Category: Household Products
Household Products market research reports by Euromonitor International
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Air Care in Portugal
Air Care in Portugal The air care category performed well in both value and volume terms in 2023. The increased relevance that the home environment gained during the COVID-19 crisis continued at the end of the review period, favouring the development of the air care category. Manufacturer activity r ... Read More
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Laundry Care in Switzerland
Laundry Care in Switzerland Liquid tablet detergents posted the strongest performance in laundry care in 2023 due to the high level of convenience offered by the category, as well as many other advantages, including the fact that these products do not take up much storage place, they are easily port ... Read More
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Bleach in New Zealand
Bleach in New Zealand In 2023, value sales growth within the bleach category remained robust, significantly influenced by inflationary pressures. Despite the stabilisation of fuel costs following the initial shock in 2022 after the Russian invasion of Ukraine, the Government's temporary removal of e ... Read More
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Laundry Care in Bolivia
Laundry Care in Bolivia Laundry care continues to grow in both value and volume terms in 2023, with rising prices, especially in powdered detergents, benefiting value brands, including Chinese brands, Todo Brillo from the local company Industrias Luri, and Uno from Unilever Bolivia. Consumers are ca ... Read More
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Air Care in Peru
Air Care in Peru Prior to the pandemic there was a surge in demand for newer and more innovative air care products such as candle, electric and gel air fresheners. However, the pandemic had a significant impact on demand with demand for many products slumping as consumers were forced to rationalise ... Read More
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Air Care in Nigeria
Air Care in Nigeria Most areas in air care recorded a retail volume sales decline in 2023 due to high inflation and the increase in unit prices that triggered the double-digit retail value growth in current terms. The affordability of gel air fresheners and spray/aerosol air fresheners continued to ... Read More
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Air Care in Norway
Air Care in Norway Norwegians tend to prefer clean, natural and scent-free homes, and many do not deem air care to be a necessity. Moreover, concerns over the impact of harmful chemicals on personal health and the environment placed a downward pressure on sales of air care in retail volume terms acr ... Read More
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Polishes in Estonia
Polishes in Estonia Overall, polishes registered marginal volume growth in 2023, as well as a fall in constant value sales, as continuing rising costs hit profit margins. Furniture polish was the strongest performer in terms of value and volume growth, with metal polish also registering modest growt ... Read More
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Surface Care in Croatia
Surface Care in Croatia Croatian consumers largely prefer multi-purpose surface care products as they offer a convenient and efficient way to clean different surfaces with just one product, thereby saving time, money and storage space. In 2023, the majority of consumers had constrained budgets, with ... Read More
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Bleach in Turkey
Bleach in Turkey Bleach is a traditional, essential product within the Turkish home care market, consistently maintaining strong sales. The sales growth of bleach products generally exhibits steady patterns without significant fluctuations. Therefore, while bad economic conditions and reduced dispos ... Read More
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Toilet Care in Bolivia
Toilet Care in Bolivia Toilet care is witnessing further growth in 2023, with sales supported by the adoption of new cleaning habits following the pandemic. The increased usage of specific toilet cleaning products at home has particularly benefited toilet liquid/foam products. Most Bolivian househol ... Read More
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Laundry Care in Norway
Laundry Care in Norway The persistent high inflationary conditions of 2023 dampened consumer purchasing power, and demand for laundry care products fell for the third consecutive year. This was in marked contrast to 2020, when laundry care products saw positive growth in volume terms, driven by an i ... Read More
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Dishwashing in Portugal
Dishwashing in Portugal The dishwashing category has benefited from consumers returning to home cooking or choosing food delivery/takeaways instead of going to restaurants. This has been visible with the continued trend towards consumers taking meals from home to eat in the office and avoiding resta ... Read More
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Polishes in Romania
Polishes in Romania The demand for polishes continued on a downward trajectory in 2023. These products were considered non-essential or obsolete by a large share of the consumer base, especially younger people. Furthermore, substitution and cannibalisation continued to occur, as consumers preferred ... Read More
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Toilet Care in Bosnia and Herzegovina
Toilet Care in Bosnia and Herzegovina In 2023, toilet care achieved marginal retail volume growth due to stagnating consumer demand and the maturity of leading subcategories. Increased attention to toilet care is compensating for the loss of the consumer base in the face of population decline. Conse ... Read More
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Surface Care in New Zealand
Surface Care in New Zealand In 2023, the absence of COVID-19 restrictions marked a pivotal shift in consumer behaviour, as it was the first year without such constraints since the onset of the pandemic in 2020. During the lockdowns and restrictions between 2020 and 2022, heightened demand for cleani ... Read More
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Laundry Care in Vietnam
Laundry Care in Vietnam Laundry care saw further growth in both retail volume and current value terms in 2023. Two-in-one formulas, which combined the functions of both laundry detergents and fabric softeners, became increasingly popular, in keeping with a rising consumer demand for greater convenie ... Read More
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Surface Care in Hungary
Surface Care in Hungary Aside from kitchen and window/glass cleaners, all product categories of surface care recorded a decline in retail volume in 2023. Thanks to wider product availability and growing interest in more frequent window cleaning, sales of window/glass cleaners continued to attract co ... Read More
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Air Care in Croatia
Air Care in Croatia Air care was one of the few categories that did not suffer from sharp price growth in 2022, but prices caught up in 2023, impacting demand in the year. However, air care overall still managed to achieve positive volume growth due to tourism as sales are supported by apartment own ... Read More
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Laundry Care in Finland
Laundry Care in Finland Laundry care has been adversely affected by rising prices, prompting Finns to adopt energy and water-saving practices. Consumers are prioritising full-capacity loads and opting for low-temperature washing cycles. Despite the overall decline, laundry softener vinegar stands ou ... Read More
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Toilet Care in Portugal
Toilet Care in Portugal Toilet care saw current value growth driven by rising average unit prices as a result of persistent inflation in 2023. Constant promotional activity avoided a stronger consumer switch to private label during the year. On the other hand, consumers seemed willing to pay higher ... Read More
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Laundry Care in Egypt
Laundry Care in Egypt The impact of high inflation on the average unit price of laundry care, with the latter recording a second consecutive year of double-digit growth, led to slower retail volume sales growth in 2023, in particular for automatic detergents, which drives overall demand. While retai ... Read More
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Air Care in North Macedonia
Air Care in North Macedonia Air care overall recorded a decline in volume sales growth in 2023 as current value sales rose in response to rising unit prices. Inflationary pressures and diminished disposable personal incomes prompted many consumers tend to trade down to lower-cost brands or to simply ... Read More
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Surface Care in Pakistan
Surface Care in Pakistan In 2023, surface care witnessed strong retail volume growth, as well as very fast retail current value sales growth, albeit the latter was supported by the impact of high inflationary pressure on prices. Retail volume demand was driven by a continued focus on cleanliness and ... Read More
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Air Care in Kazakhstan
Air Care in Kazakhstan Though air care in Kazakhstan saw rising value sales in 2023, volume sales were in decline. Spray/aerosol air fresheners continued to account for the largest share of volume sales in the overall category, while electric air fresheners showed the most significant drop in volume ... Read More
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