Category: House & Home
House & Home market research reports by Euromonitor International
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Thailand Gardening
Gardening in Thailand Gardening was the most dynamic product area in Thailand 2023, with most categories exceeding overall market growth in current value terms. Many people took up gardening during the COVID-19 crisis, when outdoor spaces became something of a sanctuary for those confined to their h ... Read More
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Singapore Homewares
Homewares in Singapore Homewares in Singapore maintained slow and stable current value growth in 2023. The sustained growth in this year can be attributed to Singaporeans’ purchasing behaviour, demonstrating a nuanced relationship with food and cooking. Despite not cooking frequently at home, they e ... Read More
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Mexico Home Furnishings
Home Furnishings in Mexico Mexico’s home furnishings market witnessed marginal current value growth in 2023, fuelled by high inflation as well as resilient consumer demand in the category. In spite of significant inflationary pressures, the economic growth witnessed by the country, coupled with reco ... Read More
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Indonesia Home Improvement
Home Improvement in Indonesia Stronger levels of construction activity helped to support sales in home improvement in Indonesia in 2023. The rebound in construction is in line with the development of Indonesia’s economy, alongside political stability, which have supported various industries. In turn ... Read More
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Singapore Home Improvement
Home Improvement in Singapore In 2023, home improvement in Singapore maintained solid but slowing current value growth. While most categories saw a deceleration in growth in this year, wooden flooring managed to see fairly stable growth in Singapore, owing to its enduring popularity and the valued b ... Read More
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Thailand Home and Garden
Home and Garden in Thailand Home and garden in Thailand experienced relatively modest growth in current value terms in 2023, when compared to the previous year. This was attributable to the high cost of living in the country, thanks to the economic fallout of the COVID-19 pandemic and the war in Ukr ... Read More
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Thailand Homewares
Homewares in Thailand The homewares market in Thailand continued to see positive growth in current value terms in 2023, with cookware and kitchen utensils leading the way. Traditional Thai cookware such as bamboo cookware, saw a particular increase in demand, indicating a rising fascination with aut ... Read More
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Thailand Home Furnishings
Home Furnishings in Thailand Home furnishings in Thailand experienced a positive performance in current value terms in 2023, continuing the trend of the previous year. Growth was driven to a large extent by indoor furniture, which accounts for the bulk of retail value sales. Towards the end of the r ... Read More
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Indonesia Home Furnishings
Home Furnishings in Indonesia Sales in home furnishings in Indonesia in 2023 were supported by the overall cultural emphasis on communal gatherings and outdoor living – particularly during festive seasons. Indeed, the textiles industry in the country is closely intertwined with Indonesian culture an ... Read More
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Indonesia Homewares
Homewares in Indonesia Sales in homewares in Indonesia in 2023 continued to be supported by the ongoing trend for home-cooking in the country, with kitchen being the best performing category. The home-cooking trends were particularly strong during the era of the pandemic lockdowns and restrictions, ... Read More
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Singapore Home Furnishings
Home Furnishings in Singapore Home furnishings in Singapore maintained solid current value growth in 2023. The burgeoning trend of shrinking house sizes, particularly in urban areas, was a pivotal factor propelling growth in bedroom furniture in 2023. As living spaces became more compact, residents ... Read More
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Thailand Home Improvement
Home Improvement in Thailand The home improvement market in Thailand saw relatively slower growth in current value terms in 2023, when compared the previous year. As discretionary spending shifted to outside the home, in line with the return to busier, pre-pandemic lifestyles, there was a decline in ... Read More
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Mexico Homewares
Homewares in Mexico The Mexican homewares market continued to see current value growth in 2023, driven by two primary factors. Firstly, as work-from-home and hybrid work models persisted in the year, consumers maintained an interest in home cooking and refreshed their homewares to do so. Indeed, eve ... Read More
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Indonesia Gardening
Gardening in Indonesia Gardening in Indonesia saw healthy sales in 2023, boosted by the rise of urbanisation wellbeing trends. For example, consumers living in smaller apartments display a desire to keep indoor plants for both aesthetic and health and wellbeing reasons and, in turn, this helps to su ... Read More
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Spain Gardening
Gardening in Spain Despite the strong interest in gardening as a leisure activity in Spain, current value growth slowed in 2023. The unusually harsh weather – a prolonged drought followed by heavy rain – disrupted the typical spring season when most gardening sales occur. This impacted high-value it ... Read More
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Spain Homewares
Homewares in Spain Homewares in Spain witnessed robust value growth during the pandemic years as lockdowns and home isolation fostered a widespread interest in home cooking. In 2023, however, without any restrictions on mobility, Spanish consumers returned to their typical habits of eating outside o ... Read More
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Singapore Gardening
Gardening in Singapore In 2023, gardening in Singapore sustained solid current value growth, albeit slightly lower than seen the previous year, as people remained cautious due to inflationary pressures. Despite this, sustained growth was observed due to the emergence of gardening as a attractive hob ... Read More
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Spain Home Furnishings
Home Furnishings in Spain Home furnishings in Spain witnessed slower growth in current value terms over 2023, with inflation and price increases underpinning much of this progress. Demand for home furnishings was affected by the rising price of furniture and raw materials, with supply chain disrupti ... Read More
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Singapore Home and Garden
Home and Garden in Singapore In 2023, home and garden in Singapore faced a slight slowdown in current value growth due to various factors, including global supply chain disruptions, rising inflation, and weakened foreign demand. These challenges contributed to a deceleration in the country’s economi ... Read More
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Indonesia Home and Garden
Home and Garden in Indonesia Home and garden in Indonesia saw stronger sales in 2023 compared to 2022, as the category continues to normalise after the atypical spikes and falls caused by the event of the pandemic. Whilst the periods of lockdown inspired consumers to invest in their home environment ... Read More
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Spain Home and Garden
Home and Garden in Spain Home and garden in Spain witnessed a notable slowdown in current value growth during 2023, with price increases largely responsible for this growth. The ongoing financial pressures suffered by Spanish consumers and the slowdown in Spain’s real estate and housing markets weak ... Read More
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Mexico Home and Garden
Home and Garden in Mexico A growing economy and favourable macroeconomic factors, such as low unemployment and a growing housing market, drove value sales growth in Mexico’s home and garden market in 2023. While growth was marginal in home furnishings, it was more robust in gardening, home improveme ... Read More
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Mexico Gardening
Gardening in Mexico Gardening saw significant current value growth in Mexico in 2023. Consumer interest in gardening remained robust during the year, with virtually all gardening categories reporting value growth, driven, in part, by inflation. While growth was more modest in large value categories ... Read More
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Spain Home Improvement
Home Improvement in Spain Home improvement in Spain witnessed a significant slowdown in performance, with current value sales falling into decline in 2023. The slump in domestic home renovations was aligned with the contraction in real estate and construction in Spain, both of which stimulate demand ... Read More
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Mexico Home Improvement
Home Improvement in Mexico Mexico’s home improvement market saw substantial current value growth in 2023 as consumers retained an interest in undertaking home renovation tasks. The growing housing and construction markets as well as record low unemployment and real wage growth drove consumers to con ... Read More
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