Category: Household Products
Household Products market research reports by Euromonitor International
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Polishes in Greece
Polishes in Greece Polishes is a relatively uninteresting category, which is suffering from being a discretionary product in a time of economic pressures. Added to which, polishes has also been affected by price hikes, alongside the category not having a great deal of choice for consumers seeking to ... Read More
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Surface Care in North Macedonia
Surface Care in North Macedonia Overall surface care recorded a moderate decline in volume sales terms in 2023, driven by volume falls seen in all product areas apart from kitchen cleaners, and descalers. As a result of rising unit prices, all surface care subcategories recorded strong current value ... Read More
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Toilet Care in Egypt
Toilet Care in Egypt Unlike many other home care categories, toilet care only experienced a marginal rise in demand during the first year of the pandemic, as consumers relied on bleach and surface care, both carrying lower average unit prices, for their enhanced hygiene routines. Euromonitor Interna ... Read More
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Laundry Care in the Netherlands
Laundry Care in the Netherlands 2023 saw private label players in laundry care strive to emphasise their strides forward in terms of sustainability, particularly in relation to product ingredients and the possibility of cool washes. A growing number of Dutch consumers were concerned to lower their c ... Read More
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Dishwashing in Lithuania
Dishwashing in Lithuania Dishwashing continues to enjoy a solid performance in Lithuania, mainly due to strong growth in automatic dishwashing where volume sales increased sharply in 2023. Dishwasher penetration has increased steadily over the review period fuelling demand for automatic dishwashing ... Read More
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Polishes in Vietnam
Polishes in Vietnam During 2023, polishes saw an improved performance in both retail volume and current value terms. The category is dominated by shoe polishes, which benefitted from the revival of normal, pre-pandemic lifestyles, including the return of consumers to their physical workplaces and ed ... Read More
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Polishes in Canada
Polishes in Canada Polishes experienced retail value growth in 2023, driven by price increases, which challenged retail volume sales and led to a volume decline. Shoe polish saw the weakest decline in 2023, with consumers returning to workplaces following COVID-19 and purchasing more formal and even ... Read More
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Air Care in Egypt
Air Care in Egypt Perceived as discretionary products, air care experienced a sharp decline in demand in 2023, as local consumers shifted to more essential commodities. The high inflation rate and currency devaluation forced consumers to limit their expenditure on complementary products such as air ... Read More
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Bleach in Azerbaijan
Bleach in Azerbaijan While bleach registered double-digit current value growth, constant value growth was minimal, as was volume growth. The increasing array of other effective cleaning products dampened volume sales of bleach. In addition, consumers are increasingly concerned about the chemical con ... Read More
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Toilet Care in Georgia
Toilet Care in Georgia Toilet care in Georgia reported moderate volume growth in 2023. Toilet liquids/foam was the fastest growing category, as it has the widest product assortment with lower unit prices than most other categories of toilet care. Rising hygiene standards and developments in modern r ... Read More
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Toilet Care in Romania
Toilet Care in Romania Overall, retail volume sales of toilet care rose moderately in 2023. As in 2022, this was due to the performance of the dominant type, toilet liquids/foam, and rim liquids, with other categories continuing to see reduced or negligible retail volume sales at the end of the revi ... Read More
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Surface Care in Romania
Surface Care in Romania While the COVID-19 pandemic stimulated surface care demand, with more consumption opportunities, a level of maturity and high inflation slowed down the category performance towards the end of the review period. In addition, consumers went out more and cooked at home less as t ... Read More
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Laundry Care in Croatia
Laundry Care in Croatia Value sales of laundry care recorded a strong double-digit increase in 2023 as soaring inflation pushed up average unit prices. Volume sales, meanwhile, were dampened as a result of increasing price sensitivity among Croatian consumers, and registered slight decline in the ye ... Read More
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Laundry Care in New Zealand
Laundry Care in New Zealand Laundry care in New Zealand experienced robust value sales growth in 2023, primarily influenced by inflationary pressures. Despite the stabilisation of fuel costs after the initial shock in 2022 due to the Russian invasion of Ukraine, the Government's decision to reinstat ... Read More
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Polishes in Poland
Polishes in Poland Double-digit retail value growth was registered in 2023, boosted by rising price points, while retail volume growth remained positive in all areas, bar shoe and metal polish. Furniture polish saw the largest growth, with the purpose of furniture polish going beyond aesthetics to h ... Read More
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Air Care in Finland
Air Care in Finland High price growth in 2023 results in decreasing volume sales of air care as Finns continue to cut spending on non-essential home care products. The declining demand for air care is also linked to a growing trend towards sustainability. Consumers adopting sustainable lifestyle hab ... Read More
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Air Care in Costa Rica
Air Care in Costa Rica Air care was the weakest performer in terms of volume growth in 2023. While air care registered both high current and constant value growth, volume growth was marginal. The increased prices dampened volume demand and consumers prioritised essential home care products instead. ... Read More
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Polishes in Costa Rica
Polishes in Costa Rica Demand for polishes has remained steady over the review period, as consumers continue to regularly use floor and furniture polish, as part of their cleaning routine. That being said, volume growth was muted, as competing products such as surface care increasingly also offer si ... Read More
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Home Care in Latvia
Home Care in Latvia In 2023, home care experienced notable growth in retail value and volume terms. Rising inflation and higher price points boosted retail value, in addition to added-value properties and eco-friendly positionings. Retail volume growth benefited from an increased amount of people wo ... Read More
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Home Care in Nigeria
Home Care in Nigeria Home care experienced substantial, double-digit retail value growth in 2023, driven by rising inflation and increased price points. However, the government's removal of the fuel subsidy hit consumers hard, along with rising prices, and the sharp devaluation of the currency and i ... Read More
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Bleach in Lithuania
Bleach in Lithuania Bleach is a mature category with limited activity in Lithuania. It faces strong competition from colour safe laundry bleach and various surface cleaning options, which are widely available at different price points and constantly innovating. Bleach is championed by some consumers ... Read More
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Surface Care in Bosnia and Herzegovina
Surface Care in Bosnia and Herzegovina Surface care excluding wipes witnessed marginal retail volume growth in 2023, due to the maturity of this category and weaker demand in the face of price increases. The moderate growth of home care disinfectants is lifting sales across the entire surface care c ... Read More
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Bleach in Bosnia and Herzegovina
Bleach in Bosnia and Herzegovina Bleach continues to decline in retail volume terms, amid falling consumer demand and cannibalisation from other surface care categories. Bleach is among the few surface care categories witnessing steady decline due to health concerns. Indeed, there is a myriad of oth ... Read More
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Laundry Care in Lithuania
Laundry Care in Lithuania After the huge price shocks in 2022, unit price growth in laundry care softened to single digits as inflation fell in Lithuania. Concerns regarding inflation also abated in 2023, yet consumers were still conscious when shopping for laundry care and concentrated on buying ba ... Read More
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Air Care in Georgia
Air Care in Georgia Air care in Georgia faces moderate volume growth in 2023, with current value growth stimulated by rising retail prices. As in other categories, modern retail is the main catalyst for rising consumption of air care products in Georgia. Indeed, air care has become more accessible i ... Read More
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