Category: House & Home
House & Home market research reports by Euromonitor International
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Tissue and Hygiene in Nigeria
In 2024, tissue and hygiene in Nigeria experienced positive growth in value terms. However, volume sales declined due to the impact of rising interest rates, the devaluation of the local currency, foreign exchange challenges, and high inflation, which led to a significant hike in product prices. Pri ... Read More
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Retail Tissue in Cameroon
Retail tissue witnessed strong volume and value growth in 2024, largely due to the robust performance of toilet tissue, paper napkins, and pocket handkerchiefs in Cameroon. Demand for toilet rolls rose in line with improved access to liquid sanitation, rising by 1.2% to 8.6 million inhabitants in 20 ... Read More
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Wipes in Kazakhstan
Wipes in Kazakhstan performed strongly in 2024, with growth in total current value sales picking up from 2023 and most categories expanding in volume terms. Because these items are less likely to be considered household essentials, this area of the local tissue and hygiene market was among the chief ... Read More
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Home Products Specialists in Slovakia
In 2024, retail value sales in home product specialists increased by 1%. Slovak households demonstrated a reluctance to spend on non-essential items, resulting in a strong demand for price deals and discounts. Promotional activities and loyalty programs continued to attract consumers to stores; howe ... Read More
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Away-From-Home Tissue and Hygiene in Indonesia
Away-from-home (AFH) tissue and hygiene registered modest growth in current value terms in Indonesia in 2024. Key factors included a 25% growth in international tourism compared to 2023, particularly from ASEAN countries, Europe, and Korea. Local tourism also increased by up to 10–15% in 2024, accor ... Read More
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Tissue and Hygiene in Uruguay
It was a positive year for tissue and hygiene in Uruguay in 2024, with healthy current value growth, supported by an improving economy and the continuing easing of inflation. In addition, there has been a significant fall off in cross-border shopping in Argentina, as well as less smuggling, and this ... Read More
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Tissue and Hygiene in Finland
Three main factors influenced the tissue and hygiene market in Finland in 2024. The first was demographic shifts, with population growth and an ageing society driving demand in key categories, including adult incontinence and away-from-home hygiene products. Secondly, innovation played a central rol ... Read More
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Tissue and Hygiene in Serbia
Tissue and hygiene registered modest current value and volume growth in 2024 in Serbia. While inflation eased, consumers continued to be price sensitive after several years of price hikes. In response, players offered frequent promotions and discounts to drive sales. Demographics also had an impact ... Read More
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Tissue and Hygiene in Uzbekistan
Growth in retail current value sales of tissue and hygiene slowed significantly in 2024 but continued to increase at a robust rate. As local consumers increasingly prioritised personal hygiene in their daily routines, especially in urban areas, products that offer ease of use and portability, such a ... Read More
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Tissue and Hygiene in Indonesia
In 2024, tissue and hygiene in Indonesia registered a decline in current value sales, mainly driven by a sharper decrease in nappies/diapers/pants. In general, slow growth factors arose from global economic issues that impacted supply chains, the cost of materials, and fluctuating exchange rates. Du ... Read More
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Wipes in Uzbekistan
The rate of growth in retail current value sales of wipes slowed slightly but remained robust in 2024. However, this growth was from a very low base. The use of wipes has become an integral component of the daily routine for Uzbekistani consumers, a trend that gained momentum during the pandemic and ... Read More
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Away-From-Home Tissue and Hygiene in Serbia
Away-from-home tissue registered modest current value and volume growth in Serbia in 2024. Value sales were supported by increasing hygiene standards in the hospitality sector. AFH toilet paper accounted for most value sales. However, with hygiene standards growing, there are also more offerings of ... Read More
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Retail Tissue in Serbia
Retail tissue in Serbia in 2024 registered healthy current value and volume growth. Retail tissue, and in particular toilet paper, is considered an essential product and is widely available across all retailers. Toilet paper continue to account for most value sales and also registered the highest va ... Read More
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Wipes in Morocco
Retail sales of wipes in Morocco increased by 7% in current value terms in 2024, reflecting consumers’ increasing appreciation of their convenience and hygiene benefits. While some categories, such as general-purpose wipes, face competition from pocket handkerchiefs and boxed facial tissues, others ... Read More
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Retail Tissue in Bosnia and Herzegovina
The lingering effects of inflation and significant price increases continued to put pressure on local consumers in 2024, leading to volume stagnation in the retail tissue market. Budget-conscious shoppers largely turned to lower-priced brands, products on promotion and private label, or refrained fr ... Read More
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Retail Tissue in Indonesia
Retail tissue registered conservative growth in Indonesia in 2024 due to lower consumer confidence amidst uncertain economic conditions. National economic fluctuations—such as deflation, a weakening exchange rate, supply chain issues, and rising raw material prices—hindered the category's retail cur ... Read More
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Away-From-Home Tissue and Hygiene in Uzbekistan
The rate of growth in away-from-home (AFH) tissue and hygiene slowed but remained vigorous in 2024. In Uzbekistan, this category is limited to away-from-home tissue, with AFH paper tableware dominating retail current value sales and AFH toilet paper accounting for most of the remainder. AFH paper ta ... Read More
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Wipes in Uruguay
Wipes registered both healthy current value and volume growth in Uruguay in 2024. One key factor that contributed to the positive performance was a significant drop in cross-border shopping into Argentina, due to the appreciation of the Argentine peso. There was also a significant decline in smuggli ... Read More
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Away-From-Home Tissue and Hygiene in Uruguay
Away-from hygiene registered modest current growth in Uruguay in 2024, though constant value sales were unchanged. AFH paper towels accounted for most value sales and also registered the highest current value and volume growth. Paper towels benefitted from the sharp reduction in cross-border shoppin ... Read More
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Wipes in Serbia
Wipes registered healthy current value growth in Serbia in 2024, though volume growth was more muted, but still positive. Value sales were also boosted due to increased prices. Euromonitor International's Wipes in Serbia report offers a comprehensive guide to the size and shape of the market at a na ... Read More
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Wipes in Bosnia and Herzegovina
The wipes category in Bosnia and Herzegovina saw growth in 2024, driven by the convenience trend and improved quality of life. Personal wipes also benefited from increased hygiene concerns, especially following the COVID-19 pandemic, whilst home care wipes benefited from the ongoing construction of ... Read More
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Home Products Specialists in South Korea
Despite seeing a slight decline in outlet numbers in 2024, home products specialists in South Korea experienced current value growth in this year, driven by increasing consumer interest in home improvement and lifestyle enhancement. Home improvement and gardening stores saw an uptick in sales, benef ... Read More
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Wipes in Indonesia
Overall, wipes sales in Indonesia declined in 2024, influenced by the downturn in baby diaper sales, which accounted for the vast majority of sales in the category. Although baby wipes were also used for adult incontinence, the slower growth in adult incontinence sales further contributed to the sta ... Read More
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Tissue and Hygiene in Panama
Sales of tissue and hygiene achieved positive growth in value terms in 2024 over the previous year. With an easing in inflation levels coupled with a more intense competitive environment, prices dropped. This meant less pressure on household budgets and enabled an increase in spending on tissue and ... Read More
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Wipes in Finland
Growth in wipes in Finland in 2024 continued to be driven by consumer demand for convenience, efficiency, and ease of use. Whether for home care or personal hygiene, wipes appeal to consumers looking to minimise effort and simplify cleaning routines. Their ready-to-use, disposable nature also makes ... Read More
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