Category: Household Products
Household Products market research reports by Euromonitor International
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Home Care in Sweden
Sweden’s home care industry saw strong retail current value growth in 2024, though while retail volume growth was solid it lagged behind, reflecting a divergence in the pace of price increases and unit sales. Value growth was primarily driven by price increases, with the rate of these increases slow ... Read More
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Toilet Care in Mexico
Toilet care continued to deliver positive retail current value growth in Mexico in 2024, due to continuous innovation, which keeps such products attractive to consumers. Despite this, retail volume growth was modest, as many consumers still find strong attributes such as practicality and savings in ... Read More
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Surface Care in Estonia
Overall sales of surface care in Estonia are stagnating in 2024 as rising VAT adds further upward pressure on prices. With increased price sensitivity, consumers continue to shift to multi-purpose products with anti-bacterial features, appreciating their perceived value for money as well as their co ... Read More
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Air Care in Estonia
Air care products are performing well in Estonia in 2024 compared with other home care categories. The main driver of demand is the desire for a fresher environment, particularly in bathrooms. Also, growth in value terms is supported by continuous price inflation in the year. The standout performer ... Read More
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Polishes in Estonia
Volume sales of polishes in Estonia continue to decline in 2024, driven by lifestyle and fashion changes. Fewer consumers are purchasing and maintaining sophisticated furniture or cutlery that requires polishing, and there is competition from surface care products that offer similar cleaning propert ... Read More
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Laundry Care in Costa Rica
The rate of growth in retail current value sales of laundry care slowed significantly in 2024, while the rate of growth in volume sales accelerated slightly. Earlier in the review period, laundry care unit prices experienced a significant increase driven by rising costs. However, this trend came to ... Read More
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Air Care in Costa Rica
Following two years of significant hikes driven by the devaluation of the local currency (the colon – CRC) and rising raw material costs, air care saw a more modest increase in unit price during 2024. While the rate of growth in retail current value sales of air care slowed to single digits in 2024, ... Read More
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Toilet Care in Costa Rica
Toilet care is underdeveloped in Costa Rica, remaining the smallest category within home care in 2024. During the latter part of the review period, elevated inflation limited growth in retail volume sales of toilet care, as local consumers favoured more affordable alternatives, such as bleach and su ... Read More
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Polishes in Dominican Republic
At a time when Dominicans remain cautious with their spending, purchasing dedicated floor polishes has not been a priority. Instead, consumers have often turned to more affordable alternatives, such as multi-purpose cleaners or floor cleaners, which typically come at lower retail prices - an importa ... Read More
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Surface Care in Dominican Republic
Despite rising living costs in recent years, Dominicans continue to prioritise home care tasks, particularly surface cleaning. The strong association between hygiene, home cleanliness, and overall health is well-established among local consumers - a mindset that was further reinforced during the pan ... Read More
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Bleach in Dominican Republic
In 2024, bleach showed moderate growth in retail volume terms, continuing to be widely used by Dominicans for its cleaning and disinfecting properties. However, in the post-pandemic era, the emphasis on disinfecting qualities has waned for many consumers. While antibacterial properties remain a prio ... Read More
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Surface Care in Croatia
Surface care in Croatia is adapting to the needs of a growing tourism market with tourists seeking ready-to-use and hassle-free cleaning solutions. Tourists staying in short-term rentals and vacation homes often prioritise convenience and efficiency, opting for single-use or disposable surface care ... Read More
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Laundry Care in Croatia
Laundry care in Croatia is experiencing a significant shift toward larger-sized packaging for products like detergents and cleaning agents. This trend is driven by growing demand for cost-effective solutions amid rising living expenses. Larger packages offer better value for money, as the price per ... Read More
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Toilet Care in Croatia
Private label products are becoming increasingly popular in toilet care with Denkmit from dm-Drogerie Markt doo leading the way in Croatia. These products are gaining traction as consumers look for high-quality, budget-friendly alternatives to traditional brands. Denkmit offers a wide range of toile ... Read More
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Dishwashing in Bosnia and Herzegovina
In 2024, dishwashing in Bosnia and Herzegovina recorded retail value growth of 7%, with the strongest growth performance seen from automatic dishwashing. Most dishwashing categories experienced solid retail value growth, benefiting from the impact of inflation, innovation and ongoing consumer demand ... Read More
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Polishes in Croatia
Surface polishes in Croatia are evolving to meet higher consumer expectations and a need for hygiene-focused solutions. Beyond delivering a polished finish, surface polishes are increasingly valued for their antibacterial and sanitising properties. This shift reflects heightened awareness of health ... Read More
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Bleach in Bosnia and Herzegovina
In 2024, bleach in Bosnia and Herzegovina recorded low retail value growth of 1%, while retail volume continued to decline amidst diminishing consumer demand. For many consumers, bleach is increasingly perceived as outdated, contributing to its gradual decline in the market. As consumer preferences ... Read More
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Toilet Care in Bosnia and Herzegovina
In 2024, toilet care in Bosnia and Herzegovina recorded a 5% rise in retail value sales, bolstered by the ongoing impact of inflation and stable consumer demand. Despite the maturity of the most established toilet care categories, consumer interest remained high, driven by innovation and convenience ... Read More
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Laundry Care in Azerbaijan
Laundry care in Azerbaijan registered moderate volume growth in 2024, in what is an essential product. While inflation has eased, consumers were still price sensitive and volume sales were also supported by frequent discounts and promotions. Powder detergent was still the most popular format of dete ... Read More
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Toilet Care in Azerbaijan
Toilet care was one of the best performing home care products in Azerbaijan in 2024, registering healthy current value and volume growth. Toliet/liquid foams was the best performing product and also accounted for most value sales. Rim liquids also accounted for significant value sales, with value sa ... Read More
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Surface Care in Azerbaijan
Surface care in Azerbaijan registered minimal volume growth in 2024. Though inflation eased, consumers remained price sensitive and players supported volume sales by offering frequent discounts and promotions. In particular, floor cleaners performed badly, with volume sales falling by a tenth. Produ ... Read More
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Bleach in Latvia
The bleach category continued to witness volume decline in 2024, amidst strong competition from other cleaners that have a less irritating smell. Increasingly, consumers prefer to use home care detergents that feature disinfectant components with safer formulations. Consumers increasingly prioritise ... Read More
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Dishwashing in Latvia
Dishwashing posted robust current value growth in 2024 as volume sales continued to contract. Hand dishwashing remains the major choice of dishwashing but is gradually losing share to automatic dishwashing. Euromonitor International's Dishwashing in Latvia market report offers a comprehensive guide ... Read More
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Home Care in Ethiopia
In 2024, home care in Ethiopia has faced rising prices due to high inflation and a foreign exchange shortage, limiting consumer demand. Small-scale manufacturers of liquid detergents have grown, meeting price-sensitive needs, while private label products have gained traction as affordable alternativ ... Read More
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Home Care in Jordan
Sales of home care saw steady growth in value and volume terms in 2024 despite prevailing economic pressures and elevated inflation. Consumers remain focused on ensuring good hygiene in the home with this boosting demand for disinfectant products while also creating demand for products with antibact ... Read More
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