Category: Household Products
Household Products market research reports by Euromonitor International
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Dishwashing in Dominican Republic
Dishwashing in Dominican Republic In 2023, Dominicans have shifted back to pre-pandemic lifestyles, since they are eating out more frequently and taking school classes face-to-face, whilst fewer companies have maintained the remote work option. At the same time, home cooking has moved back to normal ... Read More
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Polishes in Portugal
Polishes in Portugal Polishes saw a continued fall in volume sales in 2023, following an established trend of decline, though the category saw value growth driven by global inflation leading to rising unit prices. The main challenge facing polishes is its niche status, with the category mostly appea ... Read More
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Bleach in Croatia
Bleach in Croatia Bleach was heavily used during the initial stage of the pandemic as consumers prioritised the effectiveness of bleach as they sought to removal any possible COVID-19 infection on surfaces. The pandemic was officially declared over in Croatia on 11 May 2023 and this dampened volume ... Read More
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Home Care in Sweden
Home Care in Sweden The retail value of home care experienced growth in 2023, primarily driven by increasing retail price points. Conversely, when examining retail volume, home care witnessed a decline in sales throughout the year. Euromonitor International's Home Care in Sweden market report offers ... Read More
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Home Care in Poland
Home Care in Poland In 2023, results on the home care landscape were impacted by rising inflation and the increased cost of living in Poland. For players on the landscape, the rising costs of resources posed a significant challenge, with cost increases seen across raw materials, packaging, transport ... Read More
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Home Care in Portugal
Home Care in Portugal With home care volume sales declining slightly during the year, 2023 saw current value growth driven largely by inflation and the main players' price increases, on top of price rises that were already imposed by major players in the second half of 2022. The private label segmen ... Read More
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Home Care in Hungary
Home Care in Hungary Home care in Hungary recorded a retail volume decline in 2023, negatively impacted by rising inflation and living costs, reducing consumer spending power. With lower disposable incomes, consumer purchasing habits changed, with many focusing on essential, necessary spending. Cons ... Read More
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Dishwashing in Norway
Dishwashing in Norway Orkla continued to dominate dishwashing in 2023, supported by its Sun and Zalo brands, which led in automatic dishwashing and hand dishwashing, respectively. While these two brands lost value share during the review period, this was due partially to cannibalisation by the compa ... Read More
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Air Care in Vietnam
Air Care in Vietnam The evolution of modern, post-pandemic lifestyles, which included spending more time at home, led to an increase demand for air care in 2023. With a high proportion of consumers adopting hybrid working patterns, they were keen to use these products to help create a pleasant and c ... Read More
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Toilet Care in Vietnam
Toilet Care in Vietnam Toilet care continued to see healthy growth in retail volume terms in 2023, supported by factors such as improving living standards, busier lifestyles, the construction of more modern homes and apartments and better hygiene awareness. Toilet liquids/foam remained by far the mo ... Read More
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Bleach in Bolivia
Bleach in Bolivia Bleach sales are recording further decline in 2023; however, the decline is less steep than in 2022 as a result of lower prices and high inflation in neighbouring Argentina, which is making smuggled products from the country less attractive to Bolivian consumers. Low disposable inc ... Read More
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Toilet Care in New Zealand
Toilet Care in New Zealand In 2023, value sales within the toilet care category remained robust, largely influenced by inflationary pressures. Despite the stabilisation of fuel costs following the initial shock in 2022 after the Russian invasion of Ukraine, the temporary removal of excise duty on pe ... Read More
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Bleach in Sweden
Bleach in Sweden A continued upward trajectory in retail price points is evident, driven by escalating manufacturer and retailer input costs. Increased operating expenses, including material sourcing, rental levels, and salary costs, contribute to higher price points. With inflation persisting at an ... Read More
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Bleach in Peru
Bleach in Peru Demand for bleach soared following the outbreak of COVID-19 with it seen to be an affordable and highly effective way to disinfect the home. Bleach was even being recommended by doctors as a preventive measure to prevent the spread of COVID-19. However, with the WHO declaring the heal ... Read More
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Laundry Care in Romania
Laundry Care in Romania In 2023, laundry care registered a modest overall decline in retail volume terms, although some categories, such as tablet detergents and liquid detergents, spot and stain removers and ""other"" laundry aids saw increases. The decline in the largest categories, fabric softene ... Read More
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Bleach in Guatemala
Bleach in Guatemala Bleach registered muted volume growth in 2023, partly supported by continuing population growth. Bleach is a popular cleaning product in Guatemala, with a loyal consumer base. However, it is facing increasing competition from other effective cleaning products within surface care, ... Read More
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Surface Care in Greece
Surface Care in Greece As a result of the decline in disposable incomes, consumer spending priorities have changed and, in turn, we are seeing sluggish volume sales overall, in addition to challenges faced by certain value-added products which come with higher price tags. For example, as seen in sta ... Read More
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Polishes in the Netherlands
Polishes in the Netherlands Dutch workers embrace informal wear at most companies, making consumers less interested in formal work shoes which need polishing. At the same time, the hybrid form of working is also having some impact, as office workers spend time at home requiring fewer formal shoes. P ... Read More
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Polishes in Pakistan
Polishes in Pakistan The strong rise in demand for polishes continued in 2023, primarily propelled by the growing middle-class consumer base in the country. The rising consumer base of middle-class households can be attributed to improving disposable incomes and purchasing power, which motivate them ... Read More
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Air Care in Israel
Air Care in Israel While overall retail volume sales of air care continued to decline in 2023, this trend was mostly driven by the larger spray/aerosol format, as an increasing number of consumers are moving away from these products due to concerns over the impact of chemicals being released into th ... Read More
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Polishes in Peru
Polishes in Peru Sales of polishes plummeted in retail volume terms in 2020 following the outbreak of COVID-19 with consumer priorities switching to more essential needs. Although the pandemic is now over volume sales remain well below pre-pandemic levels with demand restricted by the challenging ec ... Read More
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Toilet Care in the Netherlands
Toilet Care in the Netherlands Retailers tried to stem the decline in volume sales in toilet care in 2023 by offering regular and deep discounts on rim blocks and rim liquids. These were mostly multi-buy offers, with discounts applied when purchasing three or four items – or example, Jumbo offered W ... Read More
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Bleach in Hungary
Bleach in Hungary While retail value sales were double-digit in 2023, bleach recorded a retail volume decline for the third consecutive year. Sales increased during the COVID-19 pandemic, with consumers having a heightened interest in hygiene. Bleach was recommended during this time as a robust, eff ... Read More
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Toilet Care in Latvia
Toilet Care in Latvia In 2023, toilet care tablets and powders witnessed solid growth in retail value and volume sales. This surge can be attributed to the increased time consumers spend working from home, resulting in more frequent toilet usage and a heightened need for ongoing cleanliness. Toilet ... Read More
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Laundry Care in Pakistan
Laundry Care in Pakistan Laundry detergents in Pakistan continued to growing healthily in 2023, reflecting the importance of these products across socioeconomic classes. Despite economic challenges like high inflation and increased manufacturing costs leading to price hikes, the demand for laundry d ... Read More
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