Category: Household Products
Household Products market research reports by Euromonitor International
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Air Care in Chile
Despite retail volume declines in 2024, overall demand for air care in Chile remained significantly higher than pre-pandemic levels, as local consumers were interested in adding pleasant scent to spaces around the home. This trend mainly supported demand for the dominant spray/aerosol air fresheners ... Read More
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Toilet Care in Algeria
Value sales continued to be low for toilet care in Algeria in 2024 in comparison with competing products such as surface care and bleach. With products in this segment being mainly imported, they are considered expensive and there are more affordable offerings in bleach and surface care. As such, th ... Read More
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Laundry Care in Argentina
In 2024, laundry care in Argentina saw an uplift in retail value sales of 201%, while retail volume declined by 10%. These results were due to the economic crisis, which had a major impact on the consumption of home care products. The fall in consumers' disposable incomes forced many to be cautious ... Read More
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Dishwashing in Argentina
In 2024, retail value sales of dishwashing in Argentina increased by 198%, however, retail volume declined by 15%. The retail volume of hand dishwashing sales experienced a significant decline. The primary driver of this drop was the economic crisis, which sharply reduced consumers' disposable incom ... Read More
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Air Care in Argentina
In 2024, retail value sales of air care in Argentina grew considerably, at 233%, while retail volume fell by 9%. Euromonitor International's Air Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales d ... Read More
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Dishwashing in Egypt
Hand dishwashing detergents continue to gain volume share in Egypt driven by the rising number of households, population growth and the general affordability of these products. The average price of hand dishwashing detergents increased by only 13.5%, which was below the rate of inflation in 2024. Th ... Read More
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Air Care in Bulgaria
In 2024, the air care market in Bulgaria experienced a decline in overall volume terms. This was largely attributable to the waning demand for spray/aerosol air fresheners, which constitute the largest segment in the category. This was due to a combination of market maturity and growing environmenta ... Read More
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Laundry Care in Switzerland
Laundry care saw positive retail value growth in 2024, although retail volume declined by 2%. Several categories within laundry care recorded positive volume growth, including liquid tablet detergents and concentrated powder detergents. However, other products faced negative dynamics, driven by comp ... Read More
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Bleach in Hungary
Bleach experienced a decline in retail volume sales for the fourth consecutive year in Hungary in 2024. Demand surged during the COVID-19 pandemic, as consumers placed greater emphasis on hygiene. However, in recent years, Hungarian consumers have increasingly shifted towards products with fewer che ... Read More
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Air Care in Hungary
The air care market in Hungary experienced a mixed performance in 2024. While the tough economic climate forced many consumers to prioritise essential products, certain formats, such as candle air fresheners and liquid air fresheners, continued to see positive retail volume growth. Many consumers va ... Read More
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Toilet Care in Israel
Toilet care in Israel saw stabilisation in prices throughout 2024, following a period of significant price increases in 2023. Although major players implemented various price increases across their product portfolios during the year, these changes had no discernible impact on the toilet care categor ... Read More
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Air Care in Israel
Air care in Israel witnessed notable price increases in 2024, reflecting trends observed across the broader consumer goods landscape. Initially, companies delayed implementing planned price hikes due to the geopolitical tensions stemming from the Israel-Hamas war. This postponement shifted the antic ... Read More
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Air Care in New Zealand
Air care in New Zealand received the usual seasonal upturn in demand from the cold winter months, informed by the reduced ability of consumers to air out their homes. In 2024, there was a shift in consumer preferences brought on by cost-of-living pressures. While inflation levels have stabilised, in ... Read More
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Air Care in Peru
In 2024, air care experienced significant volume growth in Peru, outpacing the average for the home care market as a whole. This was driven by the increased penetration of these products among middle- and high-income segments of the population. Effective promotions, combined with innovations in high ... Read More
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Bleach in Peru
Bleach experienced a decline in retail volume sales in 2024, largely due to a reduction in disinfection habits. This shift is reflected in the less frequent purchase of bleach products, as well as a decrease in household penetration compared to 2023. In terms of pricing, there has been a downward sh ... Read More
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Dishwashing in Romania
Dishwashing saw current value growth in Romania in 2024. The category registered soaring unit price increases in 2023, but the trend slowed down in 2024. The evolution was both a result of rising costs for raw materials and energy and a waterbed effect of price capping on some food products. In this ... Read More
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Air Treatment Products in Israel
Air Treatment Products in Israel Retail volume sales of air treatment products grew in Israel in 2024. Air treatment products which combine enhanced energy saving attributes gained in importance in the country, particularly on the back of an increase in electricity prices during the year. As the Isr ... Read More
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Air Treatment Products in Germany
Air Treatment Products in Germany Retail volume sales of air treatment products in Germany are declining in 2024, although overall demand remains above pre-pandemic levels. Many local consumers are limiting their expenditure to essential purchases in the context of an unstable economy. For example, ... Read More
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Air Treatment Products in Ukraine
Air Treatment Products in Ukraine In 2024, all categories of air treatment products in Ukraine continued to rebound from the sharp decrease in retail volume sales in 2022. However, in line with other categories of consumer appliances, market sizes remained significantly below 2021 pre-war levels. Eu ... Read More
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Air Treatment Products in South Korea
Air Treatment Products in South Korea Air treatment products in South Korea is set to experience declines in both retail current value and volume terms in 2024, with sales dropping by around 3%. However, the cooling category, which includes air conditioners, air coolers, and cooling fans, although s ... Read More
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Air Treatment Products in Sweden
Air Treatment Products in Sweden Air treatment products in Sweden have suffered from the weak economy during 2024. Cost of living pressures have made consumers more cautious and price sensitive, with the purchase of air treatment products either postponed or delayed given they can be an expensive in ... Read More
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Air Treatment Products in the Netherlands
Air Treatment Products in the Netherlands Air conditioners saw a small decline in retail volume terms in 2024 with economic pressures forcing consumers to delay non-essential purchases. Despite sales stagnating in 2024, there continued to be a notable shift towards energy efficiency and dual-functio ... Read More
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Air Treatment Products in Australia
Air Treatment Products in Australia Following value and volume declines the previous year, air treatment products has resumed growth in 2024. Due to the higher cost of living in Australia, there is increasing demand for energy-efficient appliances as they can help reduce energy consumption and utili ... Read More
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Air Treatment Products in Egypt
Air Treatment Products in Egypt In 2024, despite still sharp increases in average retail current unit prices, almost all significant categories of air treatment products in Egypt rebounded from retail volume sales decreases in 2024. For example, retail volume sales of air purifiers started to grow o ... Read More
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Air Treatment Products in Poland
Air Treatment Products in Poland In 2024, cooling fans posted strong double-digit volume growth driven by the increasingly hotter weather in Poland. Consumers were prompted to seek air treatment products to stay comfortable in the heat. Advanced technology fans, such as those from Dyson, gained popu ... Read More
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