Category: House & Home
House & Home market research reports by Euromonitor International
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Polishes in Kazakhstan
Polishes in Kazakhstan continued its decline in volume terms in 2024, reflecting a trend influenced by several key factors. The category remains relatively expensive for many consumers, and as several polish products are not considered essential household items, demand has weakened. This non-essenti ... Read More
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Air Care in Kazakhstan
In 2024, the air care category in Kazakhstan continued to face stagnation, with no signs of full recovery. Such lack of growth is primarily due to ongoing product supply disruptions, which have affected the availability of products across the market. Additionally, consumer demand remains subdued as ... Read More
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Polishes in Guatemala
In 2024, polishes in Guatemala experienced modest growth in both volume and value terms. As the smallest category within home care, polishes remains niche, with products such as shoe and furniture polishes primarily consumed by a relatively small portion of the population. The limited penetration of ... Read More
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Bleach in Guatemala
In 2024, the price of bleach in Guatemala experienced a notable decline, marking a reversal from the consistent upward trend observed in previous years when prices had registered significant increases. This shift was largely driven by the stabilisation of raw material and ingredient costs, which pla ... Read More
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Air Care in Georgia
In 2024, both volume and value sales of air care products in Georgia posted solid positive growth, driven by increased consumer awareness, strategic marketing efforts and the expansion of modern retail outlets into regional areas beyond the capital. The development of these retail channels has playe ... Read More
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Home Insecticides in Japan
In 2024, home insecticides in Japan experienced a slight increase in retail current value terms, influenced by higher than average temperatures, and price adjustments by various manufacturers. According to the Japan Meteorological Agency, the summer months of June through August in 2024 recorded tem ... Read More
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Toilet Care in Finland
Finnish consumers are looking for toilet care products that offer deep cleaning with minimal effort. Traditional liquid cleaners require scrubbing and repeated application, leading to a shift toward more advanced formulations that provide longer-lasting results and better surface coverage. Products ... Read More
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Bleach in Finland
Bleach usage has been declining in Finland for several years and shows no signs of stopping. Many consumers are increasingly aware of health risks like respiratory irritation and skin sensitivity, making them more hesitant to use bleach in their daily cleaning routines. There is also growing concern ... Read More
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Air Care in the Philippines
In 2024, air care in the Philippines saw low retail volume and current value growth rates, with increases across all categories. However, as air care products are generally regarded as non-essential by Filipinos, value sales remain relatively low compared with many other home care categories in the ... Read More
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Bleach in Uzbekistan
The bleach category saw strong and steady growth in 2024, reflecting the stability of consumer habits in Uzbekistan. Chlorine-based cleaners - household staples for disinfection - continue to maintain consistent demand. The market dynamics for bleach have remained relatively unchanged, with local an ... Read More
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Bleach in Ecuador
Bleach in Ecuador in 2024 registered a fall in both value and volume sales. A series of challenges adversely affected economic activity and dampened growth. This included a security crisis and a severe electricity crisis due to drought that hampered hydroelectricity production, leading to frequent b ... Read More
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Surface Care in Ecuador
Value and volume sales were largely unchanged for surface care in Ecuador in 2024. A series of challenges adversely affected economic activity and dampened growth. This included a security crisis and a severe electricity crisis due to drought that hampered hydroelectricity production, leading to fre ... Read More
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Laundry Care in Lithuania
2024 was a relatively uneventful year for laundry care in Lithuania. Inflation continued to be the primary factor driving sales in current value terms, although price growth was less dramatic compared to the sharp increases seen in 2022-2023. Major segments, such as laundry detergents, experienced s ... Read More
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Surface Care in Lithuania
Surface care in Lithuania had a mixed performance in 2024, with several segments experiencing a decline in retail volume sales. During the pandemic, many Lithuanians adopted stricter daily surface hygiene habits to prevent the spread of COVID-19. However, as the situation has normalised, consumers a ... Read More
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Bleach in Slovenia
Bleach in Slovenia continued to register positive growth in current value terms in 2024, although this was solely due to rising prices, a lingering effect from recent inflation. However, in volume terms, bleach is on the decline as consumers increasingly shift towards more eco-friendly surface care ... Read More
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Polishes in Slovenia
The market for polishes in Slovenia maintained solid growth in current value terms in 2024, primarily driven by continued price increases. These price hikes have led to a shift towards more affordable alternatives, as consumers seek to manage household budgets and address the rising cost of living. ... Read More
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Laundry Care in Serbia
Despite rising prices and falling disposable income, fabric softeners maintained healthy volume growth in Serbia. Although most laundry detergents offer a pleasant smell, Serbian households are accustomed to using fabric softeners, with many using considerably more than the recommended dose. Local b ... Read More
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Bleach in Serbia
Bleach in Serbia is a small category that is contracting annually, with limited products available in retailers. In 2024, volume sales continued to decline as consumers abandoned bleach and shifted towards more advanced and gentler home care products. Growing health and environmental cautiousness is ... Read More
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Toilet Care in Serbia
The year 2024 saw the emergence of several novelties in Serbia’s toilet care category, such as more natural toilet care products, improved packaging and recycled packaging. The most significant innovation in toilet care was Unilever Beograd doo’s Domestos Foam upside down spray, aimed at making the ... Read More
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Home Care in Slovenia
The market for home care in Slovenia registered a modest increase in retail volume sales in 2024, in contrast to the sluggish performance of the previous two years. This growth was driven by a gradual recovery in consumer confidence, following the moderation of inflation. However, the lingering effe ... Read More
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Bleach in Lithuania
Retail volume sales of bleach continued to decline in Lithuania in 2024. Despite its strong cleaning properties, the chlorine scent of bleach is generally unappealing to consumers. However, it still maintains a loyal following among some consumers who value its affordability and powerful effectivene ... Read More
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Home Insecticides in Lithuania
Home insecticides continued to perform well in Lithuania in 2024, having experienced a strong rebound in the previous year. Sales are highly sensitive to weather patterns, especially during warmer months when increased insect activity drives demand. While favourable weather in 2023 led to a surge in ... Read More
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Dishwashing in Slovenia
Consumer demand for automatic dishwashing tablets remains strong in Slovenia, maintaining its position as the fastest-growing segment within dishwashing in 2024. The main selling points of these products - ease of use and convenience - are particularly attractive to local consumers, as they provide ... Read More
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Air Care in Slovenia
The air care market in Slovenia experienced solid growth in current value terms in 2024. This was partly due to rising prices, in response to recent inflationary pressures. This pricing strategy has helped the category navigate stagnating consumer demand caused by more cautious spending and the prio ... Read More
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Toilet Care in Slovenia
Despite ongoing financial pressures stemming from the lingering effects of high inflation, toilet care experienced positive volume growth in Slovenia in 2024. Improved sanitation practices and heightened hygiene concerns, driven by ongoing improvements in the quality of life, are the primary drivers ... Read More
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