Category: House & Home
House & Home market research reports by Euromonitor International
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Surface Care in Serbia
Consumers in Serbia prefer universal cleaning products that can be used for multiple uses such as dishwashing and surface cleaning. For example, some households clean the kitchen tabletops with dishwashing liquid instead of a surface cleaner. By adopting this strategy, households can limit expenditu ... Read More
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Home Care in Serbia
Home care in Serbia faced ongoing volume sales decline in 2024, despite falling inflation. Most home care categories struggled against weak consumer demand although some began to show signs of recovery, such as air care. Price sensitivity encouraged households to purchase home care products on promo ... Read More
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Surface Care in Slovenia
Surface care experienced positive growth in current value terms in Slovenia in 2024, driven by heightened health and hygiene concerns, particularly in the wake of the COVID-19 pandemic. Individuals are increasingly prioritising multi-purpose cleaners, as well as window/glass cleaners, which are bene ... Read More
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Home Insecticides in Slovenia
The market for home insecticides in Slovenia was impacted by a two key factors in 2024. Firstly, favourable weather conditions, including a prolonged summer season with occasional heatwaves, led to an increase in the presence of flying and crawling insects, as well as rodents. This surge has directl ... Read More
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Dishwashing in Lithuania
Automatic dishwashing continues to perform well in Lithuania, with volume sales increasing in 2024. The steady rise in dishwasher penetration over the review period has significantly boosted demand for automatic dishwashing products. By contrast, volume sales of hand dishwashing products remained st ... Read More
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Toilet Care in Lithuania
Toilet care in Lithuania recorded flat retail volume growth in 2024, despite the fact that toilet hygiene remains an essential part of household cleaning routines. Toilet liquids and foams continue to lead in value sales, reflecting their strong presence in many households. Category sales are active ... Read More
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Air Care in Lithuania
The air care market in Lithuania remained stagnant in retail volume terms in 2024, despite easing price inflation. Euromonitor International's Air Care in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Laundry Care in Slovenia
Liquid fabric softeners represented the fastest-growing segment within laundry care in Slovenia in 2024, driven by ongoing innovation. Consumer expectations now encompass enhanced softening capabilities, effectiveness at low water temperatures, and fresh, long-lasting fragrances that elevate the lau ... Read More
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Air Care in Serbia
Air care posted robust growth in 2024, with all categories registering increases in retail volume growth. Sales were stimulated by the launch of novelties with leading players expanding premium lines containing natural ingredients. When marketing these products, the messaging is focused on the conne ... Read More
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Polishes in Serbia
Floor and furniture polish continue to face volume sales decline in Serbia, as consumers prioritise spending on home care products. Lower disposable incomes led consumers to forgo the purchase of non-essential products, with many reaching for cheaper options, such as multi-purpose surface care and s ... Read More
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Dishwashing in Serbia
Given the cost of living pressures in Serbia, consumers were encouraged to be as economical as possible. Households chose to use dishwashers over hand dishwashing products leading to volume sales decline of the latter. This shift is especially visible among urban employed Serbians. Volume sales of h ... Read More
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Home Insecticides in Serbia
In 2024, home insecticides witnessed robust volume growth in Serbia, with the hot summer weather stimulating insect breeding. Electric insecticides saw high product development with several new launches attracting consumers with more convenient and effective offerings. This is an extremely seasonal ... Read More
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Home Care in Sri Lanka
Home care in Sri Lanka evolved in 2024. Economic trends and health and hygiene awareness shaped demand. Overall, retail volume sales rebounded, as the average retail current unit price decreased, after hikes in 2022 and 2023. As inflationary pressure fell sharply, players lowered or slowed price inc ... Read More
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Polishes in Lithuania
Polishes saw a further decline in retail volume sales in Lithuania in 2024. Demand for metal, floor, and furniture polishes remains low, with little tradition of using these products. In the main most consumers prefer more versatile household products, such as multi-purpose cleaners, which are consi ... Read More
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Home Care in Lithuania
The market for home care in Lithuania remains saturated, with few areas offering opportunities for significant volume growth. Nevertheless, the market experienced positive expansion in current value terms, driven by a decline in inflation and rising wages, which served to enhance household spending. ... Read More
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Air Care in Singapore
In a cross-category trend, sustainability and natural ingredients drove developments in air care in Singapore in 2024. Consumers are increasingly prioritising eco-friendly products that use natural ingredients and are free from harmful chemicals, which aligns with a growing awareness of environmenta ... Read More
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Polishes in Vietnam
Polishes in Vietnam experienced low retail volume and current value growth during most of the review period, with increasing sales also seen in 2024. This was supported by rising incomes, improved living standards, and the increasing ownership of home appliances and premium footwear that require fre ... Read More
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Toilet Care in Vietnam
Toilet care demonstrated dynamic retail volume and current value growth in Vietnam over the review period, including in 2024, primarily driven by consistent consumer demand for hygiene and cleanliness in the home. This steady performance highlights an ongoing household need and rising awareness of s ... Read More
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Dishwashing in Singapore
Dishwashing achieved marginal growth in Singapore in 2024, as trends remain impacted by evolving consumer habits, shaped by the “new normal” of convenience. Indeed, the persistent rise in the popularity of food delivery platforms, such as GrabFood, Deliveroo, and Foodpanda, reduces the frequency of ... Read More
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Toilet Care in Singapore
Toilet care saw positive overall sales in Singapore in 2024, with volume sales increased compared to the recent review period. This positive performance is attributed to consumers ongoing priority for clean and sanitised bathrooms, which is an ongoing trend following the era of the pandemic. Indeed, ... Read More
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Laundry Care in Vietnam
Laundry care maintained slow and stable retail current value growth in Vietnam throughout the review period, including in 2024, although retail volume growth stalled at the end of the review period. Washing machine penetration has been steadily increasing, especially in rural areas of the country, l ... Read More
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Air Care in Vietnam
During the review period, including in 2024, air care in Vietnam experienced steady retail volume and current value growth, as consumers used such products to help create a pleasant and comfortable living environment, and showed a greater interest in a variety of brands and unique product features. ... Read More
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Home Insecticides in Vietnam
During the review period, home insecticides in Vietnam experienced continuous steady retail volume and current value growth rates, and increases continued across all categories in 2024, primarily due to heightened consumer awareness of mosquito-borne diseases. Vietnam has a tropical climate, charact ... Read More
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Home Care in Singapore
Home care showed positive value gains in Singapore in 2024, at a slightly higher rate than seen over the recent review period, and inching closer to the level of value growth seen in 2019-2020. Retail volume, meanwhile, remains in a small slump – albeit at a rate which is recovering from a steeper d ... Read More
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Laundry Care in Singapore
Retail value was stronger than volume in laundry care in Singapore in 2024, although volume growth is creeping back towards a positive trajectory. Euromonitor International's Laundry Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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