Category: House & Home
Europe House & Home
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Home Care in Finland
... begins to subside. Consumers felt some financial relief providing a boost to confidence and volume sales of home care, although they continued to seek cost-effective solutions. Euromonitor International's Home Care in Finland market report offers ... Read More
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Polishes in Finland
... has reduced the need for traditional polishes, as these surfaces require little to no special treatment. Additionally, many households are choosing basic cleaning products over specialised polishes, reinforcing the long-term trend of declining... Euromonitor International's ... Read More
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Toilet Care in Finland
... and better surface coverage. Products with thick foam or gel consistency that can cling to toilet surfaces for extended periods are gaining popularity, as they help break down stains, limescale, and bacteria without requiring constant ... Read More
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Bleach in Finland
... use bleach in their daily cleaning routines. There is also growing concern about its environmental impact, especially how it affects water systems and reacts with other chemicals. Instead of reaching for bleach, people are opting ... Read More
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Laundry Care in Lithuania
... seen in 2022-2023. Major segments, such as laundry detergents, experienced slower price growth, while smaller product areas, like spot and stain removers, saw more rapid increases. Euromonitor International's Laundry Care in Lithuania market report offers ... Read More
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Surface Care in Lithuania
... of COVID-19. However, as the situation has normalised, consumers are reverting to more typical purchasing patterns. Euromonitor International's Surface Care in Lithuania market report offers a comprehensive guide to the size and shape of the ... Read More
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Bleach in Slovenia
... the decline as consumers increasingly shift towards more eco-friendly surface care alternatives, driven by growing environmental awareness and sustainability concerns. The lack of dynamism in terms of innovation or new product launches is further impacting ... Read More
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Polishes in Slovenia
... seek to manage household budgets and address the rising cost of living. Moreover, while the category has shown signs of resilience, these ongoing price hikes, coupled with low levels of consumer confidence, have limited its ... Read More
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Laundry Care in Serbia
... more than the recommended dose. Local brand Duel from Beohemija doo ramped up promotional efforts in 2024 alongside aggressive discounting. The strategy has pushed Duel into second position in terms of value share, pushing Silan ... Read More
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Bleach in Serbia
... home care products. Growing health and environmental cautiousness is discouraging the sales of bleach in Serbia, acting as a key barrier to development. As such, demand for bleach has been declining in favour of modern ... Read More
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Toilet Care in Serbia
... Beograd doo’s Domestos Foam upside down spray, aimed at making the cleaning process easier and quicker. Unique products like this give brands a strong competitive advantage and strengthen their bargaining power with retailers. The strong ... Read More
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Home Care in Slovenia
... recovery in consumer confidence, following the moderation of inflation. However, the lingering effects of these inflationary pressures (which rose to peak of around 11% in July 2022) have led consumers to trade down to lower-priced ... Read More
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Bleach in Lithuania
... some consumers who value its affordability and powerful effectiveness in leaving surfaces free from bacteria. Euromonitor International's Bleach in Lithuania market report offers a comprehensive guide to the size and shape of the market at ... Read More
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Home Insecticides in Lithuania
... demand. While favourable weather in 2023 led to a surge in sales, volatile temperatures in May-June 2024 hindered insect breeding to some extent, resulting in a slower rate of volume growth compared to the previous ... Read More
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Dishwashing in Slovenia
... are particularly attractive to local consumers, as they provide single-use tablets that deliver the optimal amount of detergent for each wash. This eliminates the need for measuring or handling messy liquids, making dishwashing quicker, simpler, ... Read More
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Air Care in Slovenia
... navigate stagnating consumer demand caused by more cautious spending and the prioritising of essential purchases, often to the exclusion of perceived less necessary items, like air care. Euromonitor International's Air Care in Slovenia market report ... Read More
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Toilet Care in Slovenia
... quality of life, are the primary drivers of growth. Performance is further bolstered by frequent product innovations, as leading brands continue to introduce more convenient formats. This trend is expected to persist throughout the forecast... ... Read More
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Surface Care in Serbia
... cleaner. By adopting this strategy, households can limit expenditure on home care products. Within surface care, multi-purpose cleaners are preferred over room-specific products in Serbia. No other surface care category can come close to multi-purpose ... Read More
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Home Care in Serbia
... Price sensitivity encouraged households to purchase home care products on promotion, with manufacturers and retailers widely embracing this tactic. Average price promotions were less pronounced than in 2023, as players sought to protect margins. There ... Read More
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Surface Care in Slovenia
... well as window/glass cleaners, which are benefiting from the expansion of construction activities and the creation of new living and working spaces across the country. A growing emphasis on enhancing quality of life has driven ... Read More
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Home Insecticides in Slovenia
... of flying and crawling insects, as well as rodents. This surge has directly contributed to a stable consumer demand for home insecticide products. Secondly, continued inflationary pressures and the rising cost of living have led ... Read More
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Europe School Furniture Market Report by Product (Desks and Chairs, Storage, Lab Equipment, and Others), Material (Wood, Metal, Plastic, and Others), Distribution Channel (Offline, Online), and Region 2025-2033
... The growing popularity of flexible classroom layouts and multi-functional learning spaces, the emerging technological advancement, and the increasing government investment in education infrastructure and modernization projects are some of the major factors contributing to the ... Read More
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Dishwashing in Lithuania
... sales of hand dishwashing products remained stagnant, dampening overall market performance. However, dishwashing saw much stronger performance in value terms, driven by price inflation and the growing popularity of automatic dishwashing tablets,... Euromonitor International's Dishwashing ... Read More
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Toilet Care in Lithuania
... reflecting their strong presence in many households. Category sales are actively driven by frequent promotions, with discounts reaching up to 50%, particularly in the rim blocks segment, making these products more accessible to consumers. Additionally, ... Read More
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Air Care in Lithuania
... of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers ... Read More
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