Category: Household Products
Household Products market research reports by Euromonitor International
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Dishwashing in Egypt
Dishwashing in Egypt In 2023, demand for dishwashing in Egypt continued to be driven by hand dishwashing, due to habit persistence and affordable prices. In addition, the possession rate of dishwashers in the country is extremely low. Therefore, hand dishwashing continued to record positive retail v ... Read More
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Laundry Care in Guatemala
Laundry Care in Guatemala Laundry care registered moderate volume growth, supported by continuing population growth. Local company Industria La Popular continued to lead with its numerous detergent brands, including Ambar, Bex and Espumil. However, there was very little between Industria La Popular ... Read More
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Bleach in Ireland
Bleach in Ireland While bleach saw rising value sales aligned with increased price points, retail volume sales continued to decline in 2023. With COVID-19 concerns no longer driving sales, the product is suffering from being mainly viewed as outdated and toxic. However, older consumers still frequen ... Read More
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Polishes in Kazakhstan
Polishes in Kazakhstan Polishes in Kazakhstan continued to fall in 2023 in terms of volume sales growth, and while it saw positive rises in current value terms, the rate was at a more moderate pace than in the previous year of 2022. The range of category goods found on retailers’ shelves has shrunk ... Read More
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Polishes in Latvia
Polishes in Latvia Shoe polish experienced the most rapid growth in volume terms in 2023. This market expansion can be attributed to the rising population, primarily driven by the influx of Ukrainian refugees, contributing to Latvia's population growth. However, despite these results, overall consum ... Read More
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Bleach in North Macedonia
Bleach in North Macedonia Bleach continued to see substantial volume sales falls in 2023, posting the deepest decline recorded across all of home care. Bleach suffers from drastically reduced population among local consumers, undermining demand. However, the category managed to post solid current va ... Read More
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Surface Care in Norway
Surface Care in Norway Higher retail price points in 2023 can be attributed to rising input costs, including energy, material sourcing, labour, supply chain distribution and logistics. These increased costs are often transferred to retail price points. Euromonitor International's Surface Care in Nor ... Read More
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Toilet Care in Dominican Republic
Toilet Care in Dominican Republic Toilet care products showed moderate growth in retail volumes sales in 2023. Consumers in the Dominican Republic prefer to use rim blocks as these are an affordable product for most demographic group, especially in the face of current inflationary pressures. Overall ... Read More
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Laundry Care in Canada
Laundry Care in Canada In 2023, retail value growth was higher than retail volume growth, driven by increased price points. Rising prices created price-conscious consumers who engaged in value-seeking practices. This included strategic buying during sales, relying more heavily on loyalty programs or ... Read More
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Surface Care in Canada
Surface Care in Canada In 2023, retail value grew on the surface care landscape due to inflation-driven price increases. These rises challenged volume sales, leading to an overall retail volume decline, further driven by consumers using fewer products as they transitioned back to pre-pandemic cleani ... Read More
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Polishes in Finland
Polishes in Finland High volume price growth continues to impede the volume sales growth of polishes in 2023. Consumers are prioritising necessary home care products over polishes, leading to a decline in their usage. The popularity of non-wood materials for furniture further reduces the demand for ... Read More
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Dishwashing in Greece
Dishwashing in Greece Dishwashing is booming in value growth, driven by price hikes caused by increased costs for manufacturers and inflation overall. On the other hand, volume remains stable, albeit at low growth rates. This is because many dishwashing products are considered essential for consumer ... Read More
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Toilet Care in Turkey
Toilet Care in Turkey In 2023, overall toilet care volume sales declined, with these products being considered luxury during the economic crisis. In-cistern devices and toilet liquids drove the bulk of this decline. However, ITBs displayed a contrasting trend, demonstrating positive growth, albeit i ... Read More
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Air Care in Hungary
Air Care in Hungary While retail value sales were double-digit, retail volume sales declined in areas such as gel air freshers, car air fresheners and spray/aerosol air fresheners. Sales were negatively impacted by rising inflation and reduced consumer spending power. As such, consumers focused on n ... Read More
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Dishwashing in Poland
Dishwashing in Poland The automatic dishwashing landscape in Poland continued to have low market penetration in 2023, which created solid room for growth and expansion in sales and market share. Consumers in Poland are increasingly becoming more time-conscious, seeking convenience in their daily liv ... Read More
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Dishwashing in Nigeria
Dishwashing in Nigeria Due to its essential nature, hand dishwashing continued to grow in retail volume during 2023 despite increased prices, high inflation, and declining purchasing power. Due to the high cost of transportation after the removal of fuel subsidies, most consumers tried to reduce the ... Read More
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Polishes in Dominican Republic
Polishes in Dominican Republic In 2023, floor polish showed steady growth in retail volume terms. However, this product is increasingly impacted by surface care and floor cleaning alternatives, which claim to polish surfaces as well as providing cleaning and disinfection properties. The use of multi ... Read More
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Home Care in Pakistan
Home Care in Pakistan While laundry care and bleach were larger categories, many types of specialised home care continued to emerge strongly from a relatively low base. All the main categories registered strong retail volume growth in 2023, despite economic challenges like high inflation and a risin ... Read More
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Home Care in Israel
Home Care in Israel Home care in Israel experienced a weak performance in terms of retail volume sales in 2023, while current value sales continued to record dynamic growth rates. These trends were driven by a second consecutive year of significant price rises, with the average unit price of certain ... Read More
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Bleach in Romania
Bleach in Romania Following the hike in demand in the wake of the COVID-19 pandemic, when consumers embraced bleach as an effective tool against germs and the virus, there has been a readjustment in demand in the category. Thus, bleach resumed its pre-pandemic downward trajectory in retail volume sa ... Read More
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Air Care in Ireland
Air Care in Ireland While retail value sales posted a positive performance in 2023, this was driven by rising inflation and increased price points across air care. In comparison, retail volume sales struggled, as higher price points saw consumers reducing their purchases of unessential items. The de ... Read More
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Toilet Care in Croatia
Toilet Care in Croatia With waning concerns about COVID-19 and the resumption of busy work and social activities, consumers increasingly opted for toilet care products that provide convenience rather than efficacy in 2023. This is in line with a more general trend of seeking products that reduce the ... Read More
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Laundry Care in Israel
Laundry Care in Israel Laundry care witnessed a second consecutive year of strong price rises in 2023, which notably dampened the purchase rate of these products by local consumers. On 1 November 2022, multinational player Unilever raised the prices of its products, including Badin, which increased ... Read More
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Dishwashing in Turkey
Dishwashing in Turkey In 2023, retail value growth soared due to rising price points, while retail volume sales remained positive, driven by an uplift in sales for automatic dishwashing liquid and tablets. The steep devaluation of the currency during the year led to higher production, import, and di ... Read More
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Laundry Care in Hungary
Laundry Care in Hungary While retail value sales were double-digit, retail volume sales declined in all areas apart from other laundry aids in 2023, with sales negatively impacted by rising inflation and reduced consumer spending power. As such, consumers focused on necessary purchases and were less ... Read More