Category: House & Home
House & Home market research reports by Euromonitor International
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Home Care in Laos
Home care in Laos in 2024 experienced robust growth driven by heightened hygiene awareness, rapid urbanisation, expansion of modern housing, and increased retail penetration. However, persistent high inflation and currency depreciation posed challenges, impacting consumer spending and prompting a sh ... Read More
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Surface Care in Uzbekistan
Market dynamics in Uzbekistan’s surface care category have been significantly shaped by external factors, with pricing and supply chain logistics having an impact in 2024. During the year surface care saw price increases ranging from 20% to 30%, largely driven by supply chain disruptions stemming fr ... Read More
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Home Insecticides in the Philippines
Home insecticides in the Philippines saw slow retail volume and current value growth in 2024, even after a year of exceptional growth in 2023. Urbanisation has had a substantial impact on the demand for pest control products in the Philippines. As the country is experiencing rapid urban growth, with ... Read More
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Furniture in Mexico: ISIC 361
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Furniture: ISIC 361 market at a national level. It provides the latest retail sales data, allowing you to identify the s ... Read More
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Publishing of Calendars, Forms, Cards and Other Items in Mexico: ISIC 2219
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Publishing of Calendars, Forms, Cards and Other Items: ISIC 2219 market at a national level. It provides the latest reta ... Read More
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Laundry Care in Georgia
Laundry care in Georgia saw the range of laundry detergents promoting sustainability expanding further in 2024 – for example, with products like Savex liquid laundry detergent designed for cold washes, Domol laundry softener packaged in recyclable materials, and Frosch offered in recycled packaging. ... Read More
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Polishes in Georgia
In 2024, the sales of polishes in Georgia benefited significantly from the rising consumer awareness regarding home care products and the active expansion of the country’s retail sector. This growth is reflected in both the volume and value sales of imported polishes, which continue to increase stea ... Read More
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Surface Care in Finland
Multi-purpose cleaners are becoming increasingly popular in Finland as consumers look for convenient and versatile surface care solutions. Instead of purchasing multiple specialised products, many households prefer a single, multi-functional cleaner that can be used on various surfaces, making clean ... Read More
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Air Care in Uzbekistan
In 2024, air care in Uzbekistan saw sales volumes growing at a moderate pace. However, the category has seen a significant rise in prices, with double-digit increases attributed to import tariffs and related cost pressures. Despite this growth, the market remains limited in scope, with a consumer ba ... Read More
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Home Care in Lebanon
Home care saw volume sales decline in Lebanon in 2024. Demand remained under pressure from a contracting population due to a high rate of emigration, and the reluctance of cash-strapped consumers to spend on products that were seen as non-essential. Within the context of the socioeconomic crisis, th ... Read More
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Home Care in Qatar
Public investment, new infrastructure projects and growth in tourism all helped fuel economic growth in Qatar in 2024, with this boosting sales of home care. Sales also benefited from population growth, urbanisation and an increased focus on home hygiene. Qatar continues to support local manufacture ... Read More
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Home Care in Tanzania
Home care in Tanzania saw demand rise in 2024, fuelled by robust trends: an expanding middle class, urbanisation, population growth and greater awareness of products and their uses and benefits for hygiene and cleanliness. Nonetheless, inflationary pressures and price rises saw many consumers choose ... Read More
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Home Care in Kazakhstan
Kazakhstan’s home care market was impacted by economic instability in 2024, prompting local consumers to adjust their spending habits. Many are prioritising products that offer the best balance between price and quality, while others are opting for cheaper brands to manage household budgets more eff ... Read More
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Home Care in Finland
In 2024, home care in Finland experienced solid current value growth, albeit at a slower pace compared to the previous year. While price increases helped to fuel value growth, price hikes have moderated as inflation begins to subside. Consumers felt some financial relief providing a boost to confide ... Read More
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Surface Care in Kazakhstan
The surface care category saw growth in volume terms in 2024, driven largely by the ongoing development of retail trade in Kazakhstan. The expansion of supermarkets is not limited to the country’s capital but is also evident across regional centres, creating more points of sale and increasing access ... Read More
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Bleach in Kazakhstan
The bleach category in Kazakhstan recorded stable, moderate growth in volume sales terms in 2024, influenced by ongoing economic uncertainty in the country, which was largely driven by geopolitical shifts on the global stage. In such conditions, consumers are drawn to bleach as an inexpensive and re ... Read More
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Toilet Care in Kazakhstan
In 2024, the toilet care category in Kazakhstan witnessed moderate growth in volume terms, largely driven by sustained consumer attention to disinfection and hygiene habits that became more prominent after the pandemic. While price growth in this category was more pronounced in 2023, it has now dece ... Read More
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Home Insecticides in Kazakhstan
The home insecticides category in Kazakhstan enjoyed strong sales growth in 2024, largely influenced by weather conditions as demand for these products tends to be highly seasonal. The hot summer of 2024 played a pivotal role in driving increased sales, with higher temperatures contributing to a sur ... Read More
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Air Care in Guatemala
In 2024, the air care category in Guatemala recorded positive growth in both volume and value terms. However, the rate of value growth was curbed by the only modest price increases observed throughout the year. Price stabilisation played a key role in this trend, as it made air care products more ac ... Read More
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Dishwashing in Georgia
In 2024, the dishwashing category in Georgia recorded stable growth in both volume and value sales. This steady performance reflects a dual trend in consumer behaviour. On one hand, a segment of the population remains loyal to established brands, valuing their perceived quality and consistency. On t ... Read More
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Home Insecticides in Guatemala
In 2024, the demand for home insecticides in Guatemala rose, largely driven by the continued prevalence of dengue fever - a mosquito-borne disease that has heightened consumer awareness of the need for effective insect control solutions. This sustained demand has kept home insecticides in a stronger ... Read More
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Home Insecticides in Georgia
In 2024, Georgia’s home insecticides market experienced solid growth in terms of retail volume sales, underpinned by a more stable economic environment and the ongoing expansion of modern retail outlets into remote areas and regions. This improved retail infrastructure has facilitated greater produc ... Read More
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Polishes in Japan
In 2024, polishes in Japan saw a declining trend in retail current value terms. However, the category displayed contrasting trends, with floor polish continuing to decline, while shoe polish experienced a slight increase, due to more activities outside the home, and the rise of high-priced products. ... Read More
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Air Care in Finland
Traditional air care in Finland is experiencing a decline as consumers increasingly turn to air purifiers and other solutions that are seen as more effective and long-lasting. Air purifiers, which offer both odour removal and air quality improvement, are becoming a trendy choice in homes, particular ... Read More
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Polishes in Finland
Despite the price stabilisation witnessed in 2024, Finnish consumers remained cautious with spending on non-essential home care products, leading to a continued decline in polish usage. The shift towards low-maintenance materials in furniture and flooring has reduced the need for traditional polishe ... Read More
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