Category: House & Home
House & Home market research reports by Euromonitor International
-
Away-From-Home Tissue and Hygiene in Germany
Value sales of away-from-home tissue in Germany grew in 2024, albeit more slowly compared to 2023. The previous year’s higher growth had followed two challenging years as a result of the pandemic. Germany only started fully reopening for business and tourism in the second half of 2022 – and by 2024, ... Read More
-
Away-From-Home Tissue and Hygiene in the United Arab Emirates
In 2024, away-from-home tissue in the United Arab Emirates experienced moderate volume growth. AFH boxed facial tissues is the largest value category, supported by consistent demand across commercial and residential settings, including their widespread use in offices and hospitality, while AFH paper ... Read More
-
Appliances and Electronics Specialists in the Philippines
2024 proved to be another positive year for appliances and electronics specialists in the Philippines, supported by increased foot traffic in shopping malls and other retail centres. There was also an improvement in consumer confidence, as Filipinos became more optimistic about their job outcomes. T ... Read More
-
Away-From-Home Tissue and Hygiene in France
In 2024, away-from-home (AFH) tissue and hygiene in France continued to see positive volume growth for AFH adult incontinence, while other AFH tissue subcategories registered mixed performances. In current value terms, results were mostly negative, but AFH adult incontinence benefited from an ageing ... Read More
-
Retail Tissue in Italy
In 2024, retail tissue in Italy continued to see growth in both value and volume sales, reflecting local consumers’ sustained appreciation of tissue products for their convenience and perceived environmental benefits. Paper products enjoy strong recognition for being supportive of natural ecosystems ... Read More
-
Wipes in Italy
Wipes in Italy saw a slight decline in value terms in 2024, following years of growth caused by the pandemic and an increase in unit prices. After the pandemic, consumers remained focused on hygiene, although more moderately compared to peak years. At a difficult economic time when people struggled ... Read More
-
Wipes in the Philippines
Wipes in the Philippines saw buoyant growth in current value terms in 2024. Growth was supported by improved economic conditions and an increase in consumer mobility as the country moved on from the COVID-19 pandemic. There was also a persisting emphasis on personal hygiene, a legacy of the pandemic ... Read More
-
Away-From-Home Tissue and Hygiene in Italy
In 2024, away-from-home (AFH) tissue and hygiene in Italy increased in value sales terms, although more moderately than in previous years. After the pandemic, the channel experienced rapid growth as people tried to resume social lives that had been curtailed by lockdowns. However, once inflation beg ... Read More
-
Away-From-Home Tissue and Hygiene in Bulgaria
Away-from-home tissue and hygiene in Bulgaria continued to develop positively in current value terms over 2024. The category has fully recovered to pre-pandemic levels after the considerable downturn during the pandemic years, caused by COVID-19 restrictions in the horeca channel. In 2024, current v ... Read More
-
Tissue and Hygiene in Germany
Value sales of tissue and hygiene in Germany continued to rise in 2024, albeit more slowly compared to the previous two years. The continued growth was mainly driven by rising production and raw materials costs. Despite a lower inflation rate, consumer prices in Germany continued to increase in 2024 ... Read More
-
Tissue and Hygiene in Italy
In 2024, tissue and hygiene in Italy increased both in value and volume, although growth was more moderate than during the Covid years. High inflation was eroding consumers’ spending capabilities, pushing them to focus on the most necessary products and to cut back on visits to restaurants, holidays ... Read More
-
Bleach in the US
Volume sales of bleach in the US continued to see a strong decline in 2024, with retail current value sales also falling slightly, although not showing the same level of decline, due to inflation. This trend was mainly because an increasing number of consumers opted for multi-purpose cleaners instea ... Read More
-
Home Insecticides in the US
Home insecticides in the US saw only minimal growth in current value terms in 2024, due to price stabilisation. Euromonitor International's Home Insecticides in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
-
Home Care in the US
Home care in the US maintained low retail current value growth in 2024, with retail volume sales also returning to positive territory. While this growth appears modest, it masks the significant transformations occurring beneath the surface, driven by shifting consumer behaviours, increased premiumis ... Read More
-
Air Care in the US
Air care in the US saw slow declines in both retail volume and current value terms in 2024, as persistent economic pressures and rising living costs led to strained consumer budgets, therefore limiting discretionary spending on air care products. Within air care, electric air fresheners and spray/ae ... Read More
-
Surface Care in the US
Surface care saw another year of stable retail current value growth in the US in 2024. Multi-purpose cleaners stood out again in this year as a growth leader within surface care, seeing the highest value increase, excluding home care wipes. Driven by portfolio diversification by several brands, as w ... Read More
-
Dishwashing in the US
Dishwashing in the US maintained retail current value growth in 2024. This performance underscores its overall strength, and every category posted positive results by both measures, except for automatic dishwashing powders. Once the dominant category within automatic dishwashing, automatic dishwashi ... Read More
-
Laundry Care in the US
Laundry care in the US experienced low retail current value growth in 2024, approaching sales of USD18 billion and representing nearly half of overall sales of home care products in the country. This significant contribution highlights the indispensable nature of laundry care products, driven by the ... Read More
-
Polishes in the US
Polishes in the US experienced notable retail volume and current value declines in 2024, with sales falling across all categories. The way in which consumers clean their homes has evolved. Convenience-driven solutions such as wet wipes and all-purpose liquid cleaners have largely replaced traditiona ... Read More
-
Toilet Care in the US
Although toilet care in the US saw marginal retail current value growth in 2024, retail volume sales saw another year of decline, albeit marginal. An increasing number of consumers are replacing traditional toilet care products with surface care products, reflecting a broader trend in home care towa ... Read More
-
Dishwashing in Cameroon
Retail current value sales of dishwashing continued to expand at a robust pace in 2024, with hand dishwashing predominant. Although Cameroonians value efficacy and convenience in bar soap, affordability is their main priority. The average price of bar soap rose at an annual rate of 7% in 2024, with ... Read More
-
Laundry Care in Cameroon
Retail current value sales of laundry care continued to expand at a robust rate in 2024. Despite relative price stability during the year, price sensitivity remains high, driving consumers towards hand washing and bar detergents. The pouch format, typically sold at XAF50/25g and intended for daily u ... Read More
-
Air Care in Cameroon
Having surged in 2023, the rate of growth in retail current value sales of air care slowed significantly in 2024. Air care in Cameroon is dominated by spray/aerosol air fresheners and candle air fresheners, with car air fresheners accounting for most of the remainder. This slowdown was mainly due to ... Read More
-
Home Insecticides in Cameroon
The rate of growth in retail current value sales of home insecticides slowed but remained robust in 2024, with spray/aerosol insecticides dominant. Unit prices rose by around 5% during the year, with the price of spray/aerosol insecticides increasing by 6%. Compared to other home care categories, de ... Read More
-
Home Products Specialists in Italy
Home improvement and gardening stores saw declining sales in 2024 in current value terms, with the number of outlets also declining. This was a consequence of the high inflation in Italy and the consequent reduced available income of Italians, with this creating economic uncertainty which forced som ... Read More
Research Assistance
