Category: Household Products
Household Products market research reports by Euromonitor International
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Home Care in Cambodia
The rising demand for home care products in Cambodia in 2024 is attributed to a heightened awareness of health and hygiene, especially following the COVID-19 pandemic. Many Cambodians, particularly those in urban areas, are now more focused on maintaining clean and sanitised living spaces, leading t ... Read More
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Laundry Care in Portugal
In Portugal in 2024, laundry care, which is now a highly mature category, saw a slowdown in current value growth while volume sales continued to stagnate. Euromonitor International's Laundry Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Air Care in Portugal
In Portugal, the relevance of the fragrance trend was particularly important for air care in 2024. Post-pandemic, the idea of the home as a cosy, clean and comfortable space drove category growth. This was further supported by manufacturers investing in novel fragrances and rising pet ownership. Eur ... Read More
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Dishwashing in Slovakia
Dishwashing in Slovakia posted healthy, if slower, retail current value growth in 2024. Growth was driven by the increasing popularity of convenience-based and perceived effective automatic dishwashing detergents. The rising popularity of these products is also enhanced by the perception that they h ... Read More
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Laundry Care in Slovakia
Economic factors influenced consumers’ purchasing decisions in laundry care in Slovakia in 2024. Inflationary pressures and limited real GDP growth and purchasing power in the country saw consumers look to cheaper products, including private label, or wait to purchase laundry care products when made ... Read More
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Bleach in Slovakia
Bleach in Slovakia continued to suffer from a negative perception among local consumers at the end of the review period. This is not an important product type for consumers, who are put off by bleach’s strong chemical composition and heavy environmental load. Consumers in Slovakia increasingly perce ... Read More
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Polishes in Slovakia
Polishes in Slovakia continued on a downward trajectory in retail volume sales in 2024, while slower inflation and more stable price increases slowed retail current value growth appreciably. Many consumers do not see polishes as essential products and they are prone to cut down on usage during times ... Read More
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Toilet Care in Ukraine
Toilet liquids/foam represents the largest and most significant segment of the toilet care market in Ukraine. Despite ongoing economic hardship, demand for these products remains strong, attracting numerous competitors and keeping the market highly fragmented. Consumers are highly price-sensitive, f ... Read More
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Bleach in Turkey
In 2024, retail value sales increase by 62% in bleach in Turkey, while volume growth was positive at 1%. Euromonitor International's Bleach in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic ... Read More
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Bleach in Sweden
Bleach has increasingly come to be seen as an outdated and old-fashioned product by households, and in 2024 Sweden’s bleach category saw further falls in both retail volume and current value terms. The product’s perception has been compounded by a glaring absence of product development and innovatio ... Read More
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Laundry Care in Sweden
Laundry care in Sweden saw demand for liquid detergents growing at a substantially faster rate than that for powder detergents in 2024, with the shift resulting from several key factors. Liquid detergents are less cumbersome to handle, easier to store due to their compact nature and simplify the pro ... Read More
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Dishwashing in Thailand
Dishwashing in Thailand maintained slow and stable retail volume and current value growth in 2024, with inflationary pressures hampering volume growth, but driving value growth. With rising pressure on household budgets, consumers prioritised value and affordability in both dishwashers and dishwashi ... Read More
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Laundry Care in Thailand
Laundry care in Thailand saw low retail current value growth in 2024, although retail volume sales remained static. With inflation squeezing household budgets, consumers were more cautious in their spending, and this explains the lack of moment in volume terms despite value growth. Meanwhile, when p ... Read More
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Polishes in Mexico
Polishes saw negligible retail volume growth in Mexico in 2024, due to the stable economy in the country for most of the year, although the category saw stronger current value growth due to price rises. Low unemployment, inflation, and exchange rates benefited consumer spending, whilst economic unce ... Read More
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Toilet Care in Estonia
Sales of toilet care products in Estonia are following the general trend of a saturated category, with volume sales relatively stable in 2024. Value growth is primarily driven by price inflation, which has been higher in Estonia compared to neighbouring Baltic markets due to the VAT increase at the ... Read More
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Laundry Care in Estonia
Laundry care sales in Estonia are showing the weakest performance across the Baltic countries in 2024. Price inflation continues, further exacerbated by the VAT increase at the beginning of the year. This has undermined consumer confidence, leading to declining overall volume sales. Euromonitor Inte ... Read More
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Surface Care in Costa Rica
Earlier in the review period, surface care saw a significant price increase driven by rising costs. However, this trend came to an end in 2024 with prices contracting, mainly due to the revaluation of the Costa Rican colon (CRC). Although several surface care products are manufactured locally, many ... Read More
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Polishes in Costa Rica
Polishes saw robust growth in retail current value sales over the course of the review period, with retail value sales fairly evenly split between shoe polish, floor polish and furniture polish. However, growth in retail current value sales slowed during the latter part of the review period, and thi ... Read More
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Laundry Care in Dominican Republic
Despite a decline in the annual inflation rate in 2024, which resulted in more moderate price increases for laundry care products, Dominicans remained cautious with their spending, as the high cost of living continued to impact and low-and middle-income households. Euromonitor International's Laundr ... Read More
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Dishwashing in Dominican Republic
The most popular dishwashing product format in the Dominican Republic is the locally known ""bola"" (ball), a solid cylindrical form that is especially valued by lower-income demographics for its affordability and long-lasting properties. During periods of high inflation, such as that faced in recen ... Read More
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Dishwashing in Azerbaijan
There was marginal current value growth in dishwashing overall in Azerbaijan in 2024, with constant value sales falling. The picture was more positive for hand dishwashing, with modest current value and volume growth. Though inflation eased, consumers remained price sensitive and volume sales were d ... Read More
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Air Care in Azerbaijan
Air care in Azerbaijan in 2024 registered healthy current value and volume growth. Spray/aerosols continued to account for most value sales and also registered the highest current value and volume growth. The next most popular format is electric air fresheners, but volume sales fell in 2024. Electri ... Read More
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Surface Care in Latvia
In surface care, volume sales stagnated in 2024 as cost of living pressures continued to plague Latvian households. Retail price inflation remained visible, and this urged consumers to seek out deals. Frequent promotional deals were used to help soothe the impact of price inflation. Private label st ... Read More
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Laundry Care in Latvia
Despite falling inflation in Latvia, average retail prices continued rising in laundry care during 2024. Volume sales buckled under the weight of further price increases and weak private consumption, although current value rose moderately. Consumers focused on buying the essentials in laundry care a ... Read More
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Polishes in Latvia
Polishes in Latvia continued to contract in volume sales over 2024 although current value sales reported a healthy increase. In 2024, furniture polish exhibited the highest value growth rate. This growth is attributed to consumers appreciating the multifunctional nature of the polish, which not only ... Read More
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