Category: Household Products
Household Products market research reports by Euromonitor International
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Surface Care in Switzerland
Surface Care in Switzerland Surface care posted a positive performance in 2023 driven by the convenience trend and sustained high levels of hygiene consciousness following the COVID-19 crisis. Moreover, despite the return to more normal social and economic activity in the wake of the pandemic, many ... Read More
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Home Care in Iraq
Home Care in Iraq Demand rose across all home care categories in 2023 as population growth, urbanisation and long-term economic development all contributed to a broadly positive performance, other favourable factors included the accelerating pace of life, the shift towards more modern housing and th ... Read More
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Home Care in Guatemala
Home Care in Guatemala Home care registered healthy current value growth, though constant value and volume growth was more muted, as inflation still continued to be an issue, though price rises eased. Political instability rising from the 2023 election also created a degree of economic uncertainty. ... Read More
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Bleach in Finland
Bleach in Finland Bleach records a decline in volume sales as safety becomes a major concern. Growing awareness of the harmful impact of bleach on health and the environment prompts health-conscious consumers to switch to less harmful home care products. Bleach is now primarily sought for severe sta ... Read More
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Surface Care in Tunisia
Surface Care in Tunisia There has been a noticeable rise in the offer and presence of international surface care brands in modern retail channels in Tunisia, such as supermarkets, hypermarkets, discounters and, in some cases, retail e-commerce. The owners of international surface care brands like Sa ... Read More
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Laundry Care in Costa Rica
Laundry Care in Costa Rica Laundry care registered healthy current and constant value growth in 2023, though volume growth was much more muted. Powder detergent continued to be the most popular format, followed by liquid detergent. Liquid detergent, however, registered the highest volume growth in 2 ... Read More
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Bleach in Georgia
Bleach in Georgia Bleach is a traditional home care product in Georgia, that is widely known and used by locals. Price sensitivity has encouraged consumption of bleach in 2023 due to its low price per unit. Thus, bleach remains an attractive product among consumers looking to economise. The assortme ... Read More
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Toilet Care in Lithuania
Toilet Care in Lithuania Toilet care posted strong retail volume and current value growth in 2023, aided by strong promotional activity from key players, including Bref from Henkel AG & Co KGaA. Since the COVID-19 pandemic, daily hygiene standards have risen with more Lithuanians keen to use toilet ... Read More
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Bleach in the Netherlands
Bleach in the Netherlands With rising prices in 2023 consumers sought ways to save money whenever possible. Despite hefty price increases in 2022 and 2023, private label bleach products remained inexpensive. Bleach is still seen to be an effective cleaning product, and many Dutch consumers still app ... Read More
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Dishwashing in Hungary
Dishwashing in Hungary Automatic dishwashing tablets saw the strongest retail volume sales in 2023, as household penetration of dishwashers continued to rise in Hungary. Promotional activities and higher levels of product development based on delivering more effective products have supported sales g ... Read More
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Toilet Care in Costa Rica
Toilet Care in Costa Rica Volume growth in toilet care was muted. Two factors led to the muted growth. With the pandemic having passed, there was less frenetic cleaning. In addition, with inflation still being relatively high, consumers traded down as much as possible and sometimes switched to bleac ... Read More
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Bleach in Kazakhstan
Bleach in Kazakhstan Bleach saw moderate sales growth in volume terms in 2023. Bleach has benefited from the country’s economic uncertainty and reduced disposable incomes, with local consumers viewing it as an inexpensive and reliable disinfectant despite its pungent odour, toxicity and questionable ... Read More
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Toilet Care in Switzerland
Toilet Care in Switzerland Convenience remained a priority for Swiss consumers in the toilet care category at the end of the review period. With hectic lifestyles and longer working hours, consumers have increasingly looked for products that minimise the amount of time and effort required to complet ... Read More
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Toilet Care in Ireland
Toilet Care in Ireland The outbreak of COVID-19 led to an increase in sales of toilet care, as consumers became increasingly concerned with hygiene levels. However, in 2023, while retail value sales remained high due to inflation, retail volume suffered from rising price points, and volume sales fel ... Read More
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Dishwashing in Latvia
Dishwashing in Latvia In 2023, automatic dishwashing tablets experienced the most rapid growth in value terms, aligned with rising price points and increasing sales of dishwashers. Consumers are choosing automatic dishwashing tablets as they offer precise detergent measurements. Furthermore, each ta ... Read More
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Dishwashing in Switzerland
Dishwashing in Switzerland Dishwashing experienced stagnation in 2023. Convenience continued to be a major influence on demand within the dishwashing category, with products offering the capacity to reduce the amount of time and effort spent on dishwashing tasks appealing to busy consumers. Swiss co ... Read More
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Air Care in the Netherlands
Air Care in the Netherlands Dutch consumers are increasingly aware of the harmful effects of chemicals on their health and look to refrain from buying air care products that might potentially emit harmful chemicals, opting for more natural solutions instead. As a consequence, air care products such ... Read More
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Laundry Care in Ireland
Laundry Care in Ireland In 2023, laundry care saw a decline in retail volume growth as retail value sales were bolstered by rising inflation and high price points. Furthermore, as hygiene concerns diminished following COVID-19, Irish consumers were returning to pre-pandemic routines, reducing the fr ... Read More
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Polishes in Switzerland
Polishes in Switzerland Polishes continued to experience a decline in volume sales in 2023, maintaining a trend that persisted throughout the review period. The category has been hit hard by changing lifestyles and fashions in clothing and interior design. It has also suffered from consumers' increa ... Read More
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Bleach in Dominican Republic
Bleach in Dominican Republic Bleach is widely used by Dominicans as it is considered highly versatile and is frequently used for cleaning floors, as a surface disinfectant and occasionally as a bleach in laundry. Its multipurpose benefits and lower unit price compared to specific surface cleaning pr ... Read More
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Bleach in Egypt
Bleach in Egypt Perceived as an essential home care product in Egypt, sales volumes of bleach maintained their growth in 2023. In addition to its primary use of bleaching clothes, bleach is also used for other household tasks such as cleaning bathrooms, removing mildew, and cleaning glass dishes, wh ... Read More
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Bleach in Israel
Bleach in Israel The pandemic resulted in a surge in demand for bleach, as local consumers rushed to purchase home care products associated with the elimination of dirt, viruses and bacteria as part of heightened hygiene concerns. Euromonitor International's Bleach in Israel market report offers a c ... Read More
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Air Care in Bosnia and Herzegovina
Air Care in Bosnia and Herzegovina Apart from electric air fresheners, all other air care products witnessed a decline in retail volume terms in 2023. In the face of rising costs of living, consumers are choosing to economise and cut down on unnecessary purchases, which includes most air care produc ... Read More
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Surface Care in Lithuania
Surface Care in Lithuania Surface care continues to benefit from the stronger attention to hygiene and cleaning habits that emerged during the COVID-19 pandemic. Consumers are seeking greater convenience with spray formats gaining popularity over other cleaners. Current value growth decelerated in 2 ... Read More
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Polishes in Lithuania
Polishes in Lithuania Polishes continue to see retail volume sales stagnate in 2023, as this category draws very limited consumer attention in Lithuania. In the main, locals prefer to use basic household products to clean the house. Since the COVID-19 pandemic, consumers have spent less time at home ... Read More
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