Category: House & Home
House & Home market research reports by Euromonitor International
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Germany Home Improvement
Home Improvement in Germany In 2023, value sales of home improvement in Germany witnessed a decline, in line with the contraction in new home construction projects and persistently high lending rates along with elevated raw material costs in the building trade, driving a slowdown in renovation proje ... Read More
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Germany Home Furnishings
Home Furnishings in Germany In 2023, home furnishings in Germany witnessed a significant contraction of value sales, driven by adverse macroeconomic conditions. The country’s GDP declined in 2023, and geopolitical tensions, such as the war in Ukraine, continued to fuel uncertainty in global markets. ... Read More
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Germany Gardening
Gardening in Germany In 2023, gardening in Germany witnessed declining current value sales, with high inflation and a decline in GDP growth discouraging consumers from making discretionary purchases. Product categories with longer replacement cycles, such as gardening equipment and watering systems, ... Read More
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Germany Home and Garden
Home and Garden in Germany In 2023, value sales of home and garden in Germany declined compared to the previous year, driven by a combination of adverse macroeconomic factors and pressures on consumers’ disposable incomes due to inflation. The number of new construction projects continued to fall in ... Read More
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Germany Homewares
Homewares in Germany In 2023, homewares in Germany only witnessed marginal current value sales growth. However, this was largely driven by inflation and price increases. Slowing demand was driven by high consumer price inflation and poor economic growth in the country, as price pressures kept consum ... Read More
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South Africa Home Improvement
Home Improvement in South Africa In 2023, value sales growth of home improvement in South Africa remained fairly flat, but some local consumers continued to be invest in their kitchens and bathrooms. Bathroom and kitchen renovations are some of the most popular as these are most likely to increase t ... Read More
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South Africa Home and Garden
Home and Garden in South Africa Overall value sales of home and garden in South Africa continued to rise in 2023, despite prevailing economic challenges in the country significantly eroding consumers' disposable incomes. These challenges stemmed primarily from the persistent rise in unemployment and ... Read More
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South Africa Gardening
Gardening in South Africa Sales of gardening hand tools in South Africa, such as sickles and weed pullers, continued to record current value growth in 2023. This can be attributed to the fact that gardening hand tools make tasks quicker and more efficient, enabling gardeners to work faster and with ... Read More
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South Africa Home Furnishings
Home Furnishings in South Africa Value sales of home furnishings in South Africa continued to rise in 2023. However, retailers have shifted to procuring more locally manufactured furniture following the high costs of shipping and supply chain delays. Local and global logistics challenges are driving ... Read More
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South Africa Homewares
Homewares in South Africa In 2023, sustainability remained a key focus for consumers in South Africa, leading to growing demand for homewares such as kitchen utensils and other items made from eco-friendly materials. Products such as bamboo utensils and reusable silicone food storage bags have gaine ... Read More
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Latin America Tissue and Hygiene
Tissue and Hygiene in Latin America The tissue and hygiene market was again recording positive growth in real value terms in Latin America in 2023. Nappies/diapers/pants is underperforming, with birth rates in some countries declining, and has even lost its spot as the biggest category regionally to ... Read More
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Asia Pacific Tissue and Hygiene
Tissue and Hygiene in Asia Pacific The tissue and hygiene market experienced a setback in 2022, when COVID-19 cases surged in China, but was back on a positive growth path again in 2023. While low birth rates in some of the bigger markets are negatively affecting categories like nappies/diapers, inc ... Read More
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Global Household Trends
Global Household Trends Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is a growing demand for personalised products and services t ... Read More
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The US Homewares
Homewares in the US In 2023, homewares in the US witnessed a marginal downturn in current value terms, primarily due to pandemic-driven purchases saturating the market, and a prolonged replacement cycle. Compounded by the economic challenges of 2023, consumer spending on items such as homewares, whi ... Read More
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The US Home and Garden
Home and Garden in the US In 2023, home and garden in the US saw sales decline in current value terms, grappling with challenges stemming from various economic factors. The industry faced significant setbacks, witnessing declines in new orders, production output, and inventory levels. This downturn ... Read More
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The US Home Furnishings
Home Furnishings in the US Home furnishings in the US turned to decline in current value terms in 2023, due to a stagnant real estate market and stretched disposable incomes. However, not all companies or categories saw a declining trend. The surge in direct-to-consumer (DTC) furniture brands levera ... Read More
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The US Gardening
Gardening in the US Gardening in the US maintained stable current value growth in 2023. Seeds witnessed a particularly dynamic increase in value sales, due to the “grow your own food” trend, along with the ongoing desire to eat healthily, which has continued since the pandemic. To further support a ... Read More
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The US Home Improvement
Home Improvement in the US In 2023, home improvement in the US experienced a current value decline, due to a combination of factors. As a result of economic uncertainty, investment in housing remaining subdued, and consumer spending was constrained, which led to reduced expenditure on big-ticket ite ... Read More
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Argentina Home Improvement
Home Improvement in Argentina Sales in home improvement in Argentina in 2023 continued to be driven by cross-category trends focused on enhancing living spaces. The era of the pandemic lockdowns led many consumers to focus investments on their homes and gardens, with a strong emphasis on home improv ... Read More
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Hong Kong, China Home and Garden
Home and Garden in Hong Kong, China Following considerable expansion of 6.4% in 2021, annual real GDP in Hong Kong shrank by 3.5% over 2022. The city's economic environment deteriorated during the year, due to a combination of factors, including a fifth wave of COVID-19 and sluggish private spending ... Read More
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Hong Kong, China Gardening
Gardening in Hong Kong, China Value sales of garden care in Hong Kong continued to grow in 2023 due to a combination of factors. Increased urbanisation and housing development in Hong Kong have led to a greater need for green spaces and gardens, driving demand for garden care. Government initiatives ... Read More
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Hong Kong, China Home Furnishings
Home Furnishings in Hong Kong, China In 2023, value sales across much of home furnishings in Hong Kong recorded a further decline. The local market is becoming saturated with a variety of durable bath textiles, for instance, reducing the need for frequent replacements. Economic challenges have led c ... Read More
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Argentina Home Furnishings
Home Furnishings in Argentina Home furnishings saw strong sales in Argentina in 2023, driven by the ongoing emphasis consumers have been placing on their home surroundings since the era of the pandemic. Bath textiles is one strong subcategory of note, driven by the expansion of the real estate indus ... Read More
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Argentina Gardening
Gardening in Argentina Gardening in Argentina saw robust triple-digit value growth in 2023, bolstered by the significant increase in interest and sales in the gardening industry following the pandemic. Following the onset of the pandemic, there was a noticeable increase in people's enthusiasm for ga ... Read More
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Hong Kong, China Home Improvement
Home Improvement in Hong Kong, China Value sales of carpets in Hong Kong grew in 2023, primarily due to the evolving preferences of homeowners towards enhancing interior aesthetics and comfort. As many local citizens continue to spend significant time at home, even post-pandemic, there has been a he ... Read More
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