Category: Household Products
Household Products market research reports by Euromonitor International
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Air Care in Mexico
In 2024, the Mexican economy was favoured by a low unemployment rate, stable inflation, and a favourable exchange rate against the US dollar, which directly benefited the consumption of air fresheners. Exchange rates benefited imports of goods from key players such as Reckitt Benckiser and SC Johnso ... Read More
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Dishwashing in Estonia
Dishwashing is performing above the market average in Estonia in 2024 due to the ongoing shift from hand dishwashing to more convenient automatic dishwashing. Once consumers have tried automatic dishwashing, it is hard for them to return to hand washing dishes, even during tough economic times. Pric ... Read More
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Air Care in Dominican Republic
Despite the rising cost of living in recent years, demand for air care products has remained strong in retail volume terms. This resilience can be attributed to the fact that air care products are primarily purchased by middle- and high-income demographics, who are less likely to cut back on these p ... Read More
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Dishwashing in Croatia
Automatic dishwasher products registered stronger sales than handwashing products in 2024, driven by the growing popularity of dishwashers as Croatian households seek convenience and efficiency in their daily routines. Leading brands like Finish, Somat and Jar are capitalising on this trend in 2024. ... Read More
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Bleach in Croatia
The mature bleach category witnessed only marginal volume growth in 2024 reflecting the waning consumer interest in this product. Although bleach remains a staple in many households for its disinfecting properties, the category is seeing slower growth compared to previous years. This stagnation can ... Read More
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Surface Care in Bosnia and Herzegovina
In 2024, surface care in Bosnia and Herzegovina achieved solid retail value growth of 5%, despite the maturity of its most established categories. The market remained heavily saturated with surface care products, and given the ongoing negative demographic trends affecting the country, there was limi ... Read More
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Polishes in Azerbaijan
Polishes in Azerbaijan registered a significant fall in volume sales in 2024. All polishes registered a decline in sales, though floor and furniture polishes fared worse than shoe polish. In terms of furniture and floor polish, they are being replaced by multi-purpose cleaners, with consumers percei ... Read More
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Toilet Care in Latvia
Toilet care volume sales declined marginally in Latvia during 2024. Retail price inflation stimulated current value sales, but price promotions have weakened the growth potential. Overall, toilet liquids and rim blocks are the products in highest demand. Toilet care tablets and powders, which facili ... Read More
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Air Care in Latvia
Air care in Latvia has suffered a lacklustre performance in volume terms over the review period. Retail price inflation has supported current value sales, which remained upbeat in 2024. In Latvia, households mainly use air fresheners in the toilet and bathrooms. As such, the potential scope for air ... Read More
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Home Care in Panama
Panama is currently facing a challenging economic situation. After a strong GDP expansion in 2023, the economy saw a significant slowdown in 2024. Due to the complex economic context, sales of home care products experienced a modest increase in retail volume terms during 2024, registering the weakes ... Read More
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Home Care in Iraq
Demand rose across home care in 2024 boosted by population growth, urbanisation and long-term economic development, along with the shift towards more modern housing and the increasingly Western lifestyle habits of affluent urban dwellers. Numerous small and mid-sized local suppliers also entered the ... Read More
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Home Care in Portugal
In Portugal in 2024, local consumer confidence and the general economic landscape saw some recovery as interest rates declined, inflation slowed, and average incomes grew. This led to visible investment in new launches and innovation in home care. Nevertheless, private labels continued to see growth ... Read More
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Home Care in Bosnia and Herzegovina
In 2024, the home care market in Bosnia and Herzegovina recorded a solid retail value growth of 6%, primarily driven by rising prices due to persistent inflation. However, inflation had eased somewhat compared to the peak levels of 2022 and 2023. Furthermore, economic and political conditions remain ... Read More
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Bleach in Mexico
In Mexico, bleach is at a mature stage, and saw moderate retail current value growth in 2024, characterised by a conservative INPC (National Consumer Price Index) according to INEGI (National Institute of Statistics and Geography). However, towards the end of the year, greater pressure was seen for ... Read More
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Surface Care in Mexico
Surface care showed solid retail current value growth in Mexico in 2024, with specialised categories such as kitchen cleaners and window/glass cleaners standing out with dynamic growth. For example, Colgate-Palmolive’s Ajax, one of the company’s oldest brands, the focus of which is performance deliv ... Read More
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Bleach in Estonia
Bleach continues to record volume decline in 2024 as it is perceived to be old fashioned, and competition from other categories, including toilet care and surface care, is hampering sales. In addition, consumers are increasingly concerned about the chemical content of bleach and are opting for safer ... Read More
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Dishwashing in Costa Rica
After the pandemic, dishwashing unit prices experienced a significant increase, driven by rising costs. However, this trend came to an end in 2024, as prices fell, mainly due to the revaluation of the Costa Rican colon (CRC). Although several dishwashing products are manufactured locally, many of th ... Read More
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Bleach in Costa Rica
Earlier in the review period, bleach saw a significant increase in unit price. However, this trend came to an end in 2024 with prices contracting, mainly due to the revaluation of the Costa Rican colon (CRC). Although many offerings in bleach are manufactured locally, most are made from imported raw ... Read More
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Toilet Care in Dominican Republic
Despite being relatively underdeveloped, the market for toilet care in the Dominican Republic registered only modest growth in retail volume terms in 2024. With consumers facing a higher cost of living, many viewed specialised products for this purpose as non-essential. Instead, they sought more aff ... Read More
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Air Care in Croatia
Air care in Croatia is seeing a rise in the popularity of automatic air fresheners as consumers seek more convenient and hands-free solutions for maintaining a pleasant home environment. These automatic devices, which release fragrance at set intervals, are increasingly favoured for their ease of us ... Read More
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Laundry Care in Bosnia and Herzegovina
In 2024, laundry care in Bosnia and Herzegovina continued to experience solid retail value growth, driven by stable consumer demand and moderate price increases, although inflation began to subside. Categories such as laundry detergent, which focused on innovation and frequent new product launches, ... Read More
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Polishes in Bosnia and Herzegovina
In 2024, polishes in Bosnia and Herzegovina achieved solid retail value growth, largely driven by rising prices amidst the lingering effects of inflation. This led retail value sales to rise by 6% in current terms in 2024, with shoe polish seeing a stand-out value growth performance of 8%. However, ... Read More
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Air Care in Bosnia and Herzegovina
In 2024, air care in Bosnia and Herzegovina recorded a retail value sales rise of 2% while retail volume declined by 3%. As consumers continued to prioritise their purchases amidst the lingering effects of inflation, air care was challenged by being considered an unessential item. Consequently, cons ... Read More
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Bleach in Azerbaijan
Bleach registered healthy current value and volume growth in Azerbaijan in 2024. Since the pandemic, consumers have become more focused on cleanliness and disinfection and this is supporting continuing volume sales of bleach. Euromonitor International's Bleach in Azerbaijan market report offers a co ... Read More
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Home Care in Ghana
In 2024, home care in Ghana experienced growth in volume sales despite significant price increases across the sector. Products such as washing powder, bleach, and dishwashing soap are expected to see the most growth, as they remain the most frequently purchased household items. However, rising costs ... Read More
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