Category: Household Products
Household Products market research reports by Euromonitor International
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Bleach in Ukraine
Bleach in Ukraine Bleach in Ukraine saw a continued decline in terms of volume sales in 2023, primarily because of the intensifying competition coming from the emergence and expansion of home care home care detergents incorporating disinfectant components with safer formulations than that of bleach. ... Read More
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Toilet Care in Slovakia
Toilet Care in Slovakia Toilet care is seeing flat volume sales, while value growth is supported by the price hikes which have affected categories across home care. While Bref (Henkel Slovensko spol sro) holds just under half of all brand shares in toilet care, followed by Domestos (Unilever Slovens ... Read More
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Surface Care in Uzbekistan
Surface Care in Uzbekistan Surface care in Uzbekistan witnessed notable growth throughout 2023, both in terms of value and volume. This growth can be attributed to several factors, including the expanding population and the heightened awareness of personal health and hygiene fostered by the pandemic ... Read More
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Air Care in Slovenia
Air Care in Slovenia Inflation is a driving force behind the growth of air care products in value terms in Slovenia. With rising unit prices, consumers are adopting a more cautious approach to their spending habits, leading to a decline in volume sales. Although consumers still appreciate the wellne ... Read More
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Toilet Care in Taiwan
Toilet Care in Taiwan Toilet care has shown positive retail growth in both retail value and volume terms in 2023, with the major contributing factors being inflationary pressure and rising price points. This explains the heightened retail value growth compared to retail volume growth. Volume sales w ... Read More
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Home Care in Ukraine
Home Care in Ukraine Home care overall suffered a decline in term so volume sales in the Ukraine in 2023. This was largely the result of the ongoing migration of people form the Ukraine fleeing the war and military action. This mass migration has led to a decrease in the population, resulting in red ... Read More
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Laundry Care in Uruguay
Laundry Care in Uruguay Laundry care registered a fall in volume sales in 2023, as a result of a significant number of consumers crossing the border into Argentina to buy laundry care products. Although inflation has soared in Argentina, the depreciation rate against the Uruguayan peso has made laun ... Read More
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Laundry Care in Ukraine
Laundry Care in Ukraine After 2022’s deep decline, liquid tablet detergents posted positive growth in terms of volume sales in 2023, with this attributed to its products’ efficient formulas and user-friendly attributes. Though growth was low, it was the fastest in the category, with most segments in ... Read More
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Toilet Care in Slovenia
Toilet Care in Slovenia Toilet care is experiencing growth in value terms in Slovenia, spurred by factors such as inflation and heightened health and hygiene concerns among consumers. The emphasis on cleanliness and hygiene, particularly in the aftermath of the pandemic, has intensified, driving dem ... Read More
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Dishwashing in Taiwan
Dishwashing in Taiwan Despite the threat of COVID-19 fading in 2023, dishwashing products integrating antibacterial features have continued gaining momentum among local consumers. More brands have incorporated the feature clearly on packaging while launching new fragrances and formats. For instance, ... Read More
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Home Care in Lebanon
Home Care in Lebanon Demand for home care generally remains under pressure due to the falling population of Lebanon, the result of the high rate of emigration, and the reluctance of cash-strapped consumers to spend money on products that are seen as non-essential. Within the context of the deep and ... Read More
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Home Care in Taiwan
Home Care in Taiwan Home care witnessed strong current retail value growth in 2023, driven by inflation and rising price points. Euromonitor International's Home Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Polishes in Spain
Polishes in Spain Polishes continued its long-term decline in retail volume terms in 2023 with many consumers no longer considering these products as necessary. This is partly down to changes in the materials used for furniture and footwear, with many consumers moving away from wood, leather and oth ... Read More
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Laundry Care in Poland
Laundry Care in Poland Due to increased prices and rising inflation, retail value growth saw a high increase in 2023, recording double-digit growth. Retail volume growth continued to be positive on the landscape, driven by detergent tablets and dryer sheets, although price played a crucial role in c ... Read More
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Dishwashing in Sweden
Dishwashing in Sweden Significant strides have been made in incremental efficacy improvements to alleviate household chores. A notable example is the hand dishwashing brand, Yes Max Power, which claims to require four times less scrubbing on tough grease compared to its closest competitor. Another i ... Read More
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Dishwashing in Guatemala
Dishwashing in Guatemala Within hand dishwashing, consumers are shifting from the bar format to the cream/paste format. As more households seek the convenience of an effective grease-remover for their dishes that tends to last longer and is softer on skin, the cream/paste format is quickly becoming ... Read More
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Toilet Care in Israel
Toilet Care in Israel The average unit price of toilet care in Israel continued to increase in 2023. Players blamed the price increases on the rising cost of raw materials, gas and electricity. In the context of the broader increase in the cost of living, this has led to heightened consumer budget c ... Read More
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Polishes in New Zealand
Polishes in New Zealand In 2023, polishes experienced robust value sales growth, primarily influenced by inflationary pressures. Although fuel costs stabilised after the initial shock in 2022 following the Russian invasion of Ukraine, the Government's temporary removal of excise duty on petrol in Ju ... Read More
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Polishes in Azerbaijan
Polishes in Azerbaijan Polishes were the weakest performers in home care in 2023, registering a slight fall in constant value sales, and a large decline in volume sales. Increasingly, many types of polish are being replaced by multi-purpose cleaners, with consumers perceiving multi-purpose cleaners ... Read More
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Toilet Care in Peru
Toilet Care in Peru After relative stagnation during the review period sales of toilet care saw stronger growth in retail volume terms in 2023. With people returning to busier lifestyles there was a renewed demand for products which could help maintain good hygiene in the home in a convenient fashio ... Read More
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Laundry Care in Kazakhstan
Laundry Care in Kazakhstan Laundry care overall in Kazakhstan was in decline in terms of volume sales in 2023, and while current value sales were rising, the pace was slower than that recorded during the previous year, 2022. To succeed in Kazakhstan, laundry care players need to make significant inv ... Read More
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Bleach in Portugal
Bleach in Portugal Bleach saw continued volume decline in 2023, though an older, generally lower-income, consumer group remained loyal to the category, preventing a stronger decline. Bleach is increasingly seen as old-fashioned and potentially harmful to human health and the environment - thereby fa ... Read More
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Air Care in Switzerland
Air Care in Switzerland With consumers spending more time at home during the COVID-19 crisis, demand for air care increased. People looked to improve the ambience of their home, removing bad smells and replacing them with ones that could enhance the home environment and their mood. Even in the post- ... Read More
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Dishwashing in Georgia
Dishwashing in Georgia Dishwashing in 2023 faces steady retail volume growth, despite the high costs of living confronted by locals. Demand for hand dishwashing remains stable, with little change in the competitive landscape and product development somewhat limited. By contrast, automatic dishwashin ... Read More
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Surface Care in Israel
Surface Care in Israel Like many home care categories in Israel, surface care witnessed another year of price increases by leading players such as Kimberly-Clark Israel Ltd, due to supply issues and the rising cost of materials and production, in addition to import taxes. While the impact was felt b ... Read More
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