Category: Household Products
Household Products market research reports by Euromonitor International
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Wipes in Belgium
Retail value sales of wipes in Belgium saw an increase in 2024, although most categories recorded a decline in retail volume. General-purpose wipes, cosmetic wipes, facial cleansing wipes, and intimate wipes all experienced volume declines, primarily due to economic pressures that led consumers to d ... Read More
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Wipes in Spain
In 2024, value sales of wipes in Spain registered solid growth, as local consumers continued to be increasingly driven by hygiene and skincare concerns. Consumers are more conscious than ever of their personal care routines - a trend that has had a significant impact on the performance of personal w ... Read More
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Wipes in Taiwan
Wipes saw relatively healthy value growth in Taiwan in 2024, with personal wipes seeing the strongest performance. Meanwhile, personal wipes is also the largest category in terms of value. General purpose wipes was also a strong performer in 2024, both in terms of growth and category size. Euromonit ... Read More
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Wipes in Ukraine
Overall sales of wipes declined in current value terms in 2024, although performances varied across the different categories. For instance, the popularity and applications of personal wipes have increased since Russia's invasion of Ukraine, with these products now commonly used as the primary person ... Read More
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Wipes in Poland
Wipes in Poland saw a modest increase in retail current value sales in 2024, following double-digit growth in 2022 and 2023. Strong price increases drove these high levels of growth; retail current value growth stabilised as price rises slowed in the final year of the review period. Nonetheless, dem ... Read More
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Wipes in Portugal
Following a two-year period of significant current value growth, driven by inflation and substantial price increases, wipes experienced a slowdown in Portugal in 2024. Personal wipes dominate sales, with private label products gaining prominence as consumers seek more affordable options. Meanwhile, ... Read More
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Wipes in Slovakia
Wipes in Slovakia continued to grow in 2024, supported by their affordability, effectiveness, and convenience. Consumers increasingly valued these products for their ability to save time and deliver immediate results, whether for cleaning or personal care purposes. During a period of economic cautio ... Read More
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Wipes in Sweden
Sales of wipes declined in current value terms in 2024, with many consumers having to exercise caution in their spending due to cost-of-living pressures. Due to prevailing economic uncertainty, many households cut back their spending on wipes and switched to more affordable cleaning and hygiene alte ... Read More
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Wipes in Hungary
Current value sales performance of wipes in Hungary was affected by rising prices in 2024, as local consumers sought products that were low-cost, convenient, and highly effective. These attributes applied to wipes, whether for cleaning or personal purposes. This, while growth was still robust, it wa ... Read More
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Wipes in Georgia
Volume sales of wipes in Georgia experienced solid growth in 2024, driven by rising hygiene standards. Wet wipes provide a quick and easy cleaning solution, saving time and effort for those with busy lifestyles. The introduction of new options, including eco-friendly and biodegradable wipes, also at ... Read More
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Wipes in Guatemala
Wipes registered healthy volume growth in Guatemala in 2024, though there was a marginal fall in constant value sales. The volume growth was driven by increased availability and also aggressive promotions. These promotions have also seen new consumers trying wipes for the first time. Baby wipes cont ... Read More
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Wipes in Thailand
Wipes in Thailand recorded robust growth in both volume and value terms in 2024, following a similarly strong performance in 2023. Value sales of wipes rose at the same pace as volume sales in 2024, reflecting the products’ sustained popularity. Baby wipes remained the largest segment within wipes, ... Read More
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Wipes in New Zealand
Value sales of wipes in New Zealand experienced positive growth in 2024, although at a slower rate compared to the previous two years. This moderation in growth can be attributed to easing inflationary pressures that had driven unit price increases during 2022 and 2023. Alongside the softening of un ... Read More
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Wipes in Ireland
Wipes in Ireland registered decline in value terms over 2024, with sales driven mainly by higher prices, despite the falling inflation rate. Competition from private label affected premium wipes, while eco-friendly options like biodegradable and plastic-free wipes gained popularity. New regulations ... Read More
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Wipes in Norway
Value sales of wipes increased in 2024, supported by an ongoing household preference for convenient, quick, and easy-to-use solutions. Both home care and personal wipes continue to be valued for their ability to reduce effort and minimise the time associated with cleaning and hygiene routines. The g ... Read More
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Wipes in Argentina
In 2024, retail value sales of wipes in Argentina saw an increase, whereas retail volume sales across all wipe categories experienced a sharp decline. This drop in volume sales was closely linked to the significant decrease in consumers' disposable income during the period, limited consumer awarenes ... Read More
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Wipes in Azerbaijan
Wipes in Azerbaijan is seeing further moderate volume growth in 2024, driven by the lifting of pandemic restrictions and consumers leading more active lifestyle and travelling more frequently. Prices have remained stable or even declined, further supporting category demand in the year. Wipes is a fa ... Read More
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Wipes in Greece
In 2024, manufacturers expanded their stock-keeping unit (SKU) portfolios to cater to different consumer needs. While smaller pack sizes remain available for those seeking a lower out-of-pocket expense, trends in wipes favour larger pack sizes that offer better value for money in terms of price per ... Read More
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Wipes in Egypt
The market for wipes in Egypt experienced strong growth in current value terms in 2024. However, this increase was driven primarily by rising prices rather than a genuine rise in demand. Amid economic challenges and tighter household budgets, many consumers viewed wipes as non-essential and depriori ... Read More
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Wipes in Peru
Wipes in Peru witnessed a rebound in value sales over 2024, driven mainly by the solid performance of baby wipes. Baby wipes clearly stands out as the most important option on the market, with households using them as an ideal solution for cleaning as well as caring for babies. Brands of nappies/dia ... Read More
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Wipes in the Czech Republic
Wipes saw values sales rise slightly in current terms in the Czech Republic in 2024. General purpose wipes declined in both volume and value terms, as consumers consider these products to be non-essential. Despite inflationary pressure cooling off, consumers remained price sensitive as they looked t ... Read More
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Wipes in Saudi Arabia
Overall sales of wipes in Saudi Arabia continued to grow in 2024 as urbanisation and changing lifestyles drive a preference for quick and efficient cleaning solutions. The heightened emphasis on health and hygiene since the COVID-19 pandemic has further encouraged consumers to seek out products that ... Read More
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Wipes in Canada
Value sales of wipes increased in 2024, with growth primarily driven by the performance of moist toilet wipes. The demand for these products rose due to increased consumer awareness of personal hygiene, the convenience they offer, and their alignment with broader wellness trends. However, baby wipes ... Read More
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Wipes in Denmark
Retail value sales of wipes saw a significant increase in 2024, driven by a fundamental demand for convenient, quick, and easy-to-use solutions. Wipes have become a practical, efficient alternative, perfectly aligned with the fast-paced lifestyles of modern households. Euromonitor International's Wi ... Read More
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Wipes in Bolivia
Wipes value sales increased in alignment with rising prices in 2024. The higher cost of imports was detrimental as all most wipes products are imported. Higher financial costs were incurred to make payments to suppliers abroad, which pushed up retail prices. Baby wipes is the largest category and mo ... Read More
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