Category: House & Home
House & Home market research reports by Euromonitor International
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Polishes in Finland
Despite the price stabilisation witnessed in 2024, Finnish consumers remained cautious with spending on non-essential home care products, leading to a continued decline in polish usage. The shift towards low-maintenance materials in furniture and flooring has reduced the need for traditional polishe ... Read More
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Laundry Care in the Philippines
Laundry care remained by far the largest home care category in the Philippines in value terms in 2024, accounting for 64% of overall sales. Laundry care also maintained retail volume and current value growth in 2024, although rates of increase were slower than in the previous year. Within laundry de ... Read More
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Toilet Care in the Philippines
Toilet care in the Philippines saw retail volume and current value growth in 2024. Toilet liquids/foam remained the dominant category, and it also saw the strongest growth rates, due to the frequent exposure of such products on television, as well as their accessible prices, and their well-establish ... Read More
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Laundry Care in Uzbekistan
Laundry care in Uzbekistan saw substantial shifts in 2024, primarily driven by regulatory changes and escalating prices. Unit prices showed double -digit growth, with imported brands seeing increases of 25-35% due to heightened customs tariffs and elevated logistics costs. Euromonitor International' ... Read More
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Toilet Care in Ecuador
Value sales continued to be low for toilet care in Ecuador in 2024, and with volume sales falling. Consumers generally perceive toilet care as an unnecessary expenditure and feel that basic cleaning products are adequate for maintaining toilet hygiene. Moreover, the prevailing economic challenges in ... Read More
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Air Care in Ecuador
Air care was the best performing home care product in Ecuador in 2024, registering both healthy current value and volume growth. This was in spite of ongoing economic challenges. The desire for a more pleasant living space during challenging times fuelled demand for air care, as it is seen as an aff ... Read More
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Home Insecticides in Ecuador
There was steady demand for home insecticides in Ecuador in 2024. A significant outbreak of dengue fever in Ecuador led to multiple deaths and thousands of infections. Contributing factors included climate change, increased mosquito resistance to insecticides and population growth. With increasing a ... Read More
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Home Care in Qatar
Public investment, new infrastructure projects and growth in tourism all helped fuel economic growth in Qatar in 2024, with this boosting sales of home care. Sales also benefited from population growth, urbanisation and an increased focus on home hygiene. Qatar continues to support local manufacture ... Read More
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Home Care in Tanzania
Home care in Tanzania saw demand rise in 2024, fuelled by robust trends: an expanding middle class, urbanisation, population growth and greater awareness of products and their uses and benefits for hygiene and cleanliness. Nonetheless, inflationary pressures and price rises saw many consumers choose ... Read More
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Home Care in Kazakhstan
Kazakhstan’s home care market was impacted by economic instability in 2024, prompting local consumers to adjust their spending habits. Many are prioritising products that offer the best balance between price and quality, while others are opting for cheaper brands to manage household budgets more eff ... Read More
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Home Care in Ecuador
The picture was bleak for home care in Ecuador in 2024, with marginal current value growth and a slight fall in volume sales. Ecuador encountered a series of challenges in 2024. Notably, in early 2024, a significant security crisis prompted the newly appointed government of Daniel Noboa to impose ni ... Read More
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Home Care in Georgia
In 2024, the home care market in Georgia was shaped by steady economic growth and a relatively stable exchange rate, both of which helped to stimulate volume sales. While the presence of immigrants from Russia, Ukraine and Belarus had previously influenced market dynamics, their impact has diminishe ... Read More
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Renting of Personal and Household Goods in Mexico: ISIC 713
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Renting of Personal and Household Goods: ISIC 713 market at a national level. It provides the latest retail sales data, ... Read More
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Household Cleaning and Personal Care Products in Mexico: ISIC 2424
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Household Cleaning and Personal Care Products: ISIC 2424 market at a national level. It provides the latest retail sales ... Read More
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Home Care in Japan
In 2024, Japan continued to witness increases in unit prices, which drove retail current value growth in home care, despite a continued slight decline in retail volumes. The volume decline was influenced by several factors, including the falling population, the growing amount of time spent outside t ... Read More
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Polishes in Kazakhstan
Polishes in Kazakhstan continued its decline in volume terms in 2024, reflecting a trend influenced by several key factors. The category remains relatively expensive for many consumers, and as several polish products are not considered essential household items, demand has weakened. This non-essenti ... Read More
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Polishes in Guatemala
In 2024, polishes in Guatemala experienced modest growth in both volume and value terms. As the smallest category within home care, polishes remains niche, with products such as shoe and furniture polishes primarily consumed by a relatively small portion of the population. The limited penetration of ... Read More
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Laundry Care in Japan
In 2024, Japan faced economic challenges, characterised by a persistent weakening of the yen, and rising costs across various industries. The Japanese yen, which was 109.8 yen against the US dollar in 2021, plummeted to 151.4 yen in 2024, according to Euromonitor’s Economies data, marking a notable ... Read More
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Air Care in Japan
Air care in Japan experienced a surge in value sales in the first year of the pandemic in 2020, followed by declines as the situation eased. However, a return to minimal growth was seen in retail current value terms in 2024 as sales normalised, although volume sales remained fairly static. Liquid ai ... Read More
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Bleach in Finland
Bleach usage has been declining in Finland for several years and shows no signs of stopping. Many consumers are increasingly aware of health risks like respiratory irritation and skin sensitivity, making them more hesitant to use bleach in their daily cleaning routines. There is also growing concern ... Read More
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Air Care in the Philippines
In 2024, air care in the Philippines saw low retail volume and current value growth rates, with increases across all categories. However, as air care products are generally regarded as non-essential by Filipinos, value sales remain relatively low compared with many other home care categories in the ... Read More
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Bleach in Uzbekistan
The bleach category saw strong and steady growth in 2024, reflecting the stability of consumer habits in Uzbekistan. Chlorine-based cleaners - household staples for disinfection - continue to maintain consistent demand. The market dynamics for bleach have remained relatively unchanged, with local an ... Read More
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Bleach in Ecuador
Bleach in Ecuador in 2024 registered a fall in both value and volume sales. A series of challenges adversely affected economic activity and dampened growth. This included a security crisis and a severe electricity crisis due to drought that hampered hydroelectricity production, leading to frequent b ... Read More
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Surface Care in Ecuador
Value and volume sales were largely unchanged for surface care in Ecuador in 2024. A series of challenges adversely affected economic activity and dampened growth. This included a security crisis and a severe electricity crisis due to drought that hampered hydroelectricity production, leading to fre ... Read More
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Home Care in El Salvador
Home care sales experienced conservative growth in 2024, as despite a fall in inflation, consumers remained cautious in their spending. El Salvador relies heavily on imports to meet domestic demand therefore rising global commodity prices were reflected in higher retail prices. Consumer price sensit ... Read More
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