Category: House & Home
House & Home market research reports by Euromonitor International
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Tissue and Hygiene in the Netherlands
Sales of tissue and hygiene in the Netherlands rose in 2024, driven by inflationary pressures, evolving consumer preferences, and shifts in distribution dynamics. While sustainability remained a dominant theme, affordability became increasingly critical as consumers faced cost-of-living challenges. ... Read More
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Away-From-Home Tissue and Hygiene in Kenya
Value sales of away-from-home tissue increased significantly in 2024, driven primarily by the growing urban development and expanding tourism sector, which heightened demand for away-from-home products, particularly away-from-home toilet paper. Away-from-home toilet paper was the largest category, b ... Read More
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Away-From-Home Tissue and Hygiene in Vietnam
Value sales of away-from-home (AFH) rose in 2024, driven by steady economic growth that supports dining out and outdoor activities among both locals and tourists. AFH toilet paper tissues remained the largest category, gaining further ground in 2024. This growth was mainly due to increased governmen ... Read More
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Retail Tissue in Vietnam
Value sales of retail tissue rose strongly in Vietnam in 2024, driven by higher incomes and improved living standards. Consumers are increasingly choosing specialised products for specific purposes, such as facial tissues, napkins, and so on. In rural areas, however, many Vietnamese still rely on to ... Read More
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Refrigeration Appliances in India
Refrigeration appliances in India underwent regulatory revisions in early 2023, mandating net capacity declaration and requiring separate star labelling of freezers and refrigerator provisioning units (storage part). This resulted in manufacturers investing in product redesign and advanced technolog ... Read More
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Large Cooking Appliances in India
Within large cooking appliances in India, local households continue to prefer traditional options such as freestanding hobs. This resulted in limited uptake of built-in large appliances in 2024. Euromonitor International's Large Cooking Appliances in India report offers a comprehensive guide to the ... Read More
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Food Preparation Appliances in India
In 2024, retail volume sales of food preparation appliances in India resumed their growth trajectory following a marginal decline the previous year. In India, food is mainly prepared at home and involves crushing, grinding and mixing various ingredients. Traditionally, this was done manually using t ... Read More
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Tissue and Hygiene in Kenya
Sales of tissue and hygiene in Kenya rose notably in value terms in 2024, driven primarily by robust consumer demand and increased adoption of disposable hygiene products. In volume terms, the market also experienced moderate growth, driven by continued urbanisation, higher disposable incomes, and t ... Read More
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Home Laundry Appliances in India
Automatic washing machines in India witnessed strong consumer demand in 2024, especially among urban households, due to relatively better stain removal capabilities and the minimal intervention required in comparison to semi-automatic washing machines. Evolving lifestyle patterns in the form of dual ... Read More
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Dishwashers in India
Dishwashers in India continue to be perceived as a luxury rather than a necessity for the majority of consumers, thereby impacting the category’s penetration in the country. Such a perception is largely due to the appliance’s relatively high price points, low consumer awareness of its potential bene ... Read More
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Wipes in Kenya
Value sales of wipes increased notably in 2024, primarily driven by robust growth in baby wipes, the sole wipes category available in Kenya. This increase was underpinned by rising disposable incomes among affluent consumers, who demonstrated a strong preference for premium products catering to thei ... Read More
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Wipes in Vietnam
Wipes in Vietnam benefited from rising income levels and improved living standards in 2024, supporting growth for the overall category. Vietnamese consumers increasingly use wipes both at home and on the go as quick and convenient solutions for maintaining cleanliness. Growth is further fuelled by a ... Read More
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Small Cooking Appliances in India
Retail volume sales of small cooking appliances in India remained significantly higher than pre-pandemic levels in 2024. Indian food is mostly cooked on a hob, and many of these meals are perceived as offering the best results when exposed to an open flame. This resulted in the continued dominance o ... Read More
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Personal Care Appliances in India
Hair care appliances in India, including hair dryers, hair styling appliances and hair and beard trimmers, recorded robust growth in 2024, due to a rising emphasis on physical appearance and personal grooming by local consumers. Euromonitor International's Personal Care Appliances in India report of ... Read More
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Retail Tissue in the Netherlands
Value sales of retail tissue increased in 2024, primarily due to rising production costs, including wood pulp shortages and energy price inflation. The reduced availability of raw materials, coupled with scaled-back domestic production, resulted in higher retail prices across all tissue categories. ... Read More
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Tissue and Hygiene in Malaysia
Retail tissue sales in Malaysia 2024 slowed slightly compared to the previous year, as the effect of inflation has begun to subside, and prices have stabilised. A civil servant salary increase of more than 13%, that began in December 2024, is likely to boost local consumer spending by improving purc ... Read More
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Retail Tissue in Bulgaria
Retail tissue developed positively in current value terms over 2024, although there was a noticeable slowdown compared to recent years, due to falling inflation and price stabilisation. Volume sales rose slightly as the propensity to buy some additional retail tissue products improved, notably paper ... Read More
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Wipes in Bulgaria
Demand for wipes in Bulgaria remained robust over 2024, although current value growth slowed over the year. There is a growing need for convenience with Bulgarians living busy lifestyles out of the home, and higher levels of travel. Wipes is a relatively new category in the country but has strong po ... Read More
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Retail Tissue in Colombia
Price wars driven by the expansion of discounters, coupled with inflationary pressures and tighter household budgets, led to a decline in retail value sales of tissue products in 2024. To sustain demand, brands intensified promotional activity and reduced product weights over the past two years to o ... Read More
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Tissue and Hygiene in Hong Kong, China
Tissue and hygiene in Hong Kong demonstrated a steady performance in 2024, bolstered by improved international visitor inflows. However, local consumers have been facing tighter budgets amid rising living costs, prompting a shift towards volume and value discounts. Tourist spending has notably decre ... Read More
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Wipes in France
Consumers in France lost touch with pandemic-era habits in 2024, leading to a continued decline in current value sales of wipes at a faster pace than in 2023. Personal wipes remained the largest subcategory within wipes in both volume and current value terms, though sales for both measures fell over ... Read More
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Retail Tissue in the US
In 2024, retail tissue in the US continued to witness strains such as supply costs and shrinkflation; hence saw softer current value growth compared with 2023. While unit price growth was comparatively lower than the previous year, there remained a complicated relationship regarding labour shortages ... Read More
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Away-From-Home Tissue and Hygiene in the US
Away-from-home (AFH) tissue in the US posted positive current value and volume growth in 2024, although the rates of increase were slower than in the previous few years. Sales continued to climb towards their pre-pandemic baseline, nearly achieving this target in 2024, with return-to-work policies i ... Read More
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Appliances and Electronics Specialists in Malaysia
In 2024, appliances and electronics specialists in Malaysia continued to register small decreases in terms of the number of outlets and retail current value sales. The drops in revenues registered by appliances and electronics specialists were informed by a consumer shift to e-commerce in search of ... Read More
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Retail Tissue in Germany
Both volume and value sales of retail tissue in Germany continued to rise in 2024. Toilet paper remained the largest and most dynamic category within retail tissue during the year, with demand steadily increasing. This growth was driven by a combination of factors, including the development of priva ... Read More
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