Category: Do-It-Yourself
Do-It-Yourself market research reports by Euromonitor International
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Top Industry Trends in Home and Garden
Top Industry Trends in Home and Garden This report discusses the five key trends that are driving operational thinking around value chains and business models in home and garden, the evolving strategies for seeking growth versus creating brand and product differentiation, along with the key insights ... Read More
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Wellness Zones, Mood Crafting and Our Growing Biophilia in the Home
Wellness Zones, Mood Crafting and Our Growing Biophilia in the Home Reading this report, you will become better informed about wellness products in the home and garden, rooms emerging as new wellness zones, mood crafting via a practical understanding of hormones, how biophilic design fits into this, ... Read More
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Turkey Home Improvement
Home Improvement in Turkey Home improvement in Turkey in 2023 was supported by the ongoing focus on home renovation, which was strongly inspired by the era of the pandemic when consumers were confined to their homes for extended periods of time. For example, as seen with home paint, which enables co ... Read More
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Ukraine Home Improvement
Home Improvement in Ukraine In 2023, the demand for decorative paint surged within Ukraine with the category reporting dynamic growth both in current value and retail volume terms. This was driven by the trend towards home renovation and personalisation, amplified by the increased time spent indoors ... Read More
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Romania Home Improvement
Home Improvement in Romania Despite high inflation and rising production costs, the prices of power tools and hand tools were seen to have stabilised and in some cases even declined in 2023. This was due to popular chained retailers such as Leroy Merlin optimising their supply chains and re-negotiat ... Read More
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Italy Home Improvement
Home Improvement in Italy Home improvement in Italy experienced slower growth in current value terms in 2023 compared to the previous year. This downward trend was largely influenced by Italy’s popular 'Superbonus 110%' scheme, introduced in 2020, which offers homeowners a tax deduction of up to 110 ... Read More
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The Netherlands Home Improvement
Home Improvement in the Netherlands Wall covering saw significant growth in the Netherlands in 2023 in current value terms. Demand rose as many people continued to focus on making home improvements, with changing wall coverings seen to be an effective and affordable way to achieve this. With more ti ... Read More
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Malaysia Home Improvement
Home Improvement in Malaysia Home improvement was the most dynamic category in home and garden in current value terms in 2023. This was owing to the growth and development of the country’s DIY culture, spurred on by an abundance of online tutorials across platforms such as YouTube, Facebook, and Ins ... Read More
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Taiwan Home Improvement
Home Improvement in Taiwan The market for home improvement in Taiwan saw continue growth in current value terms in 2023. Despite the uncertain economic environment, sales of products such as hardware, wall coverings and decorative paint, continued to perform well, as consumers focused on affordable, ... Read More
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Switzerland Home Improvement
Home Improvement in Switzerland Retail value sales of home improvement fell in 2023. Moreover, in Switzerland, fitted carpets have long been unpopular and considered cheap due to their association with nail strip installation. However, unlike the contraction experienced in the overall category, 2023 ... Read More
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The Philippines Home Improvement
Home Improvement in the Philippines Home improvement saw double-digit current value growth in the Philippines in 2023. During the year, decorative paint witnessed notable growth due to several key factors. Firstly, the booming real estate sector directly fuelled demand for home paint, as new constru ... Read More
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Poland Home Improvement
Home Improvement in Poland The home improvement market in market in Poland saw modest growth in current value terms in 2023. However, this was driven by inflation, rather than any real increase in demand. In the face of a challenging macroeconomic environment, with high interest rates and increases ... Read More
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Japan Home Improvement
Home Improvement in Japan After a peak in sales in 2020 during the pandemic, home improvement in Japan turned to decline as sales normalised, with a slight fall in current value sales continuing in 2023; however, sales remained above the pre-pandemic level. Due to the shift towards a hybrid and remo ... Read More
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South Korea Home Improvement
Home Improvement in South Korea Home improvement in South Korea maintained dynamic current value growth in 2023, with a double-digit increase, maintaining the trend seen for the previous two years. Bathroom and sanitaryware maintained strong growth in home improvement in 2023, due to the increased f ... Read More
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India Home Improvement
Home Improvement in India Home improvement in India has been experiencing a surge in growth, and solid but slower current value growth continued in 2023, buoyed by several key factors. Reductions in raw materials costs contributed to increased affordability, making home renovation projects more acce ... Read More
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Australia Home Improvement
Home Improvement in Australia In 2023, Ryobi (Techtronic Industries Australasia Pty Ltd) recorded more than 40% value growth in home improvement in Australia, driven by its leadership of power tools, where its range includes cordless drills and other corded power tools. Ryobi is a favourable consume ... Read More
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Sweden Home Improvement
Home Improvement in Sweden In 2023, the home improvement category in Sweden witnessed a notable decline, primarily attributed to the crash in the real estate market. With dwindling property demand and reduced construction activity amid an ailing economy, the housing sector struggled, directly impact ... Read More
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Indonesia Home Improvement
Home Improvement in Indonesia Stronger levels of construction activity helped to support sales in home improvement in Indonesia in 2023. The rebound in construction is in line with the development of Indonesia’s economy, alongside political stability, which have supported various industries. In turn ... Read More
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Singapore Home Improvement
Home Improvement in Singapore In 2023, home improvement in Singapore maintained solid but slowing current value growth. While most categories saw a deceleration in growth in this year, wooden flooring managed to see fairly stable growth in Singapore, owing to its enduring popularity and the valued b ... Read More
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Thailand Home Improvement
Home Improvement in Thailand The home improvement market in Thailand saw relatively slower growth in current value terms in 2023, when compared the previous year. As discretionary spending shifted to outside the home, in line with the return to busier, pre-pandemic lifestyles, there was a decline in ... Read More
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Spain Home Improvement
Home Improvement in Spain Home improvement in Spain witnessed a significant slowdown in performance, with current value sales falling into decline in 2023. The slump in domestic home renovations was aligned with the contraction in real estate and construction in Spain, both of which stimulate demand ... Read More
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Mexico Home Improvement
Home Improvement in Mexico Mexico’s home improvement market saw substantial current value growth in 2023 as consumers retained an interest in undertaking home renovation tasks. The growing housing and construction markets as well as record low unemployment and real wage growth drove consumers to con ... Read More
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Germany Home Improvement
Home Improvement in Germany In 2023, value sales of home improvement in Germany witnessed a decline, in line with the contraction in new home construction projects and persistently high lending rates along with elevated raw material costs in the building trade, driving a slowdown in renovation proje ... Read More
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South Africa Home Improvement
Home Improvement in South Africa In 2023, value sales growth of home improvement in South Africa remained fairly flat, but some local consumers continued to be invest in their kitchens and bathrooms. Bathroom and kitchen renovations are some of the most popular as these are most likely to increase t ... Read More
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The US Home Improvement
Home Improvement in the US In 2023, home improvement in the US experienced a current value decline, due to a combination of factors. As a result of economic uncertainty, investment in housing remaining subdued, and consumer spending was constrained, which led to reduced expenditure on big-ticket ite ... Read More
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