Category: Household Products
Household Products market research reports by Euromonitor International
-
Laundry Care in Spain
Laundry care in Spain continued to evolve in 2024, with liquid detergents continuing to rise in both retail volume and current value terms. Despite slight declines in unit prices, this trend is largely attributed to the increasing competitiveness of private labels. Private label players have introdu ... Read More
-
Bleach in Spain
Bleach in Spain showed continued growth in both retail volume and current value terms in 2024. During the early months of the COVID-19 pandemic in 2020, bleach experienced a dramatic surge in demand, with volume and value growth reaching double-digit levels. This spike was driven by a heightened foc ... Read More
-
Toilet Care in Spain
Within Spain’s toilet care category, rim blocks was by far the fastest-growing segment in 2024, driving substantial volume and current value growth overall and supported by price stabilisation following the sharp increases of the previous year. Consumer demand and retailer focus have shifted signifi ... Read More
-
Air Care in Spain
The air care category in Spain underwent significant changes in 2024, driven by evolving consumer preferences and increasing environmental awareness. While topline retail value growth has slowed, this is primarily due to price stabilisation rather than diminished demand. Spray/aerosol air fresheners ... Read More
-
Polishes in Spain
The polishes category in Spain witnessed a continued steady decline in 2024, influenced by evolving consumer preferences and simplified cleaning routines. Topline polishes have seen reductions in both retail volume and value, largely attributed to stabilised unit prices and waning demand. Metal poli ... Read More
-
Bleach in France
France’s bleach market continued to face significant challenges in 2024 as local consumers increasingly turned to cheaper and safer alternatives. Multi-purpose cleaners - especially those made with traditional ingredients like vinegar, baking soda and black soap - have grown in popularity, posing st ... Read More
-
Air Care in France
The air care category in France continued to face significant challenges in 2024 as local consumers prioritised spending on essential items like food over non-essential goods. Air care products, often seen as discretionary, thus witnessed a decline in both volume and value sales. While prices have s ... Read More
-
Laundry Care in Italy
The Italian Government continued to offer a stimulus package in 2024 to encourage consumers to purchase energy efficient appliances. Under the scheme consumers could benefit from a EUR100 subsidy on washing machines and washer-dryers with an energy rating not lower than class A, with this subsidy in ... Read More
-
Dishwashing in Italy
For automatic dishwashing, similar to laundry care, consumers are increasingly looking for products that can guarantee the best results but also with shorter cycles. This is the case with Fairy Platinum Plus, the most recent addition by Procter & Gamble to its line of dishwashing products. The produ ... Read More
-
Polishes in Italy
Unlike most other areas of home care, sales of polishes failed to take off during the COVID-19 pandemic with consumers paying more attention to cleaning and sanitising their homes more than polishing. Although the pandemic is now over polishing is still considered a secondary chore compared to clean ... Read More
-
Air Care in Italy
Sales of air care aimed at neutralising odours increased in 2024. Although the pandemic came to an end in 2024 financial pressures meant that consumers took more staycations and spent more time at home which increased the desire for products that could neutralise bad smells. This was even more the c ... Read More
-
Toilet Care in Switzerland
Toilet care experienced negative retail value and volume growth in 2024, reflecting the product's challenging year. Throughout 2024, many consumers continued to seek easy-to-use solutions that simplify bathroom maintenance, which saved toilet care from seeing a further retail volume fall than 1%. Ho ... Read More
-
Toilet Care in Ireland
Both retail volume and retail current value sales of toilet care rose in 2024. Toilet care is a well-established category with almost no innovation or new offers, so value growth is generally driven by price adjustments, rather than volume increases, as consumer demand remains steady but uninspired. ... Read More
-
Air Care in Ireland
Air care continued to outperform the wider home category in 2024, and the rate of growth in retail current value sales of air care accelerated during the year. This growth was mainly driven by price increases, as retail volume sales of air care rose only marginally. However, this represented an impr ... Read More
-
Toilet Care in Bolivia
Value sales remained relatively low for toilet care in Bolivia in 2024. However, it registered healthy volume growth. That being said, volume growth was lower than recent years as higher prices in particular for imported brands dampened demand. A severe shortage of US dollars, owing to falling forei ... Read More
-
Polishes in Bolivia
As with other home care products, price increases had an impact on consumer behaviour in polished in Bolivia in 2024. This was particularly for imported brands, where a severe shortage of US dollars, owing to falling foreign reserves arising from declining gas production and mounting debt levels, le ... Read More
-
Air Care in Canada
Air care value and volume sales declined again in Canada in 2024 after recording softness in 2023. The category is transitioning back to more normal growth after it recorded strong growth over the pandemic when housebound consumers used air care products more extensively. Towards the end of the revi ... Read More
-
Toilet Care in Norway
Cost-of-living pressures remained significant for many households in 2024 resulting in strong price sensitivity within the toilet care category. Households were drawn towards products delivering value for money. Manufacturers have addressed this by attribute bundling to increase the value for money ... Read More
-
Air Care in Norway
In 2024, Norwegian households still faced higher cost of living pressures, and this dented demand for air care which is already deemed a non-essential product. Although inflation decreased in Norway, salary and pay increases have failed to keep pace with inflation, whilst interest rate hikes have lo ... Read More
-
Laundry Care in New Zealand
Cost-of-living pressures continued to shape consumer purchasing decisions in laundry care in New Zealand in 2024. Nonetheless, the trend towards concentrated laundry detergents continued to gain momentum, as consumers looked for effective cleaning solutions that required less product per load. These ... Read More
-
Surface Care in New Zealand
Task-specificity has been a key trend in surface care in New Zealand, with categories like kitchen cleaners and bathroom cleaners benefiting from consumers seeking specialist cleaning solutions. This trend was boosted by strong levels of domestic retail spending and an increased focused on household ... Read More
-
Surface Care in Romania
Surface care recorded growth in both value and volume terms in Romania in 2024, stimulated by innovation, a wide range of prices, and aggressive marketing. Unit prices registered strong growth in 2023, mostly due to a waterbed effect generated by price capping for food products. However, unit price ... Read More
-
Surface Care in Chile
Despite a significant focus on the disinfection aspect of surface care in Chile during the pandemic, volume sales of the category continued to decline towards the end of the review period. The demand for these products, previously considered a priority at the height of COVID-19, has dropped below pr ... Read More
-
Laundry Care in Chile
Laundry care in Chile, despite being relatively inelastic, experienced a slowdown in value growth in 2024. This was primarily due to heavy promotional activity that drove up volume sales but did not significantly impact price. However, within laundry care, fabric softeners and the more modern format ... Read More
-
Dishwashing in Chile
Although dishwashing in Chile recorded a marginal decline in value terms in 2024, retail volume sales witnessed an upturn during the year. This was mostly driven by significant promotional activity within the category. Greater success was enjoyed by brands offering dishwashing products retailing for ... Read More
Research Assistance
