Category: House & Home
House & Home market research reports by Euromonitor International
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South Korea Homewares
Homewares in South Korea In 2023, homewares in South Korea maintained a current value decline, although this was mainly due to normalisation after a peak in sales during the pandemic in 2020, and sales remained far above the pre-pandemic level. Dinnerware continued to see falling sales in South Kore ... Read More
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South Korea Home Furnishings
Home Furnishings in South Korea Home furnishings in Korea saw another year of current value decline in 2023, although this was slower than in the previous year. However, not all categories saw a declining trend; for instance, barbecues witnessed solid value growth in 2023. This was due to the liftin ... Read More
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South Korea Home and Garden
Home and Garden in South Korea In 2023, home and garden in South Korea saw low current value growth, but faced mixed performances across various categories, influenced by the broader economic landscape and shifting consumer preferences. Real GDP growth slowed in 2023, impacting consumer spending and ... Read More
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India Homewares
Homewares in India Homewares in India maintained current value growth in 2023, although this was lower than seen in the previous two years, as sales had already recovered from the 2020 decline. Nevertheless, kitchenware continued to witness a surge in demand, particularly kitchen utensils, driven by ... Read More
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Japan Home Improvement
Home Improvement in Japan After a peak in sales in 2020 during the pandemic, home improvement in Japan turned to decline as sales normalised, with a slight fall in current value sales continuing in 2023; however, sales remained above the pre-pandemic level. Due to the shift towards a hybrid and remo ... Read More
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South Korea Home Improvement
Home Improvement in South Korea Home improvement in South Korea maintained dynamic current value growth in 2023, with a double-digit increase, maintaining the trend seen for the previous two years. Bathroom and sanitaryware maintained strong growth in home improvement in 2023, due to the increased f ... Read More
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South Korea Gardening
Gardening in South Korea Gardening in South Korea witnessed a slight current value decline in 2023, although many categories maintained solid growth. For instance, gardening equipment experienced increasing sales, due to the rising popularity of gardening as a recreational activity and a means of se ... Read More
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India Home Improvement
Home Improvement in India Home improvement in India has been experiencing a surge in growth, and solid but slower current value growth continued in 2023, buoyed by several key factors. Reductions in raw materials costs contributed to increased affordability, making home renovation projects more acce ... Read More
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India Home Furnishings
Home Furnishings in India Home furnishings in India maintained solid, although slower, current value growth in 2023. One factor driving growth was the popularity of Light Emitting Diode (LED) lamps, with sales driven by increasing consumer awareness of the energy efficiency of such products compared ... Read More
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India Gardening
Gardening in India In 2023, in a continuation of the trend seen for the previous two years, gardening in India witnessed double-digit current value growth. Growth was driven by a significant surge in the trend of “green-gifting”, particularly emphasising the popularity of potted plants as thoughtful ... Read More
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Japan Home Furnishings
Home Furnishings in Japan Home furnishings in Japan saw another year of minor current value decline in 2023. However, not all categories suffered a declining trend. For instance, there was a steady increase in the value growth rate of barbecues in Japan in 2023. This is primarily because many Japane ... Read More
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Japan Gardening
Gardening in Japan Gardening in Japan saw current value growth in 2023. In recent years, Japan has witnessed a significant shift in lifestyle dynamics, with an increasing emphasis on relaxation and home-centred activities amidst evolving work environments. This transition has propelled gardening int ... Read More
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Japan Homeware
Homewares in Japan Homewares in Japan experienced current value growth in 2023, mainly due to increased home cooking due to remote and hybrid work patterns. In addition, with economic concerns, more individuals cooked at home to save money. The demand for functional and easy to clean homewares rose ... Read More
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Japan Home and Garden
Home and Garden in Japan Overall home and garden in Japan saw a slight decline in current value terms in 2023, due to an increase in inflation, which dissuaded some consumers from purchasing such products. However, some categories continued to grow, as consumer confidence in Japan increased due to h ... Read More
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India Home and Garden
Home and Garden in India Home and garden in India demonstrated resilience and growth in current value terms in 2023, buoyed by various factors which drove increased consumer spending on such products. With rising disposable incomes and a surge in real estate investments, fuelled by the adoption of h ... Read More
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Australia Homewares
Homewares in Australia In 2023, homewares in Australia witnessed a convergence of functionality and aesthetics, with consumers prioritising practicality alongside visual appeal. Space-saving solutions became a dominant theme, as evidenced by the surge in popularity of nesting bowls and versatile coo ... Read More
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Sweden Gardening
Gardening in Sweden In 2023, the gardening category in Sweden experienced declining growth across categories such as fertilisers, gardening equipment, and watering products. This downturn was primarily driven by consumers postponing purchases due to the rising cost of living. Factors such as inflati ... Read More
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Australia Gardening
Gardening in Australia In 2023, value sales of indoor plants in Australia recorded a further increase, driven in part by the rising influence of biophilic designs. Biophilia, which translates to “love of nature”, involves the integration of natural elements within indoor or urban environments to cre ... Read More
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Australia Home Furnishings
Home Furnishings in Australia Despite a marginal decline for home furnishings in Australia in 2023, value sales remained above pre-pandemic levels. The Australian housing landscape, particularly in urban areas, is witnessing a rise in compact apartments and houses. This trend, combined with increasi ... Read More
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Sweden Home and Garden
Home and Garden in Sweden In 2023, the home and garden market in Sweden experienced a decline due to a decrease in consumer confidence. This, coupled with rising inflation and interest rates, contributed to a negative economic outlook. This downturn led to a reduction in the construction of new hous ... Read More
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Australia Home Improvement
Home Improvement in Australia In 2023, Ryobi (Techtronic Industries Australasia Pty Ltd) recorded more than 40% value growth in home improvement in Australia, driven by its leadership of power tools, where its range includes cordless drills and other corded power tools. Ryobi is a favourable consume ... Read More
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Sweden Home Improvement
Home Improvement in Sweden In 2023, the home improvement category in Sweden witnessed a notable decline, primarily attributed to the crash in the real estate market. With dwindling property demand and reduced construction activity amid an ailing economy, the housing sector struggled, directly impact ... Read More
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Sweden Home Furnishings
Home Furnishings in Sweden In 2023, the global surge in demand for LED lamps was propelled by multiple factors, creating a cohesive narrative of growth and opportunity. Initially, the momentum stemmed from the renowned energy efficiency of these products, a trait highly coveted for their cost-cuttin ... Read More
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Australia Home and Garden
Home and Garden in Australia In 2023, value sales of home and garden in Australia experienced a marginal decline following an increase the previous year. This was due to several factors, including the higher cost of living. As inflation swept Australia in 2023, it led to a rise in daily expenses, wh ... Read More
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Sweden Homewares
Homewares in Sweden In 2023, the homewares category in Sweden faced significant challenges as consumers delayed purchases due to the rising cost of living, driven by inflation, higher interest rates, and increased energy and food prices. Consequently, the category struggled as consumers prioritised ... Read More
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