Category: Stationery
Stationery market research reports by Euromonitor International
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Publishing of Calendars, Forms, Cards and Other Items in Mexico: ISIC 2219
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Publishing of Calendars, Forms, Cards and Other Items: ISIC 2219 market at a national level. It provides the latest reta ... Read More
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Writing Instruments in Ukraine
Writing Instruments in Ukraine In 2024, sales of writing instruments in Ukraine were significantly impacted by the ongoing demographic changes due to the Russian invasion of the country. The 2022 invasion led to millions of emigrants leaving the country, many of whom have not returned in 2024. This ... Read More
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Writing Instruments in Romania
Writing Instruments in Romania In 2024, writing instruments in Romania saw positive retail value growth of 6%, despite facing several significant challenges. The rise of online learning, coupled with the increasing reliance on digital communication tools, has contributed to a noticeable decline in d ... Read More
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Writing Instruments in Poland
Writing Instruments in Poland In 2024, writing instruments in Poland recorded retail value sales growth of 6%, with colouring recording the strongest growth of 9%. However, the shift towards digital learning and the use of technology in schools and universities, is a significant challenge for sales. ... Read More
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Writing Instruments in Sweden
Writing Instruments in Sweden In 2024, writing instruments in Sweden recorded relatively positive retail value and volume growth, compared to the more fluctuating growth rates seen during the review period. Naturally, writing instruments saw a notable decline in 2020 during the COVID-19 pandemic, fo ... Read More
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Writing Instruments in the Netherlands
Writing Instruments in the Netherlands In 2024, writing instruments in the Netherlands registered positive retail value and volume growth of 3%, although growth continued to be challenged by both maturity and changes in consumer habits. Digitalisation remains the key factor hampering sales, negative ... Read More
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Writing Instruments in Taiwan
Writing Instruments in Taiwan In 2024, retail value sales of writing instruments in Taiwan recorded growth of 2%; however, retail volume sales declined. The rise of paperless technology has significantly reduced the demand for traditional pens, with business environments increasingly moving away fro ... Read More
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Writing Instruments in Turkey
Writing Instruments in Turkey Writing instruments in Turkey witnessed a steep decline in volume sales over 2024 due to high costs of living and inflation. Consumers switched to cheaper options when buying writing instruments, especially for items used in educational settings. Private label was a sta ... Read More
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Writing Instruments in the Philippines
Writing Instruments in the Philippines The market for writing instruments in the Philippines continued to expand in 2024, driven by population growth, which resulted in more children attending school and adults entering the workforce. However, the rate of volume growth slowed compared to 2021 and 20 ... Read More
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Writing Instruments in Thailand
Writing Instruments in Thailand Writing instruments in Thailand continued to see support from steady demand from educational institutions and office environments in 2024. Dynamic growth was seen in segments such as colouring and markers and highlighters, which were bolstered by a variety of product ... Read More
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Writing Instruments in Malaysia
Writing Instruments in Malaysia Writing instruments in Malaysia saw mass value products lead growth in 2024. Rising living costs are putting pressure on consumers to reduce spending on non-essential items or to seek out more affordable alternatives. This has led to increased demand for value-driven ... Read More
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Writing Instruments in France
Writing Instruments in France Writing instruments saw a rather disappointing year in 2024, which failed to see a boost from the back-to-school period in August to early September. Indeed, as witnessed in bags and luggage with schoolbags, the back-to-school period also failed to meet its hoped-for mo ... Read More
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Writing Instruments in Singapore
Writing Instruments in Singapore The market for writing instruments in Singapore experienced positive growth in 2024, driven by a rising interest in indoor hobbies, a trend significantly amplified by the pandemic. During this period, activities like journaling and colouring gained popularity as indi ... Read More
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Writing Instruments in Spain
Writing Instruments in Spain Despite a challenging economic and demographic environment, sales of writing instruments in Spain remained stable in retail current value terms in 2024, with just a slight slowdown compared to 2023. However, the category continues to face significant headwinds, most nota ... Read More
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Writing Instruments in South Korea
Writing Instruments in South Korea Writing instruments in South Korea is expected to see a static performance in retail volume terms in 2024, although low growth is anticipated in retail current value terms. The era of writing instruments as daily necessities may be coming to an end, along with the ... Read More
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Writing Instruments in the US
Writing Instruments in the US Maintaining its post-pandemic recovery has proved difficult for writing instruments in the US, with a declining trend seen in both retail current value and volume terms from 2022 onwards. However, rates of decline are set to slow in 2024 compared with the previous year. ... Read More
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Writing Instruments in Canada
Writing Instruments in Canada In 2024, writing instruments in Canada recorded a decline in both current retail value and volume terms. Euromonitor International's Writing Instrumentsin Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More
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Writing Instruments in Argentina
Writing Instruments in Argentina In 2024, retail value sales rose by 175% in current terms, while retail volume sales also saw a positive uplift of 25%, making writing instruments the only category to record positive retail volume in 2024. The writing instruments segment saw a significant concentrat ... Read More
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Writing Instruments in Switzerland
Writing Instruments in Switzerland In 2024, the retail value of writing instruments in Switzerland grew by 1%, primarily driven by a modest increase in average unit prices. Mechanical pencils recorded a notable 3% in retail value growth and 2% rise in retail volume, although from a relatively low sa ... Read More
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Writing Instruments in Australia
Writing Instruments in Australia Despite the weaker macroeconomic environment in Australia impacting the full potential of writing instruments, the category continues to recover in both retail volume and value terms, driven by normalised store trading and strong back-to-school sales. The latter rema ... Read More
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Writing Instruments in Indonesia
Writing Instruments in Indonesia Sales of writing instruments in Indonesia saw robust current value growth in 2024. This was partly attributable to the return to pre-pandemic lifestyles, including the resumption of in-person school activities. It is a mandatory requirement for Indonesian parents to ... Read More
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Writing Instruments in Italy
Writing Instruments in Italy Sales of writing instruments increased in both volume and current value terms in 2024 thanks to the continued normalisation of lifestyles post-pandemic, including a return to schools and offices. The best-performing category in volume terms was pencils, while colouring e ... Read More
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Writing Instruments in the United Arab Emirates
Writing Instruments in the United Arab Emirates In 2023, impressive growth rates by writing instruments in the United Arab Emirates were fuelled by a strong resurgence in retro and nostalgia trends, especially popular among millennials, who comprise the largest demographic in the local market. Eurom ... Read More
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Writing Instruments in Hong Kong, China
Writing Instruments in Hong Kong, China Following a rebound the previous year, demand for writing instruments in Hong Kong, especially for luxury pens, which used to be a popular choice for gifting, is declining in 2024. With the Hong Kong dollar pegged to the strong US dollar, luxury goods in the c ... Read More
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Writing Instruments in the United Kingdom
Writing Instruments in the United Kingdom Despite a marginal retail value decline in 2024, demand for writing instruments in the UK continues to rise. Due to increasing engagement with the category during the pandemic and subsequent residual growth from this, sales growth of some writing instruments ... Read More
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