Category: Household Products
Household Products market research reports by Euromonitor International
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Home Care in Côte d'Ivoire
Home care saw sales grow in both volume and value terms in Côte d’Ivoire in 2024. There was inflationary pressure on prices but competition and substitutes prevented more significant price increases. The market saw growth driven by favourable demographics, real estate expansion and the extension of ... Read More
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Home Care in Kuwait
Kuwait is an affluent country largely populated by people with cultural and religious backgrounds that require them to adhere to strict hygiene practices, thus presenting significant opportunities for home care brands. In line with this, home care saw steady growth in 2024 backed by rising incomes, ... Read More
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Home Care in Estonia
Volume sales of household care are experiencing further decline in 2024. Price inflation in Estonia continues to rise, supported by the VAT increase at the beginning of the year. Coupled with the overall sluggish performance of the local economy, this price hike has impacted consumer confidence in t ... Read More
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Home Care in Cambodia
The rising demand for home care products in Cambodia in 2024 is attributed to a heightened awareness of health and hygiene, especially following the COVID-19 pandemic. Many Cambodians, particularly those in urban areas, are now more focused on maintaining clean and sanitised living spaces, leading t ... Read More
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Dishwashing in Poland
Dishwashing saw current vale growth in Poland in 2024. Automatic dishwashing is experiencing a robust growth trajectory, supported by the steady rise in dishwasher ownership, which currently stands at approximately 60% possession rate in Poland. As more households adopt dishwashers, the demand for a ... Read More
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Toilet Care in Portugal
Toilet care registered some volume decline in Portugal in 2024, primarily due to category maturity. However, in-the-bowl (ITB) rim blocks have enjoyed significant growth over the review period and remain popular among Portuguese consumers. In response to this, manufacturers continuously launch new f ... Read More
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Polishes in Portugal
Polishes continued to suffer from declining demand in Portugal in 2024 as a result of consumer desire for simplified cleaning and the use of modern materials in floors and furniture. Additionally, a challenging economic context negatively impacted purchases of home care products considered non-essen ... Read More
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Surface Care in Portugal
In Portugal in 2024, current retail value sales of surface care were hampered to some extent by promotional activity and the strong presence of private labels. Brands attempted to counteract private label growth by offering volume discounts such as 2 or 3 items in a bundle pack in subcategories like ... Read More
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Air Care in Slovakia
Air care in Slovakia saw an overall small drop in retail volume sales in 2024, although this was informed by a move away from spray/aerosol to other formats. This trend and price increases maintained positive, if slower, retail current value growth. In Slovakia, consumers of air care are keen to try ... Read More
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Dishwashing in Ukraine
As a result of Russia’s invasion of Ukraine, consumers have become more price-sensitive, leading to a growing demand for budget-friendly dishwashing products. As a result, private labels and more affordable options from established brands are becoming increasingly popular. This trend is particularly ... Read More
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Air Care in Ukraine
The air care market in Ukraine experienced a significant double-digit decline in retail volume terms in 2024, marking the third consecutive year of contraction. Inflationary pressures have made Ukrainian consumers more price-sensitive, leading many to cut back on non-essential items. Despite this, t ... Read More
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Laundry Care in Turkey
In 2024, the laundry detergents market in Turkey experienced positive retail volume growth of 2%, with powder detergents leading the way. The retail volume growth of powder detergents outpaced liquid detergents, with liquid detergents recording a volume growth of 3% compared to 4% for the powder var ... Read More
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Air Care in Turkey
In 2024, the air care category in Turkey recorded positive retail volume growth, particularly within the spray/aerosol and electric formats. The spray/aerosol format, known for its traditional appeal and affordability, experienced modest growth, attracting budget-conscious consumers looking for cost ... Read More
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Surface Care in Sweden
In 2024, surface care was impacted by Sweden’s ongoing cost-of-living pressures that have heightened household sensitivity to price and value-for-money. This context has prompted manufacturers to focus on enhancing the perceived value of their products through attribute bundling. By combining multip ... Read More
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Toilet Care in Sweden
Toilet care in Sweden felt the increasing impact of the sustainability trend in 2024, with consumers increasingly aware of the importance of sustainability as global concerns such as climate change become more prominent. Households are feeling a growing sense of responsibility to make choices that c ... Read More
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Polishes in Sweden
Polishes in Sweden saw price growth persist but slow significantly in 204, compared to the sharp increases seen in 2022 and 2023. These earlier price spikes were largely a consequence of the COVID-19 pandemic, which disrupted global supply chains and created material shortages, sourcing challenges, ... Read More
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Bleach in Thailand
Bleach in Thailand maintained stable retail volume sales in 2024, with low growth in retail current value terms, due to price rises. Inflationary pressures continued to squeeze household budgets, leading consumers to prioritise value and affordability. This translated into a rise in demand for conce ... Read More
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Laundry Care in Mexico
Laundry care saw retail current value growth in Mexico in 2024, although it should be noted that sales did not reach the pre-pandemic level at constant 2024 prices, as the main growth driver was price inflation. Meanwhile, a decline was seen in retail volume terms in 2024. Mexican consumers are look ... Read More
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Polishes in Thailand
In 2024, polishes in Thailand is expected to maintain the trend seen over the previous couple of years, with falling retail volume sales, and growth in retail current value terms. In fact, polishes saw the strongest unit price rise within home care in 2024. Inflationary pressures continued to limit ... Read More
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Home Care in Slovakia
The major factor shaping the performance of home care in Slovakia at the end of the review period remained the relatively low purchasing power of consumers. Despite a slowdown in both the country’s rate of inflation and price increases in home care in 2024, local consumers remained careful with thei ... Read More
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Home Care in Dominican Republic
In 2024, the home care market in the Dominican Republic operated within a landscape of greater political stability. The Modern Revolutionary Party (PRM) solidified its position as the country's leading political force, winning the elections in the first round and securing the re-election of Presiden ... Read More
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Home Care in Azerbaijan
Home care in Azerbaijan registered modest current value and volume growth in 2024. While inflation eased, consumers continued to be price sensitive after several years of price increases and there was a degree of trading down. Also, players supported volume sales by offering frequents promotion and ... Read More
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Laundry Care in Portugal
In Portugal in 2024, laundry care, which is now a highly mature category, saw a slowdown in current value growth while volume sales continued to stagnate. Euromonitor International's Laundry Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Air Care in Portugal
In Portugal, the relevance of the fragrance trend was particularly important for air care in 2024. Post-pandemic, the idea of the home as a cosy, clean and comfortable space drove category growth. This was further supported by manufacturers investing in novel fragrances and rising pet ownership. Eur ... Read More
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Dishwashing in Slovakia
Dishwashing in Slovakia posted healthy, if slower, retail current value growth in 2024. Growth was driven by the increasing popularity of convenience-based and perceived effective automatic dishwashing detergents. The rising popularity of these products is also enhanced by the perception that they h ... Read More
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