks to its well-recognised and effective sanitising properties, bleach is increasingly viewed as an old-fashioned product, and registered volume sales decline once again in 2023. Nevertheless, remains a tried and tested cleaning produ ... Read More
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Air Care in Guatemala
Air Care in Guatemala Air care registered both healthy current and volume growth in 2023, as it becomes an increasingly popular product in Guatemalan households. Spray/aerosol air fresheners remained the largest product area in terms of value sales and also registered the highest current value growt ... Read More
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Air Care in Turkey
Air Care in Turkey In 2023, the prices of air care products experienced a significant rise, driven by the devaluation of the Turkish Lira. This devaluation led to higher expenses in importing, producing, and distributing these products, compelling manufacturers to raise their prices. Consequently, t ... Read More
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Home Care in El Salvador
Home Care in El Salvador Home care sales grew strongly in 2023 though demand dipped for products that disinfect surfaces, such as bleach, floor cleaners and surface care. El Salvador relies heavily on imports to meet domestic demand therefore rising global commodity prices were reflected in higher r ... Read More
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Home Care in Panama
Home Care in Panama Home care is registered a strong performance in 2023, given the favourable macroeconomic environment in the country. Laundry care and surface care constitute the two largest categories, both of which saw steady consumer demand over the review period. This helped home care sales m ... Read More
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Toilet Care in Greece
Toilet Care in Greece Fragrance is a key area of new developments in toilet care, as players vie to catch consumers' attention. For example, third-placed overall brand Klinex (Unilever Hellas SA) launched a new series of rim blocks with essential oils, with unique fragrances such as Dahlia and Drago ... Read More
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Laundry Care in Greece
Laundry Care in Greece Despite laundry care remaining in a negative volume slump, value sales remain supported by the higher prices in the category, as the notable players are big global names. Indeed, Procter & Gamble Hellas SA and Unilever Hellas SA are the top two names, in very close competition ... Read More
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Laundry Care in Estonia
Laundry Care in Estonia Though inflation eased in 2023, it was still high. As such, laundry care registered marginal constant value growth and minimal volume growth. Fabric softener registered the highest value growth, but it was liquid detergent that registered the highest volume growth. Consumers ... Read More
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Surface Care in Turkey
Surface Care in Turkey In 2023, manufacturers launched concentrated, economical, environmentally friendly and refillable surface care items. This shift aligns with the growing consumer demand for sustainable and cost-effective solutions. One example is Cif Clean Boost Power & Shine kitchen spray, wh ... Read More
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Toilet Care in Sweden
Toilet Care in Sweden A continued rise in retail price points is attributed to inflationary pressures driven by higher input and operational costs. With inflation remaining elevated throughout 2023, households exhibit heightened price sensitivity. This results in a shift towards discounters and vari ... Read More
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Laundry Care in Latvia
Laundry Care in Latvia In 2023, retail value growth remained double-digit in laundry care, impacted by ongoing inflation and rising price points. Liquid tablet detergents exhibited the most rapid growth in both retail volume and value, thanks to its efficient formula and ease of consumption. Moreove ... Read More
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Dishwashing in Azerbaijan
Dishwashing in Azerbaijan Dishwashing registered healthy volume growth in 2023, driven by healthy current value and volume growth for hand dishwashing, which continued to be more popular in Azerbaijan than automatic dishwashing. Also, in 2023, with inflation sill continuing to be high, especially ea ... Read More
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Laundry Care in Turkey
Laundry Care in Turkey In 2023, retail value sales growth was extremely high, driven by rising prices across laundry products. Retail volume sales also remained positive, bolstered by laundry detergents registering high volume growth thanks to consumer bulk purchases. Euromonitor International's Lau ... Read More
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Bleach in Nigeria
Bleach in Nigeria Bleach performs well in retail volume growth regardless of the high inflation that impacted consumers' purchasing power. The product is considered essential in-home care, with consumers applying bleach to their white clothes or clothes with stubborn stains, as well as using the pro ... Read More
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Dishwashing in Estonia
Dishwashing in Estonia About four-tenth of Estonian households own a dishwasher and despite reduced purchasing power, consumers were still reluctant to forego the convenience of automatic dishwashing. Instead, they traded down and for instance opted for powder instead of higher-priced tablets. As su ... Read More
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Bleach in Vietnam
Bleach in Vietnam Despite its maturity, bleach continued to grow in retail volume and current value terms in 2023. Not only is it considered affordable, it also regarded as a powerful multipurpose home care product. With a heightened demand for greater hygiene, formed as a result of the pandemic, bl ... Read More
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Home Care in Egypt
Home Care in Egypt The annual inflation rate in Egypt had accelerated to 38% by September 2023, negatively impacting the average Euromonitor International's Home Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest r ... Read More
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