Category: Household Products
Household Products market research reports by Euromonitor International
-
Home Care in the Netherlands
Home care in the Netherlands posted slight value growth in 2024 due to moderating inflation and shifting consumer behaviours driven by the pursuit of value and convenience. The inflationary pressures of 2022 and 2023 have eased leading to lower price increases across home care categories, although m ... Read More
-
Home Care in Belgium
In 2024, the home care market in Belgium recorded a retail value uplift of 4%, however, retail volume sales declined. The primary driver behind these results was inflation, which continued to reshape consumer behaviour. Faced with higher living costs, Belgian consumers reduced their purchases, optin ... Read More
-
Home Care in the Czech Republic
Home care in Czech Republic saw overall volume sales continue to fall slightly in 2024, though the decline is not as deep as it was mid-review period as the country’s economic situation improved. Inflation has subsided significantly, allowing real wages and purchasing power to grow once more. This, ... Read More
-
Home Care in Switzerland
In 2024, home care in Switzerland recorded positive retail value growth of 1%, while retail volume sales saw a marginal decline. While price points stabilised, persistent international instability and ongoing pressures from packaging, energy, transport costs, and supply chain disruptions, led prices ... Read More
-
Home Care in Ireland
The rate of growth in retail current value sales of home care slowed significantly during 2024 as market conditions normalised. In 2022 and 2023, elevated inflationary pressure had been a significant factor driving growth in retail current value sales of home care, but this subsided in 2024. Moreove ... Read More
-
Home Care in Indonesia
In 2024, the home care industry in Indonesia saw steady growth, with major categories such as laundry care, dishwashing, surface care, air care, and home insecticides all contributing to the expansion. The primary drivers of this growth were increasing awareness of hygiene and cleanliness, urbanisat ... Read More
-
Home Care in Peru
The home care market in Peru experienced a slight decline in current value terms in 2024, driven primarily by the sluggish recovery of the local economy. This economic slowdown made consumers more cautious with their spending, with many opting to downgrade to more affordable brands. Additionally, se ... Read More
-
Home Care in Greece
Following consecutive price increases in the previous two years, in 2024 prices of home care products started to drop. While food prices remained subject to increases, non-food prices stabilised in 2024. For instance, in discretionary categories such as specialised laundry detergents and laundry aid ... Read More
-
Home Care in Brazil
Home care in Brazil maintained growth in both retail volume and current value terms in 2024, with increases seen across most categories. However, still feeling the residual effects of inflation, which hit the country over the last few years, many Brazilian consumers were willing to trade down when i ... Read More
-
Toilet Care in Chile
Despite further current value growth for toilet care in Chile in 2024, this was mainly driven by another rise in the average unit price. This continued to negatively impact overall demand for the category, despite high promotional activity during the year by supermarkets and hypermarkets. Neverthele ... Read More
-
Polishes in Chile
In 2024, retail volume sales of polishes in Chile continued to decline, as busy local consumers became less interested in maintaining various chores or using these products. Unlike many other home care categories, polishes is no longer viewed as essential, and the lack of innovation from manufacture ... Read More
-
Laundry Care in Algeria
While laundry care registered healthy current value growth in Algeria in 2024, volume growth was minimal. Inflation was still an issue, though it has eased, and this continued to dampen volume sales. That being said, laundry care is an essential home care product, being the largest in terms of value ... Read More
-
Air Care in Algeria
Air care in Algeria in 2024 registered moderate volume growth, in spite of inflation still being an issue. Air care in an immature product area, with plenty of room for further growth and this supported volume growth. Increasing local production, with more affordable offerings, also gave a further b ... Read More
-
Polishes in Argentina
In 2024, retail value sales of polishes grew by 195% in Argentina, while retail volume fell by 17%. Euromonitor International's Polishes in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic ... Read More
-
Surface Care in Argentina
In 2024, retail value sales for surface care in Argentina rose by 197%, while retail volume fell by 12%. Euromonitor International's Surface Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ... Read More
-
Toilet Care in Bulgaria
In 2024, the toilet care market in Bulgaria demonstrated positive growth in both volume and current volume terms, assisted by the stabilisation of unit prices. This came in spite of ongoing operational cost pressures for distributors and retailers, driven by rising energy prices and higher wages. Pe ... Read More
-
Laundry Care in Bulgaria
The laundry care market in Bulgaria experienced relatively modest growth in retail volume sales in 2024. While growth was more pronounced in current value terms, this was primarily due to increases in retail prices rather than higher consumption. Although the annual rate of inflation decreased consi ... Read More
-
Laundry Care in Egypt
Retail volume sales of laundry care picked up year on year despite the threat of low purchasing power in Egypt. Automatic laundry powder remains the most popular format in Egypt due to familiarity, low price and the ability to customise the dose. Promotional campaigns played a key role in this categ ... Read More
-
Surface Care in Egypt
Home care disinfectants witnessed growing volume sales in 2024, reflecting the stronger emphasis on health and hygiene in Egyptian households. At the same time, some consumers switched to more affordable alternatives with some also wishing to boycott Western brands. Dettol holds a strong lead in hom ... Read More
-
Bleach in Egypt
As an essential home care product, retail volume sales of bleach maintained a steady pace in Egypt. In addition to its primary use of bleaching clothes, it is used for a variety of household tasks like cleaning bathrooms, removing mildew, and cleaning glass dishes. Average unit prices of bleach incr ... Read More
-
Polishes in Egypt
Polishes have suffered from Egypt’s economic crisis with soaring inflation and high costs of living forcing consumers to prioritise essential household goods instead. Households have reduced the number of products used to clean the household. In place of floor polishes, consumers switched to using f ... Read More
-
Toilet Care in Egypt
Retail volume sales of toilet care registered steep decline in 2024 as Egyptian households relied on multi-purpose cleaners. The high cost of living and price increases within toilet liquid/foam products, urged consumers to migrate to alternative solutions such as bleaches or multi-surface cleaners. ... Read More
-
Polishes in Greece
Polishes suffered heavy losses in retail volume terms in 2024 having seen declining sales throughout the review period. In the case of floor, metal and furniture polish, sales have been negatively affected by design trends and changes in consumer behaviour that have been unfavourable to these catego ... Read More
-
Air Care in Greece
Like most other home care categories, retail prices within air care decreased in 2024. However, this did not prevent sales from declining in retail volume terms in 2024 with the price drops doing little to persuade more consumers to buy these products. Air care remains a discretionary category and t ... Read More
-
Bleach in Greece
Sales of bleach declined in current value terms in 2024 as prices began to normalise. The high share of private label in the category and limited brand activation negatively affected the growth of the category in value terms. Bleach is classified as a basic category for most Greek households and hen ... Read More
Research Assistance
