Category: House & Home
House & Home market research reports by Euromonitor International
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Ukraine Homewares
Homewares in Ukraine Dinnerware posted dynamic double-digit growth in current value terms in 2023 despite the challenges posed by the ongoing economic situation and price fluctuations. In fact, this strong growth was in part due to the economic uncertainty and challenges facing Ukrainians, with cons ... Read More
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Ukraine Gardening
Gardening in Ukraine Gardening registered strong growth in current value terms in Ukraine in 2023 despite economic challenges. With decreasing purchasing power impacting households, many turned to planting gardens as a practical and cost-effective way to supplement their food supply and engage in a ... Read More
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Asia Pacific Home and Garden
Home and Garden in Asia Pacific The Asia Pacific home and garden market, having seen a pan-regional decline in 2020 due to COVID-19, suffered again in 2022, as case numbers surged across China, after the recovery seen in 2021. However, most countries were recording positive growth in 2023, with Indi ... Read More
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Ukraine Home and Garden
Home and Garden in Ukraine Home and garden in Ukraine experienced notable growth in current value terms in 2023 despite ongoing economic challenges and the impact of Russia’s ongoing war in the country. The overall recovery of the economy, with a 5% increase in real GDP following a sharp decline in ... Read More
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Turkey Home Improvement
Home Improvement in Turkey Home improvement in Turkey in 2023 was supported by the ongoing focus on home renovation, which was strongly inspired by the era of the pandemic when consumers were confined to their homes for extended periods of time. For example, as seen with home paint, which enables co ... Read More
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Turkey Gardening
Gardening in Turkey In 2023, Turkey's gardening sector experienced significant growth in the use of fertiliser, driven by the burgeoning interest in home gardening. Leading brands such as Vilmorin (Vilmorin Anadolu Tohumculuk), Çiçek Costuran (Ozlem Hasere Ilaclari), and Proseed (Proseed Tarim Gida ... Read More
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Ukraine Home Furnishings
Home Furnishings in Ukraine Bath textiles saw double-digit growth in current value terms in 2023. This was attributed to the availability of an increasingly wide assortment of high-quality bath textiles products through online retailers like IDEIA. This expanding online presence has also made these ... Read More
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Turkey Home and Garden
Home and Garden in Turkey Home and garden in Turkey achieved significant value growth in 2023, attributed to macroeconomic factors in the country. However, inflation levels and interest rates remain high, thus helping to support value sales but also posing as a constraint to consumer spending power ... Read More
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Ukraine Home Improvement
Home Improvement in Ukraine In 2023, the demand for decorative paint surged within Ukraine with the category reporting dynamic growth both in current value and retail volume terms. This was driven by the trend towards home renovation and personalisation, amplified by the increased time spent indoors ... Read More
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Turkey Homewares
Homewares in Turkey Homewares in Turkey in 2023 benefitted from sales of affordable and durable products. Inflationary pressures have led consumers to invest in durable goods in beverageware, for example, with such products seen as long-term, practical assets. This trend is particularly evident with ... Read More
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Romania Homewares
Homewares in Romania Dinnerware and beverageware experienced growth in 2023 in current value terms which was attributed in part to a notable shift among Romanians towards premium products. The shift towards premium products, particularly in categories such as food storage, dinnerware, and beveragewa ... Read More
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Romania Home and Garden
Home and Garden in Romania Home and garden in Romania experienced steady growth in current value terms in 2023, albeit at a slower rate than in 2022. Growth was largely driven by several macroeconomic factors such as elevated inflation, fluctuating GDP growth, and rising living costs, all of which s ... Read More
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Romania Gardening
Gardening in Romania Gardening registered double-digit growth in current value terms across all categories in 2023, with more consumers becoming aware of the available products on the market. Retailers have been offering an increasingly diverse array of products, both in terms of brands and prices. ... Read More
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Romania Home Improvement
Home Improvement in Romania Despite high inflation and rising production costs, the prices of power tools and hand tools were seen to have stabilised and in some cases even declined in 2023. This was due to popular chained retailers such as Leroy Merlin optimising their supply chains and re-negotiat ... Read More
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Romania Home Furnishings
Home Furnishings in Romania Against a backdrop of soaring inflation and a sharp rise in the cost of living, disposable income continued to decline in 2023 forcing some Romanians to buy cheaper second-hand home furnishings or to postpone their purchases altogether. To attract shoppers, some retailers ... Read More
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Malaysia Gardening
Gardening in Malaysia Gardening in Malaysia saw steady growth in current value terms in 2023, primarily driven by urbanisation, the developing DIY culture, and evolving consumer preferences. For instance, rapid urbanisation led to a rise in apartment living with limited outdoor spaces. This fuelled ... Read More
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The Netherlands Homewares
Homewares in the Netherlands Cookware experienced steady if unspectacular growth in 2023 due to the increasing trend of home cooking and dining. Although this trend has slowed since the end of the pandemic it still continued to fuel demand for high-quality cookware products as consumers invested in ... Read More
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Switzerland Homewares
Homewares in Switzerland Amidst rising prices and living costs, Swiss consumers are prioritising essentials and in-home activities, leading to a slight uptick in demand for homewares sales in 2023. Known for enjoying socialising over meals and cherishing family time, they are increasingly opting for ... Read More
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The Philippines Homewares
Homewares in the Philippines Homewares saw current value growth in the Philippines in 2023. During the year, there was a notable increase in demand for homewares products made from metal. This stemmed from multiple factors. Firstly, there was a robust demand for stainless steel and aluminium product ... Read More
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Italy Home Furnishings
Home Furnishings in Italy Italians are passionate about outdoor cooking and grilling and enjoy using barbecues throughout all seasons. Despite seasonal fluctuations, the market peaks in spring, particularly around Easter, with summer close behind due to national holidays and the warm weather. Unlike ... Read More
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Italy Home Improvement
Home Improvement in Italy Home improvement in Italy experienced slower growth in current value terms in 2023 compared to the previous year. This downward trend was largely influenced by Italy’s popular 'Superbonus 110%' scheme, introduced in 2020, which offers homeowners a tax deduction of up to 110 ... Read More
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The Netherlands Home Improvement
Home Improvement in the Netherlands Wall covering saw significant growth in the Netherlands in 2023 in current value terms. Demand rose as many people continued to focus on making home improvements, with changing wall coverings seen to be an effective and affordable way to achieve this. With more ti ... Read More
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Taiwan Homewares
Homewares in Taiwan Homewares registered modest growth in current value terms in 2023, thanks to the stabilisation of the home cooking trend, which took off during the pandemic. During the height of the COVID-19 crisis, many consumers turned their attention to the kitchen to cook and relax, which tr ... Read More
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The Netherlands Home and Garden
Home and Garden in the Netherlands The macroeconomic situation in the Netherlands was marked by a slowdown in growth, with GDP contracting over the first three quarters of 2023 which was met with declining consumer confidence. High inflation also had a substantial impact on disposable incomes, resul ... Read More
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Taiwan Home Furnishings
Home Furnishings in Taiwan Retail sales of home furnishings in Taiwan experienced a decline in current value terms in 2023, in contrast to the modest growth recorded in the previous year. While the country’s inflation rate was relatively low compared to other markets in the Asia Pacific region, elev ... Read More
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