Category: Household Products
Household Products market research reports by Euromonitor International
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Surface Care in Vietnam
Recent changes in lifestyle and hygiene habits significantly boosted retail volume and current value sales of surface care products in Vietnam in the review period, and this was also evident in 2024. Floor cleaning, in particular, has increasingly become a daily activity, or carried out at least sev ... Read More
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Bleach in Vietnam
Despite its maturity, bleach in Vietnam maintained solid growth in retail volume terms in 2024, along with slightly stronger retail current value growth. Not only is bleach considered affordable, it is also regarded as a powerful multipurpose home care product. However, the rates of volume growth sa ... Read More
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Dishwashing in Vietnam
Dishwashing in Vietnam saw solid growth over the review period in both retail volume and current value terms, and this continued in 2024, fuelled by shifts in lifestyle, more stringent hygiene routines, changing work patterns, and increasing awareness of health, the environment, and cost savings. Th ... Read More
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Home Care in Vietnam
Home care in Vietnam saw steady retail volume and current value growth throughout the review period, including 2024, due to rising incomes, urbanisation, and a strong focus on hygiene. According to the government, in 2024 Vietnam’s average inflation rate met the target of remaining below 4.5%, and t ... Read More
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Toilet Care in Poland
Toilet care registered an increase in retail value sales in current terms in Poland in 2024. New product development plays a significant role in stimulating sales, particularly through innovations in fragrances and more effective formulae. Consumers prioritise products that offer both high performan ... Read More
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Bleach in Poland
Bleach saw a decline in retail value sales in current terms in Poland in 2024. The continued decline in the category results from the fact that bleach is increasingly recognised as harmful to health and the environment, as well as less versatile than products such as multi-purpose cleaners. Sales vo ... Read More
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Polishes in Poland
Polishes saw slight current value growth in Poland in 2024. However, the overall polishes category is underperforming, with some subcategories, such as metal polishes, failing to achieve positive sales growth due to reduced consumer demand. Euromonitor International's Polishes in Poland market repor ... Read More
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Bleach in Portugal
In 2024, sales of bleach in Portugal continued to suffer from diminishing engagement amongst younger generations, coupled with increased competition from products offering disinfection power, stain removal, and germ-killing properties. Moreover, bleach is associated with chemicals harmful to human h ... Read More
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Dishwashing in Portugal
An increase in home cooking and home food delivery in Portugal in 2024 boosted the consumption of hand dishwashing, which helped stabilise volume sales in this highly mature category. Current value growth was driven by rising prices and premiumisation through promotional activity, despite the increa ... Read More
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Surface Care in Slovakia
In 2024, surface care in Slovakia registered moderate, yet faster, retail volume growth, compared with 2023. Multi-purpose cleaners, but also specialised options like bathroom, kitchen and oven cleaners continued to grow in popularity. Meanwhile, retail current value sales grew healthily, but at a m ... Read More
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Toilet Care in Slovakia
The demand for toilet care in Slovakia at the end of the review period was marked by local consumers’ interest in regular and highly efficient toilet cleaning, while convenience and eco-friendliness continued to gain weight in purchasing decisions. Therefore, consumers often chose to purchase produc ... Read More
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Surface Care in Ukraine
The dominance of multi-purpose cleaners in Ukraine's surface care market can be attributed to their convenience and cost-efficiency. Consumers increasingly prefer products that can clean many different surfaces, reducing the need for specialised cleaners. This trend is further driven by cost concern ... Read More
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Laundry Care in Ukraine
In Ukraine, the laundry care market is seeing a growing shift away from powder detergents to liquid tablet detergents. The latter are perceived as highly convenient, as they come in pre-measured doses, simplifying the laundry process and reducing the risk of spills. They also offer high washing effe ... Read More
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Polishes in Ukraine
The overall market for polishes in Ukraine saw a significant increase in retail volume in 2024, primarily driven by the growing demand for shoe polish. With hundreds of thousands of soldiers on the frontlines, the need for shoe care products surged drastically, outpacing pre-war demand by several ti ... Read More
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Bleach in Ukraine
Retail volume sales of bleach in Ukraine began to stabilise in 2024 after two years of decline. The category has faced growing competition from multi-purpose home care products with disinfectant properties and safer formulations, which appeal to health-conscious and environmentally aware consumers. ... Read More
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Dishwashing in Turkey
In dishwashing in Turkey in 2024, retail value sales increased by 62%, while retail volume improved in all areas bar automatic dishwashing powders and dishwashing additives. In the automatic dishwashing category, liquid formats have emerged as a key choice in 2024, recording the strongest retail vol ... Read More
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Surface Care in Turkey
In 2024, retail value sales in surface care in Turkey increased by 86% while retail volume sales rose in all areas apart from souring agents, wash and wax floor cleaners, window/glass cleaners, starter kits/sweepers/sticks (dry electro-static and excluding wipes) and wipes and refills (dry electro-s ... Read More
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Polishes in Turkey
In 2024, retail value sales grew by 57% in polishes in Turkey. However, all categories recorded a decline in retail volume sales. This downturn was most noticeable in the floor and furniture polish segments, as consumers increasingly favoured modern furniture and laminated floors, which do not requi ... Read More
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Toilet Care in Turkey
In 2024, overall retail volume sales in the toilet care sector experienced negative growth, with many products considered luxury items during Turkey’s economic downturn. Both in-cistern devices and toilet liquids/foam saw a declines in volume sales, with in-cistern devices seeing the strongest fall ... Read More
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Dishwashing in Sweden
Dishwashing in Sweden saw strong growth for automatic dishwashing tablets in 2024, in both retail volume and current value terms. This was largely thanks to the products’ promise of convenience and efficacy. Tablets offer a pre-measured, mess-free solution that saves time and effort while minimising ... Read More
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Air Care in Sweden
Air care in Sweden was marked by innovative solutions in 2024, with players focusing on products designed to cater to rising demand for value-for-money options boasting improved efficacy. Cost-of-living pressures are reshaping household purchasing patterns, with a stronger emphasis on perceived valu ... Read More
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Surface Care in Thailand
Surface care in Thailand is expected to see dynamic retail volume and current value growth rates in 2024. However, sales are solely driven by surface care excluding wipes, as the latter are not popular in the country and sales are not notable. With lower price increases in 2024, this drove up the vo ... Read More
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Air Care in Thailand
As has been the case since 2021, in 2024 air care in Thailand saw sales rise in both retail volume and current value terms. The enduring appeal of air care products, driven by the desire for a pleasant living space, continued to resonate with a diverse consumer base. However, inflationary pressures ... Read More
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Toilet Care in Thailand
Although remaining one of the smallest home care categories in Thailand in retail value terms in 2024, toilet care maintained low retail volume and current value growth. However, while rim blocks saw another year of decline in 2024, due to their high price, the larger categories of toilet liquids/fo ... Read More
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Dishwashing in Mexico
Dishwashing in Mexico continued to grow in retail current value terms in 2024, favoured by the effects of inflation on the one hand, and by rising volume sales due to the increasing number of households in the country on the other. In hand dishwashing, value growth remained positive, but at a slower ... Read More
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