Category: House & Home
House & Home market research reports by Euromonitor International
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Tissue and Hygiene in Canada
In 2024, tissue and hygiene in Canada experienced a mixed performance, influenced by stabilising inflation, increasing domestic production capacities, and shifts in consumer behaviour. While retail tissue and hygiene saw more moderate growth compared to the rapid expansion in 2023, the sector still ... Read More
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Away-From-Home Tissue and Hygiene in Argentina
In 2024, the away-from-home (AFH) tissue products market in Argentina saw a significant surge in value sales, experiencing a triple-digit increase. However, volume sales faced challenges across various sectors. There is a clear and strong correlation between overall economic activity and the demand ... Read More
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Wipes in Canada
Value sales of wipes increased in 2024, with growth primarily driven by the performance of moist toilet wipes. The demand for these products rose due to increased consumer awareness of personal hygiene, the convenience they offer, and their alignment with broader wellness trends. However, baby wipes ... Read More
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Retail Tissue in Canada
Value sales of retail tissue increased in 2024, although year-over-year growth softened compared to the higher gains seen in 2023. The stabilisation of prices and increased domestic production capacities contributed to growth; however, consumer demand showed signs of plateauing as inflationary press ... Read More
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Away-From-Home Tissue and Hygiene in the Czech Republic
Away-from-home (AFH) tissue saw further growth in value and volume terms in the Czech Republic in 2024. Demand was strongly fuelled by exceptionally good weather and booming tourism, which boosted all related business such as restaurants, cafés and hotels. AFH toilet paper remained the largest subca ... Read More
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Away-From-Home Tissue and Hygiene in Denmark
Despite the value growth of away-from-home (AFH) tissue in 2024, the weakness in the economic climate has led to more price-sensitive purchasing decisions, which has dampened growth rates due to rising cost concerns. However, manufacturers like Essity benefited from the heightened focus on hygiene a ... Read More
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Wipes in Denmark
Retail value sales of wipes saw a significant increase in 2024, driven by a fundamental demand for convenient, quick, and easy-to-use solutions. Wipes have become a practical, efficient alternative, perfectly aligned with the fast-paced lifestyles of modern households. Euromonitor International's Wi ... Read More
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Retail Tissue in Bolivia
Retail tissue in Bolivia witnessed a steep rise in current value growth over 2024, with migration to value brands one of the key trends in place. The category has been impacted by an increase in prices due to higher raw material costs for imports, that stems from a shortage of dollars in the economy ... Read More
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Wipes in Bolivia
Wipes value sales increased in alignment with rising prices in 2024. The higher cost of imports was detrimental as all most wipes products are imported. Higher financial costs were incurred to make payments to suppliers abroad, which pushed up retail prices. Baby wipes is the largest category and mo ... Read More
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Wipes in Romania
Sales of wipes in Romania experienced double-digit value growth in 2024, continuing to be appreciated as a convenient solution for both personal use and surface care. Widespread availability, diverse pack formats, and ongoing discounting efforts significantly drove this strong performance. Euromonit ... Read More
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Away-From-Home Tissue and Hygiene in Romania
Value sales of away-from-home (AFH) tissue increased in 2024, benefiting from a rise in tourism and an uplift in sales through foodservice. The National Institute of Statistics reported a 4.2% increase in the number of tourists visiting Romania in the first nine months of 2024, compared to the same ... Read More
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Appliances and Electronics Specialists in Hungary
Appliances and electronics specialists in Hungary performed solidly in current value terms in 2024, with sales rising at a slightly faster pace than in 2023. Trade was bolstered by improvements in confidence and purchasing power among the population as inflation came down substantially. More favoura ... Read More
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Wipes in Costa Rica
Value sales of wipes in Costa Rica declined in 2024, driven by the adjustment of prices following the stabilisation of raw material prices after the height of the pandemic and previous high inflation rates. Companies were able to lower their product prices, making them more accessible to consumers. ... Read More
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Retail Tissue in Costa Rica
Retail tissue sales continued to grow in Costa Rica in 2024, benefiting from the stabilisation of the inflation rate, which allowed for price adjustments that supported volume sales. Premium and value products, along with private label brands, returned to their historic sales levels and experienced ... Read More
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Wipes in Dominican Republic
Wipes registered healthy current value and volume growth in the Dominican Republic in 2024. There are mainly only personal wipes available, with baby wipes accounting for most value sales. Baby wipes are largely used for babies and parents appreciate the convenience of wipes rather than having to us ... Read More
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Tissue and Hygiene in Bolivia
In 2024, tissue and hygiene in Bolivia witnessed a surge in current value growth, driven by a general increase in prices. Ongoing inflationary pressures and the shortage of dollars in the economy has pushed up costs for players, which were passed on to the end consumer. The dollar reserve in the cou ... Read More
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Tissue and Hygiene in Romania
In 2024, sales of tissue and hygiene products in Romania experienced a positive increase in retail value, although volume growth was more modest. This indicated that the value rise was primarily driven by factors such as inflation and premiumisation. Additionally, the industry's strong performance w ... Read More
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Consumer Appliances in India
Consumer appliances in India witnessed robust growth in 2024, driven by an increase in the number of nuclear families, prolonged summers, and rising urbanisation, creating a shift in perception among Indians towards various categories. Air conditioners was a standout category with dynamic growth, dr ... Read More
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Retail Tissue in Kenya
Value sales of retail tissue rose substantially in 2024, driven primarily by the robust performance of toilet paper, which remained the largest category within retail tissue. Toilet paper’s dominance was sustained by increasing urbanisation, improved sanitation awareness, and a preference shift away ... Read More
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Microwaves in India
Penetration of microwaves in India was fairly low in 2024, with retail volume sales declining. Cooking on freestanding hobs for everyday meals, whether on induction or gas models, remains prevalent in the country. Many consumers tend to sauté food, for which a microwave is not compatible, leading to ... Read More
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Vacuum Cleaners in India
The relative high price of vacuum cleaners in India means that the target audience is mainly comprised of urban households with hectic lifestyles, driving them to seek more convenient cleaning solutions. As the working population in India steadily grows, consumers with busy lifestyles are expanding ... Read More
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Air Treatment Products in India
Demand for air conditioners in India notably surged in 2024, driven by the evolving perception of traditionally viewing these appliances as a luxury to now being more of a necessity, supported by extended and more intense summer seasons in the country, thereby creating a heightened need for fast coo ... Read More
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Wipes in the Netherlands
Value sales of wipes increased in 2024, driven by a combination of price inflation and stable consumer demand. Rising production costs, including energy, transport, and raw materials, continued to exert upward pressure on unit prices, supporting value growth despite relatively stable volume sales. E ... Read More
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Away-From-Home Tissue and Hygiene in the Netherlands
Value sales of away-from-home tissue increased in 2024, reflecting the continued recovery of demand following recent disruptions. Growth was largely driven by demographic changes, the rebound of the hospitality sector, and increased hygiene awareness. However, cost containment measures in healthcare ... Read More
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Tissue and Hygiene in Vietnam
Sales of tissue and hygiene products in Vietnam saw strong growth in both value and volume terms in 2024. This growth was driven by rising income levels and improved living standards, which have enhanced consumer awareness about using the right products for specific purposes. Additionally, product i ... Read More
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