Category: Household Products
Household Products market research reports by Euromonitor International
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Dishwashing in the Netherlands
Dishwashing in the Netherlands Private label saw robust growth within dishwashing in the Netherlands in 2023, driving overall growth and outperforming branded alternatives, and rising fastest in automatic dishwashing. Rapid expansion within this particular segment was the result of several factors: ... Read More
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Bleach in Pakistan
Bleach in Pakistan Bleach in Pakistan continued to register strong retail volume growth and, supported by high inflationary pressure on prices, double-digit retail current value growth in 2023. Despite the increasing use of detergents for stain removal, bleach remained a popular choice for many cons ... Read More
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Home Care in Ecuador
Home Care in Ecuador Ecuador's GDP has risen steadily in 2023 and is projected to reach growth of 2.1% by the end of the year, whilst unemployment has declined by 3.2%. Despite these positive economic indicators, consumers have been cautious with their spending. High crime rates, political instabili ... Read More
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Home Care in Vietnam
Home Care in Vietnam Demand for home care products in Vietnam continued to increase in 2023, supported by a growing middle class population, which had access to higher levels of disposable income. A heightened focus on health and hygiene, facilitated by the pandemic, also had a positive impact on sa ... Read More
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Home Care in Azerbaijan
Home Care in Azerbaijan While home care registered moderate current value growth in 2023, constant growth was much more moderate, with volume sales actually falling. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, continuing supply chain disruptions, high inflation and t ... Read More
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Home Care in Kazakhstan
Home Care in Kazakhstan The ongoing war between Russia and Ukraine continued to directly impact the Kazakhstan market and its development in 2023, with home care feeling the effects across all categories. International companies still suffered global shifts in supply chains as changes in the positio ... Read More
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Home Care in Greece
Home Care in Greece Overall inflationary pressures eased in Greece in 2023, compared to the inflation spikes seen in 2022. However, despite this improving economic environment, inflation remains high on home care products. Such pressures derive from the rise in energy prices, transport, raw material ... Read More
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Home Care in New Zealand
Home Care in New Zealand In 2023, home care in New Zealand witnessed a sharp increase in unit prices, driven by broader inflationary pressures. Factors such as the stabilisation of fuel costs post the 2022 Russian invasion of Ukraine, the end of the Government's temporary removal of excise duty on p ... Read More
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Home Care in Tunisia
Home Care in Tunisia Home care in 2023 presented a challenging landscape, marked by a level of retail volume stagnation in several categories. This performance was due to several factors, but especially inflation and financial and economic crises and a concomitant decline in Tunisian purchasing powe ... Read More
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Home Care in Peru
Home Care in Peru Sales of home care saw mixed results in 2023 albeit most categories recorded growth in retail volume terms. The rising cost of manufacturing including supplies, packaging and transportation pushed companies to continue raising their prices. The sharp rise in the cost of living forc ... Read More
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Surface Care in Nigeria
Surface Care in Nigeria Rising price points in 2023 will lead to double-digit retail value growth for surface care, driven by home care disinfectants, oven cleaners, and multi-purpose cleaners. Despite rising prices, surface care only registered a slight drop in retail volume sales, with home care d ... Read More
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Air Care in Tunisia
Air Care in Tunisia Home-made candle air fresheners has emerged as a key category trend in Tunisia. This trend gained momentum in the review period, with a further increase in interest witnessed in 2023. The offer is characterised by the crafting of air care products, specifically candles, for the d ... Read More
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Dishwashing in Bolivia
Dishwashing in Bolivia Dishwashing records further volume and value growth during 2023. Strong double-digit value growth has been supported by a second year of price increases as leading players focus on profitability rather than sacrificing margins to be more competitive. This strategy shift has en ... Read More
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Surface Care in Finland
Surface Care in Finland Surface care faces challenges during a period of price growth in 2023, with consumers focusing on essential purchases. Sprays, especially basic surface care sprays, remain the most popular format. However, disinfecting products experienced a notable decline, indicating a shif ... Read More
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Dishwashing in Croatia
Dishwashing in Croatia After a boosted performance during the pandemic due to the cocooning and home-cooking trends, volume sales of dishwashing products declined in 2023. This is mostly attributable to the steep double-digit unit price growth registered in the year. In addition, consumers are washi ... Read More
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Laundry Care in Azerbaijan
Laundry Care in Azerbaijan With inflation still being high, especially earlier in the year, laundry only registered muted constant value growth, with volume sales falling, as continuing rising prices led consumers to cut back. Consumers in particular cut back on the non-essentials, such as fabric so ... Read More
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Dishwashing in Ecuador
Dishwashing in Ecuador The normalisation of consumers' lifestyles post-pandemic, including dining out and ordering takeaways, has continued to reduce demand for dishwashing products, and the category recorded further volume decline in 2023. Dishwashing registered a boom in 2020, as with people confi ... Read More
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Dishwashing in Tunisia
Dishwashing in Tunisia Automatic dishwashing witnessed the highest growth in both retail volume and value terms in 2023. While the household possession rate of dishwashers remained very low, it continued to grow steadily at the end of the review period. Indeed, growth derived from a very low base se ... Read More
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Toilet Care in Finland
Toilet Care in Finland The notable unit price growth in 2023 has prompted many Finns to optimise their consumption of toilet care products. Consumers are shifting away from in-cistern toilet blocks (ITBs) towards toilet liquids/foams due to their lower cost and the ability to measure usage more accu ... Read More
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Polishes in Norway
Polishes in Norway The multifunctional nature of home care products continued to restrict growth opportunities for polishes in 2023. For example, surface care wipes are increasingly used to remove dirt from shoes, floor cleaners replace floor polish, and automatic dishwashing tablets produce spot-fr ... Read More
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Air Care in Latvia
Air Care in Latvia In 2023, gel air fresheners saw strong growth rates in both retail value and volume. These fresheners are crafted with formulations designed to impart a longer-lasting fragrance, distinguishing them from other formats and appealing to consumers desiring extended freshness. Further ... Read More
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Air Care in Canada
Air Care in Canada Air care retail value and volume sales decreased in 2023, losing momentum after recording positive growth during the outbreak of COVID-19. Consumers spent more time at home during the pandemic, and used air care products to create a more pleasant living environment. However, as co ... Read More
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Toilet Care in Kazakhstan
Toilet Care in Kazakhstan Toilet care recorded substantial growth during the COVID-19 pandemic. Sales have since stabilised, with 2023 seeing volume rises at a more moderate pace overall. However, toilet liquids/foam was increasing relatively rapidly in 2023, leading overall growth in terms of volum ... Read More
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Dishwashing in Kazakhstan
Dishwashing in Kazakhstan Dishwashing in Kazakhstan posted positive steady growth in terms of both volume and value sales in 2023. Hand dishwashing continued to account for a greater proportion of sales, with the penetration of dishwashers remaining quite low in the country. Many local consumers con ... Read More
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Toilet Care in Norway
Toilet Care in Norway Consistent with trends across home care as a whole, toilet care declined in retail volume terms in 2023. As inflation soared, household incomes faced intense pressure, and local consumers began trading down to cheaper products, including private labels. Euromonitor Internationa ... Read More
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