Category: Household Products
Household Products market research reports by Euromonitor International
-
Bleach in Tunisia
Bleach in Tunisia In 2023, the cost of bleach was noticeably on the rise. Several factors, led by high inflation, which caused elevated costs of imported raw materials and production, exerted upward pressure on unit prices of bleach in Tunisia. Moreover, distribution costs, especially in terms of tr ... Read More
-
Surface Care in Azerbaijan
Surface Care in Azerbaijan Surface care registered minimal volume growth in 2023. This was partly because with society fully opened up post pandemic and people out and about more, there was less cleaning. Bathroom cleaners registered the highest value growth. However, multi-purpose cleaners continue ... Read More
-
Dishwashing in Peru
Dishwashing in Peru During the pandemic, demand for dishwashing rocketed as hygiene concerns increased and people spent more time on average at home, thereby creating more dishes to clean. As expected, once the wave of infections and respective health restrictions passed, the demand for these produc ... Read More
-
Air Care in Sweden
Air Care in Sweden Household sustainability and environmental awareness drive a demand for natural ingredient air care products. Manufacturers respond with innovations, such as the 2023 launch of Air Wick Active Fresh Room Spray, a spray/aerosol air freshener highlighting sustainability and natural ... Read More
-
Dishwashing in Finland
Dishwashing in Finland Dishwashing has been adversely affected by price growth, leading consumers to adopt more economical practices. Users of automatic dishwashing machines are opting for full loads to maximise efficiency. Some consumers are downgrading from all-inclusive automatic dishwashing prod ... Read More
-
Toilet Care in Estonia
Toilet Care in Estonia With inflation still high, toilet care registered a fall in constant value sales, as continuing rising costs hit profit margins. Toilet liquid/foams continued to account for most value and volume sales and also registered the highest growth. Toilet/liquid foams are one of the ... Read More
-
Air Care in Estonia
Air Care in Estonia Overall, air care performed well in terms of volume growth. However, the standout performer in 2023 was liquid air fresheners, which in spite of significant price rises, also registered double-digit percentage volume growth. The strong performance was boosted by an increasing ran ... Read More
-
Surface Care in Sweden
Surface Care in Sweden In response to a high inflationary environment and cost-of-living pressures, households are placing a paramount focus on price value in their surface care choices. Manufacturers are addressing this by employing attribute bundling in their product offerings. A notable example i ... Read More
-
Air Care in Ecuador
Air Care in Ecuador Air care was negatively impacted by the arrival of the pandemic as many consumers considered these products to be irrelevant. However, as fear of the pandemic has waned, consumers have turned to air care products again as they look to create a welcoming atmosphere in their homes. ... Read More
-
Air Care in Lithuania
Air Care in Lithuania Price inflation has softened in 2023, providing a welcome relief for consumers. Air care registered double-digit current value growth and steady volume growth reflecting the significance of this product area. Spray/aerosols is the main category in Lithuania, traditionally being ... Read More
-
Toilet Care in Hungary
Toilet Care in Hungary Retail value sales were positive in 2023, recording double-digit growth aligned to rising price points. This led to retail volume declines for all areas besides toilet liquids/foam. Toilet liquids/foam remained the most popular product format for toilet care in 2023, with doub ... Read More
-
Laundry Care in Portugal
Laundry Care in Portugal In 2023, laundry care current value growth was driven largely by price increases. Laundry detergents saw above average price rises, not only due to upward price movements, but also to a decline in visible promotional activity, which was less frequent and saw less marked disc ... Read More
-
Surface Care in Peru
Surface Care in Peru Surface care was one of the most dynamic categories within home care in retail volume terms in 2023 with this largely being fuelled by the rapid rise of multi-purpose cleaners. These products are benefiting from their ability to clean a variety of different surfaces while also b ... Read More
-
Bleach in Canada
Bleach in Canada In 2023, bleach sales increased in retail value terms, primarily driven by price increases, with heightened prices leading to a retail volume decline. Although bleach has traditionally been used as a cleaning agent, consumers are concerned about the potential health effects of bleac ... Read More
-
Polishes in Georgia
Polishes in Georgia Stable volume growth was registered by polishes, with the growth of modern retailing playing a key factor in its development. Georgians remain quite conservative and tend to purchase more generic home care products. Thus, polishes are not very popular in Georgia. Shoe polish rema ... Read More
-
Toilet Care in Tunisia
Toilet Care in Tunisia Modern grocery retailers, such as supermarkets and hypermarkets, play a pivotal role in the category in Tunisia as the primary sellers of imported toilet care brands. These retailers offer notable international brands like Harpic (Reckitt Benckiser South Africa (Pty) Ltd), WC ... Read More
-
Laundry Care in Georgia
Laundry Care in Georgia Laundry care in Georgia remains heavily dominated by powder detergents, as these are more affordable than liquid detergents and tablets. Also, consumers believe that powder laundry detergents will last longer and clean better, making them a more suitable option for family con ... Read More
-
Bleach in Latvia
Bleach in Latvia In 2023, while rising prices drove retail value sales, bleach recorded a retail volume decline. This decline can be attributed to consumers using home care detergents that feature disinfectant components with safer formulations. Consumers increasingly prioritise safety and environme ... Read More
-
Polishes in Guatemala
Polishes in Guatemala Polishes are typically consumed by a relatively small proportion of the population in Guatemala, led by shoe and furniture polishes. These products are not seen as household essentials by most in the country and given the high rates of poverty, these items are often priced out ... Read More
-
Laundry Care in Nigeria
Laundry Care in Nigeria High inflation fuelled retail value growth in 2023, leading to double-digit value results for laundry care. Despite the price increases, sub- categories such as hand wash detergent and bar soap registered retail volume growth due to their essential nature. The country's popul ... Read More
-
Polishes in Tunisia
Polishes in Tunisia All significant categories (floor polish remained negligible) posted positive retail volume and value growth at the end of the review period. Indeed, they all posted their fastest increases of the review period in 2023. Metal polish continued to register the highest growth in ret ... Read More
-
Dishwashing in Vietnam
Dishwashing in Vietnam Dishwashing registered robust growth in both retail volume and current value terms in 2023, as the consumer base for such products continued to widen. Factors such as the habit of cooking at home to save money and heightened hygiene concerns as a result of the pandemic also co ... Read More
-
Surface Care in Kazakhstan
Surface Care in Kazakhstan Surface care in Kazakhstan posted positive volume and value sales growth in 2023, largely thanks to the country’s population expanding as well as the rising flow of people fleeing the war between Ukraine and Russia and entering Kazakhstan for safety. Bathroom cleaning prod ... Read More
-
Air Care in Greece
Air Care in Greece Air care is a discretionary category, thus is facing the challenges of offering non-essential products in a time of economic uncertainty and inflationary pressures. That said, sales are still managing to show positive volume and value growth, albeit with value growth much higher, ... Read More
-
Surface Care in Georgia
Surface Care in Georgia Surface care registered steady volume growth in 2023, supported in part by a stronger desire to maintain household cleanliness in Georgia. Modern retailers are also contributing to sales growth in surface care, with consumers looking for more effective surface care products a ... Read More
Research Assistance
