Category: Household Products
Household Products market research reports by Euromonitor International
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Bleach in Costa Rica
Bleach in Costa Rica Value sales for bleach continued to slow, and consumers increasingly favoured less toxic home care products. Bleach has been cast in a negative light in terms of environmental and also health impacts. As such, consumers are looking to reduce bleach usage and to opt for bleach-fr ... Read More
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Surface Care in Costa Rica
Surface Care in Costa Rica Overall, surface care registered muted volume growth in 2023. However, given the diversity of this product area, some products performed better than others. Reckitt Benckiser continued to have a strong lead in surface care, thanks to its wide portfolio, with popular brands ... Read More
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Polishes in Bolivia
Polishes in Bolivia Polishes are registering further moderate volume growth in 2023, with sales supported by innovation and the entrance into the market of new brands, both local and imported. Price increases continued throughout the year, albeit at a slower pace, impacting stronger rates of growth. ... Read More
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Dishwashing in Ireland
Dishwashing in Ireland Many consumers consider dishwashers an essential home appliance in Ireland, with many aware of the eco-benefits of using dishwashers above hand washing. In addition, many consumers look to use dishwashing products more sustainably, waiting for a full load before using the mach ... Read More
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Toilet Care in Poland
Toilet Care in Poland Retail value growth was double-digit in 2023, driven by rising price points and inflation. While consumers became increasingly price-conscious, retail volume growth remained positive, with the outbreak of COVID-19 having a heightened awareness of hygiene, emphasising toilet car ... Read More
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Surface Care in Vietnam
Surface Care in Vietnam Surface care registered a healthy performance in both retail volume and current value terms in 2023, following the trend of the previous year. Growth was boosted by higher living standards and an enhanced focus on hygiene, despite the easing of the pandemic. Many Vietnamese c ... Read More
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Polishes in Bosnia and Herzegovina
Polishes in Bosnia and Herzegovina In 2023, polishes registered a marginal uplift in retail volume growth compared to the previous year. However, most consumers focused on buying essential home care products, with polishes being seen as less important. In a difficult economic climate with rampant in ... Read More
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Laundry Care in Ecuador
Laundry Care in Ecuador Laundry detergents performed well in 2023 thanks to the return to face-to-face school and frequent uniform washing, with stronger value than volume growth due to price increases. The challenging economic environment, political situation and escalating security issues on top o ... Read More
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Home Care in Georgia
Home Care in Georgia Georgia's economy and local currency witnessed stability in 2023, with positive effects on the performance of home care in 2023. The recovery of tourism had a strong impact on Georgia in general and improved employment levels, which has raised purchasing power for some. However, ... Read More
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Home Care in Lithuania
Home Care in Lithuania Following the soaring prices seen in home care during 2022, unit price growth has stabilised in 2023 and current value sales are slowing. Nevertheless, Lithuanians still face financial challenges in 2023, such as rising interest rates, which is squeezing household budgets. In ... Read More
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Home Care in Jordan
Home Care in Jordan In 2023, home care in Jordan has experienced growth in both current value and volume sales, primarily attributed to the surge in on-trade sales rather than retail transactions. Notably, retail home care product prices have witnessed a slight decline, leading to an increase in vol ... Read More
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Air Care in New Zealand
Air Care in New Zealand The absence of COVID-19 restrictions in 2023 marked a significant shift in consumer behaviour in the air care category. With New Zealanders spending more time at home between 2020 and 2022 due to lockdowns and various restrictions, there was a notable surge in demand for clea ... Read More
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Polishes in Egypt
Polishes in Egypt Except for shoe polish, retail volume sales of polishes continued to decline in 2023, due to high inflation and pressure on disposable incomes. Perceived as discretionary products, floor, metal and furniture polishes suffered significant declines in sales volumes as consumers reall ... Read More
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Air Care in Bolivia
Air Care in Bolivia Air care sales returned to growth in 2023 following decline in 2022 due to the substantial influx of illegal contraband products, mostly from Argentina due to the strong devaluation of the peso. In 2023, inflation in Argentina has resulted in price increases, especially for spray ... Read More
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Laundry Care in Bosnia and Herzegovina
Laundry Care in Bosnia and Herzegovina Laundry care witnessed double-digit current value growth in 2023 amid rising prices and high levels of inflation. Consumers are feeling the financial pressure and continue to reign in consumption of laundry care. Outdated products, such as bar detergents and ha ... Read More
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Toilet Care in Pakistan
Toilet Care in Pakistan In 2023, the focus on preventative hygiene continued to significantly boost the demand for toilet care in Pakistan. With consumers remaining concerned about viral infections, there was a notable increase in the call for products that could ensure cleanliness and hygiene in ho ... Read More
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Laundry Care in Sweden
Laundry Care in Sweden Inflation, driven by increased manufacturer input costs, is being transferred to households through elevated retail price points, placing a strain on household finances. It is evident that households are prioritising price value and seeking cost-effective solutions. The higher ... Read More
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Dishwashing in North Macedonia
Dishwashing in North Macedonia Overall volume sales in dishwashing stagnated in 2023, with consumer demand waning in response to high inflation and rising unit prices. Automatic dishwashing continued to see strong and steady rises as one of the better-performing product areas, also recording double- ... Read More
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Toilet Care in Guatemala
Toilet Care in Guatemala Volume growth in toilet care was muted. Two factors led to the muted growth. With the pandemic having passed, there was less frenetic cleaning. In addition, with inflation still being relatively high, consumers traded down as much as possible and sometimes switched to bleach ... Read More
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Toilet Care in North Macedonia
Toilet Care in North Macedonia Toilet care saw modest retail volume growth in 2023 against a backdrop of stable consumer demand. Due to the significantly rising unit prices and the impact of inflation, toilet care also posted robust double-digit current value growth. Innovation and premiumisation we ... Read More
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Dishwashing in New Zealand
Dishwashing in New Zealand In 2023, dishwashing experienced robust value sales growth, largely influenced by inflationary pressures contributing to rising unit prices. Although fuel costs had stabilised after the initial shock in 2022 following the Russian invasion of Ukraine, the Government's decis ... Read More
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Air Care in Romania
Air Care in Romania Romanian consumers remained very attached to their homes, and there was still a large part of the population that worked from home (or in a hybrid work system). In general, consumers are placing a higher importance on having a pleasant environment at home. Consequently, air care ... Read More
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Home Care in Qatar
Home Care in Qatar Qatar saw continued retail volume growth in home care sales in 2023. Growth was fuelled by an increase in the number of households and an enhanced focus on the need for hygiene in the home, thanks to the continuation of a trend that developed as a result of the COVID-19 crisis. Me ... Read More
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Home Care in Kuwait
Home Care in Kuwait Kuwait is an affluent country largely populated by people with cultural and religious imperatives to adhere to strict hygiene practices, thus presenting significant opportunities for home care brands. In line with this, home care saw steady gains in 2023 backed by rising incomes, ... Read More
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Home Care in Switzerland
Home Care in Switzerland The home care market in Switzerland saw volume sales decline in 2023, though it saw current value growth, driven largely by rising prices. Demand was dampened by the general impact of high rates of inflation on consumers' purchasing power, as well as higher raw material and ... Read More
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