Category: House & Home
House & Home market research reports by Euromonitor International
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Wipes in Greece
In 2024, manufacturers expanded their stock-keeping unit (SKU) portfolios to cater to different consumer needs. While smaller pack sizes remain available for those seeking a lower out-of-pocket expense, trends in wipes favour larger pack sizes that offer better value for money in terms of price per ... Read More
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Wipes in Egypt
The market for wipes in Egypt experienced strong growth in current value terms in 2024. However, this increase was driven primarily by rising prices rather than a genuine rise in demand. Amid economic challenges and tighter household budgets, many consumers viewed wipes as non-essential and depriori ... Read More
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Tissue and Hygiene in Egypt
Egypt’s tissue and hygiene market saw remarkable growth in current value terms in 2024, continuing the trend from the previous year. However, this increase was driven by inflation rather than a genuine rise in demand. Although the Egyptian pound has stabilised against the US dollar, high unit prices ... Read More
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Retail Tissue in Azerbaijan
Sales of retail tissue are growing at a moderate pace in volume terms in 2024, with inflation slowing down and deep discounts offered in the year. Toilet paper remains the largest category and continues to show the strongest growth, as it is deemed to be a more essential and versatile product, and i ... Read More
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Retail Tissue in Egypt
The market for retail tissue in Egypt continued to decline in volume terms in 2024, in the context of various economic pressures, the most significant of which has been a sharp increase in average unit prices. Despite currency stabilisation, prices of raw materials such as pulp and paper rose by an ... Read More
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Away-From-Home Tissue and Hygiene in Peru
Away-from-home tissue registered a positive performance in 2024 as developments led to higher sales and penetration. The aggressive expansion of companies such as Papelera Nacional SA (Panasa), Softys Peru, and Essity AB, has been decisive here, with these players increasing the variety of products ... Read More
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Wipes in Peru
Wipes in Peru witnessed a rebound in value sales over 2024, driven mainly by the solid performance of baby wipes. Baby wipes clearly stands out as the most important option on the market, with households using them as an ideal solution for cleaning as well as caring for babies. Brands of nappies/dia ... Read More
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Tissue and Hygiene in Saudi Arabia
Total tissue and hygiene sales rose in both volume and current value terms in Saudi Arabia in 2024. The market was shaped by various factors that drove consumer demand and influenced purchasing patterns, including rising disposable incomes, population growth, urbanisation, heightened hygiene awarene ... Read More
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Away-From-Home Tissue and Hygiene in Bolivia
Away-from-home tissue and hygiene continued to grow in current value terms during 2024, but sales slowed markedly in Bolivia year on year. The growth in value can be attributed to general increases in prices caused by higher production costs and a shortage of foreign currency. Constant value growth ... Read More
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Away-From-Home Tissue and Hygiene in Greece
Value sales of away-from-home tissue declined in 2024, as businesses across all sectors prioritised cost-cutting amid inflationary pressures and economic uncertainty. While volume performance was stronger than value, many operators reduced their budgets for tissue supplies, leading to a decline in s ... Read More
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Away-From-Home Tissue and Hygiene in Canada
Value sales of away-from-home tissue increased in 2024, reflecting a stronger recovery in Canada compared to the US. The implementation of return-to-office policies has been more widespread in Canada, boosting demand for away-from-home tissue products in corporate environments. While the US has yet ... Read More
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Wipes in the Czech Republic
Wipes saw values sales rise slightly in current terms in the Czech Republic in 2024. General purpose wipes declined in both volume and value terms, as consumers consider these products to be non-essential. Despite inflationary pressure cooling off, consumers remained price sensitive as they looked t ... Read More
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Away-From-Home Tissue and Hygiene in Azerbaijan
Value sales of away-from-home tissue and hygiene are witnessing a further double-digit tissue increase in 2024, with sales supported by the active development of the horeca channel and medical institutions, and the recovery of tourism in the country following the lifting of pandemic restrictions. Th ... Read More
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Retail Tissue in Greece
The retail price of tissue products declined in 2024 due to the price regulation scheme introduced by the Greek government in March. This initiative required companies to reduce the initial price – before discounts – on essential goods, including retail tissue, to combat high prices and prevent prof ... Read More
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Away-From-Home Tissue and Hygiene in Egypt
The away-from-home (AFH) tissue and hygiene market in Egypt saw positive growth in current value terms in 2024, despite continuing economic pressures. The tourism sector is experiencing a strong resurgence, as the country re-establishes itself as a sought-after travel destination. This growth is ref ... Read More
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Retail Tissue in Peru
Retail tissue in Peru registered stable growth in 2024, due to widespread consumption by the population and the essential nature of products like toilet paper. However, there has been a marked shift towards economy products, due to high costs of living. Peruvian families prioritised products with hi ... Read More
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Retail Tissue in Romania
Value sales of retail tissue experienced solid growth in Romania in 2024, while volume sales continued to rise. Despite inflation and the negative economic climate, retail tissue benefited from consumers entertaining at home, which working from home further supported sales. Although energy and raw ... Read More
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Home Products Specialists in Hungary
Although home products specialists in Hungary saw current value sales contract for a second consecutive year in 2024, the rate of decline was modest and much slower that recorded in 2023. This improvement was underpinned by a sustained drop in inflation, which strengthened confidence and purchasing ... Read More
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Away-From-Home Tissue and Hygiene in Saudi Arabia
In 2024, value sales of away-from-home (AFH) tissue and hygiene products in Saudi Arabia showed significant expansion as demand surged across horeca, healthcare and commercial establishments. Businesses have responded to heightened expectations of cleanliness, particularly after the pandemic, by inv ... Read More
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Wipes in Saudi Arabia
Overall sales of wipes in Saudi Arabia continued to grow in 2024 as urbanisation and changing lifestyles drive a preference for quick and efficient cleaning solutions. The heightened emphasis on health and hygiene since the COVID-19 pandemic has further encouraged consumers to seek out products that ... Read More
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Retail Tissue in Dominican Republic
Retail tissue registered moderate current value growth in the Dominican Republic in 2024. A positive for consumers was that prices were more stable than the previous two years when retail tissue was impacted by the volatility of prices for raw materials such as cellulose. Toilet paper continued to b ... Read More
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Tissue and Hygiene in Greece
Sales of tissue and hygiene products declined in Greece in 2024 in value terms and remained flat in volume terms. Inflationary pressures have started to ease, with price hikes in food persisting but prices in non-food categories, including tissue and hygiene, normalising. The introduction of a gover ... Read More
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Tissue and Hygiene in Denmark
In 2024, sales of tissue and hygiene in Denmark experienced a slight decline in retail value, while retail volume fell in categories such as menstrual care, retail adult incontinence, and nappies/diapers/pants. Euromonitor International's Tissue and Hygiene in Denmark report offers a comprehensive g ... Read More
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Tissue and Hygiene in Dominican Republic
It was a positive picture for tissue and hygiene in the Dominican Republic in 2024, with a healthy increase in current value sales and a more moderate increase in volume sales. Lower inflation and an improving economy supported sales. That being said, with the high cost of living still an issue in 2 ... Read More
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Tissue and Hygiene in Costa Rica
Sales of tissue and hygiene continued to grow in 2024, driven by the easing of high inflation which has influenced consumer purchasing behaviour in recent years. Several categories saw price reductions or a slowdown in price increases, contributing to growth. Costa Rica is known for its higher adopt ... Read More
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